Lakers owner Jerry Buss changed the very image of NBA


Jerry Buss may have been in a hospital bed more than a thousand miles away, but his fingerprints were all over NBA All-Star weekend in Houston. There were Alicia Keys and Ne-Yo performing their music, more celebrities than there were seats courtside, there were dancers and entertainers during timeouts and between quarters. And there was some good basketball on the court (well, for an All-Star Game).

Jerry Buss changed the NBA to look more like that. He was the first owner to really embrace that he was not just putting together a team, he was marketing basketball. He understood that the steak needed sizzle.

Buss passed away at the age of 80 on Monday morning.

Buss purchased the Lakers from Jack Kent Cooke in 1979 for $67 million (that price included the Fabulous Forum arena, the NHL’s Kings and a ranch). Forbes estimated the Lakers worth recently at just over $1 billion. So you can add “smart business man” to the list of things he did.

What many basketball fans will remember him for is winning — the Lakers won 10 NBA titles under his ownership and made it to the finals 13 times. They produced legends of the game such as Magic Johnson and Kobe Bryant, plus welcomed others such as Shaquille O’Neal. Under Buss’ watch the Lakers grew into the center of the Los Angeles sports universe, and one of the most recognized brands in all of sport.

But where Buss was truly an innovator was off the court.

Back in 1979 most NBA owners treated basketball as, well, basketball. You came to the game, there was nothing else. Buss understood what he had purchased was an entertainment enterprise that sold basketball. He bought the steak, what he needed to add was sizzle.

First in came the Laker Girls, the first dance team unit in the league. Next was Dancing Barry — a guy in top hat and tails who would dance through the crown during timeouts, which seems quaint now but was a revolution in entertainment back in the day. Soon music was being pumped through the arena during breaks. Nobody else was doing that, but Buss started putting on a show with basketball at the heart of it.

Buss made Lakers games the coolest place to be seen in L.A., and the celebrities flocked (and still do). Buss established the Forum Club so celebrities had a place to throw back a few cocktails (and plenty of drugs, if we’re going to be honest) before, after and during the game. When they left the club those celebrities sat in very visible courtside seats. Jerry Buss lived that lifestyle, too — he was always seen with a beautiful young woman on his arm. He was part of the scene.

None of it would have worked if the team stunk, but in the Lakers first draft after Buss bought the team they got the No. 1 pick and selected Magic Johnson. He and Buss were a perfect fit — Magic wanted to entertain and had a bigger-than-life personality on the court. It was Showtime and it was fun to watch — plus they won. A lot. It was a captivating era of the NBA that lifted the league out of a time in the 1970s when NBA finals games were taped delayed and shown at midnight.

“The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come,” NBA Commissioner David Stern said in a statement. “More importantly, we have lost a dear and valued friend. Our thoughts are with the family at this difficult time.”

Mark Cuban has talked about what he did in Dallas to turn around what had been one of the worst franchises in the NBA was based in part on what Buss did. Today, every team — even the Boston Celtics — has dance teams. Every team pumps in the music in time outs.

Every team sells sizzle with the steak. And they can thank Dr. Buss for that.

Alvin Gentry on refs after controversial James Harden foul: “You can’t guess on plays”

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Alvin Gentry was heated after the New Orleans Pelicans lost to the Houston Rockets on Saturday night, all thanks to a late foul on James Harden. Oh boy.

Gentry was given a technical foul after speaking with officials with 5:39 to go in the fourth quarter in a tight matchup between the two Western Conference playoff teams. The Pelicans coach was heated about a foul called on Jrue Holiday after Harden swung through the defender’s area to get free throws on a 3-point attempt.

That didn’t sit right with Gentry, who went after referee David Guthrie. After complaining for some time, Gentry got a handle on himself and went back to his seat on the bench. That’s when he was called for a technical foul.

Here’s the play in question, and Gentry’s response after the game:

Gentry does have a general point, and sounds like just about any non-Houston fan you overhear at games or in bars regarding Harden’s wacky inflatable flailing arm tube man style. Nevermind his driving — which consistently gets players to legitimately hack away at his arms — the question on the play in New Orleans is whether the defender has a right to that space, and whether Holiday made a move.

Pelicans broadcaster David Wesley pointed out that if a defender is in his own defensive space and not moving, it shouldn’t be a foul if the offensive player jams his way into the defender’s arms. That’s part of why the idea of verticality works for modern NBA big men defending the rim.

Offensive players are getting more astute at drawing contact, then finding a way to immediately get fouled after the contact. It’s something that will need to be addressed by the NBA in coming seasons, as there are quite a few instances of contact specifically being drawn by an offender by moving into the defender’s space and drawing contact with their arms.

However, on the play in question, if you rewind it enough times you can barely see Holiday’s arm and elbow flex reactively before Harden moves the ball up. Thus, in the purview of instant replay, it was probably a foul.

Here it is in super slo-mo:

Gentry is likely to get a nice big fine as others have this season for criticizing officials. It seems that even after the All-Star Break meeting to sort out some issues between the NBPA and NBRA not everyone is happy.

Expect a bigger overhaul and more announcements regarding NBA refereeing in the offseason.

Cavaliers coach Tyronn Lue sits out second half Saturday with illness

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CHICAGO (AP) Cleveland Cavaliers coach Tyronn Lue remained in the locker room to start the second half of their game against the Chicago Bulls because of an illness.

Lue was on the sideline as the Cavaliers used a strong second quarter to build a 17-point halftime lead. He did not come out for the start of the third Saturday night, and he did not return to the game.

Lue has missed one other game this season due to illness. He is expected back on Monday when the Cavs host the struggling Bucks.

The Cavaliers went on to get the win over the Bulls Saturday, 114-109.

Grizzlies snap 19-game skid with 101-94 win vs Nuggets

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MEMPHIS, Tenn. (AP) — Dillon Brooks scored 24 points, Tyreke Evans added 20 and the Memphis Grizzlies snapped a 19-game losing streak with a 101-94 victory over the Denver Nuggets on Saturday night.

Wayne Selden scored 16 points for Memphis by hitting 6 of 7 shots, including 4 of 5 from outside the arc. Marc Gasol added 14 points as Memphis won for the first time since Jan. 29.

Nikola Jokic led the Nuggets with 17 points and 12 rebounds, while Jamal Murray finished with 16 points on 5-of-18 shooting. Denver shot just 37 percent overall and 27 percent from 3-point range.

Denver entered the night in ninth place in the Western Conference, a game out of the playoff race. Denver played without leading scorer Gary Harris, who is expected to miss the next few games with a right knee sprain suffered against Detroit on Thursday.

The Nuggets struggled through a miserable first half of shooting, connecting on 22 percent in the first quarter. Memphis stretched its lead to 21 early in the second quarter before Denver cut it to 53-48 at halftime.

Brooks hit four 3-pointers to start the second half and keep Memphis ahead.

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LaMarcus Aldridge’s 39 points lead Spurs past Wolves, 117-101

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SAN ANTONIO (AP) – LaMarcus Aldridge had 39 points and 10 rebounds, and the San Antonio Spurs overcame a sluggish start to beat the Minnesota Timberwolves 117-101 on Saturday night.

San Antonio won its third straight to move into fifth in the Western Conference five days after dropping to 10th and out of playoff position.

Karl-Anthony Towns had 23 points and nine rebounds for Minnesota, which dropped to sixth in the West.

The Spurs had lost three straight and nine of 11 but are now unbeaten halfway through a six-game homestand.

San Antonio shot 84 percent in the second quarter, their best shooting quarter since 2010.

Two nights after battling New Orleans’ Anthony Davis on both ends, Aldridge had to take on another All-Star in Towns. Aldridge responded by leading the Spurs in scoring for the 49th time this season while helping keep Towns in check.

Aldridge scored 18 of 21 points during a five-minute stretch in the second quarter, including 12 straight. He capped the run by coming from the weak side to swat Towns’ floater deep into the seats.

Minnesota started quickly, shooting 78 percent from the floor in the first 5 1/2 minutes while San Antonio floundered at 17 percent. Spurs coach Gregg Popovich called timeout, only to watch the Timberwolves’ Jeff Teague steal the ball once play resumed.

The Spurs responded behind veteran reserves Manu Ginobili, Tony Parker, Pau Gasol and Rudy Gay. San Antonio went on a 16-4 run bridging the first and second quarters to take a 29-26 lead.

Andrew Wiggins scored 21 points for Minnesota and Teague had 16.