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Lakers owner Jerry Buss changed the very image of NBA


Jerry Buss may have been in a hospital bed more than a thousand miles away, but his fingerprints were all over NBA All-Star weekend in Houston. There were Alicia Keys and Ne-Yo performing their music, more celebrities than there were seats courtside, there were dancers and entertainers during timeouts and between quarters. And there was some good basketball on the court (well, for an All-Star Game).

Jerry Buss changed the NBA to look more like that. He was the first owner to really embrace that he was not just putting together a team, he was marketing basketball. He understood that the steak needed sizzle.

Buss passed away at the age of 80 on Monday morning.

Buss purchased the Lakers from Jack Kent Cooke in 1979 for $67 million (that price included the Fabulous Forum arena, the NHL’s Kings and a ranch). Forbes estimated the Lakers worth recently at just over $1 billion. So you can add “smart business man” to the list of things he did.

What many basketball fans will remember him for is winning — the Lakers won 10 NBA titles under his ownership and made it to the finals 13 times. They produced legends of the game such as Magic Johnson and Kobe Bryant, plus welcomed others such as Shaquille O’Neal. Under Buss’ watch the Lakers grew into the center of the Los Angeles sports universe, and one of the most recognized brands in all of sport.

But where Buss was truly an innovator was off the court.

Back in 1979 most NBA owners treated basketball as, well, basketball. You came to the game, there was nothing else. Buss understood what he had purchased was an entertainment enterprise that sold basketball. He bought the steak, what he needed to add was sizzle.

First in came the Laker Girls, the first dance team unit in the league. Next was Dancing Barry — a guy in top hat and tails who would dance through the crown during timeouts, which seems quaint now but was a revolution in entertainment back in the day. Soon music was being pumped through the arena during breaks. Nobody else was doing that, but Buss started putting on a show with basketball at the heart of it.

Buss made Lakers games the coolest place to be seen in L.A., and the celebrities flocked (and still do). Buss established the Forum Club so celebrities had a place to throw back a few cocktails (and plenty of drugs, if we’re going to be honest) before, after and during the game. When they left the club those celebrities sat in very visible courtside seats. Jerry Buss lived that lifestyle, too — he was always seen with a beautiful young woman on his arm. He was part of the scene.

None of it would have worked if the team stunk, but in the Lakers first draft after Buss bought the team they got the No. 1 pick and selected Magic Johnson. He and Buss were a perfect fit — Magic wanted to entertain and had a bigger-than-life personality on the court. It was Showtime and it was fun to watch — plus they won. A lot. It was a captivating era of the NBA that lifted the league out of a time in the 1970s when NBA finals games were taped delayed and shown at midnight.

“The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come,” NBA Commissioner David Stern said in a statement. “More importantly, we have lost a dear and valued friend. Our thoughts are with the family at this difficult time.”

Mark Cuban has talked about what he did in Dallas to turn around what had been one of the worst franchises in the NBA was based in part on what Buss did. Today, every team — even the Boston Celtics — has dance teams. Every team pumps in the music in time outs.

Every team sells sizzle with the steak. And they can thank Dr. Buss for that.

LeBron says he knows teams are adding players because “they want to beat me”

ATLANTA, GA - OCTOBER 10:  LeBron James #23 of the Cleveland Cavaliers enjoys a laugh during a timeout against the Atlanta Hawks at Philips Arena on October 10, 2016 in Atlanta, Georgia.  NOTE TO USER User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Kevin C. Cox/Getty Images)
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LeBron James is the best player on the planet when he dials it up, and he reminded every one of that leading his Cavaliers to the NBA title last season.

On the other side of the scale, after losing the title, the Golden State Warriors reloaded by adding Kevin Durant to a roster that already won 73 games and went to Game 7 of the NBA Finals last season. Along those same lines, the Spurs added Pau Gasol to replace Tim Duncan, and the Celtics picked up Al Horford to bolster a strong young team.

Joe Varden of The Cleveland Plain Dealer asked LeBron what he thought of all these teams stacking up.

“I know teams switch and pick up new coaches or new players, and their whole goal is kind of they want to beat me,” James told, in a candid discussion about the upcoming year and his place in the sport at age 31, in this his 14th season. “It’s never just about me, but I always hear them saying, ‘We gotta beat LeBron.’ It’s not just me on the court, but I understand that teams get together in this conference and across the league to try to beat me.”

If anyone should be used to having a target on his back, it’s LeBron.

And he’s not wrong.

The Warriors adding Durant was all styming how Cleveland and everyone else can defend the Warriors — particularly the small-ball “death lineup.” Oklahoma City and Cleveland had success putting their best defensive forward (Durant of OKC and LeBron for Clevealnd) on Draymond Green and switiching his pick-and-roll with Curry, then hoping Harrison Barnes didn’t make their big pay in a mismatch. Barnes couldn’t, it worked.

Now take out Barnes and put in Durant. Good luck defending that lineup now.

LeBron is right, the Warriors did target him. He’s the champ. He and the Cavaliers are the bar to clear. Can he and Cleveland rise up o task is the real question.

NBA TV host Kristen Ledlow says she was robbed at gunpoint

NEW ORLEANS, LA - FEBRUARY 14:  TV Personality Kristen Ledlow participates in the NBA All-Star Celebrity Game 2014 at New Orleans Arena on February 14, 2014 in New Orleans, Louisiana.  (Photo by Leon Bennett/Getty Images)
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ATLANTA (AP) — NBA TV personality Kristen Ledlow says she was robbed at gunpoint at her home.

The host of “NBA Inside Stuff” said on Twitter and Instagram Sunday that she was held up the day before “by three men who knew who I was, where I lived and were waiting for me when I got home.”

She says in addition to stealing her car, purse and phone, the thieves took her “sense of security.” She says she’ll be taking a break from social media as a result of the incident because she says she “will not become a slave to fear.”

Ledlow didn’t say where the incident took place. NBA TV is based in Atlanta.

Report: Pistons claim Beno Udrih off Miami’s waivers

MIAMI, FL - SEPTEMBER 26: A portrait of Beno Udrih #9 of the Miami Heat on September 26, 2016 in Miami, Florida. (Photo by Rob Foldy/Getty Images)
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Miami felt set at point guard with Goran Dragic starting and the up-and-coming Tyler Johnson as his backup. They decided veteran Beno Udrih wasn’t part of the future and waived him.

Detroit, looking for some help at the one until Reggie Jackson returns, saw a dependable veteran guard on the market. So they snapped him up, reports Shams Charnaria of The Vertical at Yahoo Sports.

At age 34 we are seeing Udrih’s game start to slip. Still, he has valuable NBA skills as a point guard: he doesn’t turn the ball over, can run an offense, and if you ignore him coming off a pick he will bury the shot.

Jackson is expected to be out at least another six weeks after getting PRP therapy to deal with knee tendonitis (he hopes to be back sooner). That leaves Ish Smith as the starting point guard in the short term; Udrih will help provide solid depth at the position.

The Pistons need to keep their heads above water until Jackson can return.

NBA’s new Collective Bargaining Agreement could run to 2024

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The first 12 years of the NBA’s salary-cap era went without a lockout. The league again avoided a lockout for a dozen straight years between 1999 to 2011.

Now, with a new Collective Bargaining Agreement coming soon, the NBA is setting itself up for another 12 years of labor peace.

Adrian Wojnarowski of Yahoo Sports:

The NBA and National Basketball Players Association are working on a seven-year extension to the Collective Bargaining Agreement, with a mutual opt-out in six years, league sources told The Vertical.

The seven-year deal could potentially deliver the NBA labor peace through the 2023-24 season, unless the opt-outs are exercised in 2022, league sources told The Vertical.

The new CBA will begin with the 2017-18 season.

Expect an opt out after six years. By then, there’s usually something to renegotiate.

Hope for another quick resolution, like we’re getting now.

And if neither the owners nor players opt out, be pleasantly surprised at an unprecedented 13th straight year without a lockout in this era.