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Lakers owner Jerry Buss changed the very image of NBA

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Jerry Buss may have been in a hospital bed more than a thousand miles away, but his fingerprints were all over NBA All-Star weekend in Houston. There were Alicia Keys and Ne-Yo performing their music, more celebrities than there were seats courtside, there were dancers and entertainers during timeouts and between quarters. And there was some good basketball on the court (well, for an All-Star Game).

Jerry Buss changed the NBA to look more like that. He was the first owner to really embrace that he was not just putting together a team, he was marketing basketball. He understood that the steak needed sizzle.

Buss passed away at the age of 80 on Monday morning.

Buss purchased the Lakers from Jack Kent Cooke in 1979 for $67 million (that price included the Fabulous Forum arena, the NHL’s Kings and a ranch). Forbes estimated the Lakers worth recently at just over $1 billion. So you can add “smart business man” to the list of things he did.

What many basketball fans will remember him for is winning — the Lakers won 10 NBA titles under his ownership and made it to the finals 13 times. They produced legends of the game such as Magic Johnson and Kobe Bryant, plus welcomed others such as Shaquille O’Neal. Under Buss’ watch the Lakers grew into the center of the Los Angeles sports universe, and one of the most recognized brands in all of sport.

But where Buss was truly an innovator was off the court.

Back in 1979 most NBA owners treated basketball as, well, basketball. You came to the game, there was nothing else. Buss understood what he had purchased was an entertainment enterprise that sold basketball. He bought the steak, what he needed to add was sizzle.

First in came the Laker Girls, the first dance team unit in the league. Next was Dancing Barry — a guy in top hat and tails who would dance through the crown during timeouts, which seems quaint now but was a revolution in entertainment back in the day. Soon music was being pumped through the arena during breaks. Nobody else was doing that, but Buss started putting on a show with basketball at the heart of it.

Buss made Lakers games the coolest place to be seen in L.A., and the celebrities flocked (and still do). Buss established the Forum Club so celebrities had a place to throw back a few cocktails (and plenty of drugs, if we’re going to be honest) before, after and during the game. When they left the club those celebrities sat in very visible courtside seats. Jerry Buss lived that lifestyle, too — he was always seen with a beautiful young woman on his arm. He was part of the scene.

None of it would have worked if the team stunk, but in the Lakers first draft after Buss bought the team they got the No. 1 pick and selected Magic Johnson. He and Buss were a perfect fit — Magic wanted to entertain and had a bigger-than-life personality on the court. It was Showtime and it was fun to watch — plus they won. A lot. It was a captivating era of the NBA that lifted the league out of a time in the 1970s when NBA finals games were taped delayed and shown at midnight.

“The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come,” NBA Commissioner David Stern said in a statement. “More importantly, we have lost a dear and valued friend. Our thoughts are with the family at this difficult time.”

Mark Cuban has talked about what he did in Dallas to turn around what had been one of the worst franchises in the NBA was based in part on what Buss did. Today, every team — even the Boston Celtics — has dance teams. Every team pumps in the music in time outs.

Every team sells sizzle with the steak. And they can thank Dr. Buss for that.

Who will start at power forward for Bulls? “It’s an open competition.”

INDIANAPOLIS, INDIANA - MARCH 29: Nikola Mirotic #44 of the Chicago Bulls shoots the ball during the game against the Indiana Pacers at Bankers Life Fieldhouse on March 29, 2016 in Indianapolis, Indiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Andy Lyons/Getty Images)
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Four-fifth of the Chicago Bulls starting lineup this season is locked in: Rajon Rondo at the point, Dwyane Wade at the two, Jimmy Butler at the three, and Robin Lopez at center.

But who starts at the four? Taj Gibson? Nikola Mirotic? Bobby Portis?

Fred Hoiberg isn’t letting anyone know quite yet, via our friend Sean Highkin of The Athletic.

The conventional wisdom has been that Mirotic would get the start because with Rondo/Wade/Butler teams could just pack the paint, clog driving lanes, and force them to shoot jumpers. Mirotic shot 39 percent from three last season and could be a stretch four that opens driving lanes for the three guys who like to slash to the rim. The downside there is defense, which is why Gibson can’t be counted out.

Expect Hoiberg to try a lot of combos trying to figure out what works. That’s what preseason games are for.

Jahlil Okafor’s hands dwarf a basketball (photo)

2015 NBA Rookie Photo Shoot
Nick Laham/Getty Images
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It’s cool the 76ers had a baby-sized basketball for Jahlil Okafor to hold.

Bob Cooney of the Philadelphia Daily News:

Wait. That’s a regulation NBA ball?

Stephen Curry on his pending free agency: “I want to be back here. I like playing here.”

Golden State Warriors' Kevin Durant, left, and Stephen Curry pose for photos during NBA basketball media day Monday, Sept. 26, 2016, in Oakland, Calif. (AP Photo/Marcio Jose Sanchez)
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Next summer, Stephen Curry will be a free agent.

With 100 percent certainty, he will be a max player.

With 99.9 percent certainty, he is not leaving the Golden State Warriors, if you talk to other teams around the league.

Still, when he heads to his hometown of Charlotte and a few other spots, he’s going to be asked about it. The topic came up on Tuesday, the first day of Warriors training camp practices, and Curry tried to shoot the idea of him leaving down. Here is the exchange, via Anthony Slater of the San Jose Mercury News.

Are you optimistic about your chances of coming back next offseason?

“Yes,” Curry said.

 

Kevin faced this a ton last year in almost every city he went. Are you gonna talk to him at all about that, how he handled it?

“Maybe,” Curry said. “But I’m not gonna let it distract me at all. I want to be back here. I like playing here. And that’s it. The rest of it is about what we’re gonna do this year.”

There are a lot of teams hoarding cap space and planning to make a run at free agents next summer, but no teams are setting their sights on Curry as happened with Durant. Where there was a sense around the league Durant wanted to look at his options and could be swayed, that is not the sense with Curry. He’s not going anywhere.

Maybe Curry plays the final couple years of his career back in his hometown of Charlotte, where his father played, but that’s a long ways off. At midnight July 1 next summer the Warriors will offer Curry a five-year max contract, he will sign it, and nothing will change in the Bay Area.

LeBron James has Chris Bosh’s back, says he was “surprised” by Heat’s move

LeBron james, Chris Bosh
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Chris Bosh‘s career with the Miami Heat is over due to recurring blood clots, according to team president Pat Riley. The Heat are ready to move on, although they don’t have many good options.

Chris Bosh wants to prove he can still play, something he reiterated Tuesday in his latest video for The Uninterrupted. “I feel right now that I can still play at that level,” Bosh said in the video.

When asked where he stood on this impasse, former Heat star and Bosh teammate LeBron James had Bosh’s back. Here is his quote, via Ira Winderman of the Sun Sentinel.

“I stand behind my brother Chris,” he said. “The most important thing is his health. Whatever decision he wants to do, I’m all for it. I support him in every way, shape and facet. It’s a difficult situation for him. I was pretty surprised to hear that the team was just done with him, for them to come out and say that. But it’s not like I’ve been there to know exactly what’s gone on. I’ve only seen it from the exterior. I wish the best for him, he has my support.”

Not sure what else LeBron would say, other than to have his friend’s back.

The resolution to Bosh’s situation is a long way off. The Heat will not play him, he will not retire, and no team is going to give up good players in a trade for a $75.8 million contract where the player may never set foot on the court again. There is going to be some kind of negotiated deal, likely with the league and players’ union pitching in. Nobody is sure yet what that deal will look like, however.