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Lakers owner Jerry Buss changed the very image of NBA

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Jerry Buss may have been in a hospital bed more than a thousand miles away, but his fingerprints were all over NBA All-Star weekend in Houston. There were Alicia Keys and Ne-Yo performing their music, more celebrities than there were seats courtside, there were dancers and entertainers during timeouts and between quarters. And there was some good basketball on the court (well, for an All-Star Game).

Jerry Buss changed the NBA to look more like that. He was the first owner to really embrace that he was not just putting together a team, he was marketing basketball. He understood that the steak needed sizzle.

Buss passed away at the age of 80 on Monday morning.

Buss purchased the Lakers from Jack Kent Cooke in 1979 for $67 million (that price included the Fabulous Forum arena, the NHL’s Kings and a ranch). Forbes estimated the Lakers worth recently at just over $1 billion. So you can add “smart business man” to the list of things he did.

What many basketball fans will remember him for is winning — the Lakers won 10 NBA titles under his ownership and made it to the finals 13 times. They produced legends of the game such as Magic Johnson and Kobe Bryant, plus welcomed others such as Shaquille O’Neal. Under Buss’ watch the Lakers grew into the center of the Los Angeles sports universe, and one of the most recognized brands in all of sport.

But where Buss was truly an innovator was off the court.

Back in 1979 most NBA owners treated basketball as, well, basketball. You came to the game, there was nothing else. Buss understood what he had purchased was an entertainment enterprise that sold basketball. He bought the steak, what he needed to add was sizzle.

First in came the Laker Girls, the first dance team unit in the league. Next was Dancing Barry — a guy in top hat and tails who would dance through the crown during timeouts, which seems quaint now but was a revolution in entertainment back in the day. Soon music was being pumped through the arena during breaks. Nobody else was doing that, but Buss started putting on a show with basketball at the heart of it.

Buss made Lakers games the coolest place to be seen in L.A., and the celebrities flocked (and still do). Buss established the Forum Club so celebrities had a place to throw back a few cocktails (and plenty of drugs, if we’re going to be honest) before, after and during the game. When they left the club those celebrities sat in very visible courtside seats. Jerry Buss lived that lifestyle, too — he was always seen with a beautiful young woman on his arm. He was part of the scene.

None of it would have worked if the team stunk, but in the Lakers first draft after Buss bought the team they got the No. 1 pick and selected Magic Johnson. He and Buss were a perfect fit — Magic wanted to entertain and had a bigger-than-life personality on the court. It was Showtime and it was fun to watch — plus they won. A lot. It was a captivating era of the NBA that lifted the league out of a time in the 1970s when NBA finals games were taped delayed and shown at midnight.

“The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come,” NBA Commissioner David Stern said in a statement. “More importantly, we have lost a dear and valued friend. Our thoughts are with the family at this difficult time.”

Mark Cuban has talked about what he did in Dallas to turn around what had been one of the worst franchises in the NBA was based in part on what Buss did. Today, every team — even the Boston Celtics — has dance teams. Every team pumps in the music in time outs.

Every team sells sizzle with the steak. And they can thank Dr. Buss for that.

Dirk Nowitzki will not fade away: “I’m all-in. I want to play.”

DALLAS, TX - APRIL 21:  Dirk Nowitzki #41 of the Dallas Mavericks reacts against the Oklahoma City Thunder during game three of the Western Conference Quarterfinals of the 2016 NBA Playoffs at American Airlines Center on April 21, 2016 in Dallas, Texas.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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Dirk Nowitzki has played in just two of the Mavericks’ last 13 games, and five games total all season. When he has played he hasn’t been his vintage self, he’s been slowed by injury. This is a 38-year-old battling a sore Achilles, and Dallas doesn’t want to see its future Hall of Famer limping off into retirement, and he is out indefinitely. They are being cautious.

But make no mistake, Nowitzki wants to play. He doesn’t see himself as done.

Here is what he told Tim MacMahon of ESPN.

“I’m all-in. I want to play,” Nowitzki said in front of his locker after his teammates pulled off the Mavs’ most lopsided win of the season, a 107-82 victory over the Chicago Bulls that improved Dallas’ record to a Western Conference-worst 4-15. “This is obviously not a career-ending injury that I’ve got. It’s something that just keeps lingering unfortunately. I can hopefully get over it.

“There’s still a lot of season left. December just started. We know that there’s a lot of games coming, so hopefully sometime soon I’ll be out there and then stay out there. I don’t want to jump in and out of the lineup with soreness or fight this whole year. I’d love to be healthy and stay out there once I go….

“It’s frustrating for me,” said Nowitzki, a 19-year veteran who has missed more than 10 games in a season only once before in his career. “The whole situation is frustrating to be dealing with something I never have before in my career, so it’s tough. But once I’m out there, I don’t want the same thing to happen again that just happened last week, so I want to make sure now it’s good to go. At this stage of my career, I don’t move well anyways, so if I’m out there at 80-90 percent, I don’t think I’m a big help. I want to make sure my body’s responding the right way and we’ll go from there.”

At this point, Dallas has dug too deep a hole to climb back up and make the playoffs, but Nowitzki doesn’t want the Kobe Bryant send-off tour. When he returns, Dallas will get better.

Watch Nowitzki get in a sweat before a game now — even when he is not playing he puts in a thorough workout — and you see a model for how other players should take both their craft and conditioning more seriously. He is meticulous about the details but is going to get in his work. The problem for him is with an Achilles it’s going to be about rest. He can get treatments, but time is his biggest ally.

Being patient sucks. But that’s where we are with getting to see Nowitzki play again.

Reggie Jackson to return to Pistons lineup Sunday vs. Orlando

AUBURN HILLS, MI - APRIL 24: Reggie Jackson #1 of the Detroit Pistons tries to get around the first quarter defense of Kyrie Irving #2 of the Cleveland Cavaliers in game four of the NBA Eastern Conference quarterfinals during the 2016 NBA Playoffs at the Palace of Auburn Hills on April 24, 2016 in Auburn Hills, Michigan. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Gregory Shamus/Getty Images)
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The Detroit Pistons’ playoff dreams hinged on them being able to hang around until point guard Reggie Jackson got back from this thumb and knee injuries. They have done just that — the Pistons are 11-10 and would be the eighth seed if the playoffs started today.

And now they get Jackson back. Stan Van Gundy made the announcement Sunday at shootaround, before the team takes on the Orlando Magic.

It will take a few games to get his conditioning back, but this is huge for Detroit. Jackson running the pick-and-roll with Andre Drummond is at the heart of Detroit’s offense – the Pistons were 2.3 points per 100 possessions better with the ball in his hands. Ish Smith played well for the Pistons in his absence — 10.8 points per game, 6.4 assists, and he’s been solid. Move his playmaking to the second unit and suddenly the Pistons become a lot more dangerous.

Jakob Poeltl with huge poster dunk for Raptors. Yes, Jakob Poeltl. (VIDEO)

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The scouting report on Jakob Poeltl coming out of Utah said he could run the floor well and he was a good finisher around the rim.

But we didn’t expect this.

During the Raptors win Sunday against the stumbling Hawks, Poeltl filled the lane on the break, got the rock, and nobody was going to stop that finish. Least of all Tim Hardaway Jr., he just ends up in the poster.

Hassan Whiteside: “Portland was my second option”

MIAMI, FL - OCTOBER 28: Hassan Whiteside #21 of the Miami Heat looks on during a game against the Charlotte Hornets at American Airlines Arena on October 28, 2016 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Mike Ehrmann/Getty Images)
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Entering free agency last July, Hassan Whiteside said his first choice was to stay in Miami — then Pat Riley gave him 98 million reasons to stick around. While the Heat have been up and down this season, Whiteside has thrived as the franchise player in Miami.

Last July he also met with Dallas, but it turns out that was not his second choice. Here is what Whiteside told Erik Gunderson of the Miami Herald before his team fell to the Blazers on Saturday.

“Portland was my second option,” Whiteside said at the team’s Saturday shootaround in Portland. “I would have came here.”

Interesting. There were reports the Blazers chased Whiteside, but it didn’t seem that serious. Apparently, it was. If The Blazers got Whiteside, would they still have spent $70 million on Evan Turner? Probably not. And suddenly a lot of things look better in Portland.

For Blazers fans, watching their team try to outscore opponents while playing terrible defense this season — in part because of a lack of rim protection behind their undersized guards — it’s easy to imagine how much Whiteside would have changed the picture in the Northwest. But at this point, that’s just fan fiction.