It’s Gotta Be The Shoes: How Nike bet on Jordan, Jordan bet on Nike and both won. Big.

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It seems like another world now — like discussing Pompeii or prohibition — but there was a time when Nike was just another struggling shoe company. In 1983, Nike had revenues of less than $1 million.

In 1984, Nike signed Michael Jordan.

Today, Nike owns the basketball shoe market. Owns it. When you factor in all the Nike brands — Nike, Jordan, Converse — you are talking nearly 95 percent of the basketball shoe market. And the Jordan Brand remains the biggest seller by far.

Michael Jordan turns 50 this weekend and yet his legacy and his shoes are such that when you talk to players coming out of college about their goals in the NBA, becoming part of the Jordan Brand family still comes up a lot. I mean with most of them. Players who were in kindergarten the last time Jordan won a ring.

It’s doesn’t gotta be the shoes. It is much more than that.

All this because of a big gamble back in the 1980s where a company that needed a star bet on the guy who would go on to become the general consensus greatest player ever, and that player bet on the company’s marketing skills.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said that even MJ admits it was all fortuitous.

“As Michael told me in discussing his career, ‘Timing is everything.’” Lazenby said. “He came along at a time when Nike, a struggling company, was suddenly willing to gamble millions, far more than had ever been gambled, on an untested NBA player, giving him an unprecedented deal before he had even played an NBA game.

“Nike turned its full efforts to marketing Jordan. Then suddenly he emerged as this amazingly athletic figure, wearing a shoe that was banned by the NBA.”

People sometimes forget that part of the story. David Stern and the NBA banned the first pair of Air Jordan’s in 1985, just weeks before the start of the season, because they were completely Bulls red and black with no white on them.

There is no better marketing endorsement than having the man say, “you can’t have it.” That shoe and that moment spawned today’s sneakerhead culture.

“Nike took that circumstance and pushed it, which would have meant nothing if Jordan hadn’t played the way he played,” Lazenby said. “It was a departure from the past that showed it was also immune to the future.”

Jordan’s play was the key. It started because of his athleticism, his “jumpman” dunks that went on to become the Jordan Brand logo. He could fly, and Spike Lee was yelling “It’s gotta be the shoes.” But everything grew exponentially as Jordan started to win and win big. He became the best player in the game and owned his generation, booming the popularity of the NBA.

And booming the sales of Nike and his shoes. Because everyone wanted to “Be Like Mike.”

“As I say in my book, he became the godhead of a global sports marketing machine,” Lazenby said. “Godheads aren’t flashes in the pan. They paid Jordan so much, and his shoes sold so well that he essentially became a partner in Nike long before they officially recognized it.

“He became enmeshed in culture like no athlete before or after.”

And with him, so did Nike.

Now they are a key part of the lucrative running shoe market (they maintain more than half the market) and Nike is a global apparel brand with it’s swoosh on pretty much everything but refrigerators.

But none of that would have been possible without a big gamble on Jordan that paid off better than anyone expected.

Did Cavaliers dropping David Griffin lead to Kyrie Irving’s trade request?

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Cavaliers coach Tyronn Lue said he had the NBA’s hardest coaching job. Following that thinking, former Cavaliers general manager David Griffin might have had the most difficult front-office job.

Not only did he face the same championship-or-bust pressure and oversee the same players (and their egos) as Lue, Griffin also reported directly to Dan Gilbert, the Cavs’ sometimes-difficult owner. The Gilbert aspect is often discussed, as is working with great/brilliant/passive-aggressive LeBron James. But it has probably been undersold how high-maintenance Kyrie Irving – who requested a trade – also was for Griffin before the general manager was ousted last month.

Ramona Shelburne, Dave McMenamin and Brian Windhorst of ESPN:

Over the previous few months, the Cavs had been worried about Irving’s mindset. They knew at times he’d grown unhappy with playing a secondary role on the team. Griffin had several conversations with Irving throughout the year, sources said, trying to find ways to work on the situation.

After the season, there was a desire to arrange a meeting to clear the air from all sides, sources said, but it didn’t take place. Unlike most teams, the Cavs did not have postseason exit meetings with their players.

What followed was a whirlwind, with the Cavs putting forth a series of trade packages looking to acquire either Butler or George. Some of these talks included Irving, which upset him even more when he found out about it, sources said. Previously, Griffin had worked to keep lines of communication with Irving open, but now Irving was in the dark.

Irving’s trade request had been building for years. The reported timing is vague, but Irving might have even requested a trade while Griffin was still in charge.

Either way, there’s no guarantee the Cavs keeping Griffin would have placated Irving. But it seems an experienced voice running the front office could have only helped.

Now, the task of trading Irving or mending fences falls to new general manager Koby Altman – who must solve this issue in a spotlight he never wanted.

If only Cleveland had Phil Jackson to insist on exit meetings. Maybe this would have been smoothed over a month ago.

LaVar Ball gets technical foul, pulls his AAU team off the court, forfeits game it was winning (video)

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Magic Johnson said he’s convinced LaVar Ball’s outlandishness is just marketing and that the father of Lakers rookie Lonzo Ball is truly committed to developing younger players.

This didn’t look like someone who put youth player development over his own image.

With LaVar Ball’s AAU team leading by nine, he got a technical foul then pulled his team off the court:

He (kind of) explained why after the game (warning: profanity):

He also touched on his reasons in a video that, of course, quickly turns to promoting his brand:

This doesn’t mean Johnson is completely wrong, but the Lakers president seemingly misdiagnosed Ball’s priorities. What if Johnson is also wrong about Ball staying clear of the Lakers? That could create problems – if it hasn’t already.

I was never convinced, as NBA commissioner Adam Silver predicted, LaVar would settle down after Lonzo was drafted. I still believe Lonzo’s talent justifies managing LaVar, but that appears increasingly likely to be a burden the Lakers must actually handle rather than just brush off.

James Dolan’s MSG threatens to sue Steve Ballmer’s Los Angeles Clippers

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This story requires a little background.

The Forum in Inglewood was best known for decades as being both fabulous and the home of the Los Angeles Lakers, back from the Jerry West era and through Magic’s “Showtime” teams. Then in 2001 the Lakers moved downtown to Staples Center, and after that the Forum went through some rough times. It was a number of things, including a mega church for a while, but mostly it was empty. Then several years ago the Madison Square Garden company (owned by Knicks owner James Dolan) bought the Forum, fixed it up, and started booking it again. Now the Forum is one of the hot major concert/event spaces in Los Angeles again, and it’s about to get a boost because it’s adjacent to where Stan Kroenke is building the new Los Angeles Rams stadium. Hello gentrification!

Now enter Steve Ballmer. The Clippers’ owner wants out of Staples Center and the Lakers’ shadow, so he has proposed to build his new arena in Inglewood in another space adjacent to the Rams stadium — land that MSG used to lease. As you might imagine, Dolan’s MSG is not thrilled — they are already battling with Staples to fill their space, now a state-of-the-art arena is moving in down the street.

In a proxy Knicks/Clippers battle, MSG may sue to Clippers and Inglewood in an attempt to block the new building. Here is what Dolan’s attorney in the case, Marvin Putnam, told the Daily Breeze in Los Angeles.

“The mayor made it extremely clear that he needed that piece of land back for a kind of ‘Silicon Beach,’ ” said Marvin Putnam, a partner with the law firm Latham & Watkins, which filed the damage claim that serves as a precursor to a lawsuit. “They’re attempting to flat-out trick people.”

(Inglewood Mayor James) Butts declined to comment, and there is no proof that he made those statements. But when Madison Square Garden Co. relinquished the parking lease to the city, its approved contract states that the land would not be used for anything that would hurt the Forum’s business, according to documents.

Right now the Clippers and Inglewood are in an exclusive negotiating agreement to come to terms on the sale and plans for the property. Putnam told the paper — and the Inglewood City Council — that if the deal goes forward they will sue to block it.

It’s impossible to say how this will turn out, although as a former government reporter I will say these cases tend to be decided in favor of the side about to spend a ton of money on a new building.

 

Jaylen Brown’s #drivebydunkchallenge video is awesome

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I love the drive by dunk challenge (if you prefer, the #drivebydunkchallenge), it would be the best thing on NBA Twitter this summer, if it wasn’t for Kyrie Irving.

But the best one yet comes from Boston’s Jaylen Brown.

He steals the ball, and the best part is the guy who comes over like he’s going to stop Brown from throwing it down.

Was it staged… I don’t want to know.