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It’s Gotta Be The Shoes: How Nike bet on Jordan, Jordan bet on Nike and both won. Big.


It seems like another world now — like discussing Pompeii or prohibition — but there was a time when Nike was just another struggling shoe company. In 1983, Nike had revenues of less than $1 million.

In 1984, Nike signed Michael Jordan.

Today, Nike owns the basketball shoe market. Owns it. When you factor in all the Nike brands — Nike, Jordan, Converse — you are talking nearly 95 percent of the basketball shoe market. And the Jordan Brand remains the biggest seller by far.

Michael Jordan turns 50 this weekend and yet his legacy and his shoes are such that when you talk to players coming out of college about their goals in the NBA, becoming part of the Jordan Brand family still comes up a lot. I mean with most of them. Players who were in kindergarten the last time Jordan won a ring.

It’s doesn’t gotta be the shoes. It is much more than that.

All this because of a big gamble back in the 1980s where a company that needed a star bet on the guy who would go on to become the general consensus greatest player ever, and that player bet on the company’s marketing skills.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said that even MJ admits it was all fortuitous.

“As Michael told me in discussing his career, ‘Timing is everything.’” Lazenby said. “He came along at a time when Nike, a struggling company, was suddenly willing to gamble millions, far more than had ever been gambled, on an untested NBA player, giving him an unprecedented deal before he had even played an NBA game.

“Nike turned its full efforts to marketing Jordan. Then suddenly he emerged as this amazingly athletic figure, wearing a shoe that was banned by the NBA.”

People sometimes forget that part of the story. David Stern and the NBA banned the first pair of Air Jordan’s in 1985, just weeks before the start of the season, because they were completely Bulls red and black with no white on them.

There is no better marketing endorsement than having the man say, “you can’t have it.” That shoe and that moment spawned today’s sneakerhead culture.

“Nike took that circumstance and pushed it, which would have meant nothing if Jordan hadn’t played the way he played,” Lazenby said. “It was a departure from the past that showed it was also immune to the future.”

Jordan’s play was the key. It started because of his athleticism, his “jumpman” dunks that went on to become the Jordan Brand logo. He could fly, and Spike Lee was yelling “It’s gotta be the shoes.” But everything grew exponentially as Jordan started to win and win big. He became the best player in the game and owned his generation, booming the popularity of the NBA.

And booming the sales of Nike and his shoes. Because everyone wanted to “Be Like Mike.”

“As I say in my book, he became the godhead of a global sports marketing machine,” Lazenby said. “Godheads aren’t flashes in the pan. They paid Jordan so much, and his shoes sold so well that he essentially became a partner in Nike long before they officially recognized it.

“He became enmeshed in culture like no athlete before or after.”

And with him, so did Nike.

Now they are a key part of the lucrative running shoe market (they maintain more than half the market) and Nike is a global apparel brand with it’s swoosh on pretty much everything but refrigerators.

But none of that would have been possible without a big gamble on Jordan that paid off better than anyone expected.

Warriors run NBA-record start to 18-0, beat Kings 120-101

Draymond Green, Klay Thompson, Rudy Gay
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OAKLAND, Calif. (AP) — Stephen Curry scored 19 points in Golden State’s NBA-record 18th straight win at the start of a season, but what he didn’t do against the Sacramento Kings was just as important to the defending champion Warriors.

Curry, the league’s reigning Most Valuable Player and its leading scorer this season with an average of 32.6 points, played less than 30 minutes in the 120-101 victory Saturday night and took only seven shots – all but one in the first quarter.

“I’m sure Steph doesn’t like it,” Warriors interim head coach Luke Walton said. “But the coaching staff and the training staff, we’re thrilled to get him that rest.”

Curry, who scored 17 pf his points in the first quarter, said he understood it made sense for him to sit out the entire fourth period of the blowout with the Warriors about to embark on a two-week, seven-game road trip.

“Any time you can stay fresh and do it in winning fashion, it’s fun,” Curry said. “Obviously, I like to play.”

Draymond Green had his second straight triple-double and the Warriors, who led by 10 points at halftime, opened the third quarter with a 27-8 run that included four 3-pointers by Brandon Rush to build their lead to 29 points. The Kings didn’t get within 21 points again until the final minute of the game.

Green had 13 points, 11 rebounds and 12 assists. Rush scored 16 points and Klay Thompson added 15 for the Warriors.

Rudy Gay scored 20 points for Sacramento, which fell to 6-12.

“They’re on a magic carpet ride right now. They’re playing great,” Gay told reporters. “They’re just playing well right now. They’re moving the ball and everybody’s shooting the ball. Their defense is great. You hate to be on the losing side of it, but it’s impressive.”

The Warriors’ 22nd straight regular-season victory – a streak that includes four wins at the end of last season – tied the 2007-08 Houston Rockets for the third-longest such streak in NBA history, trailing only the 33 straight by the 1971-72 Los Angeles Lakers and 27 in a row by the 2012-13 Miami Heat.

Curry hit three 3-pointers in the opening period while scoring more than half of Golden State’s 30 points. The Warriors trailed until the final six seconds of that quarter, but quickly took control in the second period against a Kings team missing leading scorer DeMarcus Cousins.


Green became the first Warriors player with back-to-back triple-doubles since Wilt Chamberlain in 1964. A night earlier, he had 14 points, 10 rebounds and 10 assists in a 135-116 win at Phoenix. He signed a five-year, $82 million contract with the Warriors in July. “He got a huge contract this summer and he came back a better player. He’s playing at an All-Star level right now,” Walton said.



Cory Joseph drains game-winning three at buzzer for Raptors (VIDEO)

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WASHINGTON (AP) — Cory Joseph made a 3-pointer at the buzzer to give the Toronto Raptors an 84-82 victory over the Washington Wizards on Saturday night.

Kyle Lowry scored 27 points for the Raptors, who before Joseph’s 3 had not led since early in the first quarter.

Joseph took DeMar DeRozan‘s pass in the corner and nailed the winning shot. He finished with 12 points as Toronto won its fourth straight despite tying a season high with 22 turnovers

Bradley Beal scored 20 points for Washington, which lost its fourth straight despite allowing its fewest points of the season.

John Wall added eight of his 18 points in the fourth quarter, but missed a pair of late free throws that opened the door for Toronto to win in regulation.

With 3.0 seconds left following those misses and a timeout, DeRozan got the ball, drove toward the baseline and kicked the ball out to Joseph in the left corner. Joseph rose and sank his 3-pointer as time expired.

Washington failed to hit a field goal over the final 4:24 to fall to 1-8 in its last nine regular-season games against Toronto. The Wizards did sweep the Raptors in the first round of last season’s Eastern Conference playoffs.

Toronto trailed by as many as 10 before Lowry’s 3-pointer from the left wing tied it at 70-all early in the fourth.

Washington answered with a 10-2 run before Toronto scored the next seven points, with Lowry’s 3-pointer off DeRozan’s kickout making it 80-79.

After DeRozan and Lowry each missed shots with a chance to take the lead, Wall and DeRozan traded free throws. But Wall missed a pair next, setting up the final sequence.


James hits game-winner, Cavs edge Nets (VIDEO)


CLEVELAND (AP) — LeBron James made a running hook shot with a second left and scored 26 points, giving the Cleveland Cavaliers a 90-88 victory over the Brooklyn Nets on Saturday night.

After Joe Johnson‘s three foul shots tied the game with 15.2 seconds left, the Cavaliers called timeout and took the ball at midcourt.

James took the inbounds pass, dribbled to the top of the key before cutting to the right of the lane and hitting a hook shot over Brook Lopez, the Nets’ 7-foot center.

James scored 10 points and added a key steal late in the game to help Cleveland (13-4) remain unbeaten at home in nine games.

Kevin Love also scored 26 points for Cleveland, which played a sluggish first half and didn’t take its first lead until midway through the third quarter.

Lopez led Brooklyn (4-12) with 22 points. Johnson added 17 for the Nets, who fell to 1-10 on the road.

Tristan Thompson‘s basket with 1:13 remaining gave Cleveland an 86-85 lead and James made two free throws with 16 seconds left, but Johnson was fouled by J.R. Smith attempting a 3-pointer.

Johnson hit all three foul shots, but James made sure the Nets’ strong effort fell short.

James helped Cleveland rally from an 83-76 deficit in the fourth quarter with a 3-pointer and a three-point play before the Cavaliers took the lead on Thompson’s basket with 2:44 remaining.

Brooklyn built the lead to double figures in the second quarter and led 50-44 at halftime. Cleveland took its first lead at 61-60 on Love’s 3-pointer midway through the third. Matthew Dellavedova‘s 3-pointer gave the Cavaliers a 69-68 lead going into the final period.

Mo Williams scored 14 points for the Cavaliers while Thompson had 10 points and 11 rebounds. Thaddeus Young had 16 points and 12 rebounds for the Nets.


Scott Skiles says he would not have traded Tobias Harris to Magic

Tobias Harris, O.J. Mayo
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Back at the start of the season in 2012 and into early 2013, Tobias Harris was buried on the bench in Milwaukee — glued there by coach Scott Skiles. At the trade deadline that February, the Bucks sent Harris to Orlando  — where he blossomed into a quality forward that is part of the Magic’s future.

The Magic now coached by Scott Skiles.

Did Skiles want Harris moved at the time? No, he told Journal Sentinel (hat tip Eye on Basketball).

“He was pretty mature as a person even then,” Skiles said of Harris, who left Tennessee after his freshman year to enter the NBA draft. “In camp he got sick; he fell behind.

“At that time, we just felt (Luc) Mbah a Moute was a better defender and (Mike) Dunleavy was a better offensive player, and Tobias didn’t get as many minutes. But we were high on him.

“Not that anybody would have listened to me, but if I would have still been the coach, I would not have been for moving Tobias. That’s for sure, if somebody would ask my opinion.”

Skiles was under pressure to win back then in Milwaukee (he was let go at the end of the season) so you can’t be surprised he was playing the veterans he trusted over the young player who would be making mistakes.

Skiles trusts Harris now; he’s giving him more than 30 minutes a night. While he’s played some small four to start the season, Skiles has switched the lineups and now has Harris starting at the three (Channing Frye is at the four). In that role he has averaged 18 points through two games, Harris has looked more comfortable. We’ll see if that sustains, but you know Skiles is giving him a chance.