It’s Gotta Be The Shoes: How Nike bet on Jordan, Jordan bet on Nike and both won. Big.

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It seems like another world now — like discussing Pompeii or prohibition — but there was a time when Nike was just another struggling shoe company. In 1983, Nike had revenues of less than $1 million.

In 1984, Nike signed Michael Jordan.

Today, Nike owns the basketball shoe market. Owns it. When you factor in all the Nike brands — Nike, Jordan, Converse — you are talking nearly 95 percent of the basketball shoe market. And the Jordan Brand remains the biggest seller by far.

Michael Jordan turns 50 this weekend and yet his legacy and his shoes are such that when you talk to players coming out of college about their goals in the NBA, becoming part of the Jordan Brand family still comes up a lot. I mean with most of them. Players who were in kindergarten the last time Jordan won a ring.

It’s doesn’t gotta be the shoes. It is much more than that.

All this because of a big gamble back in the 1980s where a company that needed a star bet on the guy who would go on to become the general consensus greatest player ever, and that player bet on the company’s marketing skills.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said that even MJ admits it was all fortuitous.

“As Michael told me in discussing his career, ‘Timing is everything.’” Lazenby said. “He came along at a time when Nike, a struggling company, was suddenly willing to gamble millions, far more than had ever been gambled, on an untested NBA player, giving him an unprecedented deal before he had even played an NBA game.

“Nike turned its full efforts to marketing Jordan. Then suddenly he emerged as this amazingly athletic figure, wearing a shoe that was banned by the NBA.”

People sometimes forget that part of the story. David Stern and the NBA banned the first pair of Air Jordan’s in 1985, just weeks before the start of the season, because they were completely Bulls red and black with no white on them.

There is no better marketing endorsement than having the man say, “you can’t have it.” That shoe and that moment spawned today’s sneakerhead culture.

“Nike took that circumstance and pushed it, which would have meant nothing if Jordan hadn’t played the way he played,” Lazenby said. “It was a departure from the past that showed it was also immune to the future.”

Jordan’s play was the key. It started because of his athleticism, his “jumpman” dunks that went on to become the Jordan Brand logo. He could fly, and Spike Lee was yelling “It’s gotta be the shoes.” But everything grew exponentially as Jordan started to win and win big. He became the best player in the game and owned his generation, booming the popularity of the NBA.

And booming the sales of Nike and his shoes. Because everyone wanted to “Be Like Mike.”

“As I say in my book, he became the godhead of a global sports marketing machine,” Lazenby said. “Godheads aren’t flashes in the pan. They paid Jordan so much, and his shoes sold so well that he essentially became a partner in Nike long before they officially recognized it.

“He became enmeshed in culture like no athlete before or after.”

And with him, so did Nike.

Now they are a key part of the lucrative running shoe market (they maintain more than half the market) and Nike is a global apparel brand with it’s swoosh on pretty much everything but refrigerators.

But none of that would have been possible without a big gamble on Jordan that paid off better than anyone expected.

Watch all the best dunks from the 2018 NBA All-Star Weekend

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Utah Jazz rookie Donovan Mitchell edged out Larry Nance Jr. in the 2018 NBA Slam Dunk competition, but the back-and-forth between the two young players was not the only source of thunderous jams over the 2018 NBA All-Star Weekend.

There was of course renewed interest in the All-Star Game itself as it was more competitive than it had been in years past. Was this because of the new roster format, or simply because players wanted to get some extra coin in their pocket? In either case, the game still gave us a few dunks to add to the highlight reel.

And of course, who could forget about Mitchell’s off-the-backboard dunk in the Rising Stars Challenge?

While many of us look to the All-Star break to be a bit of a respite in the middle of the season, this year’s festivities game us quite a bit to talk about and that’s outside of who got snubbed from each roster. Yes, this All-Star season gave us a grip of dunks to pore over, and added some needed levity mid-February.

You can watch the full video released by the NBA of the best slam dunks from the entire weekend above.

Giannis Antetokounmpo says doctors told him his knee needs more rest (VIDEO)

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Giannis Antetokounmpo is the franchise cornerstone for the Milwaukee Bucks, but even as the Greek Freak has continued to grow his game on an NBA floor, that doesn’t mean he’s been immune to the injury bug.

Antetokounmpo has dealt with a few small knee issues in recent memory, causing him to miss EuroBasket in 2016. He’s also sat a few games this season to rest his knee.

It now appears that Antetokounmpo has a simple reason for his knee ailments: too much basketball.

Speaking to a reporter with Eurohoops TV, Antetokounmpo said that doctors told him he needed to rest his knee a little bit more and play less basketball. That includes not practicing so much in the offseason and taking a load off when he can during the season to get his rest and recuperation in.

Via YouTube, starting at the 1:30 mark in the video above:

Eurohoops TV: What do the doctors say?

Antetokounmpo: The problem is that I play too much.

Eurohoops TV: It’s not another issue, right?

Antetokounmpo: No, it’s just that I have to rest more. This summer I had no time to rest. After the playoffs I went straight to the gym. I went to see Kostas and practiced for about a week and a half with him. I didn’t have any rest, and that’s how, um … the situation deteriorated. After this season I will have time to rest.

Antetokounmpo is playing a career-high 37 minutes per game for the Bucks this season. Even with the benefit of youth and offseason PRP injections, guys like Antetokounmpo do need to be careful they don’t overuse joints which can never fully be prepaired to their previous state.

Good to hear he’s planning on getting some rest this offseason. What with the 2017-18 NBA season having been blasted by injuries, many of us just want to see the stars healthy.

Bucking trend, NBA television ratings up both nationally, locally

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Traditional television ratings are down across the board — in sports, but also in dramas and comedies and just about every other category across the board. More and more people are cutting the cord, and even for people who still pay for cable/satellite, there are countless more options and streaming choices like Netflix that divide the marketplace. That’s why the people trying to pin the NFL’s rating declines on political issues miss the point — America’s most powerful sports league is not immune to market trends.

The NBA, however, is bucking the trend.

From The Business Sports Journal.

Nationally, NBA games on ABC, ESPN, NBA TV and TNT are showing double-digit viewership increases. The combined 15 percent jump puts the league’s TV viewership at its best mark heading into All-Star weekend since the 2012-13 season.

Locally, regional sports networks are seeing a 7 percent increase in ratings so far this season. SportsBusiness Journal analyzed ratings data for 27 U.S.-based teams across the NBA. Seventeen RSNs showed increases; 10 posted decreases. Information for Memphis, Utah and Toronto was not available…

Overall, local NBA games on NBC Sports’ RSNs have seen a 16 percent jump this season. NBA games on Fox’s RSNs are up 5 percent.

The NBC regional sports networks are seeing a massive boost in part because of Boston, which has seen an 82 percent jump in ratings this season.

This is good news for the NBA, which recently signed a massive new television deal with its primary partners, ESPN/ABC and Turner Broadcasting.

Why the increase? Likely a number of factors. One, the NBA has a strong crop of young stars — and those stars are engaging fans on social media. The NBA also embraced technology and other media in a way other sports did not — you can see any NBA highlight you want on YouTube, try that with the NFL. The NBA was more willing to change with the times, but that still doesn’t fully explain why a sport with a younger demographic — more cord cutters — is seeing its ratings rise.

Anthony Davis on Pelicans if Cousins healthy: “We go to the Finals”

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On January 27, the Pelicans were 27-21 and had won seven-of-eight (including just beating the Houston Rockets), and they were solidly in as the six seed in the West. They looked like a solid playoff team in the West, and with Anthony Davis and DeMarcus Cousins they were going to be a tough matchup in the first round.

Jan. 27 was also the day it became official that Cousins had torn his Achilles and was done for the season.

It leads to a lot of “what ifs” in New Orleans. During All-Star weekend ESPN’s Rachel Nichols asked Anthony Davis about that and he was more optimistic than most.

“We could have gone through the playoffs. No one could really stop us as bigs. We go to the Finals if we went,” Davis told ESPN’s Rachel Nichols in an interview over All-Star weekend.

“[Teammate Rajon Rondo] reminds us of it: ‘You guys are the two best bigs. I know what it takes to win championships; we got it.'”

Two quick thoughts here. First, no the Pelicans were not contenders. Second, I want Davis to think like this, to say this if I’m a Pelicans fan or in Pelicans management. The best players always think they can find a way to win.

The big question around the Pelicans now is how the Cousins injury impacts the future of GM Dell Demps and coach Alvin Gentry. Those two were under a mandate to make the playoffs or a housecleaning was coming, and they were clearing that bar before a catastrophic injury. Are they both back now? Neither? There are rumors out of the Big Easy they are leaning toward keeping Demps but dumping Gentry, however, it’s still unclear.

Also unclear, how much do the Pelicans re-sign Cousins for (they will) and for how many years? It’s going to be a hot summer in New Orleans one way or another.