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It’s Gotta Be The Shoes: How Nike bet on Jordan, Jordan bet on Nike and both won. Big.

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It seems like another world now — like discussing Pompeii or prohibition — but there was a time when Nike was just another struggling shoe company. In 1983, Nike had revenues of less than $1 million.

In 1984, Nike signed Michael Jordan.

Today, Nike owns the basketball shoe market. Owns it. When you factor in all the Nike brands — Nike, Jordan, Converse — you are talking nearly 95 percent of the basketball shoe market. And the Jordan Brand remains the biggest seller by far.

Michael Jordan turns 50 this weekend and yet his legacy and his shoes are such that when you talk to players coming out of college about their goals in the NBA, becoming part of the Jordan Brand family still comes up a lot. I mean with most of them. Players who were in kindergarten the last time Jordan won a ring.

It’s doesn’t gotta be the shoes. It is much more than that.

All this because of a big gamble back in the 1980s where a company that needed a star bet on the guy who would go on to become the general consensus greatest player ever, and that player bet on the company’s marketing skills.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said that even MJ admits it was all fortuitous.

“As Michael told me in discussing his career, ‘Timing is everything.’” Lazenby said. “He came along at a time when Nike, a struggling company, was suddenly willing to gamble millions, far more than had ever been gambled, on an untested NBA player, giving him an unprecedented deal before he had even played an NBA game.

“Nike turned its full efforts to marketing Jordan. Then suddenly he emerged as this amazingly athletic figure, wearing a shoe that was banned by the NBA.”

People sometimes forget that part of the story. David Stern and the NBA banned the first pair of Air Jordan’s in 1985, just weeks before the start of the season, because they were completely Bulls red and black with no white on them.

There is no better marketing endorsement than having the man say, “you can’t have it.” That shoe and that moment spawned today’s sneakerhead culture.

“Nike took that circumstance and pushed it, which would have meant nothing if Jordan hadn’t played the way he played,” Lazenby said. “It was a departure from the past that showed it was also immune to the future.”

Jordan’s play was the key. It started because of his athleticism, his “jumpman” dunks that went on to become the Jordan Brand logo. He could fly, and Spike Lee was yelling “It’s gotta be the shoes.” But everything grew exponentially as Jordan started to win and win big. He became the best player in the game and owned his generation, booming the popularity of the NBA.

And booming the sales of Nike and his shoes. Because everyone wanted to “Be Like Mike.”

“As I say in my book, he became the godhead of a global sports marketing machine,” Lazenby said. “Godheads aren’t flashes in the pan. They paid Jordan so much, and his shoes sold so well that he essentially became a partner in Nike long before they officially recognized it.

“He became enmeshed in culture like no athlete before or after.”

And with him, so did Nike.

Now they are a key part of the lucrative running shoe market (they maintain more than half the market) and Nike is a global apparel brand with it’s swoosh on pretty much everything but refrigerators.

But none of that would have been possible without a big gamble on Jordan that paid off better than anyone expected.

One more look back: Top 10 clutch shots of season to this point

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The opening weeks of the season have seen some dramatic finishes — and for a Saturday night, why not watch a compilation of them? What else were you going to do? You’ve got 3:30 to sit through these.

Who got the top spot? Marc Gasol? Damian Lillard? Al Horford? John Henson? If we told you it would just destroy the surprise.

Like crossovers? Check out Top 10 handles of NBA season so far

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It’s not really fair if you ask Nemanja Bjelica to cover Stephen Curry in space, but it does make for a good highlight.

On a nice slow Saturday afternoon around the NBA, let’s take a look at the top 10 handles moves of the season so far, courtesy NBA.com. Of course, there is some wickedness from James Harden, Derrick Rose, and Chris Paul, too. But I’m good with Jordan Clarkson in the top spot.

Watch Giannis Antetokounmpo find Jabari Parker for the slam

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I want the Giannis Antetokounmpo and Jabari Parker combo to work better than it does. The Buck get outscored by 2.3 points per 100 possessions when those two are on the court together, with neither end of the court working terribly well.

And yet, there are flashes — like the play above — where you think this could start to work. It just may need more time (and getting Khris Middleton back in the mix would help).

Antetokounmpo is having a phenomenal season, and is making plays.

Draymond Green fires back at league: “It’s funny how you can tell me… how my body is supposed to react”

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It’s not hard to find out how Draymond Green felt after picking up a flagrant foul Thursday night when his leg flew up after a foul and caught James Harden in the face. Just go to his Twitter feed.

Saturday at Warriors’ practice, Green expanded on the subject, here’s the video via Anthony Slater of the San Jose Mercury News.

If you prefer to read are Green’s comments transcribed:

“I just laugh at it. It’s funny how you can tell me how I get hit and how my body is supposed to react. I didn’t know the league office was that smart when it came to body movements. I’m not sure if they took kinesiology for their positions to tell you how your body is going to react when you get hit in a certain position. Or you go up and you have guys who jump to the ceiling. A lot of these guys that make the rules can’t touch the rim, yet they tell you how you’re way up there in the air which way you’re body (is supposed to go). I don’t understand that. That’s like me going in there and saying, ‘Hey, you did something on your paperwork wrong.’ I don’t know what your paperwork looks like. But it is what it is. They made the rule. Make your rule. I don’t care. But if you’re going to say it’s an unnatural thing, an unnatural act, no offense to James Harden, but I’ve never seen nobody up until James started doing it that shoots a layup like this under your arm (sweeps arms in a demonstration). That’s really not a natural act either. That’s not a natural basketball play either. But, hey, if you’re going to make a rule, make a rule. But if you’re going to take unnatural acts out the game, then let’s lock in on all these unnatural acts and take them out the game. I don’t know. Let them keep telling people how their body react I guess. They need to go take a few more kinesiology classes though. Maybe they can take a taping class or functional movement classes. Let me know how the body works because clearly mine don’t work the right way.”

Two things.

First, Green should know that the ultimate hammer on NBA fines is Kiki Vandeweghe — former NBA player, two-time All-Star, who also coached in the league. You want a guy with a players’ perspective making the call? You already have it. And Vandeweghe played in a far more physical era than this one.

Second, the flagrant was not issued because of intent but because of the action — if you kick a guy in the face, it’s a flagrant foul. There’s no gray area here, and officials shouldn’t have to guess a player’s intent. When Green went up he was fouled by Harden, and to maintain his balance Green flailed his legs out, something he has done plenty and other players going back decades have done too. That doesn’t mean it’s not reckless. That doesn’t mean a player is still not responsible for his body. Ask soccer officials about this same issue — get your leg above the waist with other players around and it can be called a “dangerous play.” In the NBA, if your leg flies up and hits a guy in the face, it’s a flagrant foul. Whether or not you meant to do it.

Green knows the league is cracking down on this. He knows he’s a target. It’s on him to change. One would think the Finals would have taught him that lesson.