It’s Gotta Be The Shoes: How Nike bet on Jordan, Jordan bet on Nike and both won. Big.

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It seems like another world now — like discussing Pompeii or prohibition — but there was a time when Nike was just another struggling shoe company. In 1983, Nike had revenues of less than $1 million.

In 1984, Nike signed Michael Jordan.

Today, Nike owns the basketball shoe market. Owns it. When you factor in all the Nike brands — Nike, Jordan, Converse — you are talking nearly 95 percent of the basketball shoe market. And the Jordan Brand remains the biggest seller by far.

Michael Jordan turns 50 this weekend and yet his legacy and his shoes are such that when you talk to players coming out of college about their goals in the NBA, becoming part of the Jordan Brand family still comes up a lot. I mean with most of them. Players who were in kindergarten the last time Jordan won a ring.

It’s doesn’t gotta be the shoes. It is much more than that.

All this because of a big gamble back in the 1980s where a company that needed a star bet on the guy who would go on to become the general consensus greatest player ever, and that player bet on the company’s marketing skills.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said that even MJ admits it was all fortuitous.

“As Michael told me in discussing his career, ‘Timing is everything.’” Lazenby said. “He came along at a time when Nike, a struggling company, was suddenly willing to gamble millions, far more than had ever been gambled, on an untested NBA player, giving him an unprecedented deal before he had even played an NBA game.

“Nike turned its full efforts to marketing Jordan. Then suddenly he emerged as this amazingly athletic figure, wearing a shoe that was banned by the NBA.”

People sometimes forget that part of the story. David Stern and the NBA banned the first pair of Air Jordan’s in 1985, just weeks before the start of the season, because they were completely Bulls red and black with no white on them.

There is no better marketing endorsement than having the man say, “you can’t have it.” That shoe and that moment spawned today’s sneakerhead culture.

“Nike took that circumstance and pushed it, which would have meant nothing if Jordan hadn’t played the way he played,” Lazenby said. “It was a departure from the past that showed it was also immune to the future.”

Jordan’s play was the key. It started because of his athleticism, his “jumpman” dunks that went on to become the Jordan Brand logo. He could fly, and Spike Lee was yelling “It’s gotta be the shoes.” But everything grew exponentially as Jordan started to win and win big. He became the best player in the game and owned his generation, booming the popularity of the NBA.

And booming the sales of Nike and his shoes. Because everyone wanted to “Be Like Mike.”

“As I say in my book, he became the godhead of a global sports marketing machine,” Lazenby said. “Godheads aren’t flashes in the pan. They paid Jordan so much, and his shoes sold so well that he essentially became a partner in Nike long before they officially recognized it.

“He became enmeshed in culture like no athlete before or after.”

And with him, so did Nike.

Now they are a key part of the lucrative running shoe market (they maintain more than half the market) and Nike is a global apparel brand with it’s swoosh on pretty much everything but refrigerators.

But none of that would have been possible without a big gamble on Jordan that paid off better than anyone expected.

Gregg Popovich will not coach Game 4 following death of his wife, Erin

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San Antonio Spurs coach Gregg Popovich will not be on the sidelines again for Game 4 Sunday following the death of his wife, Erin, to a lengthy illness.

Ettore Messina will again coach the Spurs.

Popovich also missed Game 3. His San Antonio Spurs are down 3-0 to the Golden State Warriors in the first-round matchup. None of that matters compared to the loss of a woman he loved and was married to for four decades.

Erin Popovich’s passing has cast a pall over the series, especially with Warriors coach Steve Kerr being very close to the Popovichs dating back to his playing days with the Spurs.

The reaction and sadness about Erin’s passing has reached well beyond this series.

Our thoughts are with the Popovich family in this difficult time.

Anthony Davis’ 47 points, Pelicans sweep Trail Blazers out of playoffs

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NEW ORLEANS (AP) — Anthony Davis scored 33 of his franchise playoff-record 47 points in the second half, and the New Orleans Pelicans completed a first-round playoff sweep of the Portland Trail Blazers with a 131-123 victory on Saturday.

Jrue Holiday capped his 41-point performance with an 18-foot pull-up jumper that gave the Pelicans a six-point lead with 40 seconds left.

Rajon Rondo added 16 assists, and Davis also had 11 rebounds and three blocks for New Orleans, which is moving on to the second round of the playoffs for only the second time since the NBA returned to the city 16 seasons ago.

C.J. McCollum scored 38 for the Trail Blazers, who responded to a blowout loss in Game 3 by keeping Game 4 close until the final minute. Al-Farouq Aminu scored 27, Damian Lillard added 18 points and Jusuf Nurkic had 18 points and 11 rebounds before fouling out.

Lillard’s difficult driving layup had just tied the game at 60 when the Pelicans briefly pulled away, going on an 11-2 run capped by Davis’ 3.

Soon after, Nikola Mirotic added step-back 3. Davis, who scored 19 in the third quarter, then added a layup while falling down after a hard foul by Aminu, after which Davis flexed both biceps while still sitting on the court.

Holiday’s transition 3 made it 87-72, prompting Portland to call timeout while Holiday walked slowly toward mid-court, nodding and smiling wide as he soaked in the crowd’s adulation.

New Orleans led by 13 to start the fourth quarter, but Portland refused to wilt, opening the period on a 15-4 run that included Nurkic’s hook shot, 20-foot jumper and dunk. McCollum’s transition layup made it 104-102 with nearly nine minutes to play.

Portland got as close as a single point on Aminu’s layup with 5:08 to go, but Davis responded with 12 points over the final 4:56, starting with a layup as he was fouled and a 3-pointer. Holiday scored six points during the final 2:52, starting with his 3-pointer. The pair combined for all but one of New Orleans’ points during that pivotal stretch.

Leading up to Game 4, Lillard spoke of the need for the Blazers to ramp up their intensity and physicality. From the tip, it looked as though they’d done so.

In stark contrast to Game 3, when New Orleans led by 18 in the first quarter, this game was tight and testy.

Anthony and Ed Davis received double technical fouls after bumping one another following one of Anthony Davis’ dunks – and that was just the beginning.

McCollum was called for a flagrant foul when he stormed into the lane behind E'Twaun Moore and grabbed the Pelicans guard by the shoulders to thwart a driving layup attempt. Moore then shoved McCollum and was assessed a technical foul.

And in the final seconds of the half, double technicals were assessed to Rondo and Portland center Zach Collins after Rondo lowered his forehead into Collins’ chest and Collins shoved back.

When halftime arrived, New Orleans led 58-56.

 

 

Twins Marcus, Markieff Morris each fined by league for separate instances

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Twins Marcus and Markieff Morris have a special bond, one that includes doing so much together on the basketball court — playing at the same high school, the same AAU team, then going to college together at Kansas, and even playing together in the NBA for a while together with the Suns (they are now on separate teams).

That includes them both getting fined Saturday by the NBA for recent actions during the playoffs.

Washington’s Markieff Morris picked up a $25,000 fine for “attempting to escalate an altercation and pushing a game official,” the league announced. Here is the play in question, just minutes into Game 3.

Toronto’s OG Anunoby draws a foul knocking Morris to the ground, but Morris starts the incident with an elbow to Anunoby’s back, and he does push referee Kenny Mauer. Considering all that, a $25,000 fine is not that severe.

His twin Marcus Morris picked up a $15,000 for “public criticism of the officiating,” which he certainly did following the Celtics’ Game 3 loss to the Bucks. Here are his comments, and they are NSFW.

That $15,000 fine is pretty much the going rate for ripping the referees after the game.

Markieff outdid his brother on this one… if you consider getting the larger fine the “win.”

As expected, likely top-three pick Luka Doncic files to enter NBA draft

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Luka Doncic — the 6’8″ point forward who is putting up impressive numbers against men at the highest levels of European basketball — is bringing is game to the NBA. As expected.

Shams Charania of The Vertical at Yahoo Sports said the expected is now official.

Doncic, 19, submitted draft paperwork this week to formally enter his name, league sources said. Doncic is arguably the most decorated European player to make a jump to the NBA, a wunderkind who’s been playing in the EuroLeague since 2015. He is currently leading Real Madrid in the EuroLeague playoffs, averaging 14.9 points, 4.7 rebounds and 4.4 assists this season.

The 6-foot-7 Doncic has the ability to play multiple positions, from being a primary ball-handler to shooting and playmaking off the ball. His season in Europe could continue into late May or June. NBA executives have long been intrigued by Doncic’s potential stardom, and several are continuing to make scouting trips for him.

Doncic is expected to go in the top three (likely the top two) come this June’s draft.

If you’re about to bring up Darko Milicic or some other European bust, just stop. This Slovenian has proven he can play — in 54 games this season between Liga ACB (Spain’s league, second best in the NBA) and the Euroleague, Doncic is averaging 14.8 points, 5.1 rebounds and 4.6 assists a game. He has shown a gift for passing that should blossom in the more open play of the NBA, plus he just knows how to run a team and make plays. He can score when called upon and has three-point range, can shoot off the bounce, and if you switch a smaller guy onto him, Doncic can just post him up.

He’s not going to be a bust.

However, what his ceiling is remains the debate. He’s not an elite athlete by NBA standards who has struggled at points for Real Madrid when guarded by borderline-NBA level Americans in Europe. Can he defend at the NBA level? Can he be consistent with his jumper? He may be elite, but it’s no given.

He’s going to be good, and his floor is higher than a lot of the other top prospects in this draft class. However, if a GM thinks that Marvin Bagley III or Mohamed Bamba both have a higher ceiling and can reach it, they may go with the Americans. Doncic is going to put some GMs in an interesting position.