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It’s Gotta Be The Shoes: How Nike bet on Jordan, Jordan bet on Nike and both won. Big.

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It seems like another world now — like discussing Pompeii or prohibition — but there was a time when Nike was just another struggling shoe company. In 1983, Nike had revenues of less than $1 million.

In 1984, Nike signed Michael Jordan.

Today, Nike owns the basketball shoe market. Owns it. When you factor in all the Nike brands — Nike, Jordan, Converse — you are talking nearly 95 percent of the basketball shoe market. And the Jordan Brand remains the biggest seller by far.

Michael Jordan turns 50 this weekend and yet his legacy and his shoes are such that when you talk to players coming out of college about their goals in the NBA, becoming part of the Jordan Brand family still comes up a lot. I mean with most of them. Players who were in kindergarten the last time Jordan won a ring.

It’s doesn’t gotta be the shoes. It is much more than that.

All this because of a big gamble back in the 1980s where a company that needed a star bet on the guy who would go on to become the general consensus greatest player ever, and that player bet on the company’s marketing skills.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said that even MJ admits it was all fortuitous.

“As Michael told me in discussing his career, ‘Timing is everything.’” Lazenby said. “He came along at a time when Nike, a struggling company, was suddenly willing to gamble millions, far more than had ever been gambled, on an untested NBA player, giving him an unprecedented deal before he had even played an NBA game.

“Nike turned its full efforts to marketing Jordan. Then suddenly he emerged as this amazingly athletic figure, wearing a shoe that was banned by the NBA.”

People sometimes forget that part of the story. David Stern and the NBA banned the first pair of Air Jordan’s in 1985, just weeks before the start of the season, because they were completely Bulls red and black with no white on them.

There is no better marketing endorsement than having the man say, “you can’t have it.” That shoe and that moment spawned today’s sneakerhead culture.

“Nike took that circumstance and pushed it, which would have meant nothing if Jordan hadn’t played the way he played,” Lazenby said. “It was a departure from the past that showed it was also immune to the future.”

Jordan’s play was the key. It started because of his athleticism, his “jumpman” dunks that went on to become the Jordan Brand logo. He could fly, and Spike Lee was yelling “It’s gotta be the shoes.” But everything grew exponentially as Jordan started to win and win big. He became the best player in the game and owned his generation, booming the popularity of the NBA.

And booming the sales of Nike and his shoes. Because everyone wanted to “Be Like Mike.”

“As I say in my book, he became the godhead of a global sports marketing machine,” Lazenby said. “Godheads aren’t flashes in the pan. They paid Jordan so much, and his shoes sold so well that he essentially became a partner in Nike long before they officially recognized it.

“He became enmeshed in culture like no athlete before or after.”

And with him, so did Nike.

Now they are a key part of the lucrative running shoe market (they maintain more than half the market) and Nike is a global apparel brand with it’s swoosh on pretty much everything but refrigerators.

But none of that would have been possible without a big gamble on Jordan that paid off better than anyone expected.

Check out the Top 10 plays of last season from the Golden State Warriors

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Ball movement. Threes. Circus shots. Smack talk to opposing benches.

The Golden State Warriors were entertaining to watch on their way to 73-wins and a return trip to the NBA Finals. Stephen Curry, Klay Thompson, Draymond Green and the entire cast know how to put on a show. So take a couple minutes on an August Friday and check out their top 10 plays from last season.

Really? Online petition started to change name of Durant, Oklahoma, to Westbrook.

OAKLAND, CA - MAY 30:  Kevin Durant #35 of the Oklahoma City Thunder stands on the court in Game Seven of the Western Conference Finals against the Golden State Warriors during the 2016 NBA Playoffs at ORACLE Arena on May 30, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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Durant, Oklahoma, is a city of just more than 15,000 people in the southern part of the state. It is the capital of the Choctaw Nation of Oklahoma, and it was named after its Choctaw founder, Dixon Durant.

But some people in Oklahoma are not high on the name Durant, lately. Kevin Durant decided to bolt the Oklahoma City Thunder for the Golden State Warriors this summer, and some Thunder fans feel betrayed. Understandably. Durant was well within his rights, but if you’re a Thunder fan and you’re not hurt by this it would be strange.

Still, you have to hope what follows is satire. It reads like it.

Oklahoma’s Ryan Nazari created a Change.org petition asking the city of Durant be renamed the city of Westbrook. As in Russell Westbrook. The guy who signed a contract extension to stay in Oklahoma (for just one extra year, but still). Read the petition below and tell me it doesn’t sound like satire.

“Ladies and gentlemen, the great state of Oklahoma has been betrayed. As many of you know, Kevin Durant has left our state, torn out our hearts, and left our beloved Oklahoma City Thunder in depleted shape. All of this after even being offered a cabinet position for the State of Oklahoma. It is because of this heinous action that I believe the State of Oklahoma has a responsibility to change the name of the City of Durant to Westbrook, the man who is loyal, whom we believe in, and who will lead our team to glory. Yes, it is understood that the city Durant was not named after the evil Kevin Durant, but it is just another hideous reminder of what happened to our community.”

As of this writing, he had reached his goal of having more than 1,000 people sign on.

Maybe it’s satire, but it’s more creative than burning a jersey.

Obviously, the name of the city is not changing. If people want to live in Westbrook, they should move to Maine.

Way too early look: Who could make up USA’s 2020 Tokyo Olympic basketball team?

RIO DE JANEIRO, BRAZIL - AUGUST 21:  Jimmy Butler, Kevin Durant, DeAndre Jordan and Kyle Lowry #7 of United States stand on the podium after defeating Serbia in the Men's Gold medal game on Day 16 of the Rio 2016 Olympic Games at Carioca Arena 1 on August 21, 2016 in Rio de Janeiro, Brazil.  (Photo by Elsa/Getty Images)
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Let’s start with the obvious: This is an exercise in futility. There is no way to predict accurately what the 2020 USA men’s basketball team headed to the Tokyo Olympics will look like. There will be injuries that sideline guys. There will be contract situations where key guys decide it’s in their best interest to sit out. Plus, there could be a guy just now entering his junior year of high school who we don’t know well yet but in four years will be a clear choice for the team.

Now that we’ve gotten through the tedious disclaimer, let’s have fun:

What will the 2020 USA Basketball team look like?

First, it will have a bit of a business attitude — Gregg Popovich is coaching now. Not that Mike Krzyzewski ran a college party Team USA, far from it, but with Popovich’s demeanor and the scare put into the 2016 team (and some improving world powers, such as Canada), expect the USA to be a little more focused next time around.

For the roster, who from the 2016 gold medal team in Rio returns for more gold? At the top of the list: A 31-year-old Kevin Durant will be back for one more run (and to climb on top of the USA Olympic scoring list). He will be the unquestioned team leader. The alpha. It will be his team.

After that? Young stars who want one more go at it such as Paul George, DeMarcus Cousins, DeAndre Jordan, and Klay Thompson will seriously consider a return. Maybe Jimmy Butler. Those guys will have a leg up having Olympic experience and a commitment to the program.

After that, some big names that passed on Rio are going to suit up in Japan. There will be far less defection of top talent this time around — the fears around Brazil will be gone, and NBA players wanting to sell more shoes in Asia will be eager to sign up. I expect you will see Stephen Curry, Anthony Davis, Kawhi Leonard, Russell Westbrook, and maybe James Harden decide they are in for the next round. LeBron James said he felt left out and may consider a return, but he will be 35 years old with 17 NBA seasons on his body by that point, does he want to put his body through an international curtain call? Probably not.

Rounding out the roster, expect a few guys from this year’s USA Select Team — the team the Olympic squad practiced against in Las Vegas at the start of camp — to make the leap up (as Kyrie Irving and others did this year).

Who? That’s the hardest thing to predict, it depends on development. Guys to watch include Victor Olidipo, Justise Winslow, Devin Booker, Brandon Ingram, and Jabari Parker — some of them will be ready to make the leap.

One clue to the 2020 roster: Players that you see in China for the 2019 FIBA World Cup will be more likely to make the 2020 team. (Yes, the World Championships are now the year before the Olympics, welcome to more of FIBA’s wisdom, as is the fact the Cup qualifiers fall during the NBA/Euroleague seasons.) Guys from the select team now that head to China in three years and perform well in that setting will likely have the USA across their chest in Japan.

Whatever team we send will have the most talent in those games. The question is will that be enough?

Check out the Cleveland Cavaliers Top 10 plays from last season

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With athletes such as LeBron James and Kyrie Irving on the team, you know the Cleveland Cavaliers Top 10 plays of last season were going to have some special moments.

Yes, the block by LeBron and the stepback three by Irving that sealed the first Cleveland title in 52 years are on top of the list.

But there are some other ridiculous Irving handles and even a Timofey Mozgov dunk in there (a $64 million dunk, apparently).