It’s Gotta Be The Shoes: How Nike bet on Jordan, Jordan bet on Nike and both won. Big.

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It seems like another world now — like discussing Pompeii or prohibition — but there was a time when Nike was just another struggling shoe company. In 1983, Nike had revenues of less than $1 million.

In 1984, Nike signed Michael Jordan.

Today, Nike owns the basketball shoe market. Owns it. When you factor in all the Nike brands — Nike, Jordan, Converse — you are talking nearly 95 percent of the basketball shoe market. And the Jordan Brand remains the biggest seller by far.

Michael Jordan turns 50 this weekend and yet his legacy and his shoes are such that when you talk to players coming out of college about their goals in the NBA, becoming part of the Jordan Brand family still comes up a lot. I mean with most of them. Players who were in kindergarten the last time Jordan won a ring.

It’s doesn’t gotta be the shoes. It is much more than that.

All this because of a big gamble back in the 1980s where a company that needed a star bet on the guy who would go on to become the general consensus greatest player ever, and that player bet on the company’s marketing skills.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said that even MJ admits it was all fortuitous.

“As Michael told me in discussing his career, ‘Timing is everything.’” Lazenby said. “He came along at a time when Nike, a struggling company, was suddenly willing to gamble millions, far more than had ever been gambled, on an untested NBA player, giving him an unprecedented deal before he had even played an NBA game.

“Nike turned its full efforts to marketing Jordan. Then suddenly he emerged as this amazingly athletic figure, wearing a shoe that was banned by the NBA.”

People sometimes forget that part of the story. David Stern and the NBA banned the first pair of Air Jordan’s in 1985, just weeks before the start of the season, because they were completely Bulls red and black with no white on them.

There is no better marketing endorsement than having the man say, “you can’t have it.” That shoe and that moment spawned today’s sneakerhead culture.

“Nike took that circumstance and pushed it, which would have meant nothing if Jordan hadn’t played the way he played,” Lazenby said. “It was a departure from the past that showed it was also immune to the future.”

Jordan’s play was the key. It started because of his athleticism, his “jumpman” dunks that went on to become the Jordan Brand logo. He could fly, and Spike Lee was yelling “It’s gotta be the shoes.” But everything grew exponentially as Jordan started to win and win big. He became the best player in the game and owned his generation, booming the popularity of the NBA.

And booming the sales of Nike and his shoes. Because everyone wanted to “Be Like Mike.”

“As I say in my book, he became the godhead of a global sports marketing machine,” Lazenby said. “Godheads aren’t flashes in the pan. They paid Jordan so much, and his shoes sold so well that he essentially became a partner in Nike long before they officially recognized it.

“He became enmeshed in culture like no athlete before or after.”

And with him, so did Nike.

Now they are a key part of the lucrative running shoe market (they maintain more than half the market) and Nike is a global apparel brand with it’s swoosh on pretty much everything but refrigerators.

But none of that would have been possible without a big gamble on Jordan that paid off better than anyone expected.

Thon Maker, all 7’1″ of him, sat in economy class to get flight going

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If you are six-foot or taller, economy class on a modern airline feels cramped. But at least the airlines make up for it with a delicious full meal a bag of peanuts and a free movie.

Can you imagine a 7’1″ guy in economy?

The Bucks’ Thon Maker did it on a recent United flight and the passenger next to him Paul Kuzma posted about it on Facebook (hat tip to onmilwaukee.com).

Well, a missed #United flight found me on a rebooked one. After ending up in an upgraded Economy Plus (yay!) middle seat (not so yay!), volunteers were asked one by one, row by row, if one would relocate to the last row of the plane, middle seat….

My heart leapt again when I came to the last row and BOTH the middle AND aisle seats were open! I stowed my gear in the middle seat area but sat in the aisle seat, hoping.

Alas, it was too good to be true! Moments later, a 7’1″ tall young man who could not even stand completely straight in the aisle of the plane made his way our direction. My heart sunk, not for me, but for him! I saw him emerge from an Economy Plus window seat!

I told him I was so sorry, knowing this would be uncomfortable for him. He nonchalantly said it was worth it to get this delayed flight going. He had practice to attend in the morning and had a 2+ hour drive to get where he was headed after landing….

I had to ask how in the world he ended up in the last row. He also had missed a flight and was rebooked on this one. He was assigned his original FIRST CLASS seat. He had settled in there when a flight attendant told him the person who had paid for that seat on THIS flight had shown up, albeit very late. They had to move him to Economy Plus.

Once there for a while, his story mirrors mine. Requests were being made for someone to move to the last row and no one was volunteering. So he volunteered, wanting the flight to begin.

He couldn’t even fit his knees into the Economy seat! Every time the snack cart came by or someone had to use the restroom, he had to get up and move out of their way.

The entire flight, there was not a hint of resentment in his voice. He was even happy to allow me a picture with him and an autograph. Class act, Thon!

Somewhere a cranky old NBA player is saying “we always used to have to fly commercial…” and sorry old man, but that doesn’t make it easy or right. There’s a reason NBA teams moved away from that (and it wasn’t to save money).

Good on Maker for being willing to sacrifice when plenty of other normal-sized people couldn’t be bothered.

And if the name Kuzma is familiar, the author says his is the second cousin once removed of the Lakers’ rookie Kyle Kuzma.

PBT Podcast: Breaking down the Kyrie Irving trade

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Is LeBron James more likely to stay in Cleveland now?

Are the Boston Celtics contenders? Are they better set up for the future?

There are a lot more questions that come out of the surprise Kyrie Irving trade to the Boston Celtics for Isaiah Thomas, Jae Crowder, Ante Zizic, and the 2018 Brooklyn Nets pick. It’s a deal that is a big win for Cleveland, they got more than they should have expected in return. However, this is in no way a bad deal for the Celtics.

Kurt Helin and Dan Feldman of NBC Sports break it all down in this latest PBT Podcast.

As always, you can check out the podcast below, or listen and subscribe via iTunes (just click the button under the podcast), subscribe via the fantastic Stitcher app, check us out on Google play, or check out our new PBT podcast homepage and archive at Audioboom.com.

Report: Clippers reach deal with Michael Winger to be new GM

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We knew this was coming, now it’s about to be official.

Former Oklahoma City Thunder assistant GM Michael Winger is about to take over as the general manager of the Los Angeles Clippers. They offered him the job last week, now the sides have agreed to terms, and he will sign a deal soon, reports Adrian Wojnarowski of ESPN.

Oklahoma City Thunder executive Michael Winger has reached an agreement in principle to become the general manager of the LA Clippers, league sources told ESPN on Wednesday.

Doc Rivers is no longer the guy with the hammer in Los Angeles, he will just be coaching the Clippers (and still getting $10 million a year paychecks, in case you think he’ll just walk away). The power structure now has Lawrence Frank at the top as the President of Basketball Operations, with Winger doing to work under him. The Clippers are expected to hire Trent Redden, one of David Griffin’s former right hand men in Cleveland, to work under Winger as an assistant GM. The Clippers also are expected to hire another assistant GM soon.

Frank, Winger and crew take over a team in transition. Chris Paul is gone, but the Clippers locked up Blake Griffin on a max deal this summer, they got a good veteran point guard in Patrick Beverley from Houston, and they signed Danilo Gallinari. They picked up some good young players in the CP3 trade such as Montrezl Harrell and Sam Dekker (who they now need to develop). The Clippers should be in the mix for one of the final three playoff slots in the West next season, but that doesn’t answer the bigger picture questions. Are the Clippers a team rebuilding for the future on the fly? Are they looking to stay good and relevant until they can get their new building in Inglewood constructed? Are they a year or two away from a total rebuild?

Steve Ballmer ultimately gets to make that call. It will be up to Winger to execute it.

Kyrie Irving trade doesn’t change LeBron James’ plans. Probably.

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The Kyrie Irving trade to Boston was really about LeBron James.

Irving wanted out of LeBron’s shadow in Cleveland and asked for a trade. Cleveland got in Isaiah Thomas and Jae Crowder two guys who can help them win next season and chase a ring (and the Warriors) while LeBron is in Cleveland. It also gave the Cavaliers the Brooklyn Nets pick next draft and Ante Zizic, players that could help Cleveland rebuild if LeBron leaves next summer as a free agent.

What this trade doesn’t do is change LeBron’s calculus.

Probably.

LeBron can opt out of the final year of his contract and become a free agent next summer, and he almost certainly will do that. Even if he wanted to stay in Cleveland, he’d opt out to sign a bigger, longer deal.

What has not changed with this trade is the sense around the league is LeBron has one foot out the door — good luck finding anyone who thinks he’s likely to stay a Cav after next season. He seems ready to move on to the next chapter and challenge, having brought a ring to Cleveland and it looks like this era and team has played itself out.

However, what LeBron has done well is leave his options open, something he has done very intentionally sources tell me. Maybe he wants to go to Los Angeles to enjoy the weather, be close to his business interests, and chase rings with Lonzo Ball and whoever else the Lakers can land in free agency (such as Paul George). Maybe Blake Griffin is on to something and he wants to be a Knick. Maybe a lot of things, the point is LeBron left his options open to make whatever call he wants.

Including staying in Cleveland. Even if it’s a longshot right now, a season is a lifetime in the NBA and attitudes shift.

With this trade, the Cavaliers remain the team to beat in the East, and Crowder gives them the kind of shooter and wing defender the team desperately needed in a matchup with the Warriors (they need more like him). The reality is that if the Warriors are healthy, maybe the series ends in six games instead of five (and that’s a big maybe), but Golden State is still clearly superior. However, the Cavs will be in the Finals, they will get their shot — and stuff happens. We’ve seen it before, a player misses a game (let’s say due to a suspension for kicking) or another has an injury and is not quite 100 percent, and the door opens — then LeBron and Thomas can bust right through it. If the Cavaliers are in the Finals, they have a chance.

Win a ring, or even if the Cavs look like they can legitimately win a ring, LeBron will take it into consideration. That’s where the Brooklyn Nets pick comes in — maybe the Cavs can draft an elite player to add to the mix, or maybe they can trade the pick to get another top veteran player to come to Cleveland to round out the team.

That’s a lot of ifs. LeBron still is more likely to leave then stay next summer. His thoughts, his calculus does not change. What this trade does is give the Cavaliers a slightly better shot at a ring (even though Thomas has some serious defensive issues that can be exposed). With that there’s a chance.

The trade also gives Cleveland options if LeBron looks like he’s leaving. They have a little more flexibility, too.