It’s Gotta Be The Shoes: How Nike bet on Jordan, Jordan bet on Nike and both won. Big.

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It seems like another world now — like discussing Pompeii or prohibition — but there was a time when Nike was just another struggling shoe company. In 1983, Nike had revenues of less than $1 million.

In 1984, Nike signed Michael Jordan.

Today, Nike owns the basketball shoe market. Owns it. When you factor in all the Nike brands — Nike, Jordan, Converse — you are talking nearly 95 percent of the basketball shoe market. And the Jordan Brand remains the biggest seller by far.

Michael Jordan turns 50 this weekend and yet his legacy and his shoes are such that when you talk to players coming out of college about their goals in the NBA, becoming part of the Jordan Brand family still comes up a lot. I mean with most of them. Players who were in kindergarten the last time Jordan won a ring.

It’s doesn’t gotta be the shoes. It is much more than that.

All this because of a big gamble back in the 1980s where a company that needed a star bet on the guy who would go on to become the general consensus greatest player ever, and that player bet on the company’s marketing skills.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said that even MJ admits it was all fortuitous.

“As Michael told me in discussing his career, ‘Timing is everything.’” Lazenby said. “He came along at a time when Nike, a struggling company, was suddenly willing to gamble millions, far more than had ever been gambled, on an untested NBA player, giving him an unprecedented deal before he had even played an NBA game.

“Nike turned its full efforts to marketing Jordan. Then suddenly he emerged as this amazingly athletic figure, wearing a shoe that was banned by the NBA.”

People sometimes forget that part of the story. David Stern and the NBA banned the first pair of Air Jordan’s in 1985, just weeks before the start of the season, because they were completely Bulls red and black with no white on them.

There is no better marketing endorsement than having the man say, “you can’t have it.” That shoe and that moment spawned today’s sneakerhead culture.

“Nike took that circumstance and pushed it, which would have meant nothing if Jordan hadn’t played the way he played,” Lazenby said. “It was a departure from the past that showed it was also immune to the future.”

Jordan’s play was the key. It started because of his athleticism, his “jumpman” dunks that went on to become the Jordan Brand logo. He could fly, and Spike Lee was yelling “It’s gotta be the shoes.” But everything grew exponentially as Jordan started to win and win big. He became the best player in the game and owned his generation, booming the popularity of the NBA.

And booming the sales of Nike and his shoes. Because everyone wanted to “Be Like Mike.”

“As I say in my book, he became the godhead of a global sports marketing machine,” Lazenby said. “Godheads aren’t flashes in the pan. They paid Jordan so much, and his shoes sold so well that he essentially became a partner in Nike long before they officially recognized it.

“He became enmeshed in culture like no athlete before or after.”

And with him, so did Nike.

Now they are a key part of the lucrative running shoe market (they maintain more than half the market) and Nike is a global apparel brand with it’s swoosh on pretty much everything but refrigerators.

But none of that would have been possible without a big gamble on Jordan that paid off better than anyone expected.

Report: Magic’s search firm inquiring about Larry Bird

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Larry Bird resigned as Pacers president.

Not just today, but also in 2012. A year later, he was again running a front office (Indiana’s).

Could he make an even quicker leap back into NBA team presidency – with the Magic?

Adrian Wojnarowski of Yahoo Sports:

This strikes me as more as Orlando’s search firm trying to prove its usefulness than a viable option.

Whether they’re trying to generate excitement, getting used for leverage or actually serious, the Magic keep getting linked to big-name replacements for the fired Rob HenniganDoc Rivers, David Griffin and now Bird. If the Magic are willing to pay major money for name recognition, they could get plenty of people to at least listen. But I’m unconvinced about that spending.

It’d be a little weird for Bird to inherit Frank Vogel, whom Bird fired as the Pacers’ coach. But Bird did everything he could to show that was more about seeking change than losing faith in Vogel.

Report: Larry Bird stepping down as Pacers president

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Larry Bird put his stamp on the Pacers in the last year –  firing Frank Vogel and trading for Jeff Teague and Thaddeus Young to join hand-picked Monta Ellis and Myles Turner as Paul George‘s supporting cast on an up-tempo, offensively dynamic team.

The plan fell flat.

Indiana played at a below-average pace and produced a middling offense. The Pacers got swept by the Cavaliers in the first round of the playoffs.

Now, Indiana’s uncertain future – with Paul George a year from free agency and the Lakers courting – gets even more chaotic.

Adrian Wojnarowski of Yahoo Sports:

Bird had already resigned once as Pacers president, in 2012. He returned the following year.

Bird’s patience and pain tolerance for the job due to lingering back issues from his playing days has long seemed to waver. I wouldn’t write him off for good.

Indiana promoted Kevin Pritchard in 2012, when Bird previously stepped down. Pritchard previously worked as the Trail Blazers’ general manager, and he’s a qualified replacement.

The work begins immediately with a decision on George. If he doesn’t make an All-NBA team, the Pacers won’t gain as much financial advantage in his contract offer. That could open the door to a trade and rebuilding around Turner — or making a last-ditch push to convince George he can win in Indiana.

Report: Clippers expect Chris Paul to re-sign

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Chris Paul reportedly verbally committed months ago to re-sign with the Clippers. There have been mixed signals about Blake Griffin‘s intention to re-sign.

But they can’t formalize the deals until July, and the Clippers are now one game from another demoralizing first-round exit.

Where do they stand now?

Kevin Arnovitz of ESPN:

Sources close to the Clippers say that they expect Paul to re-sign with the Clippers. He’ll be eligible for a five-year contract in excess of $200 million. Griffin’s return is less certain, sources say. This summer is his first foray into unrestricted free agency. Given his snakebitten tenure with the team and the possibility of another early exit, the prospect of exploring what’s out there will be alluring. One premise volunteered in good humor suggests that Paul is more likely to take a slew of meetings in a public process but ultimately re-sign with the Clippers, while Griffin is more likely to mull the decision privately under the guise of night, but announce he’ll be playing elsewhere in 2017-18.

Clippers president/coach Doc Rivers has made clear his desire to re-sign Paul and Griffin, and the playoffs won’t change that. This is the right call. It’s so difficult to assemble a team this good, the Clippers shouldn’t throw it away for the sake of change. Just because the Clippers haven’t gotten the breaks in previous seasons doesn’t mean they won’t get the breaks in future seasons.

But Paul and Griffin – and J.J. Redick, who’ll also be an unrestricted free agent – will determine the franchise’s fate. If they want to leave, they’ll leave.

Can the Clippers lure them back? They apparently think they’ll keep Paul, but there’s an uncertain dynamic in L.A. that Arnovitz explores in great depth. I highly recommend reading his full piece.

Nike, Adidas, Under Armour pass on potential No. 1 pick Lonzo Ball

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NBA teams reportedly aren’t dinging potential No. 1 pick Lonzo Ball over all the wild stuff his dad says and does.

Shoe companies are apparently taking a different approach.

Darren Rovell of ESPN:

An endorsement deal with Nike, Under Armour or Adidas is not in the cards for Lonzo Ball.

Ball’s father LaVar confirmed that the three shoe and apparel companies informed him that they were not interested in doing a deal with his son. Sources with the three companies told ESPN.com that they indeed were moving on.

In his meetings with the three, LaVar insisted that the company license his upstart Big Baller Brand from him. He also showed the companies a shoe prototype that he hoped would be Lonzo’s first shoe.

“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”

“Just imagine how rich Tiger (Woods), Kobe (Bryant), Serena (Williams), (Michael) Jordan and LeBron (James) would have been if they dared to do their own thing,” LaVar said. “No one owned their own brand before they turned pro. We do and I have three sons so it’s that much more valuable.”

Is there more upside in this approach? Yeah, I guess.

But the traditional shoe companies bring valuable infrastructure and experience. There’s value in forfeiting upside for those resources. Lonzo Ball, who has yet to play in the NBA, is also missing out on guaranteed life-changing money.

On the risk-reward curve, this seems like a mistake.