It’s Gotta Be The Shoes: How Nike bet on Jordan, Jordan bet on Nike and both won. Big.

21 Comments

It seems like another world now — like discussing Pompeii or prohibition — but there was a time when Nike was just another struggling shoe company. In 1983, Nike had revenues of less than $1 million.

In 1984, Nike signed Michael Jordan.

Today, Nike owns the basketball shoe market. Owns it. When you factor in all the Nike brands — Nike, Jordan, Converse — you are talking nearly 95 percent of the basketball shoe market. And the Jordan Brand remains the biggest seller by far.

Michael Jordan turns 50 this weekend and yet his legacy and his shoes are such that when you talk to players coming out of college about their goals in the NBA, becoming part of the Jordan Brand family still comes up a lot. I mean with most of them. Players who were in kindergarten the last time Jordan won a ring.

It’s doesn’t gotta be the shoes. It is much more than that.

All this because of a big gamble back in the 1980s where a company that needed a star bet on the guy who would go on to become the general consensus greatest player ever, and that player bet on the company’s marketing skills.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said that even MJ admits it was all fortuitous.

“As Michael told me in discussing his career, ‘Timing is everything.’” Lazenby said. “He came along at a time when Nike, a struggling company, was suddenly willing to gamble millions, far more than had ever been gambled, on an untested NBA player, giving him an unprecedented deal before he had even played an NBA game.

“Nike turned its full efforts to marketing Jordan. Then suddenly he emerged as this amazingly athletic figure, wearing a shoe that was banned by the NBA.”

People sometimes forget that part of the story. David Stern and the NBA banned the first pair of Air Jordan’s in 1985, just weeks before the start of the season, because they were completely Bulls red and black with no white on them.

There is no better marketing endorsement than having the man say, “you can’t have it.” That shoe and that moment spawned today’s sneakerhead culture.

“Nike took that circumstance and pushed it, which would have meant nothing if Jordan hadn’t played the way he played,” Lazenby said. “It was a departure from the past that showed it was also immune to the future.”

Jordan’s play was the key. It started because of his athleticism, his “jumpman” dunks that went on to become the Jordan Brand logo. He could fly, and Spike Lee was yelling “It’s gotta be the shoes.” But everything grew exponentially as Jordan started to win and win big. He became the best player in the game and owned his generation, booming the popularity of the NBA.

And booming the sales of Nike and his shoes. Because everyone wanted to “Be Like Mike.”

“As I say in my book, he became the godhead of a global sports marketing machine,” Lazenby said. “Godheads aren’t flashes in the pan. They paid Jordan so much, and his shoes sold so well that he essentially became a partner in Nike long before they officially recognized it.

“He became enmeshed in culture like no athlete before or after.”

And with him, so did Nike.

Now they are a key part of the lucrative running shoe market (they maintain more than half the market) and Nike is a global apparel brand with it’s swoosh on pretty much everything but refrigerators.

But none of that would have been possible without a big gamble on Jordan that paid off better than anyone expected.

Report: Re-signing Nerlens Noel Mavericks’ top off-season priority

2 Comments

This is a Mark Cuban owned team, you don’t think the Mavericks are going to make a serious run at a free agent come July 1? Pelicans’ point guard Jrue Holiday has long been known to be a target, but there will be others.

But keeping their new core together, including restricted free agent Nerlens Noel, is the top priority, reports Marc Stein of ESPN.

Rumors like this are out there in part from Dallas to hope to chill the market for Noel. While he could be a defensive force who provides some scoring around the rim, with Noel’s injury history they may be able to get him at less than max money — because if he’s at the max the Mavericks are flirting with the luxury tax (and Cuban isn’t going to want to pay the tax for a borderline playoff team at best).

What Dallas fears is what Brooklyn did last season to Allen Crabbe in Portland and Tyler Johnson in Miami — some team to come in with a max or near-max offer sheet that drives up the price. Dallas will match, they will keep the young core together, it just gets more expensive.

Next season in Dallas will be a deserved big farewell to Dirk Nowitzki. He will be the focus, but behind him Dallas will try to be building for the future. They made the trade deadline move to make sure Noel is a part of that, the only question now is how much it costs them.

Magic Johnson on drafting Lonzo Ball: “what I needed was a leader”

8 Comments

Nobody, not even his critics with the Lakers, question that D'Angelo Russell had talent. What they questioned from the start was his work ethic and maturity. I was told by sources with the team he often was the last one to team meetings, often one of the first out of the gym, and the whole Nick Young thing spoke to the maturity question. Byron Scott took a lot of heat as Lakers’ coach for benching him, and Scott’s communication skills were lacking, but he had reasons. Russell also just 21 and maybe he finds his way, but the Lakers weren’t willing to wait anymore.

Which is why the Lakers were willing to move him to Brooklyn in the Brook Lopez trade, and why the Lakers went after Lonzo Ball in the draft, Magic Johnson said, via Baxter Holmes of ESPN.

Is Lonzo Ball a leader? Only time will tell, he has the potential.

Will players want to play with him? Yes, if the passing skills he showed in college transfer to the NBA. If guys know they will get the rock if they run/cut, then they will do just that. It’s some simple B. F. Skinner stuff here — if players are rewarded they will keep doing it. Get them the rock in transition and they will get out there every time.

Ball has flaws in his game, there are certainly questions about his defense, and how that awkward shot translates remains to be seen (it goes in but his time to get it off will decrease at the NBA level)? Will he be a scoring threat in the half-court? He’s got work to do. But answer those questions and the Lakers may have the key piece to help anchor a franchise he’s been looking for.

Sacramento Kings waive guard Arron Afflalo

1 Comment

SACRAMENTO, Calif. (AP) The Sacramento Kings have waived guard Arron Afflalo one year after signing him as a free agent.

The Kings cut ties with Afflalo on Friday before his entire $12.5 million contract for 2017-18 would become guaranteed. Afflalo will get $1.5 million instead.

Afflalo averaged 8.4 points and 2 rebounds in 61 games this past season for Sacramento. He has averaged 11.3 points per game in his 10-year career.

 

Frustrated fan: John McEnroe says Knicks a ‘total train wreck’

Getty Images
4 Comments

NEW YORK (AP) — John McEnroe had a ringside seat for the ugliest bout at Madison Square Garden last season.

He was sitting just feet away when former Knicks star Charles Oakley was surrounded by security officials at his seat, shoving them away before being handcuffed and arrested while watching a game in February.

Even before that, the tennis great had begun to lose patience with his favorite team.

“It’s like a total train wreck,” McEnroe said.

The low point during a miserable 2016-17 season came when Oakley was dragged out of MSG in the first quarter of a game against the Los Angeles Clippers. A fan favorite as a player, he had fallen out of favor with the organization in retirement after critical comments about the team and MSG chairman James Dolan.

McEnroe, who often travels for his tennis or other obligations, wasn’t aware of the history between Oakley and Dolan.

“I didn’t even realize at the time that Charles had said bad things about him,” McEnroe said. “I hadn’t been up on that, so it wasn’t awkward for me when he sort of poked me in my back, Charles, right before the incident happened. I was like, `Hey Charles, how are you? This is my son, Kevin.’ He was with me.

“So I didn’t put 2 and 2 together and I didn’t know what had happened or really what had transpired,” he said. “So maybe Jim was already uncomfortable because of past history or whatever and then when Charles and the security guys started to go at it, even before they started to come up to him I was like, `Uh oh, this is not going to go well, at all.”‘

McEnroe is clearly visible in replays of the skirmish that were shown that night and throughout the next day.

“To see Charles Oakley have handcuffs put on him was horrible. Like, I was sick to my stomach, as well as almost every other fan that was in there watching this as it took place,” McEnroe said. “I bet you Jim Dolan – this is just my opinion – had to feel terrible about what that was.”

McEnroe grew up in and still lives in New York, and considers MSG his home arena. The inside cover of his new book, “But Seriously,” is decorated with ticket stubs from games and concerts at the arena, including a Knicks playoff game. But like many Knicks fans, he’s getting fed up with what he sees.

“I mean I’ve been a Knicks fan since I was a kid, so this is just getting beyond belief,” he said.

McEnroe has owned a home in Malibu, California, for more than 30 years. He often trained in Los Angeles as one of the world’s top players during the early-to-mid 1980s, befriending Lakers executive Jeanie Buss and Linda Rambis, whose husband Kurt played for the great Lakers teams of that era that were led by Magic Johnson and Kareem Abdul-Jabbar.

“Watching this was like, I’m sitting there going, why the hell am I a Knick fan again?” McEnroe said, “because this is just absolutely unbelievable, watching Showtime.”

Dolan hired Phil Jackson, who won five titles as Lakers coach, as Knicks president in 2014. But the team has missed the playoffs every season under Jackson, who feuded with Carmelo Anthony last season and didn’t speak to reporters at all while the team went 31-51.

“I mean, he’s known as the Zen Master, like a master talker, and then he’s not talking to anybody,” McEnroe said of Jackson. “So this whole thing seems to have gone completely off the rails.”

Jackson is still hoping to trade Anthony, who has a no-trade clause. McEnroe said he was never the biggest fan of Anthony’s game, but that the All-Star forward didn’t deserve the treatment he received last season.

“It’s crazy to treat a guy that way,” McEnroe said. “It seems like, even if it would be better for both guys if they weren’t there – the Knicks and him – the whole thing just seems, I can’t believe how bungled this has gotten.”