How Michael Jordan altered what we expect from every athlete who followed him

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There were fierce competitors in the NBA long before Michael Jordan ever stepped on a court. Go watch an interview with Bill Russell talking about how he hated to lose read about Jerry West and how big losses would make him physically ill.

But no player in any sport has had an ultra-competitiveness fused with his image like Michael Jordan.

Jordan wanted to win — and he wanted it publically at a time when the media focus on the NBA boomed and the league grew to wild new heights of popularity. Riding a wave of winning titles plus being the face of a then unprecedented Nike branding campaign, Jordan’s persona grew to larger than life levels. It grew and has lasted to the point that we as a sports nation are talking about his legacy as he turns 50 this weekend.

After Jordan, every athlete in virtually every sport — from LeBron James to Tiger Woods to Andrew Luck — gets compared to the Jordan standard. How committed are they to winning? How badly do they want it? Fair or not, Jordan made the mold we expect all athletes to fit.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said Jordan was a perfect storm of the player, the personality and timing.

“As a culture, we’ve always recognized and admired people who care about things on a deeper level,” Lazenby told ProBasketballTalk. “In sports, that was why Jerry West attracted so many admirers, despite the fact that his Lakers lost six times to Bill Russell’s Boston Celtics teams in the championship. The idea was that West’s desire to win was almost a holy thing.

“Jordan resonated that and then made it so much bigger because his audience was so much larger. He literally came from nowhere to capture the public’s fancy, first with his ability to fly, then as time went on he was revealed as a competitor who cared on a deeper level than just about all of those around him. That commitment, combined with his theatrical and athletic style, created millions of new fans globally.”

Jordan’s legacy of fierceness becomes enshrined in games like “the flu game” where nothing could stop him from performing. We as fans often seem to care more about the team and a game’s outcome than the players — we want the guys who care like we do and will show that on the court. Jordan did.

“His willingness to play through injury and pain, like West before him and later Kobe Bryant, evidenced this higher level of caring. It meant more to them, so it meant more to us,” Lazenby said.

Jordan told Lazenby that timing was everything, and so it was with his career. In the 1970s NBA finals games were taped delayed and shown after midnight. The rivalry of Magic Johnson and Larry Bird changed that — compelling teams and compelling players that demanded and created a larger, prime time audience for the NBA.

Which served as a launching pad for Jordan.

“With Jordan, the audience was so much larger than what West or Oscar Robertson experienced,” Lazenby said. “Jordan was able to articulate that standard with the way he played.

“So the conversation for the greatest players begins in many ways with, how deeply do they care? How much are they willing to sacrifice? If it’s not immensely important, insanely important, to the star, how can it be that important to teammates and fans?

“As a culture, we marvel at that insanely excessive level of commitment, whatever the sport or endeavor. Basketball is such an emotional game. It attracts the sort of genius defined by physical ability and an unparalleled competitive will.”

Nobody ever combined physical ability and competitive will like Jordan.

With him he changed not just how we perceive basketball players but how fans perceive athletes in every sport. We look at Robert Griffin III and the first thing we fans ask is how deeply does he care? And if you fail to live up to that standard of passion and commitment — we’re looking at you, Dwight Howard — fans’ wrath ensues.

It was Jordan who changed all of that. That is just part of his legacy.

Marc Gasol: If Grizzlies don’t share my goal of continued growth, we might have to revisit things

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The Grizzlies’ Grit & Grind era has ended.

Zach Randolph signed with the Kings, and Tony Allen appears likely to leave Memphis, too. The Grizzlies are prioritizing younger/cheaper players like Ben McLemore and Tyreke Evans.

Marc Gasol via Ala Carta, as translated by HoopsHype:

I’m very ambitious and I’ve wanted Memphis to be a great franchise. We’ve grown a lot the last 6-7 years, but we have to keep growing. If this is not lined up, maybe we may have to revisit things.

Gasol has been loyal to Memphis, and his first wish is probably winning there. But Giannis Antetokounmpo put it well: Teams must also do right by their players. Gasol is 32 and doesn’t have much time in his prime left. I see why rebuilding wouldn’t interest him.

But what will he do about it if the Grizzlies don’t prioritize the present? They made their push last summer with a max contract for Chandler Parsons, but because Parsons can’t stay healthy, that deal only inhibits team growth.

Gasol is locked up for two more years before a player option. He doesn’t have much leverage. This is part of the reason LeBron James keeps signing short-term contracts. Gasol doesn’t have the same ability to steer his team in his desired direction

On the potentially bright side, rebuilding teams often don’t have much use for 32-year-olds guaranteed more than $72 million over the following three years. If the fit devolves, Memphis becomes more likely to trade him.

Celtics to retire Paul Pierce’s number after Cavaliers game in February

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The Celtics already said they’d retire Paul Pierce’s No. 34.

Now, we know when.

Celtics release:

The Boston Celtics announced today that they will retire Paul Pierce’s No. 34 after a mid-season game against the Cleveland Cavaliers on Sunday, Feb. 11

After? That’s apparently in response to a new rule that penalizes teams not ready to play after a 15-minute halftime. These ceremonies can drag on, and nobody wants to cut Pierce short. I wonder whether this will start a trend of number retirements coming after games.

DeMarcus Cousins on Confederate statues: ‘Take all them motherf—ers down’

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DeMarcus Cousins grew up in Alabama, played collegiately at Kentucky and now plays in New Orleans.

So, yeah, the Pelicans star has an opinion on Confederate statues.

Cousins, via TMZ:

“Take all them motherf*ckers down,” Cousins said … “Take ’em all down.”

These statues glorify people because they fought a war against the United States in the name of preserving the racist institution of slavery.

Not whom I want to honor, either.

Kevin Durant: Kyrie Irving-LeBron James situation ‘just a regular NBA problem’

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Kevin Durant knows something about star teammates not always getting along.

So, the Warriors forward is not freaking out about the disconnect between Kyrie Irving and LeBron James and Irving’s subsequent trade request.

Durant, via Chris Haynes of ESPN:

“It’s just a regular NBA problem, right? A lot of teams have gone through this before,” Durant told ESPN. “They’ll figure it out. That’s a great organization, a championship organization. They’ll figure it out.”

“It’s not the end of the world,” Durant said. “Both of those guys won a championship together. They love each other. If Kyrie wants to do something else, that’s on him. I’m sure whatever happens, it’ll work out for the best for both of them. But it’s just a normal NBA problem. It’s just two big stars that it’s happening to.”

Durant is definitely right in the larger sense. Teammates spat and requests trades more often than we realize. Remember, both Irving and the Cavaliers probably prefer this never became public.

But I’m not sure Cleveland will figure this out with the ease Durant suggests. David Griffin, who had proven so adept at putting out these fires, is gone. LeBron’s free agency looms. This could be extremely destructive to the Cavs.

The fact that this “regular NBA problem” became public only intensifies it – and raises it something greater.