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How Michael Jordan altered what we expect from every athlete who followed him

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There were fierce competitors in the NBA long before Michael Jordan ever stepped on a court. Go watch an interview with Bill Russell talking about how he hated to lose read about Jerry West and how big losses would make him physically ill.

But no player in any sport has had an ultra-competitiveness fused with his image like Michael Jordan.

Jordan wanted to win — and he wanted it publically at a time when the media focus on the NBA boomed and the league grew to wild new heights of popularity. Riding a wave of winning titles plus being the face of a then unprecedented Nike branding campaign, Jordan’s persona grew to larger than life levels. It grew and has lasted to the point that we as a sports nation are talking about his legacy as he turns 50 this weekend.

After Jordan, every athlete in virtually every sport — from LeBron James to Tiger Woods to Andrew Luck — gets compared to the Jordan standard. How committed are they to winning? How badly do they want it? Fair or not, Jordan made the mold we expect all athletes to fit.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said Jordan was a perfect storm of the player, the personality and timing.

“As a culture, we’ve always recognized and admired people who care about things on a deeper level,” Lazenby told ProBasketballTalk. “In sports, that was why Jerry West attracted so many admirers, despite the fact that his Lakers lost six times to Bill Russell’s Boston Celtics teams in the championship. The idea was that West’s desire to win was almost a holy thing.

“Jordan resonated that and then made it so much bigger because his audience was so much larger. He literally came from nowhere to capture the public’s fancy, first with his ability to fly, then as time went on he was revealed as a competitor who cared on a deeper level than just about all of those around him. That commitment, combined with his theatrical and athletic style, created millions of new fans globally.”

Jordan’s legacy of fierceness becomes enshrined in games like “the flu game” where nothing could stop him from performing. We as fans often seem to care more about the team and a game’s outcome than the players — we want the guys who care like we do and will show that on the court. Jordan did.

“His willingness to play through injury and pain, like West before him and later Kobe Bryant, evidenced this higher level of caring. It meant more to them, so it meant more to us,” Lazenby said.

Jordan told Lazenby that timing was everything, and so it was with his career. In the 1970s NBA finals games were taped delayed and shown after midnight. The rivalry of Magic Johnson and Larry Bird changed that — compelling teams and compelling players that demanded and created a larger, prime time audience for the NBA.

Which served as a launching pad for Jordan.

“With Jordan, the audience was so much larger than what West or Oscar Robertson experienced,” Lazenby said. “Jordan was able to articulate that standard with the way he played.

“So the conversation for the greatest players begins in many ways with, how deeply do they care? How much are they willing to sacrifice? If it’s not immensely important, insanely important, to the star, how can it be that important to teammates and fans?

“As a culture, we marvel at that insanely excessive level of commitment, whatever the sport or endeavor. Basketball is such an emotional game. It attracts the sort of genius defined by physical ability and an unparalleled competitive will.”

Nobody ever combined physical ability and competitive will like Jordan.

With him he changed not just how we perceive basketball players but how fans perceive athletes in every sport. We look at Robert Griffin III and the first thing we fans ask is how deeply does he care? And if you fail to live up to that standard of passion and commitment — we’re looking at you, Dwight Howard — fans’ wrath ensues.

It was Jordan who changed all of that. That is just part of his legacy.

All-Star game television ratings are best since 2013

Western Conference forward Anthony Davis of the New Orleans Pelicans (23 ) slam dunks during the first half of the NBA All-Star basketball game in New Orleans, Sunday, Feb. 19, 2017. (AP Photo/Gerald Herbert, Pool)
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NEW YORK (AP) — The NBA All-Star game drew an average audience of 7.8 million viewers, making it the most-viewed All-Star broadcast since 2013.

Turner Sports announced the numbers on Monday. The number of viewers peaked at 8.5 million and the total audience was up 3 percent from last year’s game.

The hype surrounding the game centered on Kevin Durant and Russell Westbrook playing on the Western Conference team together. Durant left Oklahoma City last summer to join Golden State, leaving his longtime teammate Westbrook behind with the Thunder. Westbrook did not hide his dissatisfaction with Durant, which ratcheted up the intrigue heading into the game on Sunday.

The two shared the court for just 81 seconds and Oklahoma City posted the highest local market rating with a 10.9.

Report: Timberwolves, Knicks discuss Derrick Rose trade

NEW YORK, NY - DECEMBER 02:  Derrick Rose #25 of the New York Knicks takes a shot as Kris Dunn #3 of the Minnesota Timberwolves defends at Madison Square Garden on December 2, 2016 in New York City.The New York Knicks defeated the Minnesota Timberwolves 118-114. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement  (Photo by Elsa/Getty Images)
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The Timberwolves — 3.5 games and five teams out of playoff position — have made reaching the postseason this year a priority.

So, within that nonsensical goal apparently comes a nonsensical idea: Trading for Derrick Rose.

Ian Begley of ESPN:

The Minnesota Timberwolves have reached out to the Knicks recently to discuss potential trades for New York point guard Derrick Rose, sources told ESPN.

The Timberwolves, sources say, are among several teams to reach out to the Knicks asking about potential trades for Rose.

Rose, of course, played for Timberwolves president/coach Tom Thibodeau with the Bulls. That makes this report both plausible and something the Knicks would leak to drum up interest.

I can’t imagine a market especially eager to acquire Rose, who will become a free agent next summer. His $21,323,252 salary is difficult to match in trades without sending out too valuable of players. Rose has become a good downhill driver, but the rest of his game is lacking after years of injuries.

The Timberwolves have nearly $13 million of cap space, which could be useful in facilitating a deal. But they also have three intriguing point guards: Ricky Rubio, Kris Dunn and Tyus Jones.

If Minnesota really wants Rose, it could just sign him this summer. His Bird Rights shouldn’t matter much. Who would give the 28-year-old a five-year contract?

Rubio for Rose straight up works financially, for what it’s worth. The Timberwolves shouldn’t do that, but we don’t know enough about Tom Thibodeau running a front office to assume they won’t.

Report: Pelicans trying to trade Terrence Jones

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After their trade today, the Pelicans have the NBA’s most dynamic big-man tandem: Anthony Davis and DeMarcus Cousins.

Davis and Cousins are tall, athletic and skilled in a combination we might have never seen from any power forward-center duo since Charles Barkley-Hakeem Olajuwon. New Orleans’ two could thrive together, and while they develop chemistry, they’ll each likely get minutes without the other.

That doesn’t leave much playing time for someone like Terrence Jones.

Chris Haynes of ESPN:

Jones settled for a one-year minimum contract after an injury-plagued and inconsistent tenure with the Rockets. His inconsistency remains, but considering his salary, his highs more than justify dealing with the lows. At just 25, Jones could still figure out how to reliably contribute.

Jones’ contract dictates he be rental, which will lower his trade value. But he could help teams trying to win down the stretch — including New Orleans.

Dante Cunningham seems more favored at power forward, and Donatas Motiejunas can fill in. But the Pelicans could still use Jones.

Shopping him might be a favor to the player, but we’ll see whether an actual trade is part of the gesture.

Source: Other team pulled ‘better’ trade offer for DeMarcus Cousins due to agent’s threat

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The Kings traded DeMarcus Cousins and Omri Casspi to the Pelicans for a first-round pick, a second-round pick, Buddy Hield, Tyreke Evans and Langston Gallowayshockingly little return for Sacramento’s franchise player.

“I had a better deal two days ago,” Kings general manager Vlade Divac said.

Um, what?

Divac made Sacramento look foolish with that quote, but according to a league source, the problem was more poor communication with the media — something Divac is no stranger to — than terrible trading.

According to the source, the potential trade partner made an offer only to pull it once Cousins’ camp threatened the star center wouldn’t re-sign in 2018. Cousins’ agent, Jarinn Akana, publicly said before the New Orleans deal was consummated that it was “highly unlikely” Cousins would re-sign with any team that trades for him.

The trade made Cousins ineligible to become a designated veteran player, costing him at least a projected $29.87 million on his next deal. So, Cousins had clear incentive to stay in Sacramento.

Another source involved in Cousins trade discussions confirmed Cousins’ camp attempted to dissuade teams from trading for him, though that source did not confirm a pulled offer.

It’s unclear whether the Kings could have completed the “better” offer before the other team pulled out. The offer was presented as available to Sacramento for a day or two, according to the first source, though the other team could have always backed away at any point as it received more information.

This situation isn’t unfamiliar to anyone who follows college recruiting, where there are differences between offers, Offers and committable offers and everyone has their own definitions of each term.

Divac has struggled as Sacramento’s general manager, and his track record opens him to the type of mocking he received in the wake of his “better offer” remarks. But, though there’s still some mystery in the Kings’ trade process, attacking Divac based solely on this comment is probably piling on too far.

There are already enough reason to believe Sacramento erred on this deal.