How Michael Jordan altered what we expect from every athlete who followed him

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There were fierce competitors in the NBA long before Michael Jordan ever stepped on a court. Go watch an interview with Bill Russell talking about how he hated to lose read about Jerry West and how big losses would make him physically ill.

But no player in any sport has had an ultra-competitiveness fused with his image like Michael Jordan.

Jordan wanted to win — and he wanted it publically at a time when the media focus on the NBA boomed and the league grew to wild new heights of popularity. Riding a wave of winning titles plus being the face of a then unprecedented Nike branding campaign, Jordan’s persona grew to larger than life levels. It grew and has lasted to the point that we as a sports nation are talking about his legacy as he turns 50 this weekend.

After Jordan, every athlete in virtually every sport — from LeBron James to Tiger Woods to Andrew Luck — gets compared to the Jordan standard. How committed are they to winning? How badly do they want it? Fair or not, Jordan made the mold we expect all athletes to fit.

Roland Lazenby, the author of “Blood On The Horns, The Long Strange Ride of Michael Jordan’s Chicago Bulls” (which is being re-released right now by Diversion Books as an ebook edition in honor of Jordan’s birthday) and also the author of a new Jordan biography due out in the spring of 2014 (by Little, Brown), said Jordan was a perfect storm of the player, the personality and timing.

“As a culture, we’ve always recognized and admired people who care about things on a deeper level,” Lazenby told ProBasketballTalk. “In sports, that was why Jerry West attracted so many admirers, despite the fact that his Lakers lost six times to Bill Russell’s Boston Celtics teams in the championship. The idea was that West’s desire to win was almost a holy thing.

“Jordan resonated that and then made it so much bigger because his audience was so much larger. He literally came from nowhere to capture the public’s fancy, first with his ability to fly, then as time went on he was revealed as a competitor who cared on a deeper level than just about all of those around him. That commitment, combined with his theatrical and athletic style, created millions of new fans globally.”

Jordan’s legacy of fierceness becomes enshrined in games like “the flu game” where nothing could stop him from performing. We as fans often seem to care more about the team and a game’s outcome than the players — we want the guys who care like we do and will show that on the court. Jordan did.

“His willingness to play through injury and pain, like West before him and later Kobe Bryant, evidenced this higher level of caring. It meant more to them, so it meant more to us,” Lazenby said.

Jordan told Lazenby that timing was everything, and so it was with his career. In the 1970s NBA finals games were taped delayed and shown after midnight. The rivalry of Magic Johnson and Larry Bird changed that — compelling teams and compelling players that demanded and created a larger, prime time audience for the NBA.

Which served as a launching pad for Jordan.

“With Jordan, the audience was so much larger than what West or Oscar Robertson experienced,” Lazenby said. “Jordan was able to articulate that standard with the way he played.

“So the conversation for the greatest players begins in many ways with, how deeply do they care? How much are they willing to sacrifice? If it’s not immensely important, insanely important, to the star, how can it be that important to teammates and fans?

“As a culture, we marvel at that insanely excessive level of commitment, whatever the sport or endeavor. Basketball is such an emotional game. It attracts the sort of genius defined by physical ability and an unparalleled competitive will.”

Nobody ever combined physical ability and competitive will like Jordan.

With him he changed not just how we perceive basketball players but how fans perceive athletes in every sport. We look at Robert Griffin III and the first thing we fans ask is how deeply does he care? And if you fail to live up to that standard of passion and commitment — we’re looking at you, Dwight Howard — fans’ wrath ensues.

It was Jordan who changed all of that. That is just part of his legacy.

Hawks, coach Mike Budenholzer agree to part ways

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This was expected.

It was pretty obvious Mike Budenholzer didn’t want to stick around and lose a lot of games with the Atlanta Hawks as they rebuild the next few years, especially after he had been stripped of his GM powers. Budenholzer went well down the road with the Phoenix Suns about their open coaching position before thinking better of it. Since then he has set up a meeting with the Knicks about their coaching vacancy, a job he reportedly wants badly.

At this point there was no need for the Hawks and Budenholzer to continue their sham marriage, so they have agreed to amicably separate, a story broken by Adrian Wojnarowski of ESPN and since confirmed by the Hawks.

Budenholzer said this to Wojnarowski of ESPN:

“I am grateful for the five years that I spent as coach of the Atlanta Hawks, and will always cherish the incredible contributions, commitment and accomplishments of the players that I was fortunate enough to work with here,” Budenholzer told ESPN on Wednesday night. “From ownership to management, support staff to the community, I’ll look back with great pride on what we were able to achieve together with the Hawks.”

For Budenholzer, the long-time Spurs assistant and a strong Xs and Os coach, look for him to both push for the Knicks job and be in the running if/when the Milwaukee Bucks job opens up whenever their season ends. In both cases he’s a fit — those are teams that need a culture and system reset, and Budenholzer proved he can bring that to Atlanta (that was a good team before they let Al Horford and Paul Millsap walk for nothing).

With Atlanta, they likely will turn to a top assistant coach who will get a chance to develop young players on that team (and not cost Atlanta as much as an established coach). Stephen Silas of the Hornets is a rumored name, but there are others.

LeBron James overrules controversial finish with game-winning 3-pointer (video)

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LeBron James‘ turnover with the game tied late looked like a bad call. LeBron’s block of Victor Oladipo on the ensuing possession looked like a goaltend.

Did the Cavaliers get robbed of a crucial possession? Did the Pacers get robbed of two go-ahead points?

LeBron nullified those questions with a buzzer-beating 3-pointer to give Cleveland a 98-95 win and a 3-2 series lead. The game-winner capped a great game by LeBron (44 points, 10 rebounds and eight assists) and moves the Cavs to the verge of advancing.

When a team with home-court advantage can close out a best-of-seven series with a road Game 6, it has 52% of the time. It has won the series 92% of the time.

The odds are even better with LeBron. LeBron has won 11 straight closeout games, nine of them on the road. He’ll have another opportunity Friday with Game 6 in Indiana.

Raptors’ ‘culture reset’ shines in Game 5 win over Wizards

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The Raptors promoted ball movement. They emphasized 3-point shooting. They empowered their reserves.

This was why.

Backups Delon Wright and C.J. Miles and starting center Jonas Valanciunas – who was benched in previous postseasons due to his old-fashioned style, but expanded his game beyond the arc this year – scored Toronto’s final 18 points in a 108-98 Game 5 win over the Wizards on Wednesday. Stars DeMar DeRozan (0-for-4 from the field) and Kyle Lowry (0-for-1 from the field, 0-for-2 on free throws) struggled down the stretch, as the Raptors burst open what had been a one-point lead.

Though DeRozan (32 points) and Lowry (17 points and 10 assists) were good overall, they succumbed late in previous playoff games. Toronto didn’t want that duo stuck with the burden of creating so much in a stagnate offense.

Hence, Masai Ujiri’s famous “culture reset.”

The results have been mixed so far against a tougher-than-average-eight-seed Washington. But at least the Raptors – up 3-2 entering Friday’s Game 6 in Washington – are on the verge of advancing.

When a team with home-court advantage can close out a best-of-seven series with a road Game 6, it has 52% of the time. It has won the series 92% of the time.

Raptors honor victims of van attack before Game 5 (photos)

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TORONTO (AP) — The Toronto Raptors honored the victims the deadly van attack Monday with a moment of silence Wednesday night before Game 5 of their playoff series against the Washington Wizards.

Players from both teams held up banners with the hashtag #TORONTOSTRONG as they stood on the court during the tribute and the national anthems that followed:

The Raptors, the Wizards and the NBA will make a donation to a fund for victims and those affected by the incident.

Raptors President Masai Ujiri spoke about the attack after the Raptors practiced Tuesday.

“What we do doesn’t really matter sometimes,” Ujiri said. “I can’t imagine what it would be like to be on that sidewalk.”

Guard Kyle Lowry said he was impressed by the actions of Const. Ken Lam, who earned international acclaim for peacefully arresting of suspect Alek Minassian.

“In America he would definitely have been shot up,” Lowry said. “He did an amazing job of making a judgment call. I think more people could learn from that.”

Coach Dwane Casey was struck by how close the carnage occurred to his own Toronto neighborhood,

“It’s not too far from up the street from where I live,” Casey said.

Casey and his coaches were in the midst of a meeting Monday afternoon when assistant Rex Kalamian’s phone buzzed with someone informing him of the tragedy. The coaches stopped their meeting and turned on a television to find out what had happened.

“It’s very unfortunate,” Casey said. “Just this weekend I was talking to people saying how safe Toronto is, how it’s a melting pot and you don’t have the same crime. Hopefully though, sport can offer a relief, some reprieve.”

Like Casey, Ujiri said he is proud of Toronto’s reputation as a safe, welcoming place.

“Everywhere I go, I brag about this city,” Ujiri said. “It’s the safest place in the world. It’s the best city in the world and it’s going to continue to be the best place and the best city in the world.”

Toronto police said the 10 people killed and 14 injured in the attack were “predominantly” women, but have declined so far to discuss a motive. The 25-year-old Minassian has been charged with 10 counts of first-degree murder and 13 counts of attempted murder.