LeBron says stars that want to win need to sacrifice dollars

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In the summer of 2014, LeBron James can and likely will opt out of his contract with the Miami Heat.

And that has led to a raft of preparations and speculation about what’s next — the Lakers have cleared out enough cap space to offer a max deal that summer (even if they sign Dwight Howard this summer), there is speculation he will want to return to Cleveland to pair with Kyrie Irving, and the list goes on and on.

My bet would be on him turning around and inking a new five-year deal with the Miami Heat — I don’t think he goes anywhere. But that’s not much fun to speculate about.

Wherever he lands, LeBron doesn’t expect to get paid his full value. And he said he’d make sacrifices for the team, he told ESPN’s Bryan Windhorst (go read all his comments).

“I have not had a full max deal yet in my career — that’s a story untold,” James said.

“I don’t get (the credit) for it. That doesn’t matter to me; playing the game is what matters to me. Financially, I’ll sacrifice for the team. It shows for some of the top guys, it isn’t all about money. That’s the genuine side of this, it’s about winning. I understand that.”

Already this year we have seen Oklahoma City and Memphis trade away top players — James Harden and Rudy Gay — because smaller market teams just can’t spend like that.

Even in bigger markets elite guys are going to have to take less than the NBA maximum salary — and that is already well less than they could earn on a true open market. Kobe Bryant will make nearly $30 million next year but what he means to the Lakers in terms of ticket sales, sponsorship deals, television deals and ratings dwarfs that (I’ve heard estimates of triple his salary).

LeBron likely would take less to stay in Miami (as he did with his last contract) and if he moves anywhere he can only be offered less than a max deal fro Miami. Not that any of this really fazes LeBron — he made around $40 million in endorsements last year, according to Forbes Magazine. Winning and stature frankly does more for his earning potential than what he can make off his regular contract.

Under the new and more punishing tax levels of the Collective Bargaining Agreement — the full force of which kick in next year — it’s going to be more expensive for teams that want to collect multiple superstars. The hope of small and medium market owners is this will flatten out the talent pool in the NBA as big-market owners can’t just decide they will pay the tax and hoard talent.

Except, I could swear I remember the owners of the Lakers and Nets doing exactly that this past summer. Even with the new tax looming.

Top players that want to win will find a way to team up — and that’s not bad for the league. The Celtics of the 1960s were a super team. The Lakers and Celtics of the 1980s were super teams. It continues on through Shaq and Kobe to Miami — NBA fans have shown with their eyeballs and dollars that they will watch these teams more than they have supported parity.

The simple fact is that wherever LeBron James plays other players will want to be. We can debate how much longer Dwyane Wade can play at an elite level and if LeBron wants to play with someone other than Chris Bosh, but the fact remains that Miami can lure plenty of talent while LeBron is there. And owner Micky Arison is smart enough to offer LeBron whatever he wants to stay.

It’s just that LeBron might not take it all.

Lakers hire Kardashian trainer Gunnar Peterson

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LOS ANGELES (AP) A celebrity trainer known for getting the Kardashian clan into shape is going to work for the Los Angeles Lakers.

Gunnar Peterson is the Lakers’ new director of strength and endurance training, the team announced Wednesday.

Peterson has been a favorite trainer among entertainers and athletes for many years while running a well-regarded private gym in Beverly Hills. His client list has included Sylvester Stallone, Halle Berry, Ben Affleck, Jennifer Lopez, Sofia Vergara and Pete Sampras, along with most of the Kardashian family.

Peterson will develop a strength and conditioning program for the Lakers, general manager Rob Pelinka says.

The 16-time NBA champion franchise has replaced several key members of its internal staff since Magic Johnson and Pelinka assumed control of basketball operations earlier this year.

Report: Bucks interested in Cavaliers GM David Griffin

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The Magic hired Jeff Weltman, and the Hawks are reportedly close to hiring Travis Schlenk.

In other words, Cavaliers general manager David Griffin – who’s still without a contract for next season – lost his leverage with other teams.

But to the rescue are the Bucks, who will not necessarily promote assistant general manager Justin Zanik to replace Orland-bound general manager John Hammond.

Joe Vardon of Cleveland.com:

Multiple sources told cleveland.com that the Bucks, who lost general manager John Hammond to the Orlando Magic this week, have interest in Griffin, 47.

Griffin and Cavs owner Dan Gilbert have spoken about continuing their partnership in recent days, sources said, though no agreement was reached.

I still think Griffin stays in Cleveland. He helped assemble a championship contender, and he has LeBron Jamesendorsement. Plus, the Cavaliers can afford him.

But whomever gets the Milwaukee job will inherit a roster stocked with promising young talent like Giannis Antetokounmpo, Khris Middleton, Jabari Parker, Malcolm Brogdon and Thon Maker. The Bucks wouldn’t be a bad fallback option for Griffin – if he can’t use them to get a deal with the Cavs.

Cavaliers coach Tyronn Lue: Celtics’ sets harder to defend than Warriors’

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With the Cavaliers up 3-1 on the Celtics in the Eastern Conference finals, most basketball observers are focused on Cavs-Warriors III in the NBA Finals.

But Cleveland coach Tyronn Lue is more concerned with Boston, which scored surprisingly well in Games 3 and 4 after losing Isaiah Thomas to injury.

Lue, via Dave McMenamin of ESPN:

“I don’t even think about them,” Lue said of the Warriors to a small group of traveling Cleveland beat writers following the Cavs’ Game 4 win on Tuesday. “We’re just focused on Boston. The stuff they’re running, it’s harder to defend than Golden State’s [offense] for me, as far as the actions and all the running around and all the guys who are making all the plays, so it’s a totally different thing.”

Wait, the Isaiah Thomas-less 53-win Celtics are harder to defend than the Kevin Durant-supercharged 67-win Warriors? Come again, Coach?

“Like, they hit the post, Golden State runs splits and all that stuff, but these guys are running all kinds of s—,” Lue said of Boston coach Brad Stevens’ schemes. “I’ll be like, ‘F—.’ They’re running all kinds of s—, man. And Brad’s got them moving and cutting and playing with pace, and everybody is a threat. It’s tough, you know, it’s tough.”

I think Lue means in a very specific way – getting his players into proper position. And in that regard he might be right.

I also think the Warriors will take this in the broadest, most offensive way possible. That’s just the nature of this rivalry.

Without Thomas, Stevens has been forced to diversify Boston’s offense. The Cavaliers, who prepared for a very different scheme, were caught off guard and are adjusting on the fly.

That’s a real challenge. But framing it as the central issue sells Golden State short.

Even if it’s harder for Lue to get his players into proper position against the Celtics, the Warriors’ surplus talent – including Stephen Curry, Kevin Durant, Klay Thompson and Draymond Green – more than makes up for it. And it’s not as if Golden State runs a basic scheme.

So why did Lue say this?

He didn’t think the travelling Cleveland beat writers would publish his candid remarks? He didn’t convey his thoughts clearly? He naively didn’t consider how this would motivate the Warriors? All are plausible.

Another theory: Lue is trying to plant a seed that acting Golden State coach Mike Brown, whose known (fairly or not) for his simplistic offensive schemes, is holding back the Warriors. If Steve Kerr doesn’t return, resentment of Brown is one of the few things that could tear apart a dominant Golden State team.

Richard Jefferson: LeBron James was sick during Cavaliers-Celtics Game 3

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LeBron James was inexplicably bad in the Cavaliers’ Game 3 loss to the Celtics on Sunday.

Except maybe it was explicable.

Cleveland forward Richard Jefferson, via Fox Sports Ohio

I know he won’t talk about it, so I’ll give my big guy a shout. Deron Williams missed shootaround this morning, because he had like a little bug, just really lethargic, had no energy. And I think that’s what Bron had. And sometimes these little bugs can go around.

When Deron didn’t show up to shootaround, it kind of started clicking in his head. Because for him it was more of like, “I don’t know why I was so lethargic, why I had no energy, I had nothing.” And so, these little things happen. There was no panic.

Look, he was lethargic. They hit a bunch of tough shots. If Marcus Smart doesn’t go 7-for-10 from 3, then we’re not even talking about it.

I don’t know whether LeBron was truly sick or Jefferson is just trying to help a teammate’s reputation. It can be both.

LeBron was better in Game 4, but not quite right.

If he’s dealing with a minor illness, that could clear up by Game 5 tomorrow. It should especially clear up by the Finals, which begin June 1. That’d be great news for the Cavs, who have no chance against the Warriors if LeBron isn’t at full strength.

The uncertainty of why LeBron hit a slump now of all times loomed over Cleveland’s playoff future. But Jefferson provided reason for the Cavaliers to breathe easy.