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LeBron says stars that want to win need to sacrifice dollars

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In the summer of 2014, LeBron James can and likely will opt out of his contract with the Miami Heat.

And that has led to a raft of preparations and speculation about what’s next — the Lakers have cleared out enough cap space to offer a max deal that summer (even if they sign Dwight Howard this summer), there is speculation he will want to return to Cleveland to pair with Kyrie Irving, and the list goes on and on.

My bet would be on him turning around and inking a new five-year deal with the Miami Heat — I don’t think he goes anywhere. But that’s not much fun to speculate about.

Wherever he lands, LeBron doesn’t expect to get paid his full value. And he said he’d make sacrifices for the team, he told ESPN’s Bryan Windhorst (go read all his comments).

“I have not had a full max deal yet in my career — that’s a story untold,” James said.

“I don’t get (the credit) for it. That doesn’t matter to me; playing the game is what matters to me. Financially, I’ll sacrifice for the team. It shows for some of the top guys, it isn’t all about money. That’s the genuine side of this, it’s about winning. I understand that.”

Already this year we have seen Oklahoma City and Memphis trade away top players — James Harden and Rudy Gay — because smaller market teams just can’t spend like that.

Even in bigger markets elite guys are going to have to take less than the NBA maximum salary — and that is already well less than they could earn on a true open market. Kobe Bryant will make nearly $30 million next year but what he means to the Lakers in terms of ticket sales, sponsorship deals, television deals and ratings dwarfs that (I’ve heard estimates of triple his salary).

LeBron likely would take less to stay in Miami (as he did with his last contract) and if he moves anywhere he can only be offered less than a max deal fro Miami. Not that any of this really fazes LeBron — he made around $40 million in endorsements last year, according to Forbes Magazine. Winning and stature frankly does more for his earning potential than what he can make off his regular contract.

Under the new and more punishing tax levels of the Collective Bargaining Agreement — the full force of which kick in next year — it’s going to be more expensive for teams that want to collect multiple superstars. The hope of small and medium market owners is this will flatten out the talent pool in the NBA as big-market owners can’t just decide they will pay the tax and hoard talent.

Except, I could swear I remember the owners of the Lakers and Nets doing exactly that this past summer. Even with the new tax looming.

Top players that want to win will find a way to team up — and that’s not bad for the league. The Celtics of the 1960s were a super team. The Lakers and Celtics of the 1980s were super teams. It continues on through Shaq and Kobe to Miami — NBA fans have shown with their eyeballs and dollars that they will watch these teams more than they have supported parity.

The simple fact is that wherever LeBron James plays other players will want to be. We can debate how much longer Dwyane Wade can play at an elite level and if LeBron wants to play with someone other than Chris Bosh, but the fact remains that Miami can lure plenty of talent while LeBron is there. And owner Micky Arison is smart enough to offer LeBron whatever he wants to stay.

It’s just that LeBron might not take it all.

Joel Embiid shows off custom “Trust the Process” shoes on Snapchat

Philadelphia 76ers' Joel Embiid reacts to the call during the second half of an NBA basketball game against the Cleveland Cavaliers, Saturday, Nov. 5, 2016, in Philadelphia. The Cavaliers won 102-101. (AP Photo/Chris Szagola)
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Philadelphia 76ers big man Joel Embiid has a certain sense of humor, one that has embraced former Sixers GM Sam Hinkie’s motto of “Trust the Process” as a kind of personal mantra and brand.

Embiid has apparently taken it a step further, showing off custom sneakers on Snapchat of his “Trust the Process” shoes.

You read that right.

The inside tongue of a pair of kicks Embiid was rocking on Saturday read in all lowercase letters the phrase we now associate with the Cameroonian center.

Embiid famously dubbed himself “The Process” and even filed for a trademark on the language in order to sell merchandise no doubt to be with us shortly.

Keep it coming, Joel. Absolutely each and every one of these are great.

LeBron James becomes first player with 27,000 points, 7,000 rebounds, and 7,000 assists

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Cleveland Cavaliers superstar LeBron James is one of the best basketball players ever, and on Friday night he passed Elvin Hayes for 9th on the NBA’s all-time scoring list.

Now, LeBron has accomplished a feat that is all his own.

During a game against the Charlotte Hornets on Saturday, James became the first player to log 27,000 points, 7,000 rebounds, and 7,000 assists.

Being alone in those categories is incredibly special, and is a marker to how James has played his entire career as a revolutionary point forward.

James is not only 9th in scoring, but 16th in assists. Statistical averages suggest he will end the season somewhere around 12th all-time in passing.

Timofey Mozgov gets MVP chants at free-throw line during Lakers-Suns (VIDEO)

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Timofey Mozgov is not an MVP candidate, but that didn’t stop one fan from starting a chant while the Los Angeles Lakers C was at the free-throw line on Friday night against the Phoenix Suns.

May I just say this: Bless this fan.

As Mozgov went to the line midway through the first quarter, someone within earshot of ESPN’s parabolic microphones started a chant for the Russian big man.

It was quiet during Mozgov’s first free throw, but during the second more fans at Staples joined in to the point where it was impossible to ignore it.

This is what having a fun at a basketball game looks like. Too good.

Richard Jefferson wears crazy Snapchat glasses for POV look at dunking (VIDEO)

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Cleveland Cavaliers veteran Richard Jefferson has a legendary Snapchat account, and I think it just got even better.

During a video posted to Jefferson’s account on Saturday, viewers were able to see a point-of-view account of what it’s like to be an NBA player practicing 3-pointers and dunking down lob passes.

Thanks to a pair of Snapchat Spectacles — a video camera in a set of glasses and paired with the social application — Jefferson gave us a taste of what it’s like to be an NBA player, if only for a moment.

I think it’s pretty cool to see from his perspective. Thanks to the evolution of wearable technology and 3D viewing equipment this is probably just a very small preview of what our viewing experience for the NBA is going to be like in 10-15 years.