It’s official: Hornets become New Orleans Pelicans next season


The New Orleans Pelicans.

It’s official.

As of next season — 2013-14 — the Hornets logo, born in Charlotte where that name was a good fit, will be gone. In its place will be a new logo, a new brand and new colors — red white and gold.

Before Tom Benson even bought the New Orleans franchise from the league more than a year ago he told David Stern it had to be rebranded to something local, something that fit New Orleans.

The Pelican is local, it is the Louisiana State bird and is plentiful along the city’s shoreline. And as Benson said on video at the press conference announcing the change, the bird’s resilience (it was once on the Endangered Species list and thousands died a couple years ago as a result of the BP Deepwater Horizon oil spill) matches the city’s.

“It’s a symbol of the state, it’s a symbol of our resolve, to come back too,” Benson said. “Gee, we’ve done it. That’s what’s great.”

The name change has taken a pretty good beating online — it’s not the most intimidating of sports teams names and that it’s almost a joke. It didn’t play well outside the Gulf Coast. The franchise admitted they have some education to do on that front. That said, I kind of like it because it’s local, because it something that’s a part of the state’s heritage. In a league with the Jazz in Utah, Grizzlies in Memphis and Lakers in the former desert of Los Angles, this name at least fits the area.

The colors… I liked the teal better, personally. It fit New Orleans and that Mardi Gras image. The blue is in the state flag and the other colors had significance as well, we were told. Okay. The look is clean and sharp. It’s not bad.

As for the Hornets name, could it go back to Charlotte? There a lot of fans there that hate the Bobcats name and want it changed. The Charlotte franchise issued a formal statement.

“We are aware of the impending change regarding the team nickname in New Orleans. We are currently in contact with the NBA and conducting our own due diligence relative to this matter. We will not have any further comment until we have completed this process.”

The NBA could have a few new name changes in the coming years — Pelicans, Hornets in Charlotte again and Sonics back in Seattle.

Thabo Sefolosha found not guilty

Thabo Sefolosha
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Thabo Sefolosha clearly believed in his innocence.

The Hawks wing rejected a plea deal of only day of community service and six months probation. That probably would have been easier than a trial.

But Sefolosha opted to fight the charges – misdemeanor obstructing government administration, disorderly conduct and resisting arrest.

Today, he was vindicated.

Robert Silverman:

Sefolosha, who missed the playoffs due to a leg injury that seemingly occurred during his arrest, has made his case clear: New York police targeted him because he’s black. Given everything else we know about policing habits, that’s certainly believable.

We’ve also seen video of multiple officers literally pulling Sefolosha in different directions and one striking him in the leg with a nightstick. We don’t know what preceded that video, but especially given the information revealed at trial, it’s difficult to justify that use of force.

This verdict probably sets up Sefolosha’ to sue the NYPD.

Report: Some Hawks executives doubt Danny Ferry’s contrition

Danny Ferry, Mike Budenholzer
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Since his racist comments about Luol Deng, Danny Ferry has mostly avoided the public eye.

He apologized through a couple statements released around the beginning of his leave of absence. He met with black community leaders. He claimed “full responsibility.”

A cadre of NBA people vouched for him. A law firm the Hawks hired to investigate themselves essentially cleared of him of being motivated by racial bias.

But there’s another side.

Kevin Arnovitz and Brian Windhorst of ESPN:

Ferry’s efforts at contrition sometimes fell short to some inside the organization. Several Hawks executives were at times put off by Ferry’s behavior during a compulsory two-day sensitive training session, especially since they considered his actions triggered the assembly in the first place. He came across as inattentive and dismissive of the exercise, some said, and fiddled with his phone quite a bit. Ferry contends he was taking notes on the meeting.

“It was awkward for everyone because I had not seen or been around Hawks employees for three months,” Ferry told ESPN this summer about the sensitivity training. “I took the seminar seriously, participated in the role-play exercises and certainly learned from the two-day session.”

the Hawks satisfied Ferry on June 22 by releasing both the written Taylor report and a flowery press release in which Hawks CEO Koonin was quoted saying, among other things, that “Danny Ferry is not a racist.” Some Hawks executives grumbled that the team overreached in exonerating Ferry, but doing so — not to mention paying Ferry significantly more than the $9 million he was owed on his “golden ticket” deal — was the cost of moving on.

I don’t know whether Ferry has shown the proper level of contrition, whether he was playing on his phone or taking notes.

But I know what he said:

“He’s a good guy overall, but he’s got some African in him, and I don’t say that in a bad way other than he’s a guy that may be making side deals behind you, if that makes sense. He has a storefront out front that’s beautiful and great, but he may be selling some counterfeit stuff behind you.”

He was not reading directly from a scouting report. He did not stop when his paraphrasing repeated a racist trope.

That’s a problem.

I don’t think Ferry intended to say something racist – but he did.

It’s a fixable issue, though. Through introspection and a desire to change, he can learn from this mistake. Maybe he already has.

That some around him don’t think he took that process seriously is worth noting. They might be off base, and Ferry obviously disagrees with their perception. But this is a two-sided story despite the common narrative focusing on Ferry’s redemption.

It’ll be up to any potential future employers to sort through the discrepancies.