David Stern

If Hornets want to become Pelicans, Stern will expedite process


The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.

But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.

That’s what he said to the media in New Orleans Wednesday, as reported by Hoopsworld.

“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”

It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.

Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.

Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.

Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.

So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.

Kobe gets great introduction, loud ovation in Philadelphia

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Kobe Bryant‘s relationship with his hometown of Philadelphia had its rocky sections — the Kobe’s Lakers beat the Sixers in the 2001 Finals, and then Kobe was booed during the 2002 All-Star Game —  but all was forgiven on Tuesday night.

In his final trip to Philly, he was given a framed Lower Merion High School jersey — that’s Kobe’s school, in case you forgot — and it was presented by Dr. J.

Then the fans welcomed him like you see above.

That pumped up Kobe, who scored 13 first quarter points on 5-of-10 shooting, his best quarter of the season.

Rumor: Nets testing trade waters for Bojan Bogdanovic

Bojan Bogdanovic, Otto Porter Jr.
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If you play for the Brooklyn Nets, and your name is not Rondae Hollis-Jefferson, expect you will come up in trade rumors this season.

First up on the block, Bojan Bogdanovic. The report comes from Mike Mazzeo of ESPN.

Bogdanovic is in the first year of a three-year, $11 million deal, which isn’t bad for a guy playing nearly 25 minutes a night and scoring 8.4 points per game. There is a lot of potential in his game, if developed in the right setting — he’s a good shooter out on the wing who works well off the ball. He seems to have regressed this season, but how much of that is due to the Nets and their guard play (and just generally struggling) is up for debate.

Is there going to be interest in him? Probably. As always, it is about the price, what the Nets will demand. Whether the Nets can get anything back they want is up for debate.

Right now a lot of GMs are testing the waters for players, judging the market. That is a long way from a trade happening. But don’t be shocked if the Nets make a deal or two before the February deadline.

Just a reminder that Joakim Noah would like some more run

Joakim Noah
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Joakim Noah is playing 20.6 minutes a night coming off the bench for Fred Hoiberg and the Chicago Bulls this season.

And he doesn’t like it. He wants more run. He was getting 10 minutes more a night last season under Tom Thibodeau, and Noah wants some of those minutes back. Nick Friedel of ESPN sent out a tweet that was a reminder of just that.

Three thoughts here.

1) Reducing minutes for guys who battle injuries every season by the time the playoffs roll around was one huge reason Fred Hoiberg was brought in to coach the Bulls and Tom Thibodeau was shown the door. This isn’t just Hoiberg, the minutes reduction comes from management. While it is possible Noah’s spot in the rotation shifts (he could start at some point) and he might get a little more run, the Thibodeau era is gone.

2) There are legit reasons for Noah to want to play. First, he is a competitor who doesn’t like sitting. Second, the Bulls’ defense is elite when he plays (allowing 95.5 points per 100 possessions) and the Bulls outscore opponents by 1.3 per 100 when he plays. Finally, Noah is in the final year of his contract and scoring just 3.1 points per game is not going to help him earn more cash in the next deal.

3) Barring injury to another big, don’t expect a change.

Jimmer Fredette scores 37 in D-League debut while Floyd Mayweather watches

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You can’t make this stuff up.

After being cut by the Spurs during training camp, Jimmer Fredette decided to stay stateside and play in the D-League, looking for a way back into and another chance in the NBA (the banged up Pelicans picked him up for four games but released him again). Fredette put up impressive numbers in his debut with the Westchester Knicks (the New York Knicks affiliate), scoring 37 points on 12-of-17 shooting, hitting a couple of threes and getting to the line a dozen times.

All while boxer Floyd Mayweather looked on from courtside (Mayweather was there to see buddy Jordan Crawford).

If Fredette keeps putting up numbers, maybe he gets a call up. But nothing is seriously going to change for Fredette unless his defense improves markedly — that has always been the big problem, and not always one exploited the same way in the D-League. He is on the low end of the athleticism scale for the NBA (not college) and that has led teams to just target him when he comes in games. There is no mercy in the NBA, and Fredette has been the gazelle outside the herd that becomes the clear target.

But he’s had a good D-League game, it’s a start on a road back.