The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.
But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.
“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”
It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.
Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.
Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.
So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.
Report: LeBron James won’t take discount from max salary
James’ position on maximum contracts hasn’t changed, sources said.
Are we sure LeBron will even opt out next summer? If he opts in, he’ll earn $35,607,968 next season. If he opts out, his max starting salary projects to be $35,350,000.
Those numbers are obviously close, but LeBron will be working with imperfect information. He must decide on his player option by June 29. The salary cap, from which max salaries are derived, won’t be released until July 1.
But I doubt LeBron is fretting a few hundred thousand dollars. I don’t think he’s worried directly about the monetary difference between a max and near-max contract at all. He’s set financially, regardless.
I think this is about power. LeBron can demand a team give him as much money as allowed, and whichever one he picks will. That’s appealing from an ego standpoint, which is why I expect LeBron to opt out (or at least wield his player option to get where he wants, but more on that later).
Demanding a max salary also fits LeBron as player-union vice president. It sets a precedent teams must spend to acquire talent. That’s healthy for players as a collective.
It’s easy to say LeBron can afford to take a small discount to help his team win a championship, because that’s the paradigm. Instead, he’s challenging teams to think smartly and creatively to find a way to max him out and still build a strong supporting cast.
LeBron, Wade and Chris Bosh took discounts to join Miami in 2010. Heat owner Micky Arison delighted in the championships and recognition those stars provided – then cut corners on the rest of the roster to save money. LeBron noticed then left. He’s clearly not accepting that anymore.
So, every team is on notice – which is why it’s overly simplistic to say every team wants to sign LeBron. Of course, every team wants to sign LeBron. But not every team is willing to take the steps necessary to seriously pursue LeBron.
In 2014, the Cavaliers made a salary-dump trade before securing a commitment from LeBron. That paid off, but they could have just been frittering away assets if he signed elsewhere. Worse, if they didn’t make the trade, LeBron might not have returned.
The 76ers won’t necessarily have max cap space next summer, but they’re reportedly expected to chase LeBron. That suggests they’ll make proactive moves if necessary to have a chance. The Lakers should have max cap space, regardless.
But they could trade for LeBron if he opts in on condition of a deal, a la Paul last summer. How about Anderson and either Gordon or a signed-and-traded Ariza plus picks to the Cavs if they’re convinced LeBron would leave in free agency otherwise? Houston would have to send a load of picks, but it’s at least feasible.
That way, LeBron might earn more next season and re-sign for a larger max contract in 2019 – a projected $219 million over five years. That’s more than he projects to get if he re-signs with Cleveland long-term this summer ($205 million over five years).
However, that’s based on salary-cap projections that could change. And the Rockets might balk at spending so much. Of course, LeBron could also always execute the opt-in/re-sign-in-2019 plan with the Cavaliers. A trade to Houston won’t change how much money he can command from his team.
But it’s the type of no-settling thinking that might appeal to him.
“They’re trying psychoanalyze me when they don’t know me,” Durant said. “So, it’s like you have more information about the game of basketball than you do me as a person. So, ‘you’re soft,’ ‘cupcake,’ all that stuff comes from trying figure me out as a person, not worrying about my basketball skills. But if you watch me on the basketball court, then you come up with your own observation.”
That on-court observation no longer jibes with the unflattering perception of his mindset.
Durant’s height has long been a fascination. He’s listed at 6-foot-9, but he’s almost certainly taller. Durant once said he’s 7-foot when he talks to women. “He’s 7 feet,” Warriors coach Steve Kerr says plainly.
Durant just didn’t play like it.
He entered the NBA as a finesse player. He couldn’t bench press 185 pounds a single time his pre-draft combine, and he spent his rookie year in Seattle playing shooting guard – as far from the paint as a player so tall could get.
Never mind that Durant improved greatly with the Thunder as a defender and rebounder, skills that require physicality. And never mind that he was a superstar on the perimeter, giving little reason to alter his style.
When he left Oklahoma City – where he settled in at small forward – for Golden State, Durant’s on- and off-court reputations merged to form a single image. Afraid of contact, afraid of competition.
Durant is making it much harder for his critics to paint him that way. He’s playing more like a traditional big than ever.
His 2.1 blocks per game are the most by a non-center, non-power forward since Andrei Kirilenko and Josh Smith more than a decade ago (minimum: two games). His 5.3 post touches per game are the most by a non-center, non-power forward in the NBA.com database (which dates back to 2013-14).
“Getting in the mix with the bigs a little bit, I think that’s one role that I always wanted to play and always appreciated about my teammates in the past – from Kendrick Perkins to Thabo Sefolosha to Draymond to David West to Serge Ibaka,” Durant said. “I appreciated those guys for doing the dirty work and allowing me to be the player that I am on the offensive end.”
The Warriors are spoiled to have Durant assume this responsibility.
Defensively, Durant has become more comfortable defending power forwards and centers. Sometimes, he blocks their shots:
Other times, guarding a big just positions Durant to protect the basket:
“He’s just being active,” Kerr said. “When he’s active on the weak side of the play, he’s a devastating defender.”
Durant still just bottles up an opponent in a traditional wing matchup for him and blocks a jumper. He also blocks shots in transition.
But he leads non-centers, non-power forwards with 4.8 shots defended at the rim per game (minimum: two games). His block numbers aren’t telling a misleading story. Durant is doing work in the paint.
It helps that the league has shifted toward small-ball. When the slender Durant matches up against fours and fives, his opponents aren’t as big as they would have been a few years ago.
The Warriors played Durant at center to great effect in last year’s Finals, and it’d be a shock if they didn’t turn to him there again in high-leverage situations.
Make no mistake, though: Durant remains a generational perimeter player. He’s a dead-eye shooter with tight handles and jaw-dropping fluidity. Whatever time Durant spends moonlighting as an interior player, he can always switch into the style that made him a future Hall of Famer in the first place.
His ability to play both ways just makes him even more dangerous.
Still, Durant has made his name as a small forward. He says he has always played the role coaches gave him, but it’s tough to look past the fears of Kevin Garnett, another skilled tall player who worried when he was younger he’d get pigeonholed inside if he were listed as a 7-footer. As we talked, Durant picked up on my line of questioning and interjected.
“You trying to turn me into a four guy?” Durant said.
“Maybe even a five,” I said.
“Maybe,” Durant. “I don’t know. Maybe. That’s the way the league is going.”
Listen to what LeBron James told Lonzo Ball on court (video)
I don’t see the reaction, because I don’t get involved in it. I don’t do it to get a reaction.
I do it because he’s said over and over since he was growing up and who he modeled his game after. And who was his favorite player? And it was me, and I was humbled by that. So me wishing him a happy birthday was kind of a salute back to him.
I see all the stupid noise that happens, and I can’t buy a place in L.A. I can’t live in L.A. It’s funny noise. But I don’t get involved in it, because when I post things, I don’t look at comments. I’m so far removed of the white noise and the noise doesn’t matter. It doesn’t matter to me.
Were you mentoring Ball or giving him advice? LeBron:
None of y’all business.
Unfortunately for LeBron, a microphone picked up most of the conversation (hat tip: reddit user IT-3):
LeBron, best I can tell:
Find your zone and just stay f—ing locked in. The media is going to ask you what I told you right now. Tell them nothing. Just be aggressive every single day.
It’s white noise to you. That’s all it is. Alright? Let’s go.
LeBron was never going to say something controversial in front of all those cameras. He knows better, especially after attention drawn by his on-court conversation with Dwyane Wade a few years ago.
Unsurprisingly, LeBron’s words directly to Ball mirror what he told the media after the game. There’s no secret plot here – just someone who has been in the spotlight for years trying to help someone going through it now.
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