If Hornets want to become Pelicans, Stern will expedite process

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The NBA is a massive, global marketing machine. So if a team wants to change its name — or even its color and logo, as the Nets did this year — it is an entire process that includes approvals. For a name change, the other owners have to approve it. It takes years.

But if the New Orleans Hornets want to become the New Orleans Pelicans — which is the report out there — David Stern is good with that. He’ll even help speed process along.

That’s what he said to the media in New Orleans Wednesday, as reported by Hoopsworld.

“My guess is that there’s going to be some sort of formal application in the next couple of months and we’ll see where it goes from there. … There are lots of things that have to be filed. In fact, I do know that the Hornets filed to protect five names, trademark protection. They have to apply to us, they have to pay certain fees, there’s a timing schedule, but I think the Hornets may have a friend in the league office that may help expedite the process when they decide on a name. I don’t remember his name, but I’m pretty sure it’ll happen faster than those big old meanies at the NBA say it’ll happen.”

It is possible — frankly it would be smart — that the Pelicans name was leaked as a trial balloon, and if so the reaction has not been positive. Most of the nation was simply just confused by a team taking a menacing name and trading it for a mascot that only menaces small fish that swim near the ocean’s surface. But at least the pelican is something local and associated with New Orleans.

Except the reaction in New Orleans apparently was only slightly better, at least that’s what the Times-Picayune reports.

Based on recent Twitter activity, a high percentage of Hornets fans apparently are not in favor of Pelicans as the team’s nickname. A large percentage have suggested such names as Krewe, Brass, Jesters and Revelers. Some tweeted that it should stay the Hornets.

Krewe is the people that organize and are the dancers in the Mardi Gras parade in New Orleans.

So maybe Pelicans never makes it through. Maybe the Pelican name will be scooped up. But it sounds like whatever name owner Tom Benson and the franchise settles on, David Stern will help them speed the change along.

LeBron James rejects Giannis Antetokounmpo at the rim

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Through the first couple games of the season, Giannis Antetokounmpo has put up impressive numbers — he dropped 34 points, 8 rebounds, and 8 assists on the Cavaliers Friday night.

But the Cavaliers still have LeBron James.

He had 24 points and 8 assists, leading Cleveland to the win.

LeBron also reminded the Greek Freak just how good a rim protector he is. Few people can slow Antetokounmpo on the drive, but LeBron is one of them.

Is it too early to root for a Cavs vs. Bucks playoff series?

Hawks’ DeAndre’ Bembry out with fractured wrist

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In their season opener Wednesday, Atlanta second-year man DeAndre’ Bembry came off the bench and played 17:45, scored six points and was +13 on the night. It was a good start to his career.

But now he is going to miss some time with a fractured wrist.

Bembry underwent an MRI, which revealed a fracture in his right wrist, the Hawks announced Friday. He will return to Atlanta with the team (the Hawks lost to the Hornets Friday night) and will meet with team doctors at the Emory Orthopaedics & Spine Center on Monday. His status will be updated after that.

“We just may play some other guys more, we may use some of the young guys,” Hawks coach Mike Budenholzer told the AP before Friday night’s game. “We’ll just figure it out tonight and as we move forward. I don’t think there’s anything guaranteed for anybody, it’s unfortunate for DeAndre’ and for us.”

 

Danny Ainge says Celtics will apply for Disabled Player Exception

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It’s not likely Gordon Hayward returns this season. His agent said as much, although a return in March is not out of the question. (It’s better PR wise for the Celtics to say he is out for the season, then if he returns early great, it’s better than setting a deadline he doesn’t meet.)

With that, the Celtics are going to apply for the Disabled Player Exception, which could help them land a replacement player, Danny Ainge told Gary Washburn of the Boston Globe.

President of basketball operations Danny Ainge told the Globe on Friday the club is applying for the Disabled Player Exception, which would provide the Celtics $8.4 million to pursue a player to fill Hayward’s roster spot.

“We’re in the process of doing that,’’ Ainge said. “We have a while to do that. There’s no urgency, but we will apply for that.”

There are limits to what that money can get the Celtics. The money is the same as the mid-level exception, the Celtics can go over the cap to use it, and the player can be obtained via free agency or trade. However, the player must be in the last year of his contract.

It gives the Celtics options. It also does not mean Hayward cannot return, it only means NBA-approved doctors determined he is not likely to return before a mid-June deadline.

Kings hire former WNBA Seattle coach Jenny Boucek as assistant

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The NBA now has a third female assistant coach.

The first was Becky Hammon, who has been part of Gregg Popovich’s Spurs staff for several years (and has coached their Summer League team). The second was Nancy Leiberman, who has been on the staff in Sacramento for a couple of seasons now.

Now the Kings have hired former Seattle Storm coach Jenny Boucek as an assistant coach on Dave Joerger’s staff. She will work as an assistant player development coach.

A former WNBA player in the league’s inaugural season, the past three years she has coached the WNBA’s Seattle Storm (she was fired midway through the last season), and prior to that had been the head coach of the Sacramento Monarchs from 2007-09.