Deron Williams has hired his own beat reporter to cover him

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Deron Williams wants to make sure Deron Williams gets fair coverage. So he hired a reporter to cover him.

It’s a continuation down the road journalism is taking — newspapers are struggling, more people are getting their news online at places like this (and NBCNews.com) but companies are still trying to figure out how to make that profitable like papers. Meanwhile teams are hiring their own reporters to cover the team and even break some stories — but always with a positive spin.

And now D-Will has his own beat reporter for his own site, something Kobe Bryant has done before but Williams has taken to a new level, according to a story in the Wall Street Journal (at tip to Craig at our sister blog HardballTalk, who apparently reads the WSJ daily):

He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com….

Taking all that into account, DeronWilliams.com is cutting edge. Operated by a company called Athlete Interactive, the site has Williams-centric game stories, Williams-centric features and Williams-centric photo galleries. The site’s editors shoehorn “Williams” or “D-Will” into roughly 90% of their headlines, which, to be fair, is sort of the point. The headline of one particularly exhaustive 1,850-word game story last week: “D-Will Stars as Nets Topple Knicks.” “They do a great job of making sure it’s personalized,” Williams said.

This isn’t muckrake journalism—Williams and his representatives at Excel Sports Management get to vet everything that goes live on the site—but they feel it serves a purpose. Launched not long after the Jazz traded Williams to the Nets in 2011, it was originally conceived as a way to enhance his appeal to sponsors in a new market. Jaymee Messler, the senior vice president for marketing at Excel, described it as “creating a larger brand portfolio” for him.

This is all about business, spinning story and controlling (as best one can) the brand identity. That’s why teams have reporters — they don’t spend time speculating on a coach’s job or what player is slumping and losing minutes like fans do, they report what is going on but with a team-sensitive spin. It’s not to say these men and ladies don’t do good work, some do very good stuff and understand how to use the access they have to provide insights, but they have to do it within a box.

So if you have the money — and with his new $99 million deal this summer he has the money — it makes sense for a top player to have his own writer to promote the brand. To keep up what he is doing on Facebook. To spin stories for him.

It’s smart. It just means media consumers — people like you if you are reading this — need to be smart and understand the motives of all the writers you read.

Minnesota’s Wiggins considers contract deal without agent

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MINNEAPOLIS (AP) — Andrew Wiggins says he feels good about a max contract offer that is sitting in front of him with the Minnesota Timberwolves. But he’s in no rush to get it signed.

Wiggins says he is going over the five-year, $148 million offer from the Wolves deliberately to make sure everything is where he wants it before he signs. He is being extra careful because he is operating without an agent after parting ways with Bill Duffy and BDA Sports in August.

Wiggins says he has only positive things to say about Duffy. But he made the decision “from a business point of view.” He says he is leaning on parents, who were both high-profile athletes.

He says he appreciates the level of commitment the Timberwolves have shown and wants to be in Minnesota for the long term.

 

Report: Carmelo Anthony adds Cavaliers, Thunder to list of teams where he will accept trade

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Carmelo Anthony wants most of all to be traded to Houston (and he has leverage thanks to the no-trade clause Phil Jackson/James Dolan gave him). However, to make the deal work the Rockets needed to unload the three-year, $60 million contract of Ryan Anderson — which the Knicks do not want, and neither did any third team without a couple high first-round picks as a sweetener. Also, the Knicks wanted quality you assets back the Rockets didn’t have (or would part with), so the deal was dead. Anthony tried to wait it out, but nothing happened, and at this point the Knicks expect ‘Melo in camp Monday.

In the face of that, Anthony has expanded his list of teams where he will waive his no-trade clause to include the Cleveland Cavaliers and Oklahoma City Thunder, according to multiple reports.

Adrian Wojnarowski of ESPN was first with the news about the Cavs.

Carmelo Anthony, a 10-time NBA All-Star, has delivered the New York Knicks an expanded list of teams — including the Cleveland Cavaliers — with which he’d be willing to waive his no-trade clause, league sources told ESPN.

After the Knicks insisted that they were unable to make a deal with the Houston Rockets, his primary trade destination, Anthony and his representatives honored New York’s request and furnished at least two more teams within the past 10 days, league sources told ESPN.

ESPN’s Ian Begley filled in the details.

Cleveland was on the initial list of teams Anthony gave the Knicks (teams he would waive his no-trade for) but the Knicks wanted Kevin Love and Cleveland shot that down (that was before the Kyrie Irving deal, now Cleveland is even less likely to make that trade). The Cavaliers don’t have a lot of young talent on their roster, and that’s what the Knicks will want back in a deal, picks and players who are on Kristaps Porzingis‘ career arc.

If Cleveland was willing to throw the 2018 Brooklyn Nets pick in the trade it would get done quickly, but I have been told (before this news) Cleveland would not part with that pick, they see it as “LeBron leaves” insurance.

You can bet LeBron James is pushing to get Anthony on the Cavs. Adding him and Dwyane Wade — when Wade is bought out by the Bulls (eventually) — would move the Cavaliers a little closer to the Warriors, although both Wade and ‘Melo are bad defensive matchups against Golden State.

Oklahoma City would likely use Enes Kanter in any trade because his $17 million salary helps balance the money. However, the Thunder are like the Cavs in that this is not a roster with much young talent that the Knicks would want. Guys like Doug McDermott and Kyle Singler are not going to cut it.

It could take a third team to get a deal done with either the Cavaliers or Thunder.

While there had been rumors Portland was still trying to get in — that’s a team with multiple ways to make that trade if they are willing to send Zach Collins and picks to New York — multiple reports out of New York say the Blazers are not one of the teams on Anthony’s list, something first reported by Stefan Bondy of the New York Daily News.

Anthony may well get moved before the start of the season now, but not likely before training camp opens for the Knicks Monday. So that awkward set of questions still gets to take place.

 

We have a (very minor) trade: Troy Daniels to Suns for pick

Associated Press
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Memphis had more than the max 15 guaranteed contracts on the books, and the cost of unloading one of those turns out to be a second-round pick.

Troy Daniels, who is owed $6.7 million over the next two years, has been traded from the Memphis Grizzlies to the Phoenix Suns, a story broken by Shams Charania of The Vertical at Yahoo Sports and since confirmed by the teams themselves. As part of the deal, the teams swap 2018 second round picks (however the Phoenix pick going to Memphis is top 55 protected, meaning it doesn’t move unless the Suns are a top five team ext season). Basically, Memphis has three second-round picks in 2018 and Phoenix gets the middle one as the sweetener for taking on the contract.

This trade is really about Memphis clearing a roster spot and some salary space, and Phoenix being willing to take it on for a second round pick.

Interestingly, Daniels and Suns star Devin Booker got in a little war of words at the end of a game last season.

The Suns consulted with Booker about that before pulling the trigger on the deal.

Pat Riley raves about Dwyane Wade, but avoids all contract talk

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MIAMI (AP) — Dwyane Wade is under contract with the Chicago Bulls, meaning other NBA clubs cannot openly talk about possibly signing him until he is a free agent. As such, Miami Heat President Pat Riley was cautious Friday when asked about Wade’s future.

Wade spent his first 13 seasons in Miami before leaving in the summer of 2016 and going to the Bulls, his hometown team. But Chicago appears in full rebuilding mode after trading All-Star forward Jimmy Butler – someone Wade was close with – to Minnesota this offseason. And since Wade is in the last year of a deal that will pay him nearly $24 million this season, buyout speculation has been rampant for months.

If Wade gets a buyout, he’d be free to join any team.

“I feel great about our relationship that we had over the 13 years,” Riley said. “And anything that happens from a personnel standpoint down the road, or any opportunities that are there, we’re always going to approach that. But right now he’s under contract. He’s under contract with Chicago and I wish him the very best.”

Some Heat players, including longtime close friend Udonis Haslem, have made clear that if Wade becomes a free agent they would definitely want him to consider a return.

“He knows how I feel,” Haslem said this month.

Riley – and every other NBA executive – has to be much more guarded. But Riley made no secret of the affinity he still has for Wade, even raving about his wife, actress Gabrielle Union.

“She was stunning at the Emmys,” Riley said. “And to see him sitting in the seat next to her at the Emmys, I said `Man, we both have come a long way.”‘

The Bulls hold their media day Monday, with camp opening Tuesday. Wade spent at least part of this week in Miami, where he kept his home, and worked out at least once at the University of Miami .

Bulls President John Paxson told CSN Chicago on Thursday he and general manager Gar Forman sat down with Wade when the season ended, and plan to do so again when he returns to Chicago in the coming days.

“We were honest with him. We told him, that we don’t know what’s going to happen,” Paxson said. “At that time we were not shopping Jimmy. But we also said all along that if a deal would come along that would allow us to rebuild, we’d have to look at it. We’ve said that to everybody. So with that said, Dwyane’s under contract. He has been a professional through and through. We want to talk to him when he comes in town, and we will.”

Wade is Miami’s franchise leader in several categories, starred on all three of the Heat championship teams and has kept close ties with several people within the organization since his departure. He was the MVP of the 2006 NBA Finals.

“Probably one of the greatest series that any player has ever had in a Finals,” Riley said.