Deron Williams has hired his own beat reporter to cover him

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Deron Williams wants to make sure Deron Williams gets fair coverage. So he hired a reporter to cover him.

It’s a continuation down the road journalism is taking — newspapers are struggling, more people are getting their news online at places like this (and NBCNews.com) but companies are still trying to figure out how to make that profitable like papers. Meanwhile teams are hiring their own reporters to cover the team and even break some stories — but always with a positive spin.

And now D-Will has his own beat reporter for his own site, something Kobe Bryant has done before but Williams has taken to a new level, according to a story in the Wall Street Journal (at tip to Craig at our sister blog HardballTalk, who apparently reads the WSJ daily):

He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com….

Taking all that into account, DeronWilliams.com is cutting edge. Operated by a company called Athlete Interactive, the site has Williams-centric game stories, Williams-centric features and Williams-centric photo galleries. The site’s editors shoehorn “Williams” or “D-Will” into roughly 90% of their headlines, which, to be fair, is sort of the point. The headline of one particularly exhaustive 1,850-word game story last week: “D-Will Stars as Nets Topple Knicks.” “They do a great job of making sure it’s personalized,” Williams said.

This isn’t muckrake journalism—Williams and his representatives at Excel Sports Management get to vet everything that goes live on the site—but they feel it serves a purpose. Launched not long after the Jazz traded Williams to the Nets in 2011, it was originally conceived as a way to enhance his appeal to sponsors in a new market. Jaymee Messler, the senior vice president for marketing at Excel, described it as “creating a larger brand portfolio” for him.

This is all about business, spinning story and controlling (as best one can) the brand identity. That’s why teams have reporters — they don’t spend time speculating on a coach’s job or what player is slumping and losing minutes like fans do, they report what is going on but with a team-sensitive spin. It’s not to say these men and ladies don’t do good work, some do very good stuff and understand how to use the access they have to provide insights, but they have to do it within a box.

So if you have the money — and with his new $99 million deal this summer he has the money — it makes sense for a top player to have his own writer to promote the brand. To keep up what he is doing on Facebook. To spin stories for him.

It’s smart. It just means media consumers — people like you if you are reading this — need to be smart and understand the motives of all the writers you read.

Draymond Green’s civil suit accuser speaks, Green’s attorney issues statement

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The civil suit against Draymond Green starts off this way: “Draymond Green is a bully.”

As we noted was coming, on Tuesday former Michigan State University football player Jermaine Edmondson and his girlfriend Bianca Williams filed a lawsuit against Green stemming from an incident a year ago in East Lansing, Mich., bar. Green was back in the town of his alma mater and ran into Edmondson at a bar, and some kind of altercation followed.

Green allegedly slapped him during this, although the plaintiffs say the men with Green shoved first Edmondson against a wall, then when Williams came over to intervene another man did the same to her, putting his hand around his throat. Green was arrested, but the prosecutors didn’t see it the same way and Green’s charges were reduced to a noise violation, where Green had to pay a $500 fine and $60 restitution fee. Because it was a civil infraction, there is no “guilty” or “not guilty” plea entered.

Here is Edmondson speaking.

Green’s attorney Katherine Grubaugh, issued the following statement:

“This lawsuit relates to an incident that occurred in East Lansing, Michigan over a year ago, for which Draymond paid a noise violation fine. Draymond looks forward to defending himself and clearing up the misinformation put forth today.”

As I said previously, I’m not about to speculate about the motives for the suit or what actually happened in the bar that night. I don’t know those things. What I do know, as someone who spent years as a young reporter covering courts and police, it is challenging for the plaintiff to prove their case and get paid in these kinds of lawsuits (if this actually gets to trial). While in a civil case the standard to reach drops to “a preponderance of the evidence,” the plaintiff has to prove damages. That is not easy, especially in a disputed bar fight (where the clarity of memory of any witness can be called into question) a year later.

Report: Suns inform Josh Jackson he will not be part of any Kyrie Irving trade

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The Cleveland Cavaliers want an elite young player back in any trade of Kyrie Irving.

The Phoenix Suns have come up as a trade partner, because of Eric Bledsoe‘s salary, fit with Cleveland if Irving is gone, and the fact he and LeBron James share an agent.

And those suns have an elite young player — Josh Jackson. Taken fourth in the last draft, Jackson showed fantastic athleticism at Summer League, disruptive defense, the ability to make plays around the rim, and while his jumper needs some work there is genuine promise.

Which is why the Suns are not going to include Jackson in any Irving trade.

If the Suns are involved in an Irving trade, it’s likely as part of a three-team deal. Bledsoe would still go out, and Phoenix might be willing to throw in young players such as Marquese Chriss or Dragan Bender, depending on what they got back.

That is the key — the return. Phoenix is rebuilding, Bledsoe is their best trade chip, and if he is going out the door, they are going to want real quality back in return. They are not in this to be a salary dump location, the Suns are going to want young players who can make a difference and picks. Most of the trade scenarios floating around in public forums use Phoenix as the dumping ground in the three- or four-team deals, just know that is not going to happen. The Suns want value for their best trade asset.

Rumor: Are these the new Cleveland Cavaliers Nike uniforms? (PHOTOS)

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Nike will be taking over the NBA uniforms for the 2017-18 season, and now it looks like we have some leaked photos of the Cleveland Cavaliers’ new look.

A photo posted to Twitter on Tuesday showed a mannequin dressed in what appears to be Cleveland’s new wine-colored uniforms.

Nike released some information about their new uniforms recently, including the naming conventions which will be associated with certain editions of team uniforms. Those editions are called The Association, The Icon, The Athlete’s Mindset, and The Community.

The wine edition of the Cleveland uniform would fall under the category of the Icon.

Via Twitter:

Those certainly seem to go along with some of the uniforms that were released during Nikes original release. It’s also hard understand why someone would have a full dress mock up on a mannequin with the Nike logo on it, especially as it is so close to what we have seen from Nike.

Conrad over at Sports Logos has been kind enough to mock up what the Cavaliers uniforms should look like for both the icon and association additions.

Via Sports Logos:

What do you think? I am liking them so far.

Mike Muscala signs 2-year, $10 million deal to remain with Hawks

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ATLANTA (AP) The Atlanta Hawks have re-signed power forward Mike Muscala to a two-year, $10 million deal.

The 6-foot-11 Muscala, who was an unrestricted free agent, could play a bigger role as he returns for his fifth season following the departures of Paul Millsap and Dwight Howard.

Muscala set career highs by averaging 6.2 points and 3.4 rebounds in 70 games, including three starts, last season. He scored in double figures in 20 games and ranked second on the team by making 50.4 percent of his shots from the field.

The team announced the signing Tuesday.

More AP NBA: https://www.apnews.com/tag/NBAbasketball