Deron Williams

Deron Williams has hired his own beat reporter to cover him

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Deron Williams wants to make sure Deron Williams gets fair coverage. So he hired a reporter to cover him.

It’s a continuation down the road journalism is taking — newspapers are struggling, more people are getting their news online at places like this (and NBCNews.com) but companies are still trying to figure out how to make that profitable like papers. Meanwhile teams are hiring their own reporters to cover the team and even break some stories — but always with a positive spin.

And now D-Will has his own beat reporter for his own site, something Kobe Bryant has done before but Williams has taken to a new level, according to a story in the Wall Street Journal (at tip to Craig at our sister blog HardballTalk, who apparently reads the WSJ daily):

He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com….

Taking all that into account, DeronWilliams.com is cutting edge. Operated by a company called Athlete Interactive, the site has Williams-centric game stories, Williams-centric features and Williams-centric photo galleries. The site’s editors shoehorn “Williams” or “D-Will” into roughly 90% of their headlines, which, to be fair, is sort of the point. The headline of one particularly exhaustive 1,850-word game story last week: “D-Will Stars as Nets Topple Knicks.” “They do a great job of making sure it’s personalized,” Williams said.

This isn’t muckrake journalism—Williams and his representatives at Excel Sports Management get to vet everything that goes live on the site—but they feel it serves a purpose. Launched not long after the Jazz traded Williams to the Nets in 2011, it was originally conceived as a way to enhance his appeal to sponsors in a new market. Jaymee Messler, the senior vice president for marketing at Excel, described it as “creating a larger brand portfolio” for him.

This is all about business, spinning story and controlling (as best one can) the brand identity. That’s why teams have reporters — they don’t spend time speculating on a coach’s job or what player is slumping and losing minutes like fans do, they report what is going on but with a team-sensitive spin. It’s not to say these men and ladies don’t do good work, some do very good stuff and understand how to use the access they have to provide insights, but they have to do it within a box.

So if you have the money — and with his new $99 million deal this summer he has the money — it makes sense for a top player to have his own writer to promote the brand. To keep up what he is doing on Facebook. To spin stories for him.

It’s smart. It just means media consumers — people like you if you are reading this — need to be smart and understand the motives of all the writers you read.

Report: Kristaps Porzingis out several days with ankle injury

CLEVELAND, OH - FEBRUARY 23: Carmelo Anthony #7 and Kristaps Porzingis #6 of the New York Knicks walk off the court during a timeout during the first half against the Cleveland Cavaliers at Quicken Loans Arena on February 23, 2017 in Cleveland, Ohio. The Cavaliers defeated the Knicks 119-104. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jason Miller/Getty Images)
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Of all the players the Knicks could have shed at the trade deadline — including Carmelo Anthony, Derrick Rose, Courtney Lee, Brandon Jennings and Kyle O'Quinn — New York is losing the one it values most.

Kristaps Porzingis sprained his ankle in the Knicks’ loss to the Cavaliers last night, but at least it doesn’t sound too serious.

Adrian Wojnarowski of Yahoo Sports:

The Knicks — 23-35, five games and four teams out of playoff position — were already going nowhere. Now, they’ll be a little less watchable while going nowhere.

As long as there are no lasting effects or indications of Porzingis being especially susceptible to injury, this is no big deal.

JaVale McGee, Shaq beef on Twitter

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JaVale McGee hasn’t liked Shaquille O’Neal targeting him, and the Warriors center sure disliked the above video.

Due to the All-Star break, there was no fresh content for Shaqtin’ A Fool. So, TNT ran that spoof video with Shaq mocking McGee lowlights.

After Golden State beat the Clippers, McGee and Shaq engaged on Twitter:

And attention was received by all.

DeMarcus Cousins on talking to Kings: ‘It was a coward move, so I’m pretty sure I will get a coward response’

Sacramento Kings center DeMarcus Cousins, center, is applauded by Kings majority owner Vivek Ranadive, left, and Vlade Divac, Kings vice president of basketball and franchise operations, after he was presented with his NBA All-Star jersey, during ceremonies before playing the Chicago Bulls in an NBA basketball game Wednesday, Feb. 3, 2016, in Sacramento, Calif. (AP Photo/Rich Pedroncelli)
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Vlade Divac said the Kings wouldn’t trade DeMarcus Cousins, and then two weeks later, once they dealt their franchise center, the general manager said, “character matters.”

Though he’s clearly trying to move on, Cousins, now with the Pelicans, can’t escape how he was treated in Sacramento.

Cousins, in a Q&A with Marc J. Spears of The Undefeated:

Is there any part of you that wants to talk to Ranadive or Divac?

Nah. For what? It was a coward move, so I’m pretty sure I will get a coward response. For what? And I’ve seen this happen before. I’ve been there through all same types … I was there with [coach] Mike Malone’s [firing]. I’ve seen how they operate. I know what kind of answer I will get anyway. So, what is the point?

When did the Kings tell you that you wouldn’t be traded?

A week before the trade. The sick part about it is that Vlade came in my house with my agent [Jarinn Akana]. We sat in my theater and just talked. That was maybe three weeks ago. We sat there and [he] told me what moves he wanted to make. All of that. I just didn’t understand.

I got a text from the owner right before I went to All-Star. He was asking me about a player, how I felt about him and making a move. The owner! When it happened, I was just in shock. I didn’t understand.

The Kings might differ on how well they informed Cousins of their intentions as the trade deadline approached, and it’s perfectly reasonable of owner Vivek Ranadive to consult Cousins while his front office explores a trade.

But the Kings stated often enough that they wouldn’t trade him, including offering him a designated-veteran-player extension, that he can rightfully feel aggrieved.

The Kings torched Malone after dismissing him, and Cousins has already gotten similar treatment. There’s little reason for Cousins to expect anything other than a rocky relationship with Ranadive and Divac from here.

Hawks suspend Dennis Schroder for reporting late after All-Star break

ATLANTA, GA - SEPTEMBER 26:  Dennis Schroder #17 of the Atlanta Hawks poses during media day on September 26, 2016 in Atlanta, Georgia.  (Photo by Kevin C. Cox/Getty Images)
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The Hawks dealt before the trade deadline with an eye on winning this season.

That mission will start without their starting point guard, Dennis Schroder.

Hawks release:

Atlanta Hawks guard Dennis Schröder has been suspended by the organization for one game without pay for failure to report to the team on time after the all-star break. He will serve his one-game suspension tonight when the Hawks host the Miami Heat.

“Dennis has played an important role for our team and been a significant contributor to our success this season,” President of Basketball Operations/Head Coach Mike Budenholzer said. “We are disappointed that he did not return to the team on time and we have discussed this with him. We look forward to him rejoining the team in Orlando tomorrow night.”

Schroder missed Wednesday’s practice, and Budenholzer attributed it to a travel issue. The guard corroborated that with this Instagram post:

FINALLY GOT MY VISA & CAN GET BACK TO WORK !!! @fg_pa @atlhawks #iBelieve #DS17 #FG #TeamBros #TheGoldenPatch

A post shared by Dennis Schröder (@ds17_fg) on

Ultimately, the responsibility was on Schroder to get back to Atlanta. Extenuating circumstances might have offered him a reprieve, but the Hawks clearly believed he didn’t deserve a break.