Deron Williams

Deron Williams has hired his own beat reporter to cover him

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Deron Williams wants to make sure Deron Williams gets fair coverage. So he hired a reporter to cover him.

It’s a continuation down the road journalism is taking — newspapers are struggling, more people are getting their news online at places like this (and NBCNews.com) but companies are still trying to figure out how to make that profitable like papers. Meanwhile teams are hiring their own reporters to cover the team and even break some stories — but always with a positive spin.

And now D-Will has his own beat reporter for his own site, something Kobe Bryant has done before but Williams has taken to a new level, according to a story in the Wall Street Journal (at tip to Craig at our sister blog HardballTalk, who apparently reads the WSJ daily):

He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com….

Taking all that into account, DeronWilliams.com is cutting edge. Operated by a company called Athlete Interactive, the site has Williams-centric game stories, Williams-centric features and Williams-centric photo galleries. The site’s editors shoehorn “Williams” or “D-Will” into roughly 90% of their headlines, which, to be fair, is sort of the point. The headline of one particularly exhaustive 1,850-word game story last week: “D-Will Stars as Nets Topple Knicks.” “They do a great job of making sure it’s personalized,” Williams said.

This isn’t muckrake journalism—Williams and his representatives at Excel Sports Management get to vet everything that goes live on the site—but they feel it serves a purpose. Launched not long after the Jazz traded Williams to the Nets in 2011, it was originally conceived as a way to enhance his appeal to sponsors in a new market. Jaymee Messler, the senior vice president for marketing at Excel, described it as “creating a larger brand portfolio” for him.

This is all about business, spinning story and controlling (as best one can) the brand identity. That’s why teams have reporters — they don’t spend time speculating on a coach’s job or what player is slumping and losing minutes like fans do, they report what is going on but with a team-sensitive spin. It’s not to say these men and ladies don’t do good work, some do very good stuff and understand how to use the access they have to provide insights, but they have to do it within a box.

So if you have the money — and with his new $99 million deal this summer he has the money — it makes sense for a top player to have his own writer to promote the brand. To keep up what he is doing on Facebook. To spin stories for him.

It’s smart. It just means media consumers — people like you if you are reading this — need to be smart and understand the motives of all the writers you read.

PBT Podcast: Lakers, Pacific Division preview with Mark Medina of L.A. Daily News

Los Angeles Lakers' D'Angelo Russell, left, poses with with Jordan Clarkson (6) during the team's NBA basketball media day in El Segundo, Calif., Monday, Sept. 26, 2016. (AP Photo/Nick Ut)
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We’re baaaaaack!

The ProBasketballTalk Podcast at NBC Sports is done with its summer hiatus, and there will be a couple of podcasts a week now running through the NBA season, trade deadline, playoffs, and eventually free agency. We’ll talk about it all.

We start with NBA season previews, going division by division, and we start that tour on the West Coast. Mark Medina of the Los Angeles Daily News joins Kurt Helin of NBC to talk about the Lakers and their rebuild. From there the conversation goes to questions such as can anyone beat the Warriors? Are the Clippers contenders? Plus we talk about the building processes going on in Sacramento and Phoenix.

As always, you can check out the podcast below, or listen and subscribe via iTunes (check there to see all the NBC Sports podcasts), subscribe via the fantastic Stitcher app, check us out on Google play, or check out our new PBT podcast homepage and archive at Audioboom.com.

 

Report: Rockets signing P.J. Hairston

HOUSTON, TX - DECEMBER 21:  James Harden #13 of the Houston Rockets and P.J. Hairston #19 of the Charlotte Hornets watch a shot during their game at Toyota Center on December 21, 2015 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Scott Halleran/Getty Images)
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The Rockets created a little roster confusion by giving Gary Payton II a fully guaranteed deal, bringing Houston to 15 players (the regular-season roster limit) with guaranteed salaries plus restricted free agent Donatas Motiejunas.

This won’t clarify the situation, but P.J. Hairston will give the Rockets another intriguing piece.

Adrian Wojnarowski of Yahoo Sports:

Hairston was a first-round pick just two years ago, and at age 23, he still presents upside. He has at least stopped producing negative headline after negative headline after negative

Now, we can focus on just Hairston’s major on-court flaws. He misses a lot of shots and does little else. But he has some raw tools, even if they barely showed with the Hornets and Grizzlies.

If the Rockets make a roster-clearing move, they could take a chance on keeping the talented/troubled wing around. More likely, he heads to the D-League, where Houston can develop him in its system.

Joakim Noah: Jerry Reinsdorf’s ‘frontline’ comment a ‘low blow’

GAINESVILLE, FL - SEPTEMBER 10:  NBA player Joakim Noah looks on during a game between the Florida Gators and the Kentucky Wildcats at Ben Hill Griffin Stadium on September 10, 2016 in Gainesville, Florida. (Photo by Mike Ehrmann/Getty Images)
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After watching Joakim Noah leave for the Knicks, Bulls owner Jerry Reinsdorf said, “We felt Joakim wasn’t going to be a frontline guy anymore.”

Ouch.

Noah, via Marc Berman of the New York Post:

“He’s entitled to his opinion,’’ Noah said. “I feel I have no regrets about my time in Chicago. I gave it everything I had. To me that’s all that matters. I did everything I could for that organization. I thought it was a little bit of a low blow, but at the end of the day I have nothing but respect for that organization. I’m just excited for this new chapter of my career.”

Reinsdorf was right. Noah, 31, is on the downside of his career. I wouldn’t want him for $72 million over the next four years.

But Noah is also right. He gave the Bulls everything he had.

Noah didn’t deserve that parting shot, even if it was correct.

I also wonder how much this has to do with Chicago correctly assessing Noah’s value vs. the Bulls losing a player whom they wanted to keep and lashing out about it.

Spurs waive Ryan Richards, open roster spot

OKLAHOMA CITY, OK - MAY 12: Tim Duncan #21 of the San Antonio Spurs waits for the Oklahoma City Thunder to bring the ball down court during the second half of Game Six of the Western Conference Semifinals during the 2016 NBA Playoffs at the Chesapeake Energy Arena on May 12, 2016 in Oklahoma City, Oklahoma.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by J Pat Carter/Getty Images)
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The Spurs drafted Ryan Richards No. 49 in 2010, and he could’ve signed with San Antonio any year since. To maintain a second-rounder’s rights, a team must extend a required tender – a one-year contract, surely unguaranteed at the minimum. If the player rejects the offer, those rights extend another year, and the team must then offer the tender again the following year.

Richards finally took the tender this year.

Just a couple days into training camp, the Spurs showed how much they value him.

Spurs release:

The San Antonio Spurs today announced that they have waived forward/center Ryan Richards.

San Antonio now has 19 players and one open roster spot. I know what you’re thinking.