Deron Williams

Deron Williams has hired his own beat reporter to cover him

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Deron Williams wants to make sure Deron Williams gets fair coverage. So he hired a reporter to cover him.

It’s a continuation down the road journalism is taking — newspapers are struggling, more people are getting their news online at places like this (and NBCNews.com) but companies are still trying to figure out how to make that profitable like papers. Meanwhile teams are hiring their own reporters to cover the team and even break some stories — but always with a positive spin.

And now D-Will has his own beat reporter for his own site, something Kobe Bryant has done before but Williams has taken to a new level, according to a story in the Wall Street Journal (at tip to Craig at our sister blog HardballTalk, who apparently reads the WSJ daily):

He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com….

Taking all that into account, DeronWilliams.com is cutting edge. Operated by a company called Athlete Interactive, the site has Williams-centric game stories, Williams-centric features and Williams-centric photo galleries. The site’s editors shoehorn “Williams” or “D-Will” into roughly 90% of their headlines, which, to be fair, is sort of the point. The headline of one particularly exhaustive 1,850-word game story last week: “D-Will Stars as Nets Topple Knicks.” “They do a great job of making sure it’s personalized,” Williams said.

This isn’t muckrake journalism—Williams and his representatives at Excel Sports Management get to vet everything that goes live on the site—but they feel it serves a purpose. Launched not long after the Jazz traded Williams to the Nets in 2011, it was originally conceived as a way to enhance his appeal to sponsors in a new market. Jaymee Messler, the senior vice president for marketing at Excel, described it as “creating a larger brand portfolio” for him.

This is all about business, spinning story and controlling (as best one can) the brand identity. That’s why teams have reporters — they don’t spend time speculating on a coach’s job or what player is slumping and losing minutes like fans do, they report what is going on but with a team-sensitive spin. It’s not to say these men and ladies don’t do good work, some do very good stuff and understand how to use the access they have to provide insights, but they have to do it within a box.

So if you have the money — and with his new $99 million deal this summer he has the money — it makes sense for a top player to have his own writer to promote the brand. To keep up what he is doing on Facebook. To spin stories for him.

It’s smart. It just means media consumers — people like you if you are reading this — need to be smart and understand the motives of all the writers you read.

76ers coach Brett Brown: Joel Embiid’s minute limit likely to remain 28 this season

BOSTON, MA - JANUARY 6: Joel Embiid #21 of the Philadelphia 76ers looks on during the second half against the Boston Celtics at TD Garden on January 6, 2017 in Boston, Massachusetts. The Celtics defeat the 76ers 110-106. NOTE TO USER: User expressly acknowledges and agrees that , by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Maddie Meyer/Getty Images)
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Joel Embiid‘s per-36 minute numbers – 28.0 points, 11.0 rebounds and 3.5 blocks – are unprecedented by any rotation regular.

In fact, the only players to come close are Hall of Famers: David Robinson, Patrick Ewing and Kareem Abdul-Jabbar.

Player Year Team Points Rebounds Blocks
Joel Embiid 20117 PHI 28.0 11.0 3.5
David Robinson 1995 SAS 26.2 10.3 3.1
Patrick Ewing 1990 NYK 26.7 10.2 3.7
Kareem Abdul-Jabbar 1977 LAL 25.7 13.0 3.1

Robinson, Ewing and Abdul-Jabbar each averaged more than 36 minutes per game. Embiid is at just 25 due to a minute limit.

How would the 76ers rookie handle a larger load?

According to Philadelphia coach Brett Brown, we probably won’t find out this season.

Jessica Camerato of CSN Philly

This is probably the right approach considering Embiid missed his first two professional seasons due to injury, but it’ll cost the 76ers on the court. They outscore opponents by 2.6 points per 100 possessions when Embiid plays and get outscored by 11.3 points per 100 possessions when he sits.

Embiid will still run away with Rookie of the Year, though I doubt he takes much solace in that. He wants to play.

On the bright side, this will improve Philadelphia’s draft position.

Report: Timberwolves “actively shopping” Ricky Rubio, packaging with with Shabazz Muhammad

MINNEAPOLIS, MN - NOVEMBER 15: Ricky Rubio #9 of the Minnesota Timberwolves looks on during the game against the Charlotte Hornets on November 15, 2016 at Target Center in Minneapolis, Minnesota. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Hannah Foslien/Getty Images)
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At 14-27, the Minnesota Timberwolves have been one of the bigger disappointments of the NBA season. Maybe we were all a year out in front of what this team will become with all this talent. Especially defensively (Tom Thibodeau can’t work instant miracles, it turns out).

Offensively, they lack shooting. The Timberwolves have two slashers in Andrew Wiggins and Zach LaVine, they have Karl-Anthony Towns in the paint, but you can pack the paint on this team — they get 23.3 percent of their points from three, the third-lowest percentage in the league, and they take the fifth fewest threes per game in the league. Fixing that is going to fall more on Thibodeau the GM — this team needs shooters. Ideally at the point guard spot.

Which means the Timberwolves are shopping Ricky Rubio, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

The Minnesota Timberwolves are actively shopping point guard Ricky Rubio in trade proposals, league sources told The Vertical.

The Timberwolves have attached Rubio to multiple offers with Shabazz Muhammad to several teams around the NBA, league sources said. Minnesota has been seeking something of a “bridge” guard in return, a player capable of starting in the short term, but who’ll ultimately settle into a backup role and give way to rookie Kris Dunn to become the long-term starter, league sources said.

The Sacramento Kings have had a strong interest in acquiring Rubio, but there’s no traction on a deal between those two teams, league sources said. So far, the Timberwolves are trying to exhaust the market elsewhere for a better return of assets than the Kings can offer.

This is confirmation of something talked about on this site and whispered around the league for a while — the pieces don’t fit well in Minnesota and Rubio was always likely to get moved. That said, the Timberwolves are not giving him away, there needs to be a quality return of Rubio stays put. And the question is, what team is in a position to bring in a point guard who is a brilliant passer but can’t shoot? That’s a very short list.

The Kings start Darren Collison at the point and bring Ty Lawson off the bench behind him — one of those guys plus some other pieces could come to Minnesota (Omri Casspi?). The Kings desperately want to make the playoffs for the first time in a decade, and they are just half-a-game back of eight-seed Portland, but does Rubio get them there? Rubio is a better passer but not near the shooter (Collison hits 40 percent from three). Collison for Rubio seems a lateral move.

I can see why the Timberwolves are looking for a better offer, and leaking this so teams know they are serious may help bring a few more suitors to the table.

One other thing to watch in Minnesota: Is Dunn the future at the point guard spot? He’s the first pick of the Tom Thibodeau era so they are committed to making it work, but is he a future starter? Or, should the Timberwolves spend money on a quality free agent point guard this summer (Patty Mills, Jeff Teague) and make him the glue that brings all the talent together? That buzz is out there around the league, it’s something to watch.

Report: Carmelo Anthony tells Phil Jackson he wants to stay with Knicks

NEW YORK, NY - JANUARY 12:  Carmelo Anthony #7 of the New York Knicks during a stop in play against the Chicago Bulls at Madison Square Garden on January 12, 2017 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement  (Photo by Elsa/Getty Images)
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Phil Jackson asked Carmelo Anthony whether the star forward wanted to remain with the Knicks.

Apparently, what Anthony said publicly over and over and over and over and over was true.

Frank Isola of the New York Daily News:

This further proves Anthony’s loyalty to New York.

A trade could’ve sent him to a better team with a more-desirable boss and netted him a $10 million trade bonus. But Anthony enjoys living and playing in New York, even with the tumult – including Jackson – that follows.

Now, it’s on Jackson to improve the roster around Anthony, repair player-coach relations and create a culture where the starting point guard doesn’t go AWOL.

Report: In ‘far more contentious’ meeting, Phil Jackson asked Carmelo Anthony whether he wanted to stay with Knicks

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Carmelo Anthony finally got his desired meeting with Knicks president Phil Jackson.

Ramona Shelburne of ESPN:

At turn after turn after turn after turn after turn, Anthony has stated his loyalty to the Knicks. What has he done since to indicate he wants to leave New York?

Jackson, not Anthony, has fostered all this recent controversy.

Jackson built a crummy roster that faced a difficult path to the playoffs. Jackson used the code word “posse.”  Jackson publicly critiqued Anthony for being a ball hog. Jackson mouthpiece Charley Rosen wrote “Anthony has outlived his usefulness in New York.”

Anthony just wants to play basketball for a good team in the world’s biggest market – not work under a black cloud. Jackson is making it impossible for Anthony to get all his wishes, though.

So, the question falls to Anthony: Would he rather keep playing for the Knicks – and all that comes with it – or waive his no-trade clause to join another team?

For years, he has unequivocally answered that question publicly with devotion to New York. But the act of Jackson asking might invite a different response.