Deron Williams

Deron Williams has hired his own beat reporter to cover him

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Deron Williams wants to make sure Deron Williams gets fair coverage. So he hired a reporter to cover him.

It’s a continuation down the road journalism is taking — newspapers are struggling, more people are getting their news online at places like this (and NBCNews.com) but companies are still trying to figure out how to make that profitable like papers. Meanwhile teams are hiring their own reporters to cover the team and even break some stories — but always with a positive spin.

And now D-Will has his own beat reporter for his own site, something Kobe Bryant has done before but Williams has taken to a new level, according to a story in the Wall Street Journal (at tip to Craig at our sister blog HardballTalk, who apparently reads the WSJ daily):

He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com….

Taking all that into account, DeronWilliams.com is cutting edge. Operated by a company called Athlete Interactive, the site has Williams-centric game stories, Williams-centric features and Williams-centric photo galleries. The site’s editors shoehorn “Williams” or “D-Will” into roughly 90% of their headlines, which, to be fair, is sort of the point. The headline of one particularly exhaustive 1,850-word game story last week: “D-Will Stars as Nets Topple Knicks.” “They do a great job of making sure it’s personalized,” Williams said.

This isn’t muckrake journalism—Williams and his representatives at Excel Sports Management get to vet everything that goes live on the site—but they feel it serves a purpose. Launched not long after the Jazz traded Williams to the Nets in 2011, it was originally conceived as a way to enhance his appeal to sponsors in a new market. Jaymee Messler, the senior vice president for marketing at Excel, described it as “creating a larger brand portfolio” for him.

This is all about business, spinning story and controlling (as best one can) the brand identity. That’s why teams have reporters — they don’t spend time speculating on a coach’s job or what player is slumping and losing minutes like fans do, they report what is going on but with a team-sensitive spin. It’s not to say these men and ladies don’t do good work, some do very good stuff and understand how to use the access they have to provide insights, but they have to do it within a box.

So if you have the money — and with his new $99 million deal this summer he has the money — it makes sense for a top player to have his own writer to promote the brand. To keep up what he is doing on Facebook. To spin stories for him.

It’s smart. It just means media consumers — people like you if you are reading this — need to be smart and understand the motives of all the writers you read.

Bulls sign guard Spencer Dinwiddie

CLEVELAND, OHIO - APRIL 13: Spencer Dinwiddie #8 of the Detroit Pistons in action against the Cleveland Cavaliers at Quicken Loans Arena on April 13, 2016 in Cleveland, Ohio. The Pistons defeated Cleveland 112-110 in overtime.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by David Maxwell/Getty Images)
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CHICAGO (AP) The Chicago Bulls have signed guard Spencer Dinwiddie.

The Bulls acquired Dinwiddie in a trade with Detroit last month and waived him three weeks ago. He spent two years with the Pistons and appeared in 12 games last season, averaging 4.8 points and 13.3 minutes.

The Bulls announced the move Thursday.

D.C. on hook for additional $10 million for Wizards practice facility

NEW YORK, NY - OCTOBER 01:  Senior Sports Writer at Time Inc. Sean Gregory and Founder, Majority Owner, Chairman and Chief Executive Officer Monumental Sports & Entertainment Ted Leonsis speak onstage at the 2nd Annual 'NYVC Sports' Venture Series: The Future of Sports Digital Media panel during Advertising Week 2015 AWXII at the Liberty Theater on October 1, 2015 in New York City.  (Photo by Grant Lamos IV/Getty Images for AWXII)
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The Wizards are getting a new practice facility.

For some reason, the Wizards have to pay just $4.46 million for it. Washington D.C. will cover the rest.

How much is the rest?

More.

Jonathan O’Connell of The Washington Post:

The District”s sports and convention arm, Events DC, is proposing a series of upgrades to a planned Washington Wizards practice facility and entertainment center in Southeast that would  likely reduce the total number of seats but add $10 million to the original $55 million price tag.

The new spending would be paid for by Events DC, which is funded by a percentage of hotel occupancy taxes. It does not require approval by the D.C. Council but will have to be voted on by the Events DC board Aug. 11.

Wizards owner Ted Leonsis pledged to move the team’s practices there as well as home games for the Washington Mystics and a future Wizards’ NBA D-League affiliate team. His company, Monumental Sports & Entertainment, agreed to pay $4.46 million — or 8 percent of the original $55 million cost.

But in a July 26 letter to D.C. Council Chairman Phil Mendelson, Gregory A. O’Dell, president and chief executive of Events DC, wrote that the original $55 million budget was “based on a preliminary estimate, as development and analysis of the program and concept design had not yet been performed.”

So, the District agreed to pay for a project without knowing how much it would cost and got the primary beneficiary — Leonsis — to kick in a share based on a low early estimate? It’s almost as if politicians are inept or have ulterior motives.

At least Wizards practices and WNBA games will bring plenty of new money into the community.

As Leonsis said, “There’s never been a better time to be an owner of an NBA franchise.”

Jimmy Butler says he no longer has chip on shoulder, still works hard but uses different approach

CHICAGO, IL - APRIL 20:  Jimmy Butler attends Bonobos Michigan Avenue Launch Party at Bonobos Guideshop on April 20, 2016 in Chicago, Illinois.  (Photo by Daniel Boczarski/Getty Images for Bonobos)
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The Bulls reportedly believe Jimmy Butler has changed as he has emerged into stardom.

Where would they get that idea?

Vincent Goodwill of CSN Chicago:

This is mostly semantic. If Butler — who began his college career at a junior college and was drafted No. 30 — feels he no longer has a chip on his shoulder, that’s how he feels. What is he supposed to do about that? As long as he continues to work hard and finds new sources of motivation, he’ll be fine.

It’s just an unconventional approach. Most players, even once they find success, talk about continuing to be motivated by earlier slights.

Having a chip on his shoulder got Butler far, so it’s a little unnerving to see him switch from a mindset that worked. But people change — sometimes for the better, sometimes not. Chicago has little option but to ride it out as Butler finds himself.

Doc Rivers: If Paul Pierce retires, Clippers would let him join Celtics first

BOSTON, MA - APRIL 3:  Head coach Doc Rivers and Paul Pierce #34 of the Boston Celtics share a laugh at the end of the fourth quarter against the Detroit Pistons during the game on April 3, 2013 at TD Garden in Boston, Massachusetts. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jared Wickerham/Getty Images)
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Clippers forward Paul Pierce is mulling retirement, which would mean another franchise icon could leave the NBA this summer — Lakers great Kobe Bryant, Spurs great Tim Duncan and Celtics great Pierce.

However, unlike Kobe and Duncan, Pierce left his original team.

Personally, I don’t think stints with the Nets, Wizards and Clippers do much to diminish Pierce’s Boston bona fides. Everyone will remember him as a Celtic. Fifteen years and a championship in Boston will do that.

But just in case you need more reason to tie Pierce to the Celtics, Clippers president/coach and Pierce’s former Boston coach Doc Rivers has a plan.

Rivers, as transcribed by Jay King of MassLive:

“If Paul decides to retire then we’re going to make sure that Boston picks him up for one day and he retires a Celtic because that’s what he should retire as,” Rivers said during an episode of The Vertical podcast with Adrian Wojnarowski, which was released early Thursday. “So we have all that in place. We just don’t know what he’s going to do.”

Apparently, Amar’e Stoudemire is a trendsetter. Stoudemire signed with the Knicks to retire, the first NBA player in memory to sign with a team for that ceremonial reason. Previously, it’d mostly been done in football and baseball.

If Pierce wants to follow that path, kudos to Rivers for allowing it to happen.

Rivers just has to make sure he executes the transaction wisely.

The Clippers would waive Pierce, and presumably, nobody would claim him to interfere. Pierce could then signed an unguaranteed contract with Boston. Pierce would retire, and the Celtics would waive him to clear his salary from their books.

But Pierce is due $3,527,920 on his current contract this season, and $1,096,080 of his 2017-18 salary is guaranteed. If the Clippers just waive him, they’ll be on the hook for that money. They can pay Pierce as a retirement gift, as the Spurs did with Duncan. But that seems foolish for a team facing the hard cap and without such deep ties to the player.

Before waiving Pierce, the Clippers should renegotiate the guaranteed portion of his salary (a buyout) — all the way down to $0. If Pierce is retiring, his team no longer has to pay him. Reducing his guaranteed salary would just hasten the process of getting him back to Boston.

This isn’t that complicated. It just requires Rivers to get the details of cap management correct. Actually…