Deron Williams

Deron Williams has hired his own beat reporter to cover him


Deron Williams wants to make sure Deron Williams gets fair coverage. So he hired a reporter to cover him.

It’s a continuation down the road journalism is taking — newspapers are struggling, more people are getting their news online at places like this (and but companies are still trying to figure out how to make that profitable like papers. Meanwhile teams are hiring their own reporters to cover the team and even break some stories — but always with a positive spin.

And now D-Will has his own beat reporter for his own site, something Kobe Bryant has done before but Williams has taken to a new level, according to a story in the Wall Street Journal (at tip to Craig at our sister blog HardballTalk, who apparently reads the WSJ daily):

He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website,….

Taking all that into account, is cutting edge. Operated by a company called Athlete Interactive, the site has Williams-centric game stories, Williams-centric features and Williams-centric photo galleries. The site’s editors shoehorn “Williams” or “D-Will” into roughly 90% of their headlines, which, to be fair, is sort of the point. The headline of one particularly exhaustive 1,850-word game story last week: “D-Will Stars as Nets Topple Knicks.” “They do a great job of making sure it’s personalized,” Williams said.

This isn’t muckrake journalism—Williams and his representatives at Excel Sports Management get to vet everything that goes live on the site—but they feel it serves a purpose. Launched not long after the Jazz traded Williams to the Nets in 2011, it was originally conceived as a way to enhance his appeal to sponsors in a new market. Jaymee Messler, the senior vice president for marketing at Excel, described it as “creating a larger brand portfolio” for him.

This is all about business, spinning story and controlling (as best one can) the brand identity. That’s why teams have reporters — they don’t spend time speculating on a coach’s job or what player is slumping and losing minutes like fans do, they report what is going on but with a team-sensitive spin. It’s not to say these men and ladies don’t do good work, some do very good stuff and understand how to use the access they have to provide insights, but they have to do it within a box.

So if you have the money — and with his new $99 million deal this summer he has the money — it makes sense for a top player to have his own writer to promote the brand. To keep up what he is doing on Facebook. To spin stories for him.

It’s smart. It just means media consumers — people like you if you are reading this — need to be smart and understand the motives of all the writers you read.

Raptors unveil updated court design

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Several teams have updated their court designs this offseason, including the Bulls, Nuggets, Bucks and Hawks. The Raptors are the latest team to update their floor, to go along with a new logo and uniforms. Here’s what the Air Canada Centre will look like this season:

It features their new claw/basketball logo at center court and the font on their new uniforms at the baselines. The “We The North” along the sideline is a nice touch, too. Overall, the Raptors have done an excellent job with their rebrand, just in time for All-Star Weekend to be hosted in Toronto for the first time.

Former UCLA, NBA player Dave Meyers dies at 62

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LOS ANGELES (AP) Dave Meyers, the star forward who led UCLA to the 1975 NCAA basketball championship as the lone senior in coach John Wooden’s final season and later played for the NBA’s Milwaukee Bucks, died Friday. He was 62.

Meyers died at his home in Temecula after struggling with cancer for the last year, according to UCLA, which received the news from his younger sister, Ann Meyers Drysdale.

He played four years for Milwaukee after being drafted second overall by the Los Angeles Lakers. Shortly after, Meyers was part of a blockbuster trade that sent him to the Bucks in exchange for Kareem Abdul-Jabbar.

The 6-foot-8 Meyers led UCLA in scoring at 18.3 points and rebounding at 7.9 in his final season, helping the Bruins to a 28-3 record. He had 24 points and 11 rebounds in their 92-85 victory over Kentucky in the NCAA title game played in his hometown of San Diego.

Meyers Drysdale also played at UCLA during her Hall of Fame career.

Meyers assumed the Bruins’ leadership role during the 1974-75 season after Bill Walton and Jamaal Wilkes had graduated. Playing with sophomores Marques Johnson and Richard Washington, Meyers earned consensus All-America honors. Meyers made the cover of Sports Illustrated after the Bruins won the NCAA title.

“One of the true warriors in (at)UCLAMBB history has gone on to glory,” Johnson wrote on Twitter. “Dave Meyers was our Captain in `75 and as tenacious a player ever. RIP.”

Johnson recalled in other tweets how Meyers called him `MJB’ or Marques Johnson Baby when he was a freshman, and later in the NBA, Meyers was nicknamed “Crash” because he always diving on the floor for loose balls.

As a junior, Meyers started on a front line featuring future Hall of Famers Walton and Wilkes.

Meyers was a reserve as a sophomore on the Bruins’ 1973 NCAA title team during the school’s run of 10 national titles in 12 years under Wooden. The team went 30-0 and capped the season by beating Memphis 87-66 in the championship game, when Meyers had four points and three rebounds.

In 1975, Meyers, along with Elmore Smith, Junior Bridgeman and Brian Winters, was traded to Milwaukee for Abdul-Jabbar and Walt Wesley.

During the 1977-78 season, Meyers was reunited with Johnson on the Bucks and averaged a career-best 14.7 points. He missed the next year with a back injury. Meyers returned in 1979-80 to average 12.1 points and 5.7 rebounds in helping the Bucks win a division title.

Born David William Meyers, he was one of 11 children. His father, Bob, was a standout basketball player and team captain at Marquette in the 1940s. The younger Meyers averaged 22.7 points as a senior at Sonora High in La Habra, California.

Meyers made a surprise announcement in 1980 that he was retiring from basketball to spend more time with his family. He later earned his teaching certificate and taught sixth grade for several years in Lake Elsinore, California.

He is survived by his wife, Linda, whom he married in 1975, and daughter Crystal and son Sean.