Deron Williams

Deron Williams has hired his own beat reporter to cover him


Deron Williams wants to make sure Deron Williams gets fair coverage. So he hired a reporter to cover him.

It’s a continuation down the road journalism is taking — newspapers are struggling, more people are getting their news online at places like this (and but companies are still trying to figure out how to make that profitable like papers. Meanwhile teams are hiring their own reporters to cover the team and even break some stories — but always with a positive spin.

And now D-Will has his own beat reporter for his own site, something Kobe Bryant has done before but Williams has taken to a new level, according to a story in the Wall Street Journal (at tip to Craig at our sister blog HardballTalk, who apparently reads the WSJ daily):

He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website,….

Taking all that into account, is cutting edge. Operated by a company called Athlete Interactive, the site has Williams-centric game stories, Williams-centric features and Williams-centric photo galleries. The site’s editors shoehorn “Williams” or “D-Will” into roughly 90% of their headlines, which, to be fair, is sort of the point. The headline of one particularly exhaustive 1,850-word game story last week: “D-Will Stars as Nets Topple Knicks.” “They do a great job of making sure it’s personalized,” Williams said.

This isn’t muckrake journalism—Williams and his representatives at Excel Sports Management get to vet everything that goes live on the site—but they feel it serves a purpose. Launched not long after the Jazz traded Williams to the Nets in 2011, it was originally conceived as a way to enhance his appeal to sponsors in a new market. Jaymee Messler, the senior vice president for marketing at Excel, described it as “creating a larger brand portfolio” for him.

This is all about business, spinning story and controlling (as best one can) the brand identity. That’s why teams have reporters — they don’t spend time speculating on a coach’s job or what player is slumping and losing minutes like fans do, they report what is going on but with a team-sensitive spin. It’s not to say these men and ladies don’t do good work, some do very good stuff and understand how to use the access they have to provide insights, but they have to do it within a box.

So if you have the money — and with his new $99 million deal this summer he has the money — it makes sense for a top player to have his own writer to promote the brand. To keep up what he is doing on Facebook. To spin stories for him.

It’s smart. It just means media consumers — people like you if you are reading this — need to be smart and understand the motives of all the writers you read.

Kobe Bryant went from DeMar DeRozan’s idol to his friend

Kobe Bryant, DeMar DeRozan
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TORONTO (AP) — DeMar DeRozan was 16 when he was invited to Kobe Bryant‘s camp for the top 25 American high school shooting guards.

A friendship grew between the youngster who would become an All-Star for the Toronto Raptors and the player who would become the third-leading scorer in NBA history.

DeRozan talked at length Sunday night about Bryant, who announced on The Players’ Tribune that he’ll retire after the season, capping a 20-year NBA career.

“The knowledge that he tended to give me every time I got the chance to be around him, especially at a young age, carrying over to the league, it was definitely an honor,” DeRozan said after the Raptors’ 107-102 loss Sunday night to Phoenix. “I tried to listen as much as possible, soak in as much as I could all of the time. It’s crazy how much time flies.”

Bryant was DeRozan’s favorite player while growing up in Compton, Calif.

“I’ve tried to emulate and learn so much from him ever since I was a kid, watching every single game growing up in Los Angeles, having a chance to get with him and learn from him, from conversations even when I was in high school from playing against him, completing against him, being in big games with him,” said DeRozan, who scored 29 points in Sunday’s loss. “It’s definitely a sad, sad day, but he’s been in the game a long time.”

Bryant’s announcement came just before the Lakers’ game against the visiting Indiana Pacers. Fans at the game received a letter of thanks from the 37-year-old player in a black envelope embossed with gold.

Bryant has struggled mightily with injuries the past several years, and is shooting a career-worst 32 percent this season.

“It don’t matter. That man has five rings, 17 all-stars, MVP,” DeRozan said. “There’s nothing he hasn’t done. It’s just father time catching up with him, injuries catching up with him this past year. People will appreciate it when he’s away from the game.”

DeRozan has his favorite Kobe memory – Bryant scoring 81 points against Toronto in 2006. DeRozan, who would join the Raptors as a rookie three years later, said he felt as if he was playing a video game watching the high-scoring spectacle unfold on TV.

DeRozan is in his seventh season with Toronto. He can’t imagine playing 20 years.

“Especially playing at a high level, doing the things he was doing … people don’t understand how hard that is,” DeRozan said. “Even now, a lot of us find ourselves tired (on) back-to-backs. It’s tough. It’s really tough. To do it 20 years at a high level, you have to give that man every credit in the world.”

Hornets’ Al Jefferson out 2-3 weeks with strained calf

Al Jefferson
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The Hornets have been playing well of late, going 7-3 in their last 10 and outscoring opponents by 6.3 points per 100 possessions. They are solidly in the playoff picture out East, in the six slot right now.

This is not going to help matters.

The team announced that an MRI confirmed center Al Jefferson will be out two to three weeks with a strained left calf muscle, suffered during Charlotte’s 87-82 win over Milwaukee on Sunday.

Jefferson missing a few weeks due to injury at some point during the season is an annual event, like the Rose Parade or the Head of the Charles Regatta — but this year the Hornets are better prepared to deal with it. This is the deepest Charlotte team in recent memory.

Tyler Hansbrough, Cody Zeller, and Frank Kaminsky will get more run — plus Spencer Hawes may be back in the rotation — and if they can step up the Hornets will not slow down much.

This season the Hornets defense has been downright stingy when Jefferson is on the bench, giving up 94.2 points per 100 possessions (which is 10 better than when he is on the court). However, the Hornet offense and rebounding efforts are stronger when he plays.

PBT Extra: How did Thunder, Pacers move up in PBT Power Rankings?

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As they do every Monday during the season, the PBT Power Rankings came out and while the top three remained the same there were some climbers.

Specifically, the Thunder at No. 4 and the Pacers at No. 5.

Why they are there is the latest PBT Extra topic with Jenna Corrado. The simple answer is they are both excellent teams. Russell Westbrook, Kevin Durant, and Paul George are all playing like Top 10 players.

PBT Podcast: We’re back talking Kobe, 76ers, Warriors, Pistons, more

Kobe Bryant
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The ProBasketballTalk NBA podcast is back.

Sure we’re a month into the season, but we’re going to get this podcast rolling again and you can expect us on each Monday and Thursday, with a variety of guests talking everything around the NBA.

Today NBC’s own Dan Feldman joins Kurt Helin to talk Kobe Bryant‘s retirement announcement, and what that means both for the Lakers going forward this season and beyond, but also what that could mean for Byron Scott’s future as the Lakers’ coach.

We also delve into the “showdown” between the Lakers and Sixers on Thursday, talk about the job Brett Brown is doing there as coach (a good one), we talk some Warriors, some Draymond Green, Pistons, Spurs and Pacers to round it all out.

Listen to the podcast below or you can listen and subscribe via iTunes.