File photo of NBA Commissioner Stern speaks in New York

David Stern: Be careful where you step in punishing Popovich, Spurs

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Three times last season, Spurs coach Gregg Popovich rested Tim Duncan, Manu Ginobili and Tony Parker in the same game. He’s done it before then as well. And he is far from the only coach to rest multiple key players in a game — Doc Rivers, Phil Jackson and other coaches have done it.

And while fans and media sometimes grumbled — “people paid good money to see those stars” — those moves always came without comment from the NBA.

But when Popovich rested his big three on Thursday night for a much anticipated, nationally televised game against the Miami Heat, fans were upset and David Stern stepped in with a statement.

“I apologize to all NBA fans. This was an unacceptable decision by the San Antonio Spurs and substantial sanctions will be forthcoming.”

This post is not a debate about whether Popovich did the right thing — I think he was well within his rights, our own Brett Pollakoff and plenty fans who tweeted me disagree saying Popovich needed to think of the league and the fans. That is a discussion for another day. (The game being competitive down to the final minute also has little bearing here.)

My point is this — Stern is about to change either NBA rules or at least how the rules are interpreted and enforced by going after the Spurs with some kind of fine and punishment. And once he does that he sets a new precedent that has to be carried out for every team all season long.

And everywhere Stern and the league step with this new rule there are landmines.

With a punishment to the Spurs, the league is saying Popovich’s move — resting healthy players at the end of a road trip even if they are tired — is bad for the overall business of the NBA and cannot be tolerated. While Stern has always been about marketing and league perception first and foremost, he has not ventured into telling coaches how to coach before and a punishment to the Spurs changes that.

David Stern may feel the fan’s frustration from Thursday but he has a lot of questions to think about if he is going to punish the Spurs:

• Why is this situation in Miami a violation of league rules when Popovich did the same thing in Portland last year and it wasn’t? More to the point, how is that line drawn? What is and is not a violation?

• Is it something that is not okay to do in November but would be permitted later in the season, say March? Is the disappointed 12-year-old who doesn’t get to see his favorite players in November justified in his anger but the 12-year-old who has tickets the final week of the season is not?

• Is resting players something that cannot be done for nationally televised games but is okay to do in other games? Does what market the game is in matter? To use the Spurs case as an example, was it wrong to do this in Miami on a Thursday but would have been okay in Orlando on Wednesday? (Be careful in saying publicly that the fans and ratings in big markets are more important that smaller ones.)

• How do you define what players can and cannot be sat? If it is wrong for Popovich to sit major stars like Duncan and Parker, what about if Bucks coach Scott Skiles sits Monta Ellis and Brandon Jennings to rest them next week. Is that different? What players can and can’t be sat out? Is this a burden that falls only on teams with superstar players?

• Stern can’t use the “competitiveness” argument because the Spurs almost won that game, this is about the NBA’s star system and Stern pretty much has to own up to that here.

• What happens when Popovich wants to rest Duncan and to avoid a league fine Duncan suddenly has a minor foot or knee injury? By just a few weeks into any season you could make a case for every NBA player having a minor injury they should rest.

Wherever Stern steps on this issue there are potential landmines. He can’t say its wrong to do this in Miami but fine in Portland or other smaller market. He doesn’t want to get into dictating who a coach can and can’t play, but this skirts up against it. There is no easy way to define it. If he starts trying to define it by being competitive the Spurs were that.

In the past the league did not take action in these situations. Stern is changing how the rules are enforced if he acts to fine the Spurs here, and he is setting a new precedent that is going to apply to every team in the league going forward. He better think this through. Carefully.

Or it might be smarter if he just walked away from it altogether.

Rajon Rondo: You couldn’t name three players on 2015-16 Kings, but I led NBA in assists

SACRAMENTO, CA - MARCH 09:  Rajon Rondo #9 of the Sacramento Kings dribbles the ball against the Cleveland Cavaliers at Sleep Train Arena on March 9, 2016 in Sacramento, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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Months into his first and only season with the Kings, Rajon Rondo declared himself to be the first veteran teammate ever respected by DeMarcus Cousins.

As he deals with new problems with the Bulls, Rondo is again trashing his former Sacramento teammates.

Rondo, via David Aldridge of NBA.com:

“It’s just, maybe, the personnel in this situation,” Rondo says in response. “I mean, last year — I hate to keep talking about last year — but you couldn’t name three people on my team, the Sacramento Kings, and I led the league in assists. You know? I don’t know. I believe so (that his skill set still has value), given the right personnel and the flow of the game.”

Rondo is right: Playing with Jimmy Butler and Dwyane Wade is not ideal, and his passing was an asset to the Kings.

He’s also proving his critics right: He’s too often a jerk.

Rondo has declined significantly overall, particularly on defense. His plus passing is barely enough to make him rotation-worthy. It’s not enough for teams cast aside his hardheadedness.

But is Rondo right that you can’t name three members of the 2015-16 Kings? Take this quiz to find out:

Report: Nike doesn’t plan to make sleeved NBA jerseys

LeBron James
AP Photo/Tony Dejak
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Sleeved NBA jerseys sell poorly. Players dislike them.

So, the NBA switching from adidas to Nike is apparently an excuse to ditch the sleeves.

Sara Germano of The Wall Street Journal, via Paul Lukas of Uni Watch:

Nike, meanwhile, is expected to present its initial NBA jersey designs to retailers beginning this week. The company said it doesn’t plan to produce sleeved jerseys, a style debuted by Adidas in 2013 that received mixed reviews from players and fans.

Whether or not sleeves were introduced for ad space, uniform advertisements are still coming. The ads can fit on standard jerseys, no problem.

At this point, there’s just little to no upside for sleeved jerseys.

Nostalgia will treat sleeves better than present-day evaluations, but until we look back wistfully on this mostly failed experiment, good riddance.

Report: Carmelo Anthony twice asked to meet with Phil Jackson, who will get around to it soon

New York Knicks president Phil Jackson watches from the stands during the second half of the Knicks' NBA basketball game against the New Orleans Pelicans at Madison Square Garden in New York, Monday, Jan. 9, 2017.  The Pelicans won 110-96. (AP Photo/Kathy Willens)
AP Photo/Kathy Willens
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Despite sounding like he wanted a conversation with Phil Jackson, Carmelo Anthony said he hadn’t spoken with the Knicks president since Phil Jackson mouthpiece Charley Rosen wrote Anthony no longer fit in New York.

It hasn’t been for a lack of effort.

Ramona Shelburne of ESPN:

If you’re trying to keep up with the Jackson-Anthony feuds, their previous meeting came after Jackson publicly critiqued Anthony’s ball-hogging.

That affair should’ve provided a sense of Jackson’s communication skills. This latest episode only reinforces it.

The Knicks were in New York on Thursday, when Rosen’s article was published. They played in Toronto on Sunday and returned home for a game yesterday. That’s plenty of time for Jackson and Anthony to talk.

Why hasn’t it happened yet?

Isaiah Thomas on pace to break modern-era fourth-quarter scoring record

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With seven and a half minutes left, Isaiah Thomas drained a 3-pointer, held up his left wrist and stared at it.

It was time.

His time.

Thomas scored 17 fourth-quarter points in the Celtics’ win over the Hornets yesterday.

“It doesn’t surprise me,” Thomas said. “It just surprises everybody else.”

It shouldn’t any longer.

Boston has won seven of eight, and in that span, Thomas has scored most of the Celtics’ fourth-quarter points. He has pushed his fourth-quarter scoring average to 10.1 for the season – putting him on track to break the modern-era record.

Kobe Bryant scored 9.5 fourth-quarter points per game in 2006, the most in the previous 20 years (as far back as NBA.com has data). The leaderboard:

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Russell Westbrook is also on track to surpass Kobe and join this rarified air. LeBron James, Tracy McGrady, Kevin Durant and Dwyane Wade are the only other players to average even eight fourth-quarter points per game in a season over the previous 20 years. Not even Michael Jordan (7.1 in 1997, 7.3 in 1998) did it.

Boston’s offense has blasted into the stratosphere with Thomas on the court in the fourth quarter, scoring 122.1 points per 100 possessions. However, the Celtics allow even more with him on the floor in the final period (122.8 points per 100 possessions). The 5-foot-9 point guard has limits.

But where those limits exist when it comes to his clutch scoring – we haven’t found them yet.