There has been some criticism of Adidas for doing so much to market the rehab from injury of Derrick Rose. It’s seen as cashing in on his injury. (I don’t see it that way, I see it as he sells shoes and they sell him and they are doing this the way Nike would if one of their big stars went down.)
But Rose seems to respond some to the critics saying “why do this?” in the latest episode of The Return.
“With this documentary I just want people to know who I am as a person. I’m not doing it for me I’m doing it for my fans. They are my fans, like, for a reason….
“I don’t know how many times I’ve been out and people just came up to me saying that, like, just seeing little snippets of the documentary like inspired them.
“I hope people just take this and run with it. It’s just me. I’m just being real. And that’s the way that my family raised me, and the people that surround me; we’re just real people.”
Either way, enjoy. You can bet Tom Thibodeau is enjoying shots of Rose working out and getting closer to return because the Bulls have started to flounder without him the last few games.
Joel Embiid shows off custom “Trust the Process” shoes on Snapchat
Cleveland Cavaliers veteran Richard Jefferson has a legendary Snapchat account, and I think it just got even better.
During a video posted to Jefferson’s account on Saturday, viewers were able to see a point-of-view account of what it’s like to be an NBA player practicing 3-pointers and dunking down lob passes.
Thanks to a pair of Snapchat Spectacles — a video camera in a set of glasses and paired with the social application — Jefferson gave us a taste of what it’s like to be an NBA player, if only for a moment.
I think it’s pretty cool to see from his perspective. Thanks to the evolution of wearable technology and 3D viewing equipment this is probably just a very small preview of what our viewing experience for the NBA is going to be like in 10-15 years.