The NBA and YouTube announced a deal to stream live more than 350 D-League games during the 2012-13 season, both through a dedicated YouTube channel and through a video player on NBA.com.
From the official release:
“As a result of today’s announcement, the NBA D-League, the NBA’s official minor league, will feature the most live games on YouTube by a major professional sports league.”
“The NBA’s latest initiative with YouTube marks another milestone in our partnership and a great way to tip off the 12th season of the NBA Development League,” said NBA Deputy Commissioner Adam Silver. “By turning to our longtime partner, YouTube, we are able to bring the NBA D-League to basketball fans around the world, further expanding the league’s growth and showcasing future NBA stars.”
“Throughout the season, NBA D-League fans won’t miss a moment of live regular season action as all of the league’s games will be available nationwide either online; on the NBA D-League Center Court mobile app – the league’s free mobile application providing fans with access to NBA D-League content on the Android Market and the App Store; or on CBS Sports Network and NBA TV, the league’s national television partners.
“In addition, fans will be able to access the live games on the NBA D-League YouTube channel via all of the league’s 16 team web sites. They can also access archived versions of the live games to view on demand through the YouTube channel and the league’s web site shortly after the conclusion of the contests.”
The NBA Development League has had a hard time attracting hardcore fans of its own, for a variety of reasons. The teams are almost exclusively located in very small markets, the talent level of the players fluctuates wildly, players come and go to and from teams erratically throughout the season, and it wasn’t always easy to find out when and where to watch.
The league has taken a big step to eliminate that last issue, and more basketball available to watch for free online can only help to increase its fan base.
DeMarcus Cousins says Mavericks’ rumored interest flatters him, but he loves Kings
The Mavericks’ long-rumored interest in DeMarcus Cousins took its most direct public turn before the season, when Dallas signed Cousins’ brother, Jaleel Cousins. Jaleel is now on the Mavericks’ D-League affiliate, and I bet he will remain there as DeMarcus approaches 2018 free agency.
So, DeMarcus Cousins, what do you think about the Mavericks’ long-rumored interest in acquiring you?
“It’s flattering,” Cousins told me, with a laugh, after the Kings’ Wednesday shootaround at AAC. Then, turning serious, he added of the Mavericks, “I respect them.”
“But,” I said, “I’ve also heard that you like it in Sacramento.”
“No,” Cousins corrected, “I love Sacramento.”
Cousins is getting good at this, toeing the line between appreciating another team’s interest and expressing his satisfaction with the Kings.
And give Cousins credit. He keeps producing at a star level for a team that hasn’t provided him with the proper support. Sacramento again appears headed toward the lottery, even as Cousins averages 29-10.
Questions remain, though: How much of Cousins’ attitude is him trying to make the best of an inescapable situation, and will expanded options in the summer of 2018 test his loyalty?
LeBron James dunks, struts past camerapeople and toward crowd, spooks fan (video)
NEW YORK (AP) — Derrick Rose is missing the New York Knicks’ game against Cleveland because of lower back pain.
Rose left the Knicks’ victory over Miami on Tuesday in the third quarter with back spasms. Coach Jeff Hornacek says Rose still felt sore on Wednesday when he came in and met with team doctors, so they sent him for an MRI exam to make sure there was no structural damage.
Rose is averaging 16.7 points and this is the first game he’s missed this season.