Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
Andre Drummond is a terrible free-throw shooter…except, apparently, when he’s shooting from the other free-throw line. Monday night against the Raptors, Drummond cut Detroit’s deficit to five at the end of the third quarter with this three-quarter-court heave at the buzzer:
Now, if only he could work on his accuracy from his own free-throw line.
Not a lot has gone right for the Nets this season, but an impressive clutch shot by seven-time All-Star Joe Johnson gave them their 14th win of the season on Monday. With time expiring, Johnson banked in a long three-pointer to put Brooklyn up 105-104 over Denver and secure the victory:
Johnson had 12 points on the night.
For about a week, word has circulated throughout the NBA that George Karl’s days in Sacramento were numbered. They’ve lost eight of their last 10 games, and players have more or less checked out on him. Remember, it’s only been a year since the Kings unceremoniously ousted interim head coach Ty Corbin to bring Karl in, which came on the heels of their puzzling dismissal of Mike Malone in December 2014.
Now, ESPN.com’s Marc Stein reports that the Kings have made the decision to let Karl go:
The decision itself isn’t surprising—it always seemed to be a matter of “when,” not “if” Karl would be fired. But the optics here are not good. If everybody knows it’s coming, it makes no sense to leak that the change is going to happen hours or even days before it’s made official.
The report of the Kings’ decision on Karl comes on the heels of a concerning bombshell Rajon Rondo dropped following Sacramento’s 120-100 loss to the Cavaliers on Monday night.
Via the Sacramento Bee‘s Jason Jones:
Sports Illustrated‘s Jake Fischer further reported that only three players indeed showed up on Monday morning:
That’s a bad look for everybody involved. An optional shootaround is more or less unheard of in the NBA, and if only three players bothered to come, that’s an unignorable sign that the team has quit on Karl.
Since he came into the league, Karl-Anthony Towns‘ offensive footwork has been unusually advanced for a rookie. He showed off his impressive moves again on Monday night, getting to the basket around Luke Babbitt with this spin: