Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
Tommy Hawkins passed away recently at the age of 80.
The former NBA player was the first black athlete to earn All-America honors in basketball at Notre Dame (he still holds the school’s total rebounds record), was drafted in the first round, and went on to have a 10-year NBA career playing for the Minneapolis/Los Angeles Lakers as well as the Cincinnati Royals. Los Angeles fans may also remember him as the long time director of communications for the Los Angeles Dodgers after his playing days ended.
The NBA put together this well done video look back at Hawkins’ career.
Isaiah Thomas said he expects to be ready for the Celtics’ training camp next month. The guard’s All-NBA season came to an early end in the playoffs when he aggravated a labral tear in his right hip initially suffered back in March. At least the injury did not require surgery.
Players are also about the worst judges of when they will recover from an injury. They pretty much all think they are invincible and will be healthy faster than doctors predict.
Coaches tend to be more pragmatic. Take Boston’s Brad Stevens, who told Chris Mannix on The Vertical Podcast that tests in a couple of weeks will show if Thomas is ready for camp.
“He has another follow-up and another scan in the early part of September. Obviously, it’s been a lot of appropriate rest, a lot of rehab. There have been some good strides here certainly in the last month or few weeks, but we’re not going to know that until after that early September timeframe.”
The Celtics are understandably going to be cautious with Thomas, while Thomas wants to prove he is healthy and has no ill effects from the injury as he enters a contract year (one where he expects to get PAID). Also, the Celtics could use him in camp as they start to figure out how he and Gordon Hayward can share playmaking duties.
Still, from the outset, the timelines have suggested he should be ready for camp in late September. Coaches are just cautious on these things by nature.
LeBron James has four NBA MVP trophies in his case. (Does he keep that case in his home in Akron or the one in Los Angeles… that’s a question for another day.) Only Kareem Abdul-Jabbar (six) and Michael Jordan (five) have more.
Could LeBron James add a fifth to his case this season?
Allen Iverson said yes at last weekend’s Big3 playoffs in Seattle.
LeBron was fourth in preseason odds to win the MVP at 15/2, behind Russell Westbrook, Kevin Durant, and Kawhi Leonard.
To me, LeBron could be a good bet. If/when Kyrie Irving is traded, the chances of LeBron getting the MVP go up. If LeBron puts up impressive numbers (again) and leads a depleted Cavaliers team to a top two seed in the East, he is certainly going to be in consideration. And should be.
It’s a long season, and personally, I think you need to get midway through the season before seriously considering the year-end awards. But history says LeBron will be in the mix, and Allen Iverson could be proven prophetic.
With the cooler-than-I-expected solar eclipse on Monday came a lot of bad solar eclipse jokes on Twitter. Because that’s what Twitter does. Especially the NBA Twitterverse. We knew a lot of “where on the flat earth will Kyrie Irving watch the eclipse?” jokes were coming.
There were a couple of good ones, however.
Appropriately, the Phoenix Suns won the day.
One personal favorite here, an old meme that never goes out of style.