Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
NEW ORLEANS (AP) The New Orleans Pelicans say they have signed free-agent forward Terrence Jones and re-signed guard Tim Frazier.
A person familiar with the negotiations says Jones, a four-year veteran, signed a one-year deal Friday for the NBA minimum of about $1.14 million, while Frazier has signed a two-year deal worth about $4.1 million. The person spoke to The Associated Press on condition of anonymity because the Pelicans have not released contract terms.
The 6-foot-9 Jones, who was Anthony Davis‘ teammates on Kentucky’s 2012 national championship team, has spent his first four NBA seasons with Houston, posting career averages of 10.4 points and 5.8 rebounds.
Frazier played in 16 games for New Orleans late last season, averaging 13.1 points, 7.5 assists, 4.4 rebounds and 1.4 steals in 29.3 minutes per game.
Deron Williams will be back with the Dallas Mavericks next season — and be ready to go by the start of the season.
He’d like to say he’d be back for the next few seasons, but coming off a Sports Hernia injury his options were a little limited. However, his recovery is going well he told NBC Dallas in an interview from American Century Championships celebrity golf tournament in Lake Tahoe (which you can watch this weekend on NBC).
“Feeling really good. It’s healing pretty well, I’m doing a lot of work on and off the court. I haven’t got the full-go clearance yet, but that’s coming soon. I’ll be ready to go definitely by the time training camp rolls around.
“I’m running, I’m jumping a little bit. I’m just not going crazy. I kind of have to wait for August 1 for that, to go see the doc and get the go ahead. But it’s not much restriction right now.”
Williams averaged 14.1 points and 5.8 assists per game for the Mavericks last season and was solid at 32. His efficiency slipped a little (to be expected as he is on the wrong side of 30 and has plenty of miles) but he played well for Dallas.
Dallas signed him to a one-year, $10 million deal. Williams was hoping for a little more security.
“I was happy to come back. Would have liked a little longer deal but I’m back for one year and hopefully can build on last year and improve. I think there’s room for a lot of improvement. Hopefully I can stay healthy. I think that’s the biggest key but I’m excited about this year and this team.”
The one-year deal is more about Dallas than Williams — they could see a significant shift in plans when Dirk Nowitzki steps away (he inked a two-year deal but the second year is only $5 million guaranteed, so he could be in his final run if he wants).
Dallas added Harrison Barnes and Andrew Bogut from the Warriors to a starting five that also includes Nowitzki, Williams, and Wesley Matthews. If they can stay healthy — no little thing with that group — it’s a quality starting five that coach Rick Carlisle is going to love.
While the rampant speculation continues about whether the Celtics may or may not trade for a superstar, Danny Ainge is filling out his roster with veterans. Sean Deveney of the Sporting News reports that they’ve agreed to a one-year minimum deal with guard Gerald Green:
Green was originally drafted by the Celtics in 2005 at No. 18 overall, and after bouncing around different teams and overseas in the first few years of his career, he’s carved out a nice niche for himself in the NBA as a scoring guard off the bench. He played 69 games for the Heat last season after two solid years in Phoenix.
The NBA has unveiled its top 100 plays of the 2015-16 season, and there’s no mystery as to what were the top two.
No. 2: Stephen Curry‘s halfcourt buzzer-beater in overtime against the Thunder in Oklahoma City during the season.
No. 1: “The Block” by LeBron James on Andre Iguodala in the final stretch of Game 7 of the Finals.
There’s plenty more, too, and if you have 25 minutes to kill, you can and should watch all of them above.