Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
The No. 28 pick, R.J. Hunter became the first first-rounder from last year’s draft to fall out of the NBA when the Celtics waived him.
He won’t be out of the league for long.
The Bulls, the only team with an open roster spot, appear close to adding him.
Shams Charania of Yahoo Sports:
Hunter belongs in the league. Though he must knock down shots far more reliably than he has, Hunter has potential as an outside shooter with complementary ball skills to provide value. Boston just had more NBA-caliber players than roster spots.
He’s far from a lock to succeed in the NBA, but I value Hunter about as much as Tony Snell – whom the Bulls just traded for an upgrade at backup point guard in Michael Carter-Williams. That they could so cheaply replace Snell makes that deal look even better.
Gerald Green was drafted by the Celtics and spent two seasons with them before being traded (in the Kevin Garnett deal).
After stints with the Timberwolves, Rockets, Mavericks, Nets, Pacers, Suns and Heat, he signed with Boston this summer.
Think he’s happy to be back?
Abby Chin of CSN Mid-Atlantic:
Joel Embiid couldn’t endear himself by playing in an NBA game, because he’s been too injured to do that in two pro seasons.
He’s had to resort to witty nicknames, practice-gym dunks, fun-loving stunts, attention-seeking tweets and self-deprecating humor.
Embiid is scheduled to make his NBA debut tonight, when the 76ers play the Thunder. Soon, we’ll judge him more for what he does on the court.
But, first, Embiid went out with one last bang of a quote.
Embiid, via Lee Jenkins of Sports Illustrated:
“You know how I learned to shoot?” Embiid says. “I watched white people. Just regular white people. They really put their elbow in and finish up top. You can find videos of them online.”
LeBron James might be the greatest athlete in NBA history.
But even he has shown signs of decline at age 31.
He has gotten multiple back injections and even took a break during the season to rehabilitate in Miami. The forward has treated the last two regular-seasons as glorified warmups for the playoffs.
Just where does LeBron stand physically?
Cavaliers coach Tyronn Lue gave quite the answer.
Joe Vardon of Cleveland.com:
Lue said James, at 31, “had a chance to get tested this summer and they said he had a body of a 19-year old. Maybe he’s getting younger. Benjamin Button.”
It was a little perplexing because neither James, nor his personal trainer, Mike Mancias, nor general manager David Griffin had any real idea what test Lue was talking about.
This reminds me of Derrick Rose attributing the Knicks and Warriors being super teams to “They’re saying.” Who is they, and what are they smoking?
That LeBron, Mancias and Griffin won’t cop to knowing is quite revealing.
LeBron does not have the body of a 19-year-old. Years of other-worldly play and long playoff runs has taken a toll.
Because he’s declining from such a high peak, LeBron should remain elite for a while. His athleticism might even fluctuate as it trends downward overall.
But Father Time is undefeated, and LeBron didn’t just get a mid-career reset to his rookie physical form.