Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
In 2002, not a single team drafted Udonis Haslem.
For the last 15 years, the Heat haven’t been able to quit him.
Shams Charania of Yahoo Sports:
Haslem isn’t receiving another $4 million windfall like he got last year. He’ll earn $2,328,652 – $1,471,382 paid by the Heat and $857,270 covered by the league (as is done on one-year minimum deals for veterans). An NBA contract, even for the minimum, might be enough of a reward at this point.
To whatever extent Haslem still has a position – he has played just 390 minutes in the last two years – he’s probably a center. The Heat have Hassan Whiteside, Kelly Olynyk, Bam Adebayo and maybe A.J. Hammons ahead of him. But this isn’t about getting the 37-year-old Haslem on the court, at least not beyond rare spot minutes, where can still be useful as a defender and rebounder.
The Heat want Haslem’s toughness and veteran leadership. He reinforces their culture, and that might be worth a roster spot.
Derrick Rose meeting with the Clippers barely registered. He has to meet with the Bucks twice before most noticed.
But it seems Rose and his agent, B.J. Armstrong, have finally figured out how to drum up attention – leak interest from more prominent teams like the LeBron James-led, championship-contending Cavaliers and big-market, widely followed Lakers.
What team could generate even more buzz?
Sam Amick of USA Today:
If the talks went beyond Armstrong asking the Bulls whether they would sign Rose and the Bulls declining, I’d be surprised.
There’s probably a part of Rose that wants to return to his native Chicago, but it seems his former team has long moved on.
Derrick Rose is suddenly in demand – once the market was set at a minimum salary or so.
Not only are the Cavaliers pursuing the former MVP/overhyped role player, so are the Lakers.
Rose is also meeting with the Los Angeles Lakers on Thursday, sources told ESPN’s Chris Haynes and Ramona Shelburne. The Lakers are trying to entice Rose to sign with them, suggesting they can offer more playing time and money in a better environment after Rose’s tumultuous season in New York, sources said.
Rose’s tumultuous season was due in part to Rose. No matter where he signs, he can’t escape himself. And Los Angeles is even further from his native Chicago.
But the Lakers can offer more money. They still have the $4,328,000 room exception. Rose would earn just $2,116,955 on a minimum salary from Cleveland, and the Cavs can bump that offer to only about $2.5 million. (That’d come with exponential additional costs, so they probably wouldn’t do that, anyway.)
The Lakers can also offer a larger role. Lonzo Ball can’t play every minute at point guard, and Rose would fill in the rest. They’ll likely add a point guard, Rose or not. The Cavaliers might be set with Kyrie Irving, Jose Calderon and Kay Felder if they don’t get Rose.
I’m not sure how Rose would work as a veteran mentor, especially on a one-year contract as he eyes a bigger payday next summer. But – say whatever else you want about him, and there’s plenty to say – Rose has remained impressively focused on basketball amid untold chaos. Ball – with outsized attention given LaVar and his media market – can probably relate.
James Harden spearheaded the Rockets’ recruitment of Chris Paul, but the MVP runner-up didn’t work alone.
Paul’s former New Orleans teammates Trevor Ariza and Bobby Brown added appeal.
So, unsurprisingly, with Paul in a contract year, Houston is re-signing Brown. The Rockets are also re-signing Troy Williams.
Alykhan Bijani of ESPN Houston:
Adrian Wojnarowski of ESPN:
Brown is an undersized gunner who’s not nearly efficient enough to compensate for his defensive deficiencies, and he turns 33 before the season. But if he helps convince Paul to re-sign, it would be well worth keeping Brown on the roster all year.
The 22-year-old Williams, who went undrafted last year, is the far more intriguing player. A 6-foot-7 forward, he has the athleticism to stick in the NBA. His 3-point shot needs major development – though not quite as much if he becomes more adept at being a small-ball four, an easier task in Mike D’Antoni’s up-tempo system.