Unless you are reading this in the backseat of a Manhattan cab, you probably haven’t seen the Madison Square Garden ads promoting the New York Knicks around the city, on bus stops and such places. Here is what they said:
“It’s Friday night. You can either go out and attempt to pick up sixes and sevens or stay home and watch Kidd dish out dimes.”‘
“It’s Friday night. You can either watch East Village poets do battle or see real artists slam.”
“It’s Friday night. You can either see a Broadway harness malfunctioning or you can watch real men fly.” (This is a reference to the troubled “Spiderman: Turn Off The Dark” production.)
Note to young marketing majors out there: Rule No. 1 is the same as doctors — do no harm. Insulting women, calling the population in your city that you are trying to get to buy tickets/tune in to games ugly, and slamming other things for which your city is well known — arts and Broadway shows — does not go over well. Also, if you’re going to go after Spiderman because of serious injuries to actors in the production, you may not want to put Amare Stoudemire’s pictures on the ad.
The ads created a buzz in New York, but not in a good way for a team trying to promote its product. It’s 3-0 product. Turns out not only were poets incensed they know how to use social media, too. They hammered the Knicks online. The people on Broadway were not thrilled.
So MSG — which owns the Knicks, Madison Square Garden and the network on which their games are broadcast — has pulled the ads, reports Darren Rovell of ESPN.
On Tuesday, the company said it would take down all posters associated with its recent advertising campaign, which generated buzz but also was considered controversial.
Keep winning and the Knicks will have no trouble getting people to go to games and tune in to broadcasts. In an Eastern Conference where the Pacers just took a blow, we can start to think that maybe the Knicks are a top four seed in the conference. Long way to go but right now you can see that path for them.
So maybe a little less is more marketing? Let the product speak for itself? If not, at least do no harm.
Matthew Dellavedova is a hustler. Everybody knows that. Well, unless you want to argue he’s more about grit. It’s really your call.
But against the Boston Celtics on Sunday, Dellavedova came through with whatever you want to call it — hustle, grit, moxie, gumption.
As the first quarter wound down and the Celtics tried to inbound the ball, Dellavedova spied his opponents rolling the basketball in order to save time on the clock.
That allowed the Australian native to fly in and do this:
That’s a steal, a scoop, and a score all within 1.2 seconds.
Milwaukee won Game 4 and evened the series with the Celtics, 2-2.
Sunday night’s game between the Indiana Pacers and Cleveland Cavaliers was raucous. Bankers Life Fieldhouse was rocking, and despite Indiana’s best effort to put back seemingly every offensive board it encountered, LeBron James‘ 32 points was just too much to overcome.
Facing the possibility of going down 3-1 in the first round, the Cavaliers pulled out the win, 104-100, and sent the series back to Ohio for Game 5.
The game came down to the final period following a surge by the Pacers to end the third quarter. The teams were tied several times midway through the fourth, but a tip shot by Thaddeus Young wth 6:13 left gave the Pacers the lead as fans in Indiana went wild.
Cleveland then came roaring back. At the three-minute mark, James drove to the basket and scored. Thirty seconds later, Kyle Korver hit a big-time 3-pointer to put the Cavaliers up by four points, a mark the Pacers couldn’t recover from.
LeBron scored again with 1:52 left, and despite some weird late-game antics — featuring none other than Lance Stephenson — the Cavaliers were able to remain resolute down the stretch.
James finished with 32 points, 13 rebounds, and seven assists. Kyle Korver added 18 points on 4-of-9 shooting from deep, and Kevin Love had five points with 11 boards.
Victor Oladipo struggled for Indiana, scoring 17 points but shooting just 25 percent from the floor. Seven Pacers finished in double-digits, with Young notching an impressive double-double of 12 points and 16 rebounds.
Game 5 will be played in Cleveland on Wednesday, April 25.
The Toronto Raptors were far and away the best team in the Eastern Conference this season. The Washington Wizards were … well, very Wizard-y.
So considering their regular seasons, the fact that Washington was able to tie the first round series between the two teams at 2 games apiece on Sunday is pretty astonishing.
Bradley Beal had 31 points and five rebounds for the Wizards while teammate John Wall added 27 points to go along with a whopping 14 assists. Washington shot an impressive 41 percent from 3-point range as four of five starters finished in double-digit scoring.
Despite Beal’s performance, it was Wall who saved the day for the Wizards. Beal was disqualified after fouling out with around five minutes to play in the fourth quarter. Beal didn’t agree with the call, and could be seen throwing a towel near the Washington bench.
For his part, Wall either scored or assisted on 10 of the Wizards’ final 14 points of the game. That helped stave off the likes of DeMar DeRozan, who led all scorers with 35 points.
The series heads back to Toronto for Game 5, which will be played on Wednesday, April 25.
Boston Celtics guard Marcus Smart has been out for some time after injuring his thumb earlier in the year. The absence of one of Boston’s most important guards has been felt even more so after Kyrie Irving went down following knee surgery.
In short, the Celtics would like to have Smart back on the floor.
We’re now close enough that Smart has begun to give solid timeframes to reporters. Speaking to media on Sunday, Smart said that his plan is to be back for Game 6 against the Milwaukee Bucks. Boston took on Milwaukee on Sunday in Game 4.
Right now, [a Game 6 return is] the plan and we’re still on the same track,” Smart said before Game 4 on Sunday. “I’ve been doing everything but contact, so I will be able to go and start that.”
Smart said he believes the thumb is ready for contact.
“The surgery did its job,” said Smart, who injured himself March 11 while diving for a loose ball in a game against the Indiana Pacers. “Thumb is holding up well. I feel ready, I feel strong enough to get back out there. I’m just waiting on the OK.”
The series between the Celtics and Bucks has been tumultuous, a back-and-forth affair as an injury-riddled Boston squad takes on a healthy but offensively-sluggish Milwaukee team. Smart could add a shot of life for Boston in a much-needed way.
The Bucks won Game 4 and the series is now tied, 2-2. Game 6 would be on Thursday, April 26 if need be.