David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Heat’s Justise Winslow fined $15,000 for stepping on Embiid’s mask

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NEW YORK (AP) Miami’s Justise Winslow has been fined $15,000 by the NBA for attempting to damage Philadelphia center Joel Embiid‘s facemask during Game 3 of their playoff series.

Winslow intentionally stepped on Embiid’s mask after it had fallen onto the court with 7:51 remaining in the second quarter of the 76ers’ 128-108 victory on Thursday night.

The NBA cited Winslow for unsportsmanlike conduct in announcing the penalty Friday.

Embiid was wearing the mask for the first time after returning from a 10-game absence caused by a broken orbital bone around his left eye.

Philadelphia leads the series 2-1. Game 4 is Saturday.

Defense found: Bucks overwhelm Celtics for 116-92 win

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MILWAUKEE (AP) — Khris Middleton scored 23 points, Giannis Antetokounmpo added 19 and the Milwaukee Bucks used a dominating first half to overwhelm the Boston Celtics 116-92 on Friday night, narrowing their deficit in the first-round playoff series to 2-1.

Eric Bledsoe and Jabari Parker each added 17 for the energized Bucks, who held the Celtics without a field goal for nearly an 11-minute stretch of the first half.

Milwaukee found its defense after a disheartening 14-point loss in Game 2, getting contributions from up and down the roster.

Backup center Thon Maker scored 14 points and had five of the Bucks’ 12 blocks. Pesky guard Matthew Dellavedova, a veteran of a championship run with the Cleveland Cavaliers, helped hold young Celtics point guard Terry Rozier to nine points on 2-of-7 shooting.

“The activity, if you take the stat sheet out of it, the activity and the energy that we brought … as you go through the game, that’s what you need, is the energy first,” coach Joe Prunty said.

Al Horford scored 16 for the Celtics, who fell behind by 23 at halftime and got no closer than 76-62 with 3:06 left in the third quarter on Jayson Tatum‘s 3-pointer.

The game was so well in hand that the Bucks closed out the victory even with Antetokounmpo on the bench for much of the fourth quarter with five fouls. Middleton had eight points in the fourth.

Game 4 is Sunday in Milwaukee. The Celtics will need to get off to a much better start if they want to avoid going home for Game 5 with a 2-2 series tie.

“We got into a hole. This is new for our group,” Horford said. “They had it going … and we really didn’t have an answer for them tonight.”

Milwaukee hustled for loose balls and stayed active around the paint, used its length to get deflections and disrupt Boston in the lane.

The 7-foot-1 Maker, in particular, provided a huge boost to help Milwaukee counter what had been a decisive edge off the bench for the Celtics. Maker got extended minutes only because starting center John Henson missed the game with a sore back.

Nearly everything else went Milwaukee’s way, too.

Parker, who voiced displeasure this week after playing just 24 minutes over the first two games, was 7 of 12 from the field and played 30 minutes. Bledsoe, outplayed by Rozier in the first two games, shot 8 of 13.

“Good win, lots of positives tonight. Quick turnaround … so we’ll have to do it again on Sunday,” Prunty said.

 

Wizards show some fight, top Raps 122-103, get series to 2-1

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WASHINGTON (AP) — All of about 2 1/2 minutes into the game, Washington forward Markieff Morris and Toronto’s OG Anunoby needed to be separated after a near-fight that drew in other players.

Early in the third quarter Friday night, Raptors guard Kyle Lowry was called for a flagrant foul when he swiped a hand across Bradley Beal‘s forehead as the Wizards guard went in for a breakaway layup. Later in that period, things really came close to spiraling out of control, but John Wall‘s bodyguard interceded when Washington’s All-Star jawed with Toronto’s Serge Ibaka.

As that scene unfolded on the court, spectators directed “U-S-A! U-S-A!” chants at the opponents from Canada, and Bruce Springsteen’s “Born in the U.S.A.” blared over the arena’s speakers. Amid all the ruckus, Beal and Wall kept their heads and helped the Wizards pull further and further away for a 122-103 victory.

What was once a dull, lopsided series is suddenly quite interesting.

Beal heeded his coach’s plea to “do his job” by scoring 21 of his 28 points in the first half, Wall delivered 28 points and 14 assists, and the eighth-seeded Wizards cut their Eastern Conference first-round playoff deficit to 2-1.

“We’re not going out to try to box every game,” Beal said, before describing Morris as “a bully with a smile.”

Added Beal: “We came out tonight with an edge about ourselves.”

After letting the Raptors grab the first 2-0 series lead in franchise history, the Wizards came home and checked off every box coach Scott Brooks presented. They got Beal more involved after he made only three shots in Game 2; they actually led after the first quarter, 30-29; they produced 19 turnovers that led to 28 points.

“They came out and punched us,” Toronto coach Dwane Casey said. “And we allowed them to.”

He meant that figuratively, of course, but the choice of words sure seemed apt.

The Raptors did appear to take the worse of the physical nature of the game.

DeMar DeRozan, who led Toronto with 23 points, wore a Band-Aid under his right eye afterward. Reserve Pascal Siakam held a bag of ice over a cut on his lip that required three stitches.

“Ain’t nobody fighting out here,” said Lowry, who had 19 points and eight assists. “I mean, it got physical, but ain’t nobody fighting. It’s a heated moment, but that’s the game of basketball.”

Each team boasts a pair of elite, All-Star guards. This time, Washington’s pair came out on top.

The start initially had the look of “Here we go again,” as Toronto moved ahead 27-18. The Raptors, after all, outscored Washington by an average of 11 points in the first period over Games 1 and 2. But this time, Washington responded with a 12-point run capped by Beal’s 3 with under a minute left.

Beal scored 12 in the quarter a day after he, Wall and Brooks met to discuss ways to get Beal more involved in the offense. Entering Friday, Beal was averaging only 14 points in the playoffs, well below his 22.6 average during the regular season.

“We need both our guys to step up,” Brooks said about Beal and Wall. “It was good tonight.”

 

Pacers erase 17-point deficit to take 2-1 lead over Cavs

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INDIANAPOLIS (AP) — Bojan Bogdanovic scored 30 points, leading the Indiana Pacers back from a 17-point halftime deficit for a 92-90 victory over the Cleveland Cavaliers on Friday night for a 2-1 lead in their first-round series.

Cleveland was 39-0 during the regular season when leading after three quarters and kept that perfect mark intact with a Game 2 win.

The incredible second-half charge came exactly one year after Indiana blew a 26-point halftime lead in a historic playoff collapse against the Cavs.

This time, the Pacers delivered a devastating blow to the three-time defending Eastern Conference champs – on a night LeBron Jones joined Michael Jordan as the only players in playoff history to record 100 double-doubles. James finished with 28 points and 12 rebounds, but it wasn’t enough to prevent Cleveland from losing its first game this season after leading following the third quarter.

The biggest reason for the collapse: Bogdanovic.

After charging back with striking distance, he completed a four-point play to finally give the Pacers an 81-77 lead with 6:10 left. Bogdanovic followed that with another to make it as seven-point game.

Then James answered with the next seven to tie it.

Bogdanovic came right back with a layup and another 3 before Thaddeus Young scored to give the Pacers a 91-84 cushion with 53 seconds left.

James knocked down a 3 to cut the deficit to four, and the Cavs got another 3 from Kevin Love with 7 seconds left to make it 91-90.

Darren Collison made 1 of 2 free throws with 5 seconds left, giving Cleveland one more chance. But J.R. Smith‘s long desperation heave came up short..