David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Report: Dennis Smith Jr. planned to have J. Cole dunk in dunk-contest routine

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Mavericks rookie Dennis Smith Jr. seemed pretty steamed about getting eliminated in the first round of the dunk contest:

The dunk-contest scoring system – five judges ranking dunks on a scale of 6-10 – is plenty flawed. There should have been a larger difference between the Smith and Victor Oladipo dunks the Dallas point guard mentioned. But Oladipo didn’t advance, either. Personally, I thought the right two players – eventual-winner Donovan Mitchell and runner-up Larry Nance Jr. – advanced.

Maybe Smith was more upset about the missed opportunity – dunks (plural!) involving rapper J. Cole.

Amin El-Hassan of ESPN on Black Opinions Matter:

If Dennis had made it to the finals, Cole was going to throw him the alley-oop. But then the plan was, he was going to throw him the oop, Dennis would dunk it, and then Cole would catch the ball, and then he’d dunk it too. That was going to be the ill, craziest dunk-contest use of a prop or a person ever. But we never got to saw it, because they were holding out until the final round. They didn’t want to bring it out in the first round.

This certainly would have been unprecedented and cool. But unless Smith had something amazing planned for the alley-oop, the best element would have been Cole dunking. That would have upstaged Smith, who’s presumably the one being judged.

For what it’s worth, Cole can dunk. We’ve seen it in the celebrity game:

Spurs coach Gregg Popovich says he’d be surprised if Kawhi Leonard returns this season

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When announcing last month Kawhi Leonard was out indefinitely due to a lingering quad injury, Spurs coach Gregg Popovich dismissed the idea his star forward would miss the rest of the season:

Apparently, Popovich’s expectation has changed.

Michael C. Wright of ESPN:

The Spurs (35-24) are third in the West despite Leonard playing just nine games. Popovich has done a great job (maybe Coach of the Year-worthy). LaMarcus Aldridge is having a bounce-back season in a leading role. Pau Gasol leads a supporting cast of players good in their roles.

But San Antonio’s ceiling is so much lower without Leonard.

He’s an elite defender who shuts down opposing scorers on the perimeter and can comfortably switch inside. He can isolate offensively to score efficiently, and he spaces the floor off the ball with strong 3-point shooting. Those are all skills that translate to the playoffs.

Without him, the Spurs rely too heavily on older, slower defenders. That’s ripe to be exploited in the postseason.

Teams might even jockey to match up with San Antonio – the most vulnerable-appearing Western Conference team in line to get home-court advantage in the first round.

Of course, this doesn’t eliminate the possibility of Leonard returning. Popovich could just be trying to shut down speculation. He clearly doesn’t like discussing this issue.

But the Spurs are the most cautious team on injuries. If Leonard risks further injury, they’ll keep him sidelined.

This injury has already caused tension. This won’t help.

Mark Cuban’s fine third-largest known fine in NBA history

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While explaining how he told his players the team was better off losing this season, Mavericks owner Mark Cuban said “I’m probably not supposed to say this” and “Adam would hate hearing that.”

Cuban was right.

NBA commissioner Adam Silver fined Cuban $600,000 for “public statements detrimental to the NBA.” The league doesn’t announce all its fines, but that’s the third-largest known fine in NBA history.

The leaderboard:

1. Timberwolves, $3.5 million in 2000 (signing under-the-table agreement with Joe Smith)

2. Clippers owner Donald Sterling, $2.5 million in 2014 (making racist comments)

3. Mavericks owner Mark Cuban, $600,000 in 2018 (saying he told his players the team is better off losing)

4. Mavericks owner Mark Cuban, $500,000 in 2002 (criticizing officiating)

4. Knicks, $500,000 in 2006 (fighting Nuggets)

4. Nuggets, $500,000 2006 (fighting Knicks)

4. Vladimir Radmanovic, $500,000 in 2007 (injuring his shoulder while snowboarding)

4. Pistons general manager Joe Dumars, $500,000 in 2010 (leaking confidential league memos)

4. Heat owner Micky Arison, $500,000 in 2011 (tweets during the lockout breaking rank with other owners)

I’d be on Cuban (and/or the Mavericks) getting yet another spot on this list following the investigation of the franchise for a culture tolerant of sexual harassment and domestic abuse. That one will probably be deserved – not just the league trying to preserve the illusion of pure competition amid a system that incentivizes losing.

Mark Cuban fined $600,000 for telling team “losing is our best option”

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Of all the hot water Mark Cuban is in right now with the Mavericks and the NBA league office, this is probably the smallest tub. And the least expensive fine.

Cuban recently went on Julius Erving’s podcast, House Call with Dr. J, and said:

“I’m probably not supposed to say this, but I just had dinner with a bunch of our guys the other night. And here we are, we weren’t competing for the playoffs. I was like, “Look, losing is our best option.” Adam would hate hearing that, but at least I sat down, and I explained it to them. And I explained what our plans were going to be this summer, that we’re not going to tank again.”

You were not supposed to say that — the NBA Wednesday fined Cuban $600,000 for “for public statements detrimental to the NBA.”

Cuban’s not wrong, it’s just a matter of perception. The NBA has worked very hard to lessen the image that teams are tanking for draft position (why do you think there was pressure on the Sixers to replace Sam Hinkie?), they don’t need an owner saying it’s the smart thing to do. Even though it is. Teams tank — it is still the only way for a small or medium market team to get a superstar, get high in the draft and hopefully pick one (it’s not that simple, ask the Magic) — but the league wants at least the facade that all of its teams are competitive. All the way through the end of the season.

As you read this, the bottom eight teams in the NBA are within three games of each other for the worst record — and a higher lottery slot. Does anyone think any of them are not going to roll out young, less-talented rosters in the name of development when the real goal is to lose as many games as they can the rest of the way? Most scouts think there is some real talent at the top of this draft, and teams are going to try to get up there and get it.

Just nobody can talk about it.