NBA Commissioner Stern holds a news conference before Game 1 of the NBA Finals basketball series between the Dallas Mavericks and the Miami Heat in Miami

David Stern was all business, and that was good for the game


David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Before season starts, watch top 10 dunks of preseason

Leave a comment

Starting Tuesday night, the games matter. The dunks matter.

But before we move onto those dunks, let’s have some fun with the top 10 dunks of the meaningless preseason. They may not matter, but they certainly were fun.

Of course there are some expected highlights — can you have a dunk reel without Russell Westbrook? — but game-winning dunks always get the top slot.

Carmelo Anthony says rather than take knee during Anthem he wants action in communities

NEW YORK, NY - MARCH 26:  Carmelo Anthony #7 of the New York Knicks looks on against the Cleveland Cavaliers during their game at Madison Square Garden on March 26, 2016 in New York City.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Al Bello/Getty Images)

Colin Kaepernick certainly fired up a discussion — not always the conversation he intended, but a discussion of the treatment of African-Americans in our society was part of that conversation.

No NBA player has taken that same step through the preseason, taking a knee during the national anthem (only anthem singers have done that). Some teams are locking arms during the anthem in a show of solidarity, but they stand in two orderly rows.

Carmelo Anthony explained in an interview with Bleacher Report that what he and many others want to see is the next step in Kaepernick’s protest — action in the community.

“I’m past the gestures,” New York Knicks star Carmelo Anthony told B/R Mag. “I’m past that. It’s all about creating things now and putting things in motion. So, that’s what I’m on. I’m trying to get guys on board with that and help them understand that—enough of the gesturing and talking and all of that stuff—we need to start putting things in place….

“He’s done it,” Anthony said of Kaepernick. “He was courageous enough to do that. He created that. He created the kneeling and that protest. And people fell in line with that. Some people supported it. Some people didn’t. But at the end of the day, and I’m not taking nothing away from him…I just don’t think the gesturing is creating anything. I think it’s bringing awareness, but I think doing stuff and creating awareness in the communities [is more effective].”

What are those things? Players, the players’ union, the NBA itself, and it’s teams are all working to figure that out. This is not something where one blanket program fits all — what is needed in communities in New York is different from the needs in Milwaukee, is different from the needs in Sacramento. This needs to be local, with players involved.

There have already been some steps. The Bulls held a basketball tournament between police and a mentoring agency, which was followed by a panel discussion. Dwyane Wade biked with police through Miami. The Grizzlies have revived the Police Athletic League in Memphis. And that’s just the tip of the iceberg, there are teams from New Orleans to Los Angeles are working to bring youth and police together to talk.

It’s a start. A good start.

There is no one magic gesture, no one simple measure that can heal the deep divides in our nation right now. There are no easy answers, and as a nation we can be too dependent on easy answers. We need to listen. We need to talk to each other, not at each other. We need to practice empathy.

NBA players can help lead that effort, that conversation. It would be the next step after a protest — to act on those steps. Good on Anthony and the NBA for attempting to go down that road.


Rockets change from earlier reports, waive Pablo Prigioni, keep Tyler Ennis

HOUSTON, TX - MAY 17:  Pablo Prigioni #9 of the Houston Rockets celebrates in the third quarter against the Los Angeles Clippers during Game Seven of the Western Conference Semifinals at the Toyota Center for the 2015 NBA Playoffs on May 17, 2015 in Houston, Texas. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Scott Halleran/Getty Images)
Leave a comment

The Rockets traded for Tyler Ennis., sending Michael Beasley away in the deal.

Which is why it was a bit of a surprise on Monday when early reports had the Rockets waiving Ennis, but either the report was off or the Rockets changed their minds.

With Patrick Beverley out injured, this leaves the Rockets thin at the traditional point guard spot. However, in practice James Harden, Eric Gordon and others will initiate Mike D’Antoni’s offense, so the bigger challenge will be defensively. Prigioni was not much help there at this point in his career.

I wouldn’t be surprised if a team snaps up Prigioni as insurance, or he certainly can make money overseas. Prigioni played last season as a backup point guard for the Clippers.

Want some dance lessons from Hassan Whiteside? We got that.

MIAMI, FL - SEPTEMBER 26: A portrait of Hassan Whiteside #21 of the Miami Heat on September 26, 2016 in Miami, Florida. (Photo by Rob Foldy/Getty Images)
Leave a comment

Miami’s Hassan Whiteside is a lot of things: An elite shot blocker, up-and-coming NBA star who worked hard for the right to be that, a Heat cornerstone.

Dance instructor?

I’m not sold, but he’s showing off his groove in this Twitter video.

When you get a $98.6 million contract, you can do whatever you want. So he can be a dance if he wants to.