David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Tim Hardaway Jr.’s reported reaction to Knicks’ $71 million offer: ‘Man, that’s crazy’

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Knicks acting (now long-term) front-office leader Steve Mills signing Tim Hardaway Jr. to a four-year, $71 million offer sheet shocked some within the Knicks.

It also apparently shocked someone who wasn’t (yet) with New York – Hardaway himself.

Pablo Torre on ESPN:

I was talking to somebody who would know about the Tim Hardaway Jr. scenario. Tim Hardaway Jr.’s first words after signing that contract: “Man, that’s crazy.”

In the likely event Hardaway doesn’t live up to this massive contract, he’ll get blamed – and the scorn will be hotter in New York.* That’s not fair, as Hardaway was just taking the money offered to him. He wasn’t getting anywhere near that much anywhere else. But it is reality.

*It’s a lesson Kyrie Irving, who could land anywhere, could stand to remember as he reportedly hopes for the Knicks to trade for him.

As hilarious as Hardaway’s response was, it doesn’t top Tyler Johnson for my favorite reaction to a loaded offer sheet.

Report: As Kyrie Irving rumors swirl, Timberwolves still negotiating extension with Andrew Wiggins

AP Photo/Jim Mone
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The Timberwolves were working on a contract extension for Andrew Wiggins.

Then, Kyrie Irving‘s trade request became public. He reportedly listed Minnesota among his preferred destinations. Jimmy Butler (a friend of Irving’s) and Karl-Anthony Towns have petitioned Timberwolves management to add Irving, and the team is exploring a deal. Wiggins fits perfectly what Cleveland is said to be seeking.

So, where do extension talks stand now?

Darren Wolfson of

The Timberwolves could simultaneously be exploring multiple paths. They might want to trade for Irving, even if it means including Wiggins. They might want an extension lined up with Wiggins in case they don’t. They’re not committed to either direction until they finalize something.

They’re not even committed to keeping Wiggins if they extend him.

It’d complicate an Irving trade, to be sure. Wiggins outgoing salary would still count as his actual salary ($7,574,323), but his incoming salary to Cleveland would count as the average annual salary of the entire deal – the final season of his rookie-scale contract and the extension years both included.

But there’s no time period after signing Wiggins to a rookie-scale extension where the Timberwolves would be prohibited from trading him. He could also sign an extension with the Cavs anytime between a trade and Oct. 16. Minnesota might be assessing Wiggins’ extension demands on behalf of Cleveland, which would surely be interested in extending him in accordance with a trade.

If the Timberwolves actually sign Wiggins to an extension, that’d send a big signal they don’t plan to trade him for Irving – but even that wouldn’t be a deal-breaker. Until a deal becomes official or more concrete word leaks of Minnesota’s plan, I wouldn’t assume a Wiggins-for-Irving deal is off the table.

Report: Kyrie Irving ‘very badly’ wants trade to Knicks

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Kyrie Irving, who grew up in New Jersey, listed the Knicks among his preferred destinations in a trade.

Is New York his top choice?

Pablo Torre on ESPN:

I got a phone call, and the voice on the other end of that phone call is a trustworthy person. And he was saying to me that Kyrie Irving very badly wants to be a New York Knick. Kyrie Irving wants to come home.

Irving is less valuable than Kristaps Porzingis and more valuable than Carmelo Anthony, and the Knicks can’t easily bridge either gap. They reportedly won’t trade Porzingis for Irving, a wise move. Anthony – who possesses a no-trade clause – is reportedly set on the Rockets. An Irving trade would almost certainly have to be centered around one of those two players.

Maybe Cleveland can work its way into a multi-team trade with Anthony going to Houston, but it’s unclear where the assets the Cavs are seeking would come from.

When Irving requested a trade, he should have known he’d lose control of the process. Locked up for two more years and without a no-trade clause, Irving has minimal sway. His relationship with the Cavaliers looks increasingly unworkable, but they could deal him anywhere.

That said, I can see why he’d want to go to New York – big market in his home area, a team he could take over. Even as Porzingis grows in stature, he’s not a ball-dominant player who’d step on Irving’s toes.

But this just feels like a Stephon Marbury redux. From owner James Dolan down, the Knicks are poorly run, and their stars – beloved when welcomed – usually leave with their reputations damaged.

By the way, what happened to the Spurs being Irving’s top choice? In a situation like this, sometimes people close to the player have differing preferences and leak accordingly. That could have just been someone near Irving pushing for his or her choice for the guard – and this could be, too.

If players thought this year’s free agent market was tight, next summer could be “nuclear winter”

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Plenty of agents spent this summer trying to explain to their clients that the summer of 2017 was not the summer of 2016 (one I know of even was thanking media members in Las Vegas who wrote about how tight the free agent market had gotten so he could show his clients). Players saw the ridiculous contracts of 2016 — Timofey Mozgov got four-years, $64 million; Bismack Biyombo got four years, almost $70 million; and that’s just the tip of the iceberg, players deep into rosters were overpaid — and thought this summer it would be their turn.

Except it wasn’t. In 2016 the salary cap spiked from $70 million to $94 million and that meant 27 teams entered free agency under the cap (and the teams over it spent big to re-sign their own), and $5 billion in contracts were handed out. This summer, 14 teams were under the $99 million cap and about $3 billion was handed out — and once the stars such as James Harden got paid big, the market dried up and players got less than expected. Four-time All-Star and elite defender Paul Millsap would have been a clear max a year ago, he could “only” get three years (at age 31) at $4 million less than his max. Kentavious Caldwell-Pope would have been a lock max in 2016, he signed a one-year deal with the Lakers for $18 million this summer. And further down the list guys like Rajon Rondo are signing team-friendly deals.

And next summer is going to be a far tighter market. As Tim MacMahon and Bobby Marks of ESPN point out, the free agent class of 2018 is going to pay for the excess of 2016.

The early projections for 2018-19: nine teams with cap space, and potentially 10 teams paying luxury tax.

“The real story is the nuclear winter for free agents coming next year,” one team executive with authority to make personnel decisions told ESPN. “Teams planned the last two summers for the cap to be much higher. The fact that it went way down from the projections crushed teams.”

Another general manager put it this way to ESPN:

“What I see all the time is players not understanding why, ‘This player got this, but I get that?’ They want it to make sense and it just doesn’t make sense. I think you’ll see a lot of agents get fired.

“The top guys will always feed first and then the year of the cap spike, there was a lot left for everybody else to feed. Next year, the top players will still get theirs, and then there will be not much left.”

NBA teams are not going to negotiate deals off the mistakes of 2016, they see that as the outlier to be ignored.

The Summer of 2018 is loaded with top free agents who are going to get max contract offers from their own teams and those with enough cap space to try and poach them — LeBron James, Kevin Durant (he will re-sign with Warriors), Russell Westbrook, Paul George, Chris Paul, DeMarcus Cousins, plus restricted guys who could see max deals such as Joel Embiid and Nikola Jokic. There’s even a second tier of guys who will be maxed out or close to it — Andrew Wiggins (extension eligible right now), DeAndre Jordan, Isaiah Thomas, and others.

But that next tier down? How much will teams pay for Robert Covington? Aaron Gordon? Clint Capela? Kentavious Caldwell-Pope? Danny Green? And for guys counting on the one-year deals they signed this summer to boost their stock — we can use Derrick Rose as an example — even if they play well they may not see the money they expect.

The league and owners had wanted to smooth in the salary cap spike of 2016, raising it fair amount over three or five years to avoid the spending spree, but the players’ union rejected that idea. For the free agents in the summer of 2016 that worked out well. For the ones in the 2018… not so much.