NBA Commissioner Stern holds a news conference before Game 1 of the NBA Finals basketball series between the Dallas Mavericks and the Miami Heat in Miami

David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Watch all 17 three pointers from Warriors Game 7 victory over Thunder

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“They beat us from the three-point line the last two games, we beat them from everywhere else,” Kevin Durant said after Game 7.

He’s right. For most of seven games the Oklahoma City Thunder owned play inside the arc — their length and athleticism gave the Warriors tremendous trouble. But the Warriors had the three ball as the equalizer — or, it turns out, slightly more than the equalizer. Golden State shot their way to a series win by knocking down threes the last two games. Often contested, well-defended threes.

Above check out the 17 threes the Warriors nailed in Game 7 (on 37 attempts, or 45.9 percent shooting). There’s a lot of Stephen Curry (7) and Klay Thompson (6) in those highlights.

Here’s the NBA Finals schedule, clear your schedule accordingly

San Antonio Spurs v Miami Heat - Game 7
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The Cleveland Cavaliers vs. the Golden State Warriors. A rematch of the highest-rated NBA Finals since the Jordan era, which you know makes the suits at ABC/ESPN/Disney happy. But it’s also good for fans, these are the best teams from each conference, and it should be an interesting matchup.

The NBA has moved away from the Sunday/Tuesday/Thursday pattern of games the NBA Finals has followed for years. Below is the schedule for this year’s Finals, all times are Eastern, and all the games will be broadcast on ABC.

Game 1 – June 2 (Thursday) at Golden State  9:00PM

Game 2 – June 5 (Sunday) at Golden State 8:00PM

Game 3 – June  8 (Wednesday) at Cleveland  9:00 PM

Game 4 –Fri  June 10 (Friday) at Cleveland 9:00PM

Game 5 * — Mon  June 13 (Monday) at Golden State 9:00PM

Game 6 *  — Thu  June 16 (Thursday) at Cleveland 9:00 PM

Game 7 * —  June 19 (Sunday) at Golden State 8:00 PM

* means if necessary

Joel Embiid tweets he’s ready to recruit Kevin Durant to Sixers

OKLAHOMA CITY, OK - MAY 28:  Kevin Durant #35 of the Oklahoma City Thunder reacts during the fourth quarter against the Golden State Warriors in game six of the Western Conference Finals during the 2016 NBA Playoffs at Chesapeake Energy Arena on May 28, 2016 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Maddie Meyer/Getty Images)
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Joel Embiid has a great sense of humor.

I’m sure if Kevin Durant were going to consider going to Philadephia — instead his hometown Wizards, or the Knicks, Lakers, Heat, Warriors, or (the most likely option) staying put with the Thunder — he’d want to get the advice of a guy who has yet to play one NBA game.

Not long after the Warriors eliminated the Thunder from the playoffs — making Durant a free agent — Embiid tweeted this.

Needless to say, KD is not going to go to the Sixers. GM Bryan Colangelo says the team is in the market for veterans, but this may be aiming a little too high.

Durant said after Game 7 he hasn’t thought about free agency yet.

The smart money remains on Durant signing a two-year deal with an opt-out after one year with the Thunder, keeping that roster together for a year so they can make one more run at a ring (you can’t get much closer than the Thunder did this season). Then in the summer of 2017 Durant, Russell Westbrook, Serge Ibaka, Steven Adams and Dion Waiters will all be free agents.

Maybe one of them goes to the Sixers then. But I wouldn’t bet on it.

Report: David Blatt near deal to coach Darussafaka in Turkish league

PHOENIX, AZ - DECEMBER 28:  Head coach David Blatt of the Cleveland Cavaliers looks on during the NBA game against the Phoenix Suns at Talking Stick Resort Arena on December 28, 2015 in Phoenix, Arizona.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Christian Petersen/Getty Images)
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David Blatt said he was going to be a head coach somewhere next season.

That turned out not to be in the NBA, where he interviewed and was in the running for the head coaching jobs with the Nets, Knicks, and Rockets but didn’t land any of them. So rather than be a lead assistant, or just wait the market out, he is headed back to Europe, Turkey in particular, reports David Pick, a well-connected basketball reporter.

Darussafaka Dogus is based out of Istanbul and was in the EuroLeague for the first time last season (that’s the highest level of European basketball, featuring the best teams from leagues around the continent, similar to the Champions League in soccer). Darussafaka is trying to climb the ladder and compete with the traditional powers of Turkish basketball, Fenerbahçe and Turkey Anadolu Efes. The Darussafaka roster includes Sixers’ Summer League standout Scottie Wilbekin, Luke Harangody, Jamon Gordon, and Reggie Redding from the United States.

Hiring Blatt, who had tremendous success in Europe before coming to the NBA, would be a coup for the club. One they certainly are paying handsomely for.

Blatt won 67.5 percent of his games over a season-and-a-half with the Cavaliers and guided the team to the NBA Finals, but he never fully meshed with LeBron James and the Cavs veterans. Part of that was on Blatt — he demanded respect for his time spent and success in Europe, and that plus his need to be the smartest guy in the room rubbed players the wrong way. Blatt wasn’t humbly trying to earn respect, and the players went to current Cavaliers coach Tyronn Lue when frustrated with Blatt. Eventually, Cavaliers management turned to Lue to coach the team because of team chemistry concerns.

Blatt deserved another chance in the NBA, but that didn’t come this summer. We’ll see if his return to Europe impacts that in the future.