NBA Commissioner Stern holds a news conference before Game 1 of the NBA Finals basketball series between the Dallas Mavericks and the Miami Heat in Miami

David Stern was all business, and that was good for the game


David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Pelicans signing center Jerome Jordan

Marc Gasol, Jerome Jordan
Leave a comment

Through the first two weeks of training camp, the Pelicans have seen their frontcourt depth decimated by injuries to Alexis Ajinca and Omer Asik, both of whom are out for a few weeks. A deal with Greg Smith fell through after he failed a physical. Now, Yahoo’s Marc Spears reports that they’re signing former Knicks and Nets center Jerome Jordan as a short-term solution:

Jordan has only played 65 games in his career and hasn’t been spectacular, but the Pelicans need a body while their two centers are out. Anthony Davis will spend some time at center, but considering the contracts Asik and Ajinca got this summer, Alvin Gentry clearly plans on playing him at power forward as well, and they need a center to at least fill time before Asik and Ajinca get back.

Kevin Love unsure about opening-night return

Kevin Love
Leave a comment

He’s back in practice with the Cavaliers, but there’s still no clarity on whether Kevin Love will be available for the season opener. Love had shoulder surgery in April after suffering a torn labrum in Game 4 of the Cavs’ first-round series against the Celtics, and doctors initially gave him a timetable of four to six months for a return. The six-month end of that is right around opening night (October 27), but Love still doesn’t know whether he’ll be able to play against the Bulls—although he is hopeful.

Via the Sporting News‘ Sean Deveney:

“I feel pretty good,” Love told Sporting News. “As far as the opener goes, I am not completely sure. I’ll probably get with the doctors and see what they have to say. I know that my six-month post-op is coming up here pretty fast. As far as getting the strength back, getting the range of motion, I feel pretty good, so I am looking forward to getting into some more contact, getting into a rhythm and getting out there as quickly as I can.”

Love has been cleared for 3-on-3 practices, but not yet for 5-on-5. If it were up to him, he’d be back on the court, but he understands he needs to follow the rehab protocol for his injury.

“(Six months is) just a ballpark figure that has generally been thrown out there by anybody who has talked about the rehab process for this kind of an injury,” Love said. “I like to think that I am ahead of the game, but there’s different tests and the due diligence that the doctor will go through and the training staff will go through. So all I can do is go out there every day and attack my rehab and hopefully I will be able to go out there and help these guys as soon as possible.”

At the very least, the Cavs will be without Kyrie Irving (still recovering from knee surgery) and Iman Shumpert (out up to three months with a wrist injury), and probably Tristan Thompson too, unless his contract situation changes unexpectedly. So having Love available would be some much-needed good news. But it’s more important that Love (and everyone else) is healthy for the playoffs. If he’s not ready to play, there’s no need to rush back for an October game.