NBA Commissioner Stern holds a news conference before Game 1 of the NBA Finals basketball series between the Dallas Mavericks and the Miami Heat in Miami

David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Report: Sacramento Kings reach one-year deal with Ty Lawson

INDIANAPOLIS, IN - APRIL 23:  Ty Lawson #10 of the Indiana Pacers celebrates against the Toronto Raptors during game four of the 2016 NBA Eastern Conference Quarterfinal Playoffs at Bankers Life Fieldhouse on April 23, 2016 in Indianapolis, Indiana.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Andy Lyons/Getty Images)
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Ty Lawson said that wherever he signed, “they’re going to get me for cheaper than I feel I’m worth … I feel like I’m overlooked in free agency.”

That lucky team — at least in Lawson’s mind — is the Sacramento Kings.

They have reached a one-year deal with him, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

Lawson bounced between Houston and Indiana last season, and struggled at both stops — he shot 39.3 percent last season with a far wbelow replacement lever PER of 9.7. He was better in Indiana than Houston.

Lawson also brings the baggage of a couple of DUIs in recent years and a reputation as a partier — including showing up to practice with alcohol on his breath. That hurt is free agent prospects, and is something Lawson denied to The Undefeated.

But I’m not a person out here like everyone thinks that I’m drunk all day. No, I don’t do that. A lot of my friends, we go out and celebrate. But I’m not that person in the morning getting drunk before practice. I think there is a big misconception about what everybody thinks. That’s what I basically tell them. I keep it honest.

The Kings will start Darren Collison at the point, but Lawson should get a decent run as a backup. Lawson is a solid playmaker and has a spot up shot, when he is right.

What the 28-year-old Lawson also will get is another chance — he hasn’t impressed in his past few stops and if that doesn’t change his NBA career could end soon.

Watch 50 top clutch shots of last NBA season

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There are 1,230 NBA games in a season, and decent amount of those come down to which team executes better in a close game late. (By the way, the best teams don’t win the most close games, the best teams have the most blowouts and aren’t in as many close games.)

What that means is there are a lot of game winners, a lot of clutch shots every season. The folks at NBA.com compiled them for you, and what else do you have to do on a Sunday night but watch 13 minutes of them.

Yes, there is plenty of Stephen Curry and Russell Westbrook in this one, but the clutch shot of the season belonged to Kyrie Irving.

Jason Terry chose Bucks because he wants to play, not just mentor

OAKLAND, CA - APRIL 27:  Jason Terry #31 of the Houston Rockets dribbles the ball against the Golden State Warriors in Game Five of the Western Conference Quarterfinals during the 2016 NBA Playoffs at ORACLE Arena on April 27, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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Jason Terry has talked about reaching out to multiple teams, including contenders, during free agency before settling on the Milwaukee Bucks. When he talked about why the Bucks, he spoke of believing in what Jason Kidd was building.

There may have been another reason: Minutes.

From Gery Woelfel of the Racine Journal Times:

Some NBA officials contend he signed with Milwaukee and rejected overtures from a handful of teams, including the reigning NBA champion Cleveland Cavaliers, because of potential playing time.

“He wants his minutes,’’ said an NBA executive, whose team had shown some interest in signing Terry. “He didn’t go there (Milwaukee) to sit on the bench.’’

Terry’s agent denied this, saying he wanted to be part of the Bucks.

If minutes was a key part of his decision, so what? Guys choose teams for money (usually), wins, to play with friends, lifestyle, and weather, plus other reasons — how much run they get is in that mix. It’s never just one thing. And playing time matters.

No doubt Terry will get run with the Bucks behind Matthew Dellavedova, although Giannis Antetokounmpo with the ball as point guard is what is going to make this team fun to watch.

Report: Other league executives don’t expect DeMarcus Cousins to stay in Sacramento

SACRAMENTO, CA - FEBRUARY 26:  DeMarcus Cousins #15 of the Sacramento Kings stands on the court during their game against the Los Angeles Clippers at Sleep Train Arena on February 26, 2016 in Sacramento, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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The vultures have been circling.

Other teams have called Sacramento GM Vlade Divac since the day he took office to inquire about the availability of DeMarcus Cousins — however, only George Karl took those calls and tried to run with it. The Kings know they have a franchise player, the best traditional center in the game right now, in Cousins and that is hard to come by. While it may not be easy — Cousins has always been demanding of those around him — they need to make it work.

Enter coach Dave Joerger, the guy who had success with difficult personalities in Memphis and got that team to the conference finals a couple of times.

Cousins has this season and next on his deal, and around the league the conventional wisdom is he bolts when this contract is up (hence the trade calls). Here is what one executive told Zach Harper of CBSSports.com.

“They’re fooling themselves if they think he’s sticking around,” said one league executive. “The good news for them is his value will always be high. There isn’t a point of no return in which you’re not getting high value for him. Teams will bid against each other in the trade market. Maybe [Cousins] doesn’t go for the biggest money in free agency but you’d love to have that card to play.”

The Kings aren’t giving up on being able to keep Cousins. They hope Joerger, the Olympics experience, some winning, a new building, and a trip to the playoffs will have Cousins thinking Sacramento is his home, where he wants to stay and build something.

I’d be surprised if the Kings seriously considered any move before next summer. But if Divac and company get the sense after this contract that they may not be able to keep Cousins — and let’s be clear, up to this point the organization has given him little reason to put his faith in them, Cousins is not unreasonable here — they have to make a move. This is not Oklahoma City where they can just turn the team over to Russell Westbrook, if Cousins goes it’s a rebuild in Sacramento (for a team that hasn’t made the playoffs in a decade).

Celtics fans (and the rest of you convinced Cousins is coming your way), you need to wait it out. This is not going to be some quick move this summer.

But the vultures are circling.