NBA Commissioner Stern holds a news conference before Game 1 of the NBA Finals basketball series between the Dallas Mavericks and the Miami Heat in Miami

David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Watch Raptors PG Kyle Lowry throw a full-court alley oop to Pascal Siakam

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Toronto Raptors point guard Kyle Lowry is having an excellent year for the Eastern Conference Finals hopefuls, and part of that is due to his vision. On Saturday, Lowry threw a full-court lob to Pascal Siakam that was mighty impressive.

After a missed shot in the middle of the third quarter by the Atlanta Hawks, Lowry gathered the rebound on the left block and quickly turned his eyes downcourt.

Siakam, the No. 27 overall pick in the 2016 NBA Draft, was streaking toward the Raptors basket and behind the Hawks defense.

Lowry took advantage with a long-distance heave after one dribble at the free-throw line, and Pascal was able to gather and softly lay the ball up at the rim.

Warriors F Draymond Green kicks Marquese Chriss in the hand (VIDEO)

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Golden State Warriors forward Draymond Green was not punished with an additional fine for kicking Houston Rockets G James Harden in the face on Dec. 1. Perhaps that emboldened him to kick another opponent just two days later in Phoenix Suns rookie Marquese Chriss.

While attempting a rip through move on Chriss in the third quarter of Saturday night’s game, Green could be seen kicking Chriss in the hand.

Chriss, in some obvious pain, immediately ran over to the bench and was replaced by Jared Dudley.

Meanwhile, Green didn’t even draw a foul. On the other end of the floor, P.J. Tucker was trying to fight through a screen and was called for both a personal foul and a technical foul after arguing.

It seems that there’s not much stopping Green from trying to damage opponents. He infamously missed Game 5 of the 2016 NBA Finals due to his extracurricular activity, his absence perhaps acting as the catalyst to swing a series in which the Warriors blew a 3-1 lead to the Cleveland Cavaliers.

There was no fine for kicking the league’s best MVP candidate in Harden, and no reaction from officials for kicking Chriss.

This came just a day after Green complained about how the league was treating him and how he should control his body.

In the last six months, Green has hit or kicked Harden, Chriss, Kyrie Irving, Allen Crabbe, and Steven Adams (twice).

Suns coach Earl Watson cautions support for marijuana use a “slippery slope”

PHOENIX, AZ - OCTOBER 30:  Head coach Earl Watson of the Phoenix Suns reacts during the second half of the NBA game against the Golden State Warriors at Talking Stick Resort Arena on October 30, 2016 in Phoenix, Arizona.  The Warriors defeated the Suns 106 -100. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Christian Petersen/Getty Images)
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Warriors’ coach Steve Kerr is a thoughtful, measured adult who made a very rational decision: He was battling debilitating back pain that was keeping him away from the Warriors, so he chose to try marijuana to try to ease that pain. It didn’t work for Kerr, but he advocated for professional sports leagues to have a more open mind toward allowing the drug to be used for pain management.

Suns’ coach Earl Watson is a thoughtful, measured adult who comes from a very different world than Kerr, and that gives him a different perspective. Watson’s story is that of a child who grew up in poverty, surrounded by violence, in Kansas City, and used basketball to pull himself out of that world.

Watson urged caution in NBA coaches endorsing the use of marijuana, speaking to Chris Haynes of ESPN.

“I think our rhetoric on it has to be very careful because you have a lot of kids where I’m from that’s reading this, and they think [marijuana use is] cool,” Watson told ESPN on Saturday after the Suns’ 138-109 loss to the Warriors. “It’s not cool. Where I’m from, you don’t get six fouls to foul out. You get three strikes. One strike leads to another. I’m just being honest with you, so you have to be very careful with your rhetoric…

“I think it would have to come from a physician — not a coach,” Watson said. “And for me, I’ve lived in that other life [of crime and drugs]. I’m from that area, so I’ve seen a lot of guys go through that experience of using it and doing other things with that were both illegal. And a lot of those times, those guys never make it to the NBA, they never make it to college, and somehow it leads to something else, and they never make it past 18.

“So when we really talk about it and we open up that, I call it that slippery slope. We have to be very careful on the rhetoric and how we speak on it and how we express it and explain it to the youth.”

There is no doubt that as a society, the United States is moving toward the legalization of marijuana. More and more states move that way each election, and the generational shift in attitudes toward the drug is an unstoppable trend.

How the NBA (and other professional sports leagues) adjust their rules and procedures in dealing with this will be a topic in the coming years. With that is the issue Watson brings up — the image the NBA projects on the issue. NBA players are free to drink alcohol, but it can’t impact them at work (like just about every other job), but the NBA doesn’t want to be seen as pro-drinking. It will have to find a way to walk that same line with marijuana.

Dirk Nowitzki will not fade away: “I’m all-in. I want to play.”

DALLAS, TX - APRIL 21:  Dirk Nowitzki #41 of the Dallas Mavericks reacts against the Oklahoma City Thunder during game three of the Western Conference Quarterfinals of the 2016 NBA Playoffs at American Airlines Center on April 21, 2016 in Dallas, Texas.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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Dirk Nowitzki has played in just two of the Mavericks’ last 13 games, and five games total all season. When he has played he hasn’t been his vintage self, he’s been slowed by injury. This is a 38-year-old battling a sore Achilles, and Dallas doesn’t want to see its future Hall of Famer limping off into retirement, and he is out indefinitely. They are being cautious.

But make no mistake, Nowitzki wants to play. He doesn’t see himself as done.

Here is what he told Tim MacMahon of ESPN.

“I’m all-in. I want to play,” Nowitzki said in front of his locker after his teammates pulled off the Mavs’ most lopsided win of the season, a 107-82 victory over the Chicago Bulls that improved Dallas’ record to a Western Conference-worst 4-15. “This is obviously not a career-ending injury that I’ve got. It’s something that just keeps lingering unfortunately. I can hopefully get over it.

“There’s still a lot of season left. December just started. We know that there’s a lot of games coming, so hopefully sometime soon I’ll be out there and then stay out there. I don’t want to jump in and out of the lineup with soreness or fight this whole year. I’d love to be healthy and stay out there once I go….

“It’s frustrating for me,” said Nowitzki, a 19-year veteran who has missed more than 10 games in a season only once before in his career. “The whole situation is frustrating to be dealing with something I never have before in my career, so it’s tough. But once I’m out there, I don’t want the same thing to happen again that just happened last week, so I want to make sure now it’s good to go. At this stage of my career, I don’t move well anyways, so if I’m out there at 80-90 percent, I don’t think I’m a big help. I want to make sure my body’s responding the right way and we’ll go from there.”

At this point, Dallas has dug too deep a hole to climb back up and make the playoffs, but Nowitzki doesn’t want the Kobe Bryant send-off tour. When he returns, Dallas will get better.

Watch Nowitzki get in a sweat before a game now — even when he is not playing he puts in a thorough workout — and you see a model for how other players should take both their craft and conditioning more seriously. He is meticulous about the details but is going to get in his work. The problem for him is with an Achilles it’s going to be about rest. He can get treatments, but time is his biggest ally.

Being patient sucks. But that’s where we are with getting to see Nowitzki play again.