David Stern was all business, and that was good for the game

9 Comments

David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Kings’ rookie De’Aaron Fox commits California mortal sin, slams In-N-Out

Getty Images
1 Comment

We Californians take a few things seriously. Surf reports, for one. Winemaking/tasting. Tech toys. Coming up with potential blockbuster movie franchise ideas, getting a star to buy in, then maybe or maybe not worrying about getting a decent script.

Also, In-N-Out Burger. If there is one thing all Californians can agree on, it’s that In-N-Out is the best burger chain in the world. It’s not up for debate.

Apparently Kings’ rookie De'Aaron Fox did not get that memo. He did a Q&A with Rolling Stone’s Seerat Sohi and crossed a sacred line.

“All I gotta say, you can tell everybody that lives in the state of California this: In-N-Out is not good.”

What’s your beef with In-N-Out Burger?
“Their burgers are overrated. They’re OK.”

Even Animal Style?
“Yes. People always say, you haven’t tried this. You haven’t tried that. I’m like, “Yeah, I looked up the secret menu. I’ve tried it all. It’s just not good.”

That’s controversial. What’s the best fast food spot then?
“Honestly, for me, I don’t count Chick-fil-A, because it’s way too good to be considered fast food. So I’m gonna say Wendy’s. Fat Burger in L.A. is better than In-N-Out.”

It’s this simple: Fox is flat-out wrong.

First off, Chick-fil-A is wildly overrated, so we know the taste of the 19-year-old point guard is off. Fat Burger is legit. But Wendy’s? Come on now, that’s just average.

If Fox had tried to argue Five Guys, I would have let it slide — I don’t think they’re as good, but I will admit a California bias. But Wendy’s? You lose the entire argument right there. It’s like saying Pixels was the best movie ever.

In-N-Out is the best. Fox needs to get on board with this.

Bulls’ Nikola Mirotic hospitalized after practice fight with Bobby Portis

Getty Images
7 Comments

It was going to be a difficult season in Chicago if everything went right — and two days before the first game of the season things have gone horribly wrong.

Bulls’ starting forward Nikola Mirotic got into a shoving match with Bobby Portis, and Portis turned and sucker-punched him, according to multiple reports.

The Bulls have confirmed the fight and have announced Mirotic suffered a concussion and maxillary fractures in his face — the upper jaw and nasal cavity area — which likely will require surgery. He is going to miss weeks of time.

Shams Charania of The Vertical at Yahoo Sports had more details.

Mirotic was taken to the hospital Tuesday after their shoving altercation during practice ended with an alleged cheap shot from Portis to Mirotic’s face, league sources told The Vertical. Mirotic is undergoing tests, but is expected to be out for the foreseeable future, league sources said.

Mirotic will miss weeks, according to a source, and you can be sure severe discipline from the team is coming down for Portis.

In the short term, this likely means more run for rookie Lauri Markkanen as well as just re-signed Cristiano Felicio.

LeBron James will play in opener against Celtics

Getty Images
2 Comments

Did we really expect anything else?

LeBron James was a game-time decision for the season opener in Cleveland against Boston and Kyrie Irving due to a sprained ankle. We expected he would go, but ankles can be tricky and are easy to re-injure once sprained, so the Cavs wanted to be careful.

He’s going to play. Coach Tyronn Lue made it official.

LeBron is the best player on the planet, but he can coast through the regular season at times. What teams try to avoid is giving him extra motivation… say bringing in a guy who left the team last summer on opening night. Expect full force LeBron tonight.

LeBron James, do you owe Cleveland anything? “I don’t owe anybody anything”

Getty Images
1 Comment

It will be the biggest off-court topic of the NBA season: Will LeBron James stay with the Cavaliers after this season?

Right now, LeBron doesn’t know the answer to that question for sure. I’m sure he has ideas, but he wisely leaves all his options open, then can make a call next summer when the time comes.

When that time does come, does he owe his hometown Cleveland anything? LeBron answered that question in the latest issue of GQ, and he answered with an emphatic no.

“LeBron James owes nobody anything. Nobody,” he said. “When my mother told me I don’t owe her anything, from that point in time, I don’t owe anybody anything. But what I will give to the city of Cleveland is passion, commitment, and inspiration. As long as I put that jersey on, that’s what I represent. That’s why I’m there — to inspire that city. But I don’t owe anybody anything.”

That’s not what Cavs fans may want to hear, but it’s also spot on. LeBron has given this franchise everything he has, he has brought them the first title the team has had in 50 years, and nobody sane can question his passion or how hard he plays.

LeBron could well get to his eighth straight NBA Finals, feel he’s on a team that can push the Warriors, then look at his options — the Lakers and a young core that doesn’t defend well, for example — and think maybe he’s best where he’s at. Perhaps he teams up with another star in Los Angeles or somewhere else. If LeBron called up 28 teams and said “I want to come there” those teams would make whatever moves they needed to for the deal to happen. (I say 28 because the Warriors wouldn’t, and even they’d think about it.)

LeBron has the leverage, and he is always a guy who keeps his options open. He will be asked about his future in every road stop, he will dodge the questions, and we’ll try to read the tea leaves, but as of right now LeBron doesn’t know for sure what LeBron will do next summer. Neither do we.