David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Veteran NBA official Monty McCutchen to be head of referee development, training

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After 25 seasons running up and down the NBA hardwood and refereeing more than 1,400 games, NBA official Monty McCutchen got a promotion.

He officiated his last game Thursday night in Minnesota and will move to a desk at the league office where his new title is Vice President, Head of Referee Development and Training.

“Monty has earned the respect of players, coaches and his peers during an exemplary career as an NBA official,” said Senior Vice President, Head of Referee Operations Michelle D. Johnson (who started on the job in October).  “He understands as well as anyone what it takes to be an outstanding referee and how the league can best support its officials.  With his wealth of insight and experience, Monty is uniquely suited for a leadership role in our officiating program.”

“I’m excited for the opportunity to channel my passion for the officiating profession in a new way,” McCutchen said.  “While I’ll miss officiating games, I’m grateful to continue working with our incredibly talented referee staff as part of an organization so dedicated to excellence and innovation.”

Despite what some fans like to blast on Twitter (especially during the playoffs), NBA officials are the best trained and flat-out best basketball referees in the world (if you don’t think so, watch the college/scab referees from the last lockout of the refs, it was painful). Could they improve? Sure. Hopefully, McCutchen can help do that in his new position.

Kristaps Porzingis officially day-to-day, questionable vs. OKC

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Knicks fans can exhale now.

There was understandable concern after face of the franchise Kritaps Porzingis had to leave the game in Brooklyn Thursday night following a non-contact injury.

Turns out there is nothing to worry about. After the game, Porzingis spoke to the media and was standing on the leg, a good sign. By Friday, after a day of treatment, he was doing well. Officially Porzingis is day-to-day and may sit out Carmelo Anthony‘s return to Madison Square Garden Saturday, but the injury is nothing serious. Ian Begley of ESPN has the details.

Porzingis’ knee was “worked on” on Friday and the discomfort in his knee decreased, league sources told ESPN. It is unclear if Porzingis underwent an MRI or had X-rays to further determine the extent of the injury but sources say he did not undergo significant testing because it wasn’t warranted based on the state of the injury.

Good. We don’t need another star down with a major injury this season.

Especially Porzingis, who has led the Knicks to a 15-13 record (sixth in the East, in the playoffs) while putting up All-Star numbers: 25.5 points per game, shooting 39.5 percent from three, plus grabbing 6.6 rebounds a game. Maybe more impressive is how he has anchored a solid Knicks defense this season with his rim protection. Stay healthy and he should make his first All-Star team this season.

Report: Cavaliers not willing to put Nets pick in potential trade packages

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When the Cleveland Cavaliers traded Kyrie Irving to Boston last summer — at Irving’s request — they got something Danny Ainge had held onto for years: The Brooklyn Nets 2018 unprotected first round pick.

From the first moment the Cavaliers got the pick there was speculation they might flip it to get LeBron James more help to chase a title this season (and then, ideally, get him to re-sign with the team next summer). Yet, every utterance from the Cavaliers front office on and off the record was that the pick was untouchable. Consider it LeBron insurance should he leave, and if he stays they can add some good young depth.

Now approaching a third of the way into the NBA season, with the Cavaliers looking good but a clear step behind Golden State or Houston (and with Brooklyn playing better than anyone expected), has their position on the pick changed? No, reports Sean Deveney at The Sporting News.

Nearly two months into the season, circumstances have changed for the Cavaliers, but according to league executives, one thing that has not changed has been Cleveland’s unwillingness to part with that Nets’ pick, even as Brooklyn has exceeded expectations, thus dinging the value of the pick.

“They would be open to a deal by all indications,” one general manager told Sporting News. “But they’re not talking about that pick. That’s the Plan B for the LeBron stuff and from what I know, they don’t want to budge on it.”

It’s an interesting team building philosophical debate for the Cavaliers: When you have a reasonable shot at a title is it better to go all in for the big prize, or do they need to think about what is next, especially with LeBron’s future unsure? (Cleveland is not a title favorite, however, they are still the favorite to come out of the East in the playoffs, and if the Cavs reach the Finals they have a puncher’s chance at least.)

The Cavaliers seem to be leaning toward keeping the pick and thinking a little about the future. The Cavaliers do have their own first round pick — which will land in the mid- to late 20s — to potentially thrown in a trade. It’s a first-round pick, if not a terribly valuable one.

On top of this, just how good the Nets have been must factor into the Cavaliers’ decision. If the season ended today, the Nets pick would be 10th heading into the lottery (which has a 1.1 percent chance of jumping up to the top pick, a 4 percent chance of jumping up to the top three picks, and an 87 percent chance of staying 10th). On our recent podcast looking ahead at the draft, NBC’s Rob Dauster said what a lot of scouts have said: After about player 8, there is a drop off. If the scrappy Nets keep playing this well as the trade deadline approaches, do the Cavaliers change their calculus?

The Cavaliers have reportedly reached out to teams about big men — the Clippers’ DeAndre Jordan (available), the Grizzlies’ Marc Gasol (the team says not available) — but it’s hard to imagine the Cavs getting an impact player that can help them get closer to another title without throwing in the Brooklyn pick. The Clippers aren’t going to take Tristan Thompson and the Cavs pick for Jordan, they will need more.

This is going to be an interesting trade deadline, and Cavaliers are going to be in the middle of it all.

Adam Silver is honest: NFL more likely to expand to Europe than NBA

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Basketball is a much bigger sport in Europe than American football (not to be confused with the futball that rules European sports).

However, in reality, the NFL is far more likely to put a team in London than the NBA. Logistics is why, and why the NBA is much more strongly considering a team in Mexico City (there will be a D-League in the Mexican capital within a season or two).

Adam Silver addressed the NFL’s scheduling advantages for a London team, speaking to Marc Stein of the New York Times.

For the NBA teams closest to London — Northeast teams such as the Knicks or Celtics — the flight time from their cities to London or Mexico City are about the same (a little over six hours). However, for a team such as Miami it is just a little over 3:30 to Mexico City and nearly five hours more than that to London. And as you move West and get to teams from Los Angeles or Denver — not to mention the three teams in Texas — the trip to Mexico City is less than a cross-country flight to play those East Coast teams.

I could see the NBA putting an All-Star Game in London someday, but even that would require a longer break around the showcase game than exists now.

I’m not about to speculate how an NFL team would draw in London, if they could sell out the required luxury boxes and expensive seats, or if they could help broaden the league’s shrinking television audience. But it makes a lot more sense for that league to explore the idea than it does the NBA.