NBA Commissioner Stern holds a news conference before Game 1 of the NBA Finals basketball series between the Dallas Mavericks and the Miami Heat in Miami

David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Magic had one highlight: Aaron Gordon in transition with dunk (VIDEO)

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Golden State didn’t have much trouble with Orlando Sunday, pulling away in the second half as Stephen Curry and Klay Thompson each had seven threes.

But the Magic did have one highlight: Elfrid Payton found Aaron Gordon in transition and we know the man can finish. Enjoy.

 

As expected, Last Two-Minute report says DeMarcus Cousins didn’t foul Dwyane Wade

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It was an obviously wrong call. NBA officials get far, far more right than wrong over the course of a game — there are not better referees on the planet (watch FIBA ball someday) — but they are human, and they make mistakes. Sometimes pretty egregious ones. And that’s what happened at the end of the Kings/Bulls game.

And that’s what happened near the end of the Kings/Bulls game. Dwyane Wade went up for a layup/dunk he missed, but he landed a bit awkwardly and a referee apparently thought that was because DeMarcus Cousins touched him. The foul was called, even though Cousins did not foul Wade in the least.

The NBA’s Last Two Minute Report agreed:

Cousins (SAC) has his hand on Wade’s (CHI) back while he is airborne, but he does not extend his arm and push him and the contact does not affect the shot attempt.

This was expected. Of course, that does not mean the teams will replay the end of the game, it just means the NBA admits there was a mistake. One that may have changed the outcome of the game. But that original outcome stands.

DeMarcus, how do you feel about that?

Dirk Nowitzki starts Mavericks toward 122-73 rout of Lakers

Dallas Mavericks forward Dirk Nowitzki (41) reacts after scoring during the first half of an NBA basketball game against the Los Angeles Lakers, Sunday, Jan. 22, 2017, in Dallas. (AP Photo/Ron Jenkins)
Associated Press
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DALLAS (AP) — Dirk Nowitzki and the Dallas Mavericks had something to prove on Sunday following two straight tough losses.

Coming off a three-point effort in an overtime loss on Friday, Nowitzki scored all 13 of his points in the first half and Dallas gave the Los Angeles Lakers the worst loss in their history, 122-73.

“We didn’t show up to play,” Lakers coach Luke Walton said. “It’s embarrassing for us as a team and for us as an organization. The effort just wasn’t there tonight, which I don’t understand.”

The 49-point defeat just edged Los Angeles’ two previous worst losses at 48 points, most recently 123-75 at Utah on March 28, 2016.

The Mavericks’ winning margin was the third-largest in their history.

It was Dallas’ 13th straight win over the Lakers, who have lost six of their last seven games overall.

After a season-best three-game winning streak, the Mavericks had blown a nine-point halftime lead at Miami on Thursday and lost to Utah on Friday.

Nowitzki was 1 for 13 against the Jazz, including a missed 3-pointer that would have tied the game in overtime.

“I looked sluggish the other night on that back-to-back,” Nowitzki said, “but took a day off yesterday, didn’t do anything. Felt a lot better today.”

The game was close for 10 minutes, with Dallas leading 23-22 before the Mavericks scored the next 15 points to blow it open. Nowitzki had seven points during the run. He played just 20 minutes.

Justin Anderson led seven Mavericks in double figures with a game-high 19 points in 16 minutes, his most playing time since Dec. 27.

The Mavericks led 67-33 at the half and never looked back. They both scored their most points and allowed the fewest in a half and a game this season. The 34-point halftime lead was the third-largest in franchise history.

The Lakers scored their fewest points in a quarter, a first half and a game.

“What’s deflating is that we didn’t guard anybody tonight,” Lakers forward Julius Randle said.

Lou Williams led the Lakers with 15 points.

Dallas’ Seth Curry scored 14 points, including seven straight in the first quarter.

Wesley Matthews and Deron Williams also had 13 points. Devin Harris and Pierre Jackson scored 10 each. Rookies Jackson and Nicolas Brussino (eight points) each reached career highs.

TIP-INS

Lakers: They played without D'Angelo Russell, second on the team at 14.3 points per game. An MRI taken Saturday showed a mildly sprained right MCL and strained right calf. That left the Lakers with rookie Brandon Ingram starting at point guard, and they had a season-low 10 assists. … Larry Nance Jr. (bone bruise, left knee) returned after missing 16 games and scored four points.

Mavericks: Dallas’ record winning margin was 123-70 win at home over the 76ers on Nov. 13, 2014. They beat the Knicks 128-78 in New York on Jan. 24, 2010. … J.J. Barea missed his 26th game this season because of a strained left calf aggravated on Friday. Coach Rick Carlisle said he didn’t expect Barea back until after the All-Star break (Feb. 24 at the earliest). Andrew Bogut (strained right hamstring) could return this week, according to Carlisle.

LENDING A HAND

Mavericks G Deron Williams moved into 20th place in NBA history with 6,715 assists, passing Kevin Johnson. Williams has had at least seven assists in seven straight games; on Sunday, he had eight, seven by halftime.

LONG-RANGE

Nowitzki tied J.R. Smith for 15th place in 3-point field goals by making one for a total of 1,729.

 

Celebrating anniversary of Kobe Bryant’s 81-point game (VIDEO)

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Sorry to bring this up Raptors fans…

It was 11 years ago today (Sunday) that Kobe Bryant dropped 81 points on the Toronto Raptors in an eventual Lakers win. We thought it would be fun for everyone south of the border to take a walk down memory lane.

Remember, this was not just Kobe padding stats, the Lakers were on a two-game losing streak and were down 14 at the half to the Raptors. This was a Lakers team that started Kwame Brown and Smush Parker — I still say getting this team to the playoffs was one of Phil Jackson’s great coaching jobs — and the Lakers needed Kobe to step up and take over. So he did.