David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Nets’ Jeremy Lin: ‘We’re making the playoffs. I don’t care what anybody else says’

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The Nets went 20-62 then traded their best player (Brook Lopez) for a worse player (D'Angelo Russell). Brooklyn’s biggest free-agent signing this summer (Otto Porter) plays for the Wizards. Rondae Hollis-Jefferson and Caris LeVert are nice developmental pieces but hardly seem on the verge of breakthroughs.

Still, Nets guard Jeremy Lin expects big things next season.

He set expectations in an Instagram Live video (hat tip: AJ Neuharth-Keusch of USA Today):

We’re making the playoffs. I don’t care what anybody else says.

The Nets are on the right track given their asset constraints. Though worse than Lopez now, Russell – eight years younger and on a low-paying rookie-scale deal – is more valuable. Brooklyn made the favorable swap by absorbing Timofey Mozgov‘s awful contract, a wise use of assets considering the difficulty of attracting free agents. An aggressive offer sheet for Porter was a reasonable swing in that situation, as well.

But that’s all helpful in the long run. In the short term, the Nets are almost certainly stuck as lousy. Maybe they can sneak into the playoffs in a weak Eastern Conference, but even that is a huge longshot.

Not that Lin cares what I say.

Check out Top 10 blocks from Summer League (VIDEO)

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When you think of Summer League basketball, sharp defensive rotations is not the first thing that comes to mind. Defense, in general, tends to be an after thought.

But there were some great blocks.

Here are the top 10 blocks from the Las Vegas Summer League. Enjoy the flashes of defense from Vegas.

 

Memphis Grizzlies sign former Oregon forward Dillon Brooks

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MEMPHIS, Tenn. (AP) The Memphis Grizzlies have signed former Oregon forward Dillon Brooks, a second-round pick in last month’s NBA draft.

Shams Charania of Yahoo Sports:

Brooks was selected by the Houston Rockets with the 45th overall pick. The Grizzlies acquired him in exchange for a future second-round pick.

Brooks, 21, averaged 16.1 points, 3.2 rebounds and 2.7 assists as a junior at Oregon last season. He was named the Pac-12 player of the year and helped Oregon earn its first Final Four berth since 1939.

 

Report: Even after Kyrie Irving requests trade, Carmelo Anthony still focused on Rockets, not Cavaliers

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Carmelo Anthony was reportedly willing to waive his no-trade clause for the Rockets or Cavaliers. Cleveland never seemed overly interested, but Houston was. Anthony became set on the Rockets, even reportedly expecting a trade to Houston.

Then, Kyrie Irving requested a trade from the Cavs.

That has thrown everything for a loop. Maybe Cleveland is more keen on trading for Anthony now? The Knicks are reportedly interested in trading Anthony and draft picks for Irving.

But any deal still depends on Anthony’s approval, and it’s now unclear he’d still grant that for the Cavaliers.

Frank Isola of the New York Daily News:

However, a source close to Anthony said late Friday that the All Star forward is focused on getting a deal done with Houston.

Consider this another indication LeBron James will leave Cleveland next summer. Of course, Anthony might have other reasons for preferring Houston. But when reading tea leaves on LeBron’s future, this is a clue.

I doubt LeBron has completely decided his plan, and he hasn’t even necessarily shared his thinking with Anthony, a close friend. Remember, LeBron edited his coming-home essay while on a flight with an unknowing Dwyane Wade, another close friend. But it was one thing for LeBron to strand Wade in Miami, a desirable city where Wade was happy even before LeBron arrived. It’d be something else entirely for LeBron to ditch Anthony in Cleveland. If LeBron is considering leaving, maybe he’d tell Anthony to stay clear.

Anthony could also be operating without hearing directly from LeBron. But if LeBron’s friend believes LeBron might leave, that’d still say something (though obviously not as much).

Back to the possibility that Anthony prefers the Rockets for other reasons. What happens if New York and Cleveland agree to a trade? Does Anthony still hold out for his top choice? Or does he relent and accept what was once his second choice? For now, it seems as if he’s still angling for Houston and will cross other bridges if he reaches them.