NBA Commissioner Stern holds a news conference before Game 1 of the NBA Finals basketball series between the Dallas Mavericks and the Miami Heat in Miami

David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Two men charged in fatal shooting of Nykea Aldridge, Dwyane Wade’s cousin

CHICAGO, IL - JULY 29:  General manager Gar Forman of the Chicago Bulls (L) listens as Dwyane Wade speaks during an introductory press conference at the Advocate Center on July 29, 2016 in Chicago, Illinois.  (Photo by Jonathan Daniel/Getty Images)
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It is a heartbreaking story. Nykea Aldridge, a mother of four, was pushing her stroller down the street in Chicago when she was caught in the crossfire of a couple of men, and she was shot in the head and arm and died. Aldridge happens to be the cousin of Dwyane Wade, which brought this to national attention.

Two men have been arrested for the shooting, reports NBCChicago.com.

Two adult brothers have been charged with the murder of 32-year-old Nykea Aldridge on Friday, Chicago police said Sunday morning…. Derren Sorrells… is a documented gang member and was on parole for motor vehicle theft and for escaping custody, police said….

Darwin Sorrells… was a co-conspirator in the crime, police said, and was also on parole for a gun charge. He was sentenced to six years in prison in January 2013 and released early in February 2016, according to police….

Johnson said the Sorrells brothers approached another man nearby and opened fire, targeting an individual who “was driving females from a suburb to Chicago in a fair exchange program.”

Wade tweeted this on Saturday, referring to the violence in his home city.

DeMarcus Cousins says as of right now he wants to play in 2020 Tokyo Olympics

RIO DE JANEIRO, BRAZIL - AUGUST 17:  Demarcus Cousins #12 of United States reacts in the first half while taking on Argentina during the Men's Quarterfinal match on Day 12 of the Rio 2016 Olympic Games at Carioca Arena 1 on August 17, 2016 in Rio de Janeiro, Brazil.  (Photo by Tom Pennington/Getty Images)
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Four years in the NBA is a couple of lifetimes away. GMs get paid to try and plan that far out, but the constantly shifting sands of the NBA — injuries, player improvement, new talents coming into the league, players changing teams, not to mention front office/ownership changes — make that a nearly impossible task. Nothing is set in stone that far out.

But if four years, DeMarcus Cousins wants to be playing for Team USA in the Tokyo Olympics. Here is what he told Gary Washburn at the Boston Globe.

“I’m open to [coming back for Tokyo 2020]. I’ll be older then, so it depends on how my body feels. As of right now, where I’m at, absolutely, I’m open to it,” he said. “I think people don’t understand [how hard this winning is]. They see the guys on the roster and they think automatically, they’re supposed to win. This [international game] isn’t our game. This isn’t the way we play. This is an adjustment for every guy on the roster.

“No matter how much time there is, if guys can come together and mesh and play with some type of chemistry, you’re going to win games. It’s been proven in the past. We’ve had some of the most talented teams in the past and we didn’t win, so it’s not as easy as people think it is.”

I’m sure everyone on that team, save for Carmelo Anthony, is saying the same thing about returning for the next Olympics right now. We’ll see how things play out. C0usins certainly struggled to adjust to what is a foul in international ball (not to mention the inconsistent officiating) and spent much of Rio in foul trouble, but he was a monster in the gold medal game.

On another note, Cousins is right, the USA players face unreasonable expectations. They are unquestionably the most talented team in the Games, but with that and the history of USA Basketball they are expected to do more than win, they are expected to dominate. The 2016 team in Rio went undefeated and won gold, but because they had three tough games won by 10 or less — good Australian, French, and Serbian teams —, there was a lot of “what is wrong with Team USA?” talk.

The 2020 team will likely be even more talented — Cousins and Kevin Durant could well be joined by guys who skipped Rio such as Stephen Curry, Russell Westbrook, Kawhi Leonard, and Anthony Davis. However, the challenges will be the same: The rest of the world is getting better (watch out for Canada) and the USA will still be throwing a team together and trying to build chemistry on the fly.

But we still expect Gold.

After two years off court, Joel Embiid says he “probably” will have minutes restrictions

PHILADELPHIA, PA - OCTOBER 30: Joel Embiid #21 of the Philadelphia 76ers takes a shot from the bench prior to the game against the Utah Jazz on October 30, 2015 at the Wells Fargo Center in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
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Joel Embiid could be the best player on the Philadelphia 76ers in a couple of years — many scouts had him the highest rated of all the first-round draft picks the Sixers have had in recent seasons.

But after two foot surgeries and two seasons sitting on the sidelines, we don’t know how good Embiid can be. We should find out starting in October when Embiid is part of the Sixers training camp. Embiid says he feels 100 percent, but he expects there will be restrictions on him at first, he told Jessica Camerato of CSNPhilly.com during the Sixers Beach Bash community event this weekend.

This is the smart move by the Sixers — they are not competing for a title, the games in November have minimal meaning long term, bring him along slowly and make sure he can make each step along the way. Let’s see what he can do, then worry about how much run he can get in games that matter.

It’s going to be interesting to watch how Embiid, Ben Simmons, Nerlens Noel, and Jahlil Okafor all fit together up front — and which one of them gets traded this season.

Celtics’ Avery Bradley on defense: “Kyrie Irving, none of those guys scare me”

BOSTON, MA - MARCH 09:  Avery Bradley #0 of the Boston Celtics celebrates after scoring against the Memphis Grizzlies  during the first quarter at TD Garden on March 9, 2016 in Boston, Massachusetts.NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Maddie Meyer/Getty Images)
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Avery Bradley was first-team NBA All-Defensive team last season, and his coach Brad Stevens lobbied for him to get the honor. Bradley picks up guys full court, pesters, and plays physical — we can debate if he is as good defensively as his reputation, but guys like Damian Lillard think he’s tough to go up against.

Bradley, for his part, says he has no fear going up against the best. Here is what he said to Tom Westerholm of Masslive.com.

“I love the challenge,” Bradley said on Friday, making an appearance at the Naismith Memorial Basketball Hall of Fame. “I love going up against the best players. I don’t care who it is. I don’t care about getting embarrassed. I don’t care. Kyrie Irving, none of those guys scare me. I know some players in the NBA probably get butterflies before the game, but not me. I’m licking my lips. I come excited. They need to prepare for me at the end of the day. That’s how I think.”

That’s exactly the attitude you want an elite defender to have.

Bradley injured his hamstring in the first game of the playoffs last April and sat the rest of the Celtics’ one series. Then this summer his name came up in potential Jimmy Butler trade rumors (that deal never actually came close to getting off the ground). Expect Bradley to put that all behind him by the time training camp opens.