David Stern was all business, and that was good for the game


David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Cavaliers star LeBron James: Raptors ‘in a better place than we are right now’

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It’s not enough to say the Raptors have the Eastern Conference’s best record.

The Celtics had the East’s best record last year, and most people thought the Cavaliers were better. Cleveland had a better point difference and more star power – LeBron James, Kyrie Irving and Kevin Love – than Boston. The Cavs confirmed that notion by cruising past the Celtics in a five-game conference finals.

The Raptors have been the Eastern Conference’s best team this season.

They rank fourth in the NBA in offensive and defensive rating, the only team top five in both categories. Led by DeMar DeRozan and Kyle Lowry, their starting lineup has embraced a more dynamic offense with more 3-point shooting and passing. Toronto’s bench is the best in the league.

LeBron, whose Cavaliers host the Raptors tonight, via Joe Vardon of

“They’re in a better place than we are right now because they’ve had more consistency and they’ve had their guys in the lineup for the majority of the year,” James said after the Cavs’ morning workout. “So, they know what they want to accomplish. They know who they are at this point in the season. Obviously, you guys know about us, we’re still trying to figure that out.”

This is so obviously correct. It’s just surprising to see LeBron put it so directly, though it’s unsurprising he’s hanging on the Cavs’ instability to date.

Kevin Love and Isaiah Thomas were injured for long stretches, and Thomas and several others were traded. Coach Tyronn Lue is on a leave of absence.

But the Cavaliers made those major trades because they were struggling, and this new group won’t necessarily simply figure things out with time. Defensive problems persist. Lue’s health is unclear.

LeBron understandably remains confident in himself, even as the Cavs enter the postseason as a middling seed. He’s also setting up a narrative of Cleveland coming from behind if it advances to the NBA Finals. We’ll see whether it happens.

Tonight likely won’t be a referendum, though. Tristan Thompson, Rodney Hood, Kyle Korver and Larry Nance Jr. are out for the Cavaliers. That roster instability still exists.

If LeBron dials up playoff intensity tonight, that could send a warning to Toronto, though I’m not sure it’s necessary. As far ahead as the Raptors are right now, after Cleveland soundly eliminated them the last two years, I think everyone knows it’s a couple months too early to properly assess these teams’ relative places.

Report: Optimism remains for Kawhi Leonard returning this season

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Kawhi Leonard reportedly planned to return for last Thursday’s Spurs-Pelicans game – but didn’t.

A couple games later, and Leonard remains out. Will he actually play again this season?

Michael C. Wright of ESPN:

Leonard resumed working out in San Antonio on Feb. 27 and is feeling “much better,” according to the source. Eleven games remain in the regular season, but there remains optimism he will return this season, the source said.

Sources told ESPN that Leonard’s target date to return from the quadriceps tendinopathy that has kept him out for all but nine games this season has always been “mid-March.”

It’s March 21. We’re nearing the end of what anyone would consider mid-March.

A month ago, Spurs president-coach Gregg Popovich said time was running out for Leonard to return and acclimate to the lineup. But Popovich has sounded more open lately to Leonard – whose own doctors must still clear him – returning whenever the forward is ready.

San Antonio (41-31, tied for fifth in the West) has probably done enough without Leonard to make the playoffs. The Spurs have a 3.0-game buffer over the Nuggets and 3.5-game buffer over the Clippers for playoff position.

But San Antonio would become far more dangerous in the playoffs – a threat to any team, including the Rockets and Warriors – if Leonard returns to full strength.

First, he must just get back on the court at all, and maybe that’ll happen sooner than later. The way this injury has gone, though, it’s hard to believe anything until we see it.

LeBron James on NBA play-in tournament: “No, no, no. That’s wack.”

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It’s a long way off, but there has been some discussion in the league office — and some momentum built up in some corners — for a play-in tournament for the NBA playoffs. While multiple variations of how this would work are in play, it involves some combination of teams seeded seven to 10 in a few single-elimination (or home-and-home) games to see who gets into the 16-team playoffs. The goal is to keep more teams — and more fan bases — engaged in the playoff chase longer.

LeBron James is not a fan. Via Dave McMenamin of ESPN.

“No, no, no,” James said Wednesday. “That’s wack. That’s wack. Why? You got to earn your spot to be in the postseason. No consolation for finishing last. That’s corny. That’s corny. That’s wack. To play for what? What are they playing for?”

So, how do you really feel?

“[Make the playoffs by winning the tournament], even if my record is better than yours? Nah, that’s wack,” James said.

As fans, we love drama and unpredictability — it’s what we love about March Madness, the upsets that ruin our bracket — and a play-in tournament would bring some to the often predictable NBA table.

However, LeBron has a point. Using the Western Conference and the current standings as an example, how excited are fans and the front offices of the Jazz and Nuggets going to be about an extra game or two for the right to get smacked down by Houston in the first round? Or for the Timberwolves to maybe be out after a game where they lose to the Clippers in a play-in, rather than getting to take on Golden State? Will this really sell well?

The only way this gets backing of most players and the union is if it could help shorten the season — if television and other revenue from these games allowed the 82 game season to drop to 72 (or whatever) and keep the money the same, then players would listen. However, that much money seems unlikely.

Maybe a mid-season NBA Tournament held in one city could generate the needed revenue to shorten the season. Maybe. But that seems more likely than a play-in.

Kyle Korver to miss Wednesday vs. Toronto after death of his brother

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I can’t imagine what this is like.

Cavaliers’ sharpshooter Kyle Korver will not be with the Cavaliers for an interesting showdown with Toronto on Wednesday night due to the death of his younger brother, Kirk. Korver has been given a leave of absence from the team.

Kirk Korver, 27, played four years of college ball at the University of Missouri-Kansas City.

There are four Korver brothers, all of whom played college basketball or at a higher level. Kirk was the youngest of them, he reportedly fell seriously ill about a week ago.

Our thoughts are with the entire Korver family.

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