David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Nuggets say Paul Millsap won’t return until after All-Star break

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The Western Conference has been a blast this season, with the Houston Rockets playing strong after the arrival of Chris Paul. The team has 13 straight wins, and a 1.5 game lead over the Golden State Warriors.

That’s just part of the results of the West getting a boatload of stars sent its way over the summer. One team is lacking their new addition, however, and his absence has been a quiet disappointment. The Denver Nuggets still sit in sixth place out West, but new forward Paul Millsap has been sidelined with a wrist injury.

The original timeline for Millsap said he would be out for three months, which would put him back around the beginning of March. That plan was confirmed by Nuggets head coach Mike Malone, who said that he expects Millsap will be out until at least the All-Star break, which starts on February 16.

Malone also seemed to indicate it’s possible Millsap is out longer than that.

Via Twitter:

At least Millsap is on schedule? It’s hard to tell inflection from text, but let’s just hope Malone’s “at the earliest” isn’t an indicator of slow recovery on Millsap’s part. The Nuggets certainly don’t need to rush Millsap back. They have a 16-13 record and instill more confidence than most the teams floundering below them in the standings.

LeBron James on talk with Lonzo Ball: “Some things could be held private”

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LeBron James was caught on a hot mic this week speaking with Los Angeles Lakers rookie Lonzo Ball. The conversation came after the Cleveland Cavaliers beat the Lakers in Ohio, 121-112.

In their talk, LeBron told Ball that he needed to stay in his zone and be aggressive. Pretty generic stuff, to be honest.

Meanwhile, LeBron was asked about whether he thought having microphones record those types of conversations between players was good for the league. He was less than enthused.

Via Cleveland.com (response is at 0:50 in the video above):

Some things could be held private. Like my conversation with Lonzo. Everything doesn’t need to be said. Should be some type of privacy. I’m OK with it.

It does raise an interesting question in terms of player privacy and separation between media, fans, and players. On one hand, you could see how what they say on the floor, in a public arena meant for spectators, could be deemed public and therefore fair game.

But it’s also common for media not to publish — or for TV not to broadcast — the things players say during the game. We don’t hear trash talking, even if we see it, and if you’ve ever sat near the floor at an NBA game you hear a lot more colorful language than you do watching the game on TV.

However you come down player privacy on the court, it doesn’t seem like LeBron needed to speak with Ball in front of media like that. He could have spoken to him in the tunnels below the Q, or got his phone number and texted him. He could have sent him a DM on Twitter and it would have been more private.

It feels like there was a performative aspect to this, like LeBron wanted to create a mystery around his conversation with Lonzo but it got turned on its head. It’s just too bad what was said between them wasn’t actually that interesting.

LeBron James on possibly winning fifth MVP this season: “it would mean a lot”

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LeBron James is destroying the NBA’s traditional aging curve. Over the years and looking at thousands of players, we know that at certain ages and years in the league, guys start to decline. Look at the guys still in the league from the 2003 NBA draft: players still in the league, such as Dwyane Wade and Carmelo Anthony, are seeing their games deteriorate in their 15th NBA season. As expected.

Not LeBron.

About to turn 33 and having played more regular season games than Michael Jordan did, LeBron is averaging 28.1 points, 9.3 assists and 8.1 rebounds a game, with a true shooting percentage of 65.9 that would be a career high, and a PER of 31.5 that is right at his career high for a season (31.7). LeBron has not lost a step.

LeBron is in the middle of the too-early MVP conversation, where he and Houston’s James Harden have separated from the field a third of the way into the season. At shootaround Saturday LeBron said winning the NBA MVP for a fifth time would matter to him, but what he really likes doing is opening the door to future NBA players to blow up the aging curve. Via Nick Friedell of ESPN.

“Team success is always the number one, but along the way if you’re able to accomplish some individual awards, individual achievements, it would mean a lot,” James said after Saturday’s practice. “I feel good. This is my 15th year, but this is one of the best years I’ve had as far as how I feel and I want to continue that. I want to kind of try to break the mold for the next generation. So just take the narrative out of ‘OK, you’re past your prime when you get [to] 31, or you’re past your prime in your 12th year in the league, or whatever the case may be.’ Hopefully I can break the mold so when the next guy comes, he can still get 200 or 300 million and be 33 years old. I’m serious. You guys are laughing, I’m serious. This is the mold I’m trying to break.”

He’s broken it.

Part of it is that today’s players know more about nutrition and training than past generations. They tend to take better care of their bodies, there are improved medical treatments, and much better diets — and nobody takes all that more seriously than LeBron.

Also, he is a physical freak of nature. Always has been.

It’s too early to have a serious MVP conversation, we have two-thirds of the season remaining, but as of now LeBron and Harden are the front runners (with guys such as Giannis Antetokounmpo, Stephen Curry, Kyrie Irving, Anthony Davis and others on the next tier). If LeBron can keep up this level of play, and continues to carry the Cavaliers to a top two record in the East, he will be one of the top vote-getters. No question.

And that would break a mold, too, and put him in a conversation with Michael Jordan again (Jordan won five MVPs, the oldest at age 35).

Kevin Hart plays Shaq, Saturday Night Live takes on Inside The NBA

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Notoriously undersized actor — and NBA All-Star Weekend Celebrity Game MVP — Kevin Hart playing the notoriously oversized Shaquille O’Neal is brilliant.

That was at the heart of it when Saturday Night Live took on Inside the NBA on its Christmas show Saturday night. Hart was into it poking fun at Shaq’s penchant for going off with his own word salad during the show.

Charles Barkley and Shaq are rich satire targets, and SNL went right at them. Well done.