David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

James Harden on recruiting Chris Paul from LA: “He didn’t seem happy”

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One of the most interesting storylines of the first month of this upcoming NBA season will be the Houston Rockets.

The team has paired MVP candidate James Harden with one of the greatest point guards of all time in Chris Paul, but it remains to be seen whether the two will be able to work together with the kind of efficiency that Mike D’Antoni’s team had in 2016-17.

Harden has been the subject of some chatter already this offseason after a photo of him surfaced on Instagram. In it, Harden looked to have added a significant portion of muscle this summer, which may help him as he moves back to a more off-ball style of play with Paul in the fold.

Harden was also the subject of significant scrutiny at the end of last season, where he failed in the playoffs in spectacular fashion against the San Antonio Spurs.

In a recent interview with Sam Amick of USA Today, Harden said his newfound weight gain has been part of his plan to combat late-season fatigue. Harden has also introduced yoga and pilates into his workout routine.

Perhaps more interesting information from Harden’s interview with Amick revealed just how much impact he had recruiting Chris Paul in the trade from Los Angeles Clippers, and Paul’s attitude at the end of the season toward his former team.

Via USA Today:

Harden, who signed a four-year extension this summer and will earn a combined $228 million by the end of the 2022-23 season, had everything to do with the move.

“I just knew that in the summertime obviously (Paul) was a free agent, and I wanted to see where his head was,” Harden said of Paul, who will now be a free agent next summer. “He didn’t seem happy, so after that we just took it from there.

“Obviously Golden State has been in the Finals and won two out of three, so that’s what everybody is trying to build up against. But we’re right there. We’re right there. Obviously, we have a lot of work to do, but it definitely puts us in a better chance.”

It certainly makes sense that after years of perpetual playoff failure by the Clippers that Paul would want to move on. Harden and CP3 seem to enjoy each other at the moment, and a pairing does seem to make sense on paper. We will see how that plays out over the course of next season.

Giannis Antetokounmpo announces he will not play for Greece in Eurobasket

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Giannis Antetokounmpo said had big plans to play for the Greek national team this summer, taking his country back to the top of the European ladder at EuroBasket (they had won the tournament a dozen years ago).

Instead, a sore knee will keep the Greek Freak out of EuroBasket. He made the announcement on his Facebook page.

Antetokounmpo had missed all but one of Greece’s early EuroBasket tune-ups due to a sore knee. That, understandably, concerned the Bucks, especially with his four-year, $100 million contract extension about to kick in next season.

Antetokounmpo is in China promoting shoes, but said he on Facebook he took a physical while there and was not able to complete the exercises due to pain.

“It is by far the biggest disappointment in my career. I must deal with the problem,” Antetokounmpo said in the Facebook post (written in Greek).

Within hours of the post going up, the Greek basketball federation released a statement slamming the Bucks and Antetokounmpo, saying they had done an MRI of his knee and found no damage.

“The simultaneous report by the Milwaukee Bucks and Giannis Antetokounmpo himself, by phone and social media from faraway China, and not by the appropriate official manner, of his inability to join the national men’s team saddens us … but is not surprising… A series of indications … had convinced us of the existence of an organized and well-staged plan by (the Bucks), with the full knowledge if not encouragement of the NBA that put the athlete on the spot and forced him to announce today that he is no longer part of the men’s national team.”

Great, just what the world needs, another conspiracy theory.

While NBA teams generally are not huge fans of their stars playing in national team tournaments (due to the injury risk), teams cannot stop a healthy player from playing. Antetokounmpo said this was his decision because he is in pain and has to think about the upcoming NBA season.

Whatever the Greek Federation believes internally, slamming the player and his team publicly like this is one good way to make sure he will not want to play for them in the future. He’s got knee pain, they are saying “you’re fine, walk it off, ” and that must have Antetokounmpo and the people around him wondering if the Greek Federation has his best interests — or theirs — at heart.

Akron store already selling “Stay Home 23” shirts, hats as LeBron decision looms

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We’ve seen this movie before.

There is all sorts of buzz around the league that LeBron James has one foot out the door in Cleveland. While people around LeBron denied he the rumor he is “100 percent” leaving, good luck finding any league source who thinks he is staying put next summer. Nothing is set in stone, his options — including staying — remain open, but we’ve all been down this road before.

The hometown fans are going to do their part to urge LeBron to stay.

Fan sentiment has some pull with LeBron (he came back to win the city a title). However, what matters more is a sense of a plan to keep the Cavaliers as title contenders for the coming years — and that is more than just Dan Gilbert paying the tax. The Cavs did nothing this summer that got them closer to beating Golden State, and while they swung for the fences with Paul George, what they really needed was wing defenders and athletes, and they didn’t get those either. Luc Mbah a Moute signed a one-year deal for the minimum somewhere else. Instead, Cleveland overpaid Kyle Korver.

Despite all that, the Cavs remain the team to beat in the East. If Cleveland gets to the Finals — LeBron’s eighth in a row — and they win or make it close, he may see staying as his best option. A season can be a lifetime in the NBA in terms of shifting attitudes. Still, I wouldn’t bet the rent on it.

Marshall Plumlee gets camp invite, partially guaranteed contract from Clippers

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The Los Angeles Clippers have 14 fully guaranteed contracts on their roster, plus a partial guarantee for DeAndre Liggins (who likely is on the roster opening day). They also are pretty much set at center with DeAndre Jordan and Willie Reed (plus when they go small they can play Blake Griffin there, something I wish they’d do a little more).

That said, Doc Rivers — just a coach now — needs bodies for camp, so in comes former Duke star and Knick Marshall Plumlee, reports Adrian Wojnarowski of ESPN.

Plumlee played in 21 games for the Knicks last season, logging a total of 190 minutes. He bounced between New York and the D-League Westchester Knicks, when down he averaged 12.3 points and 9.8 rebounds a game.

He’s not making the Clippers’ squad (barring injury), but he could show well and get noticed by other teams. Over the course of a season, there will be a need for bigs as guys go down injured, Plumlee is getting a chance to show how his game has developed. And he makes some money in the process.