David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Matthew Dellavedova steals pass, hits wild scoop shot at buzzer (VIDEO)

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Matthew Dellavedova is a hustler. Everybody knows that. Well, unless you want to argue he’s more about grit. It’s really your call.

But against the Boston Celtics on Sunday, Dellavedova came through with whatever you want to call it — hustle, grit, moxie, gumption.

As the first quarter wound down and the Celtics tried to inbound the ball, Dellavedova spied his opponents rolling the basketball in order to save time on the clock.

That allowed the Australian native to fly in and do this:

That’s a steal, a scoop, and a score all within 1.2 seconds.

Milwaukee won Game 4 and evened the series with the Celtics, 2-2.

Cavaliers tie series with Pacers in Indiana, 2-2

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Sunday night’s game between the Indiana Pacers and Cleveland Cavaliers was raucous. Bankers Life Fieldhouse was rocking, and despite Indiana’s best effort to put back seemingly every offensive board it encountered, LeBron James‘ 32 points was just too much to overcome.

Facing the possibility of going down 3-1 in the first round, the Cavaliers pulled out the win, 104-100, and sent the series back to Ohio for Game 5.

The game came down to the final period following a surge by the Pacers to end the third quarter. The teams were tied several times midway through the fourth, but a tip shot by Thaddeus Young wth 6:13 left gave the Pacers the lead as fans in Indiana went wild.

Cleveland then came roaring back. At the three-minute mark, James drove to the basket and scored. Thirty seconds later, Kyle Korver hit a big-time 3-pointer to put the Cavaliers up by four points, a mark the Pacers couldn’t recover from.

LeBron scored again with 1:52 left, and despite some weird late-game antics — featuring none other than Lance Stephenson — the Cavaliers were able to remain resolute down the stretch.

James finished with 32 points, 13 rebounds, and seven assists. Kyle Korver added 18 points on 4-of-9 shooting from deep, and Kevin Love had five points with 11 boards.

Victor Oladipo struggled for Indiana, scoring 17 points but shooting just 25 percent from the floor. Seven Pacers finished in double-digits, with Young notching an impressive double-double of 12 points and 16 rebounds.

Game 5 will be played in Cleveland on Wednesday, April 25.

Wizards beat Raptors in Game 4, tie series at 2-2 heading to Toronto

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The Toronto Raptors were far and away the best team in the Eastern Conference this season. The Washington Wizards were … well, very Wizard-y.

So considering their regular seasons, the fact that Washington was able to tie the first round series between the two teams at 2 games apiece on Sunday is pretty astonishing.

Bradley Beal had 31 points and five rebounds for the Wizards while teammate John Wall added 27 points to go along with a whopping 14 assists. Washington shot an impressive 41 percent from 3-point range as four of five starters finished in double-digit scoring.

Despite Beal’s performance, it was Wall who saved the day for the Wizards. Beal was disqualified after fouling out with around five minutes to play in the fourth quarter. Beal didn’t agree with the call, and could be seen throwing a towel near the Washington bench.

For his part, Wall either scored or assisted on 10 of the Wizards’ final 14 points of the game. That helped stave off the likes of DeMar DeRozan, who led all scorers with 35 points.

The series heads back to Toronto for Game 5, which will be played on Wednesday, April 25.

Marcus Smart wants to be back for Game 6 vs. Bucks

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Boston Celtics guard Marcus Smart has been out for some time after injuring his thumb earlier in the year. The absence of one of Boston’s most important guards has been felt even more so after Kyrie Irving went down following knee surgery.

In short, the Celtics would like to have Smart back on the floor.

We’re now close enough that Smart has begun to give solid timeframes to reporters. Speaking to media on Sunday, Smart said that his plan is to be back for Game 6 against the Milwaukee Bucks. Boston took on Milwaukee on Sunday in Game 4.

Via ESPN:

Right now, [a Game 6 return is] the plan and we’re still on the same track,” Smart said before Game 4 on Sunday. “I’ve been doing everything but contact, so I will be able to go and start that.”

Smart said he believes the thumb is ready for contact.

“The surgery did its job,” said Smart, who injured himself March 11 while diving for a loose ball in a game against the Indiana Pacers. “Thumb is holding up well. I feel ready, I feel strong enough to get back out there. I’m just waiting on the OK.”

The series between the Celtics and Bucks has been tumultuous, a back-and-forth affair as an injury-riddled Boston squad takes on a healthy but offensively-sluggish Milwaukee team. Smart could add a shot of life for Boston in a much-needed way.

The Bucks won Game 4 and the series is now tied, 2-2. Game 6 would be on Thursday, April 26 if need be.