NBA Commissioner Stern holds a news conference before Game 1 of the NBA Finals basketball series between the Dallas Mavericks and the Miami Heat in Miami

David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

John Stockton working with Bucks point guards at training camp

SACRAMENTO, CA - APRIL 30:  John Stockton #12 of the Utah Jazz dribbles in Game five of the Western Conference Quarterfinals against the Sacramento Kings during the 2003 NBA Playoffs at Arco Arena on April 30, 2003 in Sacramento, California.  The Kings won 111-91.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by: Jed Jacobsohn/Getty Images)
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The Bucks are coached by one of the greatest point guards in NBA history, Jason Kidd. But Kidd invited another legend of the position to camp to work with his point guards. John Stockton, the NBA’s all-time leader in assists and steals, was at Bucks practice on Thursday working with Michael Carter-Williams, Matthew Dellavedova and Giannis Antetokounmpo.

Not a bad person to learn from, especially since the Bucks have one of the weakest point-guard positions in the league.

Blake Griffin says he’s working on improving his three-point shot

LOS ANGELES, CA - DECEMBER 21:  Blake Griffin #32 of the Los Angeles Clippers shoots a jumper over Serge Ibaka #9 of the Oklahoma City Thunder during a 100-99 loss to the Thunder at Staples Center on December 21, 2015 in Los Angeles, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and condition of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
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2016-17 is going to be a big year for Blake Griffin. He missed much of last season with a quad injury and a broken hand stemming from a punching incident, and he has the ability to opt out of his contract next summer. When Griffin was healthy, he was his usual All-Star self for the Clippers, but he played just 35 games. He’s healthy now, at the start of training camp, and he says he wants to improve his three-point shot.

From Dan Woike of the Orange County Register:

“I want to be someone who shoots from there confidently, for sure,” Griffin said after Thursday’s practice at UC Irvine’s Bren Events Center. “A lot of us power forwards, our strength is inside or our versatility. You look at the best power forwards, Anthony Davis, LaMarcus (Aldridge), Draymond (Green) … they can all shoot but they can all put the ball on the floor and they can all score inside. I don’t necessarily think falling in love with the 3-point shot is a good idea, but shooting it confidently from there is great.”

Not only has Griffin not hit his threes in his career (his overall mark from beyond the arc is an awful 27.1 percent) but he doesn’t take very many of them. The most threes he’s ever shot in a season is 44 in 2013-14, and he hit 12 of them. Griffin is only 27, so he’s theoretically not done improving as a player, but it’s hard to imagine a dramatic jump this far along when that hasn’t been a part of his game at all to this point.

 

Steve Kerr endorses shorter preseason to limit back-to-backs

OAKLAND, CA - JUNE 19:  Steve Kerr of the Golden State Warriors speaks to members of the media after being defeated by the Cleveland Cavaliers in Game 7 of the 2016 NBA Finals at ORACLE Arena on June 19, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Thearon W. Henderson/Getty Images)
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There are too many preseason games. The NBA has its reasons for playing them — namely, to allow for games in non-NBA markets — and sometimes they can be valuable for teams to experiment with rotations. But most teams play seven or eight preseason games, which is unnecessary. Warriors coach Steve Kerr agrees, according to the San Francisco Chronicle‘s Connor Letourneau:

“I kind of like the idea that’s been tossed around the last couple summers to start the regular season a little earlier, maybe a week early,” Kerr said Thursday afternoon after Warriors practice. “Play five exhibition games instead of eight. I kind of like that, just so you have fewer back-to-backs in the regular season.”

The NBA has floated the idea in the past of cutting the number of preseason games in order to stretch out the regular season, thereby lessening the burden of travel and back-to-backs. The NBA has made an effort this season to cut down on back-to-backs, and this would be a logical way to do that.

Hornets’ Batum won’t let big contract affect how he plays

MIAMI, FL - APRIL 20: Nicolas Batum #5 of the Charlotte Hornets drives on Joe Johnson #2 of the Miami Heat  during game two of the Eastern Conference Quarterfinals of the 2016 NBA Playoffs at American Airlines Arena on April 20, 2016 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Mike Ehrmann/Getty Images)
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CHARLOTTE, N.C. (AP) Nicolas Batum said he isn’t planning to alter how he plays the game after signing a five-year, $120 million contract with the Charlotte Hornets.

And that’s just fine with coach Steve Clifford.

Clifford said Batum doesn’t need to put additional pressure on himself to score just because he’s now the highest-paid player in Hornets history. He told him to play how he plays.

“You don’t change the nature of how you play. I think guys get messed up with that,” Clifford said. “… I don’t think you try to reinvent yourself because the money changed. We gave him the money because he played so well. In my opinion he was an All-Star-caliber player last season when healthy.”

Batum was acquired in a trade with Portland before last season and turned out to be a gem for Charlotte, which won 48 games and tied for the third-best record in the Eastern Conference. Batum averaged a career-high 14.9 points and 5.6 assists while becoming one of the team’s top three go-to options.

Batum said he’s learned from experience that it’s not worth putting pressure on himself just because he signed a big contract.

He did in that 2012 after inking a four-year, $46 million deal to remain with the Portland Trail Blazers. While he still played well, he said it was pointless.

“I was a young guy at the time and I didn’t know what to expect,” Batum said. “Now I know. I know what I have to go through right now. I know what the views of the media and the public will be. I know that, and I’m good with it.”

For Batum, pressure no longer enters the equation because the Hornets trust him and believe in him.

“It’s more relief than pressure,” Batum said.

The Hornets made re-signing him their No. 1 priority, offering the Frenchman a huge deal about an hour into the free-agency signing period. Batum also received several offers from other teams shortly after the deadline, which he called flattering.

The 6-foot-8, 200-pound Batum enters the season as Charlotte’s best all-around player and a favorite among teammates.

“Guys are so much more comfortable when he’s out there on the floor because he makes it so much easier at both ends,” forward Marvin Williams said.

Williams said there’s a naturalness to Batum’s game, and he’s incredibly unselfish – he’s always looking for the better shot option.

“He likes to make the assist, and he likes to get everyone involved,” Williams said. “I think that is why so many people like playing with him. It’s why I love playing with him.”

And why Clifford views him as irreplaceable.

When Batum went down in the second half of last season with an ankle injury, the Hornets struggled to find their rhythm.

“He’s not a numbers guy to me,” Clifford said. “People can say, `Well, he’s making this or he’s making that (much money),’ but if he plays at the level he played at last year when he was healthy, we have a chance to be a really good team.”

The Hornets continue to work on 5-on-5 scrimmages extensively during practice as Clifford gets a feel for his team.

But there were several key players missing on Thursday.

Point guard Kemba Walker (knee) and center Cody Zeller (knee) remained out of practice while rehabbing from injuries. Guard Jeremy Lamb did not practice after stepping on a basketball and twisting his ankle, while Brian Roberts was held out after injuring his hamstring when he slipped on some water on the court. Clifford said he hopes to have Lamb and Roberts back in a few days.