NBA Commissioner Stern holds a news conference before Game 1 of the NBA Finals basketball series between the Dallas Mavericks and the Miami Heat in Miami

David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Will Jaylen Brown’s intelligence, non-conformity keep some teams from drafting him

LAS VEGAS, NV - MARCH 11:  Jaylen Brown #0 of the California Golden Bears brings the ball up the court against the Utah Utes during a semifinal game of the Pac-12 Basketball Tournament at MGM Grand Garden Arena on March 11, 2016 in Las Vegas, Nevada. Utah won 82-78 in overtime.  (Photo by Ethan Miller/Getty Images)
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Professional sports organizations are not a fertile ground for people who are both smart and not looking to fit into a traditional mold. Old-school coaches want conformity. It is a bigger deal in the more militarized operations of football teams (college and NFL), but plenty of NBA teams are not looking for guys who ask “why?” instead of “how high?” when told to jump.

Enter Cal’s Jaylen Brown, a likely top six pick in this NBA draft.

He’s already broken with tradition and not hired an agent to represent him on his first contract (the players’ union will do that for him) and that is just a piece of his personality. Marc Spears talks about it and with Brown in a fantastic piece at The Undefeated.

This is the kind of 19-year-old NBA draft prospect who, for instance, chooses to enter the draft without an agent, a young man who one NBA executive said could be deemed “too smart for the league….”

The NBA assistant general manager also said that Brown’s high level of intelligence and inquisitive nature could intimidate some general managers and coaches. He added that he is a good kid who “doesn’t fit the mold of a so-called basketball player.”

“He is an extremely intelligent kid,” the NBA assistant general manager said. “He took a graduate school class at Cal in his freshman year. He is a person who is inquisitive about everything. Because he is so smart, it might be intimidating to some teams. He wants to know why you are doing something instead of just doing it. I don’t think it’s bad, but it’s a form of questioning authority. It’s not malicious. He just wants to know what is going on. Old-school coaches don’t want guys that question stuff.”

I think this is the kind of teams should want in an organization, the kind they should seek out. I’m not a fan of blind allegiance. Honestly, if a coach can’t explain why he wants you do do a specific drill or run a certain action on the court, that’s on him. Everything should have a purpose.

Go read the entire piece. His style may turn some organizations off, but not the good, modern ones. And whatever team does draft him they get quite a player. Here is what PBT’s NBA Draft expert — and Rotoworld writer — Ed Isaacson said about Brown.

Solidly built, Brown loves to use his body to attack the basket, often leading to an above-average amount of free throw attempts. He relies on his physical ability more than skill right now, but once he has some momentum on the way to the rim, he is hard to stop. His shooting, both mid- and long-range, isn’t particularly strong right now, but it’s not like his shooting form and motion are broken. With his body, Brown is also able to move to the low post in the right match-ups, using his strength to bully his way to the rim. Brown has improved as a defender this year, and is capable of guarding multiple positions, though he still needs some work on the basics.

Andrew Bynum update: He’s blond now. If you care.

Andrew Bynum
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Andrew Bynum is 28 years old. He should be in the prime of his career, but he hasn’t set foot on an NBA court since March 15, 2014.

So what is he up to in retirement? Becoming a blond.

I got nothing. Have at it in the comments.

Report: Knicks would like to trade for pick in 2016 draft

New York Knicks president Phil Jackson speaks to reporters during a news conference in Greenburgh, N.Y., Monday, Feb. 8, 2016. Derek Fisher was fired as New York Knicks coach Monday, with his team having lost five straight and nine of 10 to fall well back in the Eastern Conference playoff race. (AP Photo/Seth Wenig)
Associated Press
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The rebuilding New York Knicks are without one of the key pieces needed to rebuild in today’s NBA — a draft pick. The Knicks have zero in this year’s draft. None. Nada. Zip. You get the idea. This sis not the fault of current team president Phil Jackson, he inherited a situation where this year’s picks were in the wind (the first rounder gone as part of the Andrea Bargnani trade).

Jackson would like to find a way back into this draft, reports Ian Begley at ESPN.

The Knicks plan to acquire a pick in June’s draft. The best-case scenario would probably be a late first-round pick but second-round is more likely. The club has shown interest in several players in recent weeks, including Indiana guard Yogi Ferrell, who has a workout scheduled with the club next month. New York also interviewed Kansas guard Wayne Selden at the NBA Draft Combine in Chicago and has expressed interest in him as the draft approaches, according to league sources. Selden, a 6-6 guard, would fit the mold of the big guards Phil Jackson used in his Chicago Bulls and Los Angeles Laker teams.

Of course he would like to trade into the draft. He’s also like to lure Kevin Durant to the Knicks. Snagging a draft pick is far, far more likely, but the question remains who does he have on the roster to trade that teams would be willing to give up a pick for? Jose Calderon? Getting into the draft requires assets and — as has been the challenge for Jackson since he agreed to the job — the previous regime stripped this team of assets.

Still, expect Jackson to come up with something. But it’s not going to be a game changer; he’s going to have to win in free agency to get that.

Report: Sixers to explore trades for Jahlil Okafor, Nerlens Noel

PHILADELPHIA, PA - OCTOBER 30: Jahlil Okafor #8 and Nerlens Noel #4 of the Philadelphia 76ers play in the game against the Utah Jazz on October 30, 2015 at the Wells Fargo Center in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
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The Sixers are on schedule to have 7-foot Joel Embiid suited up for them next season at center. They may have 6’10” Dario Saric in from overseas (if not next season, the one after). They are about to draft 6’10 forward Ben Simmons with the No. 1 overall pick.

Where does that leave the two guys who were the core of the Sixers’ front line last season, Jahlil Okafor and Nerlens Noel?

Possibly on the trade block, according to Chad Ford and Marc Stein of ESPN.

The Philadelphia 76ers will explore trading Jahlil Okafor and Nerlens Noel in the buildup to the NBA draft on June 23, according to league sources.

Sources told ESPN that the Sixers are determined to gauge the trade market for both Okafor and Noel and are increasingly likely to move at least one of them in conjunction with the draft, in which Philadelphia holds the No. 1 overall selection for the first time since selecting Allen Iverson in 1996.

Ford said more on a 97.3 ESPN Philadephia radio interview, via the 700 Club at CSNPhilly.com.

“I think that they’ll gauge the interest of both players. I think that there might be a slight preference for Noel, to keep him around with the Sixers, and I think you might be right, there might be a slight, better value for Okafor out on the market, but I think everyone agrees that that combination of those two players doesn’t necessarily work. The Sixers needs to pick up assets, especially if they’re gonna go ahead and do a Ben Simmons or Brandon Ingram with the first pick in the draft. Then they’re gonna need those assets to start to fill out their backcourt, because the 24th pick and [the 26th pick], you’re not finding starters.”

I doubt they would move either for another pick. Remember that “the process” is dead in Philly — the Sixers want to start winning more now under the Colangelos. How far they are willing to go down that road — and what pieces they may be willing to sacrifice — remains to be seen, but here is what GM Bryant Colangelo told NBC Sports after finding out his team got the No. 1 pick.

“I’ve been quoted as saying you can only have so many developing players in your fold,” Colangelo said. “There’s a lot to consider to finding a balance… I think there needs to be a blend of young talent and veterans on your roster, there needs to be a balance.”

Okafor is what he is — he can score in the paint, he can rebound, he will get you some buckets, but he’s not much of a defender and he’s not an explosive athlete. He has a real place, a real value in the NBA, particularly while still on his rookie contract. The question is will the Sixers get good enough offers to make a swap.