David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Lou Williams, Andre Drummond are #madonline about All-Star snubs

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Lou Williams is having a career year. He’s done everything for the ailing Los Angeles Clippers, who have turned things around and are battling for the No. 8 seed in the West.

Likewise, Andre Drummond is having a statistically important year for the Detroit Pistons as he leads the league in rebounding and in defensive box plus/minus.

Needless to say, both of them had a strong case to make the 2018 NBA All-Star Game. The only problem is that neither of them did.

That had both Williams and Drummond speaking their minds on Twitter on Tuesday, letting fans know what they thought about their snubs.

Warning: NSFW language ahead.

Via Twitter:

Who should have been left off the East and West teams in voting, respectively, to make room for Williams and Drummond? No doubt this will be some topic of discussion for years to come as both players use it as fuel for the rest of the season.

All-Star reserves announced, Kristaps Porzingis, Damian Lillard make cut

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Last week the All-Star Game starters were announced, and a few players felt burned by the selections.

Now the reserves have been announced, and the real snubs happen.

As a reminder, the NBA is trying to inject some life into this staid event by having LeBron James and Stephen Curry — the top vote-getters in each conference by the fans — named captains who will pick the All-Star teams. Playground style. Just one after the other, whoever they want from either conference (but not televised… boo), first from the pool of other starters selected by fans, media, and current players, then from the list of reserves selected by the coaches (those coaches had to choose two backcourt players, three frontcourt players and two wild-cards for each conference). Curry and LeBron can pick anyone — if Lebron wants to choose James Harden, he can.

Here are who the coaches chose to round out the rosters:

WESTERN CONFERENCE
Russell Westbrook
Klay Thompson
Damian Lillard
Jimmy Butler
LaMarcus Aldridge
Draymond Green
Karl-Anthony Towns

EASTERN CONFERENCE
Kyle Lowry
Victor Oladipo
John Wall
Bradley Beal
Kristaps Porzingis
Al Horford
Kevin Love

The Warriors become the first team to have four All-Stars in consecutive years.

There are four first-time All-Stars in there: Towns, Beal, Oladipo, and Porzingis.

So who got snubbed? The West was so deep there was just no way to get all the deserving guys in, but the biggest snubs are the Clippers’ Lou Williams (he has carried that team), Chris Paul of the Rockets (probably due to missed time), and the Thunder’s Paul George. Out East Andre Drummond was just off the board, as were Goran Dragic and Ben Simmons.

Just as a reminder, the starters are, from the West, Stephen Curry, James Harden, Kevin Durant, Anthony Davis, DeMarcus Cousins; and from the East Kyrie Irving, DeMar DeRozan, LeBron James, Giannis Antetokounmpo, and Joel Embiid.

The All-Star Game is Feb. 18 from the Staples Center in Los Angeles.

Kobe Bryant nominated for Oscar

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LOS ANGELES (AP) — Does Kobe Bryant need another trophy? He might get one – at the Oscars.

Bryant, the retired Los Angeles Lakers star, was nominated in the animated short category for “Dear Basketball,” based on a poem he wrote in 2015 announcing his impending retirement from basketball. He was nominated along with veteran Disney animator Glen Keane.

Bryant’s poem begins: “Dear Basketball, from the moment I started rolling my dad’s tube socks, and shooting imaginary game-winning shots in the Great Western Forum, I knew one thing was real: I fell in love with you.”

It reflects on how time is running out. “I can’t love you obsessively for much longer,” it says. “This season is all I have left to give. My heart can take the pounding, my mind can handle the grind. But my body knows it’s time to say goodbye.”

It ends by counting down the final five seconds on a game clock:

Bryant, 39, a five-time NBA champion, played 20 seasons with the Lakers before retiring last year.

Report: Cavaliers, Kings still talking George Hill for Shumpert, Frye trade

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The Cleveland Cavaliers are going to make moves at the deadline — they have surveyed the landscape and realize they may need help just to get out of the East this season, forget about the Warriors (or even Rockets).

It’s been reported before that Sacramento guard George Hill is of interest to Cleveland. The Cavs could use guard help — they have Isaiah Thomas at the point, and a combination of Dwyane Wade (really a three), Iman Shumpert (injured) and the starter J.R. Smith at the two. Hill is a defensive upgrade, can play some backup point guard, and generally give them solid minutes when healthy.

Which is why the sides are still talking, reports Adrian Wojnarowski of ESPN.

Channing Frye and Shumpert straight up for Hill works as a legal trade. It also works for the Cavaliers, as Frye and Shumpert are not part of the rotation. But adding another older player (31) who has an injury history (he hasn’t played even 50 games the past two seasons) to this roster comes with a lot of risks. Is it really worth that for Cleveland? This is not a deal that changes things much, it’s just a better fit for the Cavs.

It’s less of a good deal for the Kings, who want a deal that is about how it helps them two or three years from now as they rebuild. The only advantage Shumpert and Frye give the Kings is their contracts are shorter — Frye is a free agent next summer, Shumpert has a player option at $11 million for next season, while Hill has two more years after this one on his contract. However, neither player would be part of the Kings’ long-term plans, so the Kings likely want a pick or something else in this deal to make it work for them.

The Cavaliers are going to do something at the deadline. What remains to be seen. While there may be trades that help them get out of the East, there isn’t anyone available who solves their Warriors problems, and if they can’t get that it’s hard to imagine them throwing in the Brooklyn pick in a trade (their biggest chip). The moves will be smaller, not grand ones.