NBA Commissioner Stern holds a news conference before Game 1 of the NBA Finals basketball series between the Dallas Mavericks and the Miami Heat in Miami

David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Monty Williams is back coaching with Team USA, ready to get back on NBA sidelines

LAS VEGAS, NV - JULY 18:  Draymond Green #14 of the 2016 USA Basketball Men's National Team drives against assistant coach Monty Williams of the 2016 USA Basketball Men's National Team during a practice session at the Mendenhall Center on July 18, 2016 in Las Vegas, Nevada.  (Photo by Ethan Miller/Getty Images)
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Watching Monty Williams back on the court at the USA basketball camp/practices in Las Vegas, you could see he was at home. He’s easily the best 44-year-old defender on the planet — he went toe-to-toe with Kevin Durant, Jimmy Butler, and the rest, was physical, and made them work for buckets. Then he’d instruct. He’s just a natural.

Back in February, Williams’ wife was killed in an auto accident. It devastated the devout family man, in ways it’s hard for us to understand who have never experienced it. He walked away from coaching the rest of the NBA season with the Thunder, and nobody questioned it for a second.

Now, after getting his feet wet with Team USA (where he is an assistant to Mike Krzyzewski), he told Darnell Mayberry of the Oklahoman he is ready to get back on the sidelines.

“I wouldn’t even think that if I didn’t know, one, my wife would want me to; my kids talk about it all the time. And there have been some things that have happened in my life lately that have allowed me to get that back. I’m so juiced up and ready to get back into it again.”

He is one of the better respected assistant coaches in the league, and a guy who will get another shot at a top spot someday. Soon. Can’t wait to see him back on the sidelines.

Ben Simmons says he plans to work on shooting, handles, getting stronger before camp

Philadelphia 76ers' Ben Simmons cheers from the bunch during the first half of the team's NBA summer league basketball game against the Brooklyn Nets, Thursday, July 14, 2016, in Las Vegas. (AP Photo/John Locher)
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The leap from college — even high-level college programs — to the NBA can be hard to describe. Now everybody is bigger, longer, and far more athletic — the guy at the end of the bench barely getting any burn was one of the best players on his college team.

Players get their first taste of that at Summer League. The Sixers’ No. 1 pick Ben Simmons looked pretty good when he got that taste, but you can see the development that needs to go on as well.

He’s spending the time between now and the start of training camp working on his shooting and getting stronger, among other things, he told Jessica Camerato of CSNPhilly.com.

“I think just getting in the gym and making sure I’m getting reps up, shooting-wise, dribbling,” Simmons said earlier this week after an appearance at Sixers Camp in Wayne, Pennsylvania. “The weight room as well, making sure I get my strength back and my weight up.”

All good things. Handles and shooting in particular — he’s about to start seeing much better defenders nightly. It’s going to take time, and we’ll see how far he can go, but Simmons unquestionably brings a lot of skill and potential to the table. That he’s putting in the work is a good sign — that was one of the concerns about him heading into the draft.

New GM Bryan Colangelo is going to benefit from Sam Hinkie’s process. So long as he doesn’t screw it up.

Report: Warriors sign JaVale McGee to make-good training camp contract

JaVale McGee
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JaVale McGee is getting another shot in the NBA.

He played just 34 games off the bench for Dallas last season. He played 23 games the season before that due to injury.

But the Golden State Warriors are thin up front — Zaza Pachulia will get the bulk of the minutes at the five (when the Warriors use a traditional center), and there is the often-injured Anderson Varejao behind him. The Warriors could use another big. So they are giving McGee a look, reports Marc Stein of ESPN.

This is a low-risk move by the Warriors, and it’s worth the gamble. Vintage McGee, for all his Shaqtin’ a Fool flaws, is far more athletic and a better rim protector than any of the guys the Warriors now have at the five. If it doesn’t work out — and the odds are it will not — they cut him, if it does they pay him a minimum deal.

I hope he makes it, just because the league is more fun when McGee is in it.

Russell Westbrook laughs off question about Kevin Durant

LOS ANGELES, CA - DECEMBER 21:  Russell Westbrook #0 of the Oklahoma City Thunder and Kevin Durant #35 discuss play during the first half against the Los Angeles ClipperLos Angeles Kingsat Staples Center on December 21, 2015 in Los Angeles, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and condition of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
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At some point, Russell Westbrook will sit down with members of the media and discuss Kevin Durant leaving the Thunder, how he felt about the move, and how it impacted him both personally and professionally.

But not right now. He remains silent.

This Vine making its way around, where Westbrook laughs — probably at the question, although read into that whatever you want — when asked about Durant sums up where we are.

https://platform.vine.co/static/scripts/embed.js

In the full Facebook clip, Westbrook walks away, too. It’s his right. He can talk about it on his schedule.