David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Wizards’ Markieff Morris to have sports hernia surgery, miss start of camp

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When the Washington Wizards open training camp next Tuesday, starting forward Markieff Morris will not be on the court.

That’s because he will have surgery to repair a sports hernia, a story broken by Candice Buckner of the Washington Post and since confirmed by Chase Hughes at CSNMidAtlantic.com.

While we don’t have details on the surgery, often recovery time for this is just a few weeks, and Morris could well be ready for the start of the season.

Morris averaged 14 points and 6.5 rebounds a game last season, and the Wizards offense was 5.7 points per 100 possessions better when he was on the court last season. With him out, coach Scott Brooks can lean on Jason Smith or Mike Scott for traditional lineups, but don’t be shocked if he tries a little small ball with Otto Porter and/or Kelly Oubre at the three or four.

Morris also is in the midst of a felony assault trial in Arizona (one where he does not need to attend).

Sixers enter camp with Joel Embiid not cleared for 5-on-5, Jahlil Okafor on trade block

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This is the season the 76ers make the leap from team with potential to playoff team fast on the rise.

Maybe.

That’s the plan in Philly, but there are a lot of questions for this team to answer. While a couple of these issues are answered already — Ben Simmons and Markelle Fultz are cleared to play and practice with teammates — a couple big ones still hang around. At the top of the list is “how healthy is Joel Embiid?” Coach Brett Brown doesn’t even have that answer yet, reports Derek Bodner of The Athletic.

It’s this simple: The Sixers outscored opponents by 3.3 points per 100 possessions when Embiid was on the court last season, he was a dominant force defensively who scored 20.2 points a game. When he was off the court the Sixers were 11.5 points per 100 possessions worse. They need him to play and play consistently if the Sixers have playoff dreams. It’s unclear when Embiid will return, but know that the Sixers will be cautious with his minutes again when he does get cleared (he has played just 31 games in three seasons).

Does that mean more Jahlil Okafor? Maybe not, the Sixers are still willing to trade him.

The Sixers have shopped Okafor for most of a year and found no deal they like. Okafor battled knee issues last season and, after a summer working to get healthy, other teams will want to see him play a little before talking trade. If he comes to camp slimmed down and his knee looks right, it could revive trade talks. Using a back-to-the-basket game, he averaged 11.8 points a night shooting 51 percent last season, he’s efficient, and some teams could use what he does (off the bench).

It’s going to be an interesting season in Philly. Are they playoff bound?

Report: Warriors “perplexed” by Kevin Durant’s offseason fighting old battles

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Kevin Durant made his move to Golden State last summer — it was an emotional, wrenching decision for him — and it went as well as he could have dreamed. He felt at home. He’s got a ring (or will have one on opening night), he was Finals MVP, and he not only strengthened his legacy with a title, but also helped it out by taking a paycut that made it easier for the Warriors to keep their core together this summer.

So why is he living in the past? Why release a shoe line taking shots at his detractorsWhy did he blast his former organization on Twitter? Sure, he apologized, but why slide back down that rabbit hole? For that matter, why take a shot at Stephen Curry’s shoe line?

Chris Mannix at The Vertical at Yahoo Sports said some with the Warriors are wondering the same thing.

But make no mistake: Many in Golden State, team officials and players alike, have taken note of Durant’s oddball offseason and are perplexed by it. They see a bright future for Durant in Oakland, league and team sources told The Vertical, and are bewildered as to why he is still addressing his past.

Oklahoma City will always be in Durant’s DNA, but it’s time for him to move on. Slapping around a team that was loyal to him, even in rejection, is a bad look. He’s a Warrior, and the possibilities for this Golden State team are endless. He can win championships, can win awards, can build one of the great dynasties in NBA history. The Thunder are doing their thing. Durant should forget about them, and do his.

This will all blow over. Soon the season will start, Durant and the Warriors will look dominant, and this will all seem like a minor distraction in the deadest part of the offseason. The focus will be on the rings.

But if you want an answer as to why, Durant’s response to a YouTube comment to someone who told him “who cares what other people think, just do you.” (Hat tip For the Win.)

…of my stature, I play basketball, I got acne, I grew up with nothing, in still figuring myself out in my late 20, I slide in DMs, I make fun of my friends, I drink beers and play Xbox. I’m closer to you than u think

Durant still can be a little immature, still wants to be a regular guy, and just like a regular guy he wants to be liked. And like a lot of people, he snaps at people when he knows he should just let it go and rise above. Maybe that will come with the lessons of this offseason.

Despite revoked passport, Enes Kanter says Thunder have arranged his travel to Mexico City, Toronto

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Thunder center Enes Kanter – who had passport revoked by Turkey – lacked documentation to travel for a December game against the Nets in Mexico City and a March game against the Raptors in Toronto.

Apparently, that issue has been resolved.

Brett Dawson of The Oklahoman:

Kanter said on Sunday that the team has worked out an arrangement to allow him to travel to games in Toronto and Mexico City even without a passport.

It always seemed highly likely Kanter would get to Toronto and Mexico City. He’s a high-profile millionaire working for a billion-dollar company.