David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Victor Oladipo’s practice dunk better than anything he – or maybe anyone – did in dunk contest (video)

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Victor Oladipo has grown into far more than just a dunker.

In fact, in Saturday’s dunk contest, he didn’t look like a dunker at all.

The Pacers star missed all three attempts of his first dunk, and a Black Panther mask was by far the biggest draw of his second. Oladipo was eliminated after the first round.

Maybe Dennis Smith Jr. wasn’t the only eliminated dunker who left something in his bag. This Oladipo dunk – 180 degrees, throwing ball off the backboard with his left hand while in mid-air, dunking with his right hand – while preparing in Los Angeles was awesome.

Larry Nance Jr. had the contest’s best dunk. This would have rivaled it.

Pelicans owner Tom Benson hospitalized with flu symptoms

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METAIRIE, La. (AP) — New Orleans Saints and Pelicans Owner Tom Benson has been hospitalized with flu symptoms.

A statement released Wednesday by the NFL and NBA clubs says their 90-year-old owner is resting comfortably at Ochsner Medical Center, a hospital which also serves as a major sponsor and which owns naming rights to the teams’ training headquarters.

Benson has owned the New Orleans Saints since 1985 and bought the New Orleans Pelicans in 2012.

In recent years, Benson has overhauled his estate plan so that his third wife, Gayle, would be first in line to inherit control of the two major professional franchises.

 

Report: Seattle hosting Kings-Warriors preseason game

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Kevin Durant spent his rookie season in Seattle, before the SuperSonics moved to Oklahoma City and became the Thunder. He has said Seattle fans deserved to see him grow up in the NBA after supporting his promising start.

They’ll get their chance.

Ailene Voisin of The Sacramento Bee:

The Kings and Golden State Warriors have scheduled a preseason game next season in Seattle, according to multiple league sources.

The Oct. 6 meeting between Northern California teams will be the first NBA game in the Key Arena since the Sonics moved to Oklahoma City after the 2007-08 season and became the Thunder.

This game will be loaded with storylines. Not only Durant, but the Kings considered moving to Seattle a few years ago. And of course, the return of NBA basketball to Seattle.

At some point, Seattle will get its own team again. For now, this preseason game creates intrigue there.

Report: Kawhi Leonard cleared medically, seeking second opinion

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Spurs coach Gregg Popovich said he’d be surprised if Kawhi Leonard played again this season, a stark reversal from just a month ago. Back then, even while announcing Leonard was out indefinitely with a quad injury, the San Antonio coach said Leonard wouldn’t miss the rest of the season.

What’s going on?

Adrian Wojnarowski of ESPN:

After spending 10 days before the All-Star break in New York consulting with a specialist to gather a second opinion on his right quad injury, All-NBA forward Kawhi Leonard bears the burden of determining when he’s prepared to play again, sources told ESPN.

Leonard has been medically cleared to return from the right quad tendinopathy injury, but since shutting down a nine-game return to the Spurs that ended Jan. 13, he has elected against returning to the active roster, sources said.

The uncertainty surrounding this season — and Leonard’s future which could include free agency in the summer of 2019 — has inspired a palpable stress around the organization, league sources said.

At first glance, this sounds like Derrick Rose five years ago. Even after he was cleared to play following a torn ACL, the then-Bulls star remained mysterious about when he’d suit up. His confidence in his physical abilities seemed to be a major issue, and he was never the same player since (suffering more leg injuries).

But the Spurs famously favor resting players to preserve long-term health. They seem unlikely to rush back Leonard. They might even sit players who want to play more often. And Leonard isn’t Rose.

Still, it’s clear something is amiss in San Antonio. Maybe not amiss enough to end Leonard’s tenure there, but the longer this lingers, the more time for tension to percolate.