David Stern was all business, and that was good for the game

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David Stern said Thursday as he talked about stepping down as commissioner that he is not a big fan of the “L”word — legacy. So we’ll call it his story. It could make a good novel.

David Stern’s story is a uniquely American story. His is a story about a smart, savvy, businessman chasing the dollar on behalf of the other, richer men that hired him. He could be genial, he at times was ruthless.

David Stern was all business with the NBA.

The result features so much good — you can argue he saved the NBA and today players and owners prosper because of his vision. But there is a ying to the yang — two lockouts to start with, there are fans in places like Seattle left wanting. Good or bad, everything on his ledger is a result of him chasing money. He will tell you about the good of the game, but for him what is good for the game is seen through the prism of dollar signs.

Ultimately, how you look at Stern’s legacy speaks to how you look at America’s corporate culture. Above everything else Stern was he was a businessman. Adam Silver, the incoming commissioner when Stern steps down in 2014, both embraced and praised that about Stern.

“David has transformed an industry, not just the NBA, and he has done it over 30 years plus…” said Silver at a press conference Thursday, adding that Stern had been the NBA general council before he became commissioner. “I think David is the one who turned sports leagues into brands, if you want to speak business. As (Timberwolves owner Glen Taylor) pointed out, 40-fold increase in television revenue, all kinds of other business metrics we can look at that would define David as one of the great business leaders of our time.”

Stern was a great business and marketing mind, and what great business minds do is seize on an opportunity.

That opportunity came first in the form of Magic Johnson and Larry Bird, then Michael Jordan after them. Those were transcendent personalities, people who made you want to tune in and watch basketball because it was fun and graceful and part work of art. Then they could sell the game afterwards.

But Stern knew how to market those men and to lift the entire NBA by doing so. In 1981 four of the six NBA finals games were shown by CBS on tape delay, but a few years later the NBA was must watch television. Stern knew how to market his stars and while some complain about the NBA being star driven not team driven, the bottom line is that stars drew eyeballs.

If it had not been for Stern and his vision for the television product, the NBA would not be close to what it is today.

He was a marketing man, and that made the NBA owners a lot of money. You don’t get to keep your job as commissioner for 30 years unless your bosses are happy, and the owners have been happy. Franchise values rose with those television deals, which led to new arneas, which led to more and more revenue streams. He grew the league by adding team. He grew the revenue by pushing the league internationally

And the players benefitted, too — they get a cut of all of that revenue. Players’ salaries are required to be a part of the league’s revenue.

But any chase for money has unpleasant consequences.

It was how share all that revenue which led to Stern’s darkest hours — the two NBA lockouts under Sterns watch. His rich owners wanted more money and Stern was happy to be their bulldog and get it from the players. To take that profitable league he built and say how owners couldn’t make money any more came off as condescending, but it didn’t slow him down.

Stern was good was finding rich owners and not really worrying about what they wanted — which led to Seattle being screwed out of a franchise, and the five other cities that saw teams move while Stern was owner.

Even down to the simple things — the NBA’s dress code of a few years ago was aimed at softening the hip-hop image of players and making them more palatable to the older, more conservative, more suburban people paying for the ever-more-expensive luxury boxes and corporate seats near the floor.

In the end, that chase for the almighty dollar may have hurt some but it left us with a better game. It’s a game we can now see for free on our HD televisions almost nightly. The NBA’s rule changes — like the no hand checking on the perimeter — opened up the flow of the game and made it more entertaining. Even things like taking the three-point line from the old ABA helped space the floor and has led to a better product. David Stern understood how to get a product that fans want and could be more easily sold.

The NBA and basketball in general are better off and more popular because of Stern. His legacy is not without scars and tarnish, but in the end the league was better off because of his nearly 30 years in charge.

And through it all, David Stern was all business.

Chris Paul too, he informs Clippers he will be a free agent this summer

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Just like with the Blake Griffin news earlier today, we expected this. Frankly, we kind of expected this back in 2013 when he signed his deal.

Chris Paul informed the Clippers on Friday he will be a free agent this summer, news broken by Brad Turner of the Los Angeles Times.

Technically, Paul had an early termination option and he informed the Clippers he would be exercising that (not opting out as Griffin did). That said, we’re talking about legal semantics here, what matters is CP3 will hit the open market this summer.

And a lot of teams want to talk to him: San Antonio, Houston, Denver, Miami. CP3 is going to meet with a lot of teams. But let me give you the 57 million reasons the Clippers are still the front-runners:

The Clippers can offer a five-year contract at about $205 million, every other team can offer four years at $152 million. As president of the players’ union while a new CBA was negotiated, he helped get the over-36 rule changed to the over-38 rule in part so he could get one more five-year contract, and he’s not going to take it?

Paul is competitive and the Clippers may not be, especially if Griffin leaves (unless Paul thinks he can help land LeBron James next summer). He has to look around at his options and see if a move gets him closer to a ring. Maybe there is an offer he finds tempting. But the longer he takes could leave the Clippers stuck and create a bottleneck in free agency. CP3 and Griffin (and Gordon Hayward) and going to determine how a lot of other things shake out this summer.

Jimmy Butler says goodbye to Bulls fans, didn’t like way end went down with Chicago management

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Jimmy Butler is about to be back with a coach he respects, one he sees as a person who helped groom him for success, on a team that is the biggest up-and-coming threat in the West. He’s good with where he landed.

Bulls fans are not so thrilled. After a year of rumors, Chicago got Zach LaVine coming off an ACL injury, Kris Dunn, and just drafted No. 7 Lauri Markkanen. That’s it. Well, not exactly, the Bulls gave Minnesota the No. 16 pick as well.

Bulls fans loved Butler, and Butler loved them, as he said on his Instagram saying goodbye to the city and fans.

Chicago, What can I say?! I truly struggle with the words because you've been so much more than just my home for the last 6 years, you've been my life! You've embraced me like a son and pushed me to get better every day, every season. I can honestly say that I have always been incredibly motivated to succeed; it's just the way I'm built. But I know I owe so much to the person I am now, and to the player that I've become, to you. You always pushed me to never give anything less than my absolute best night in, night out. That's what you expected. That's what you deserved. And, I hope you know that's what I dedicated my life to every time I walked into the facility or stepped on the floor of the United Center. Thank you to the entire Bulls organization and Reinsdorf Family for taking a chance on me in 2011 and for giving me the opportunity to play the sport I love for such a great franchise. I'll never forget the feeling I had when I was drafted and when I played my first minutes. It's an experience that I wouldn't have wanted with any other team and I'm so thankful to you for giving me that opportunity. Chicago, I love you. Thanks for embracing a kid from Tomball like one of your own. On to a new home and a new organization. Thankfully, with some familiar faces! PS… AND PROBABLY MOST IMPORTANT! THANK YOU TO EVERYBODY BEHIND THE ORGANIZATION THAT DO NOT GET THE SHINE THAT THEY DESERVE!! YALL ARE THE REAL ALL-STARS!! – Jimmy G. Buckets (@staceyking21 )

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Butler had fewer kind words for Bulls management. Here is what he told Joe Crowly of the Chicago Sun-Times.

“I guess being called the face of an organization isn’t as good as I thought. We all see where being the so-called face of the Chicago Bulls got me. So let me be just a player for the Timberwolves, man. That’s all I want to do. I just want to be winning games. Do what I can for my respective organization and let them realize what I’m trying to do…

“It’s crazy because there was me talking with guys about Cleveland, then all the outside rumors with Boston, Minnesota, Phoenix, then the feeling that I’m not going anywhere,’’ Butler said. “I mean I had so many people telling me what could possibly happen, but I just got to the point where I stopped paying attention to it.

“It’s crazy because it reminds you of what a business this is. You can’t get mad at anybody. I’m not mad, I’m not. I just don’t like the way some things were handled, but it’s OK.”

The long-running complaint of players about Bulls management was in evidence here — there is not communication. Or, what there is comes off as rose-colored visions of things, where what players want is honesty. All of that seems to be in play here.

Will Minnesota treat Butler better? Maybe, but also winning smooths over a lot of friction — and the Timberwolves are going to start winning. They look on paper (and early) like a playoff team in the West next season, one that can climb from there up to being one of the NBA’s elite teams. Karl-Anthony Towns is a top 20 NBA player now, Andrew Wiggins is good, and the team has quality role players everywhere.

A summer ago everyone just wanted the Bulls to choose a direction: Derrick Rose or Jimmy Butler? Who is your franchise leader? Turns out the answer is neither. Which is frustrating to Butler, but he landed in a good spot. Bulls fans on the other hand…

As expected, Blake Griffin reportedly opted out of contract with Clippers

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Doc Rivers says he wants Blake Griffin back with the Clippers next season.

The bigger question: Does Blake Griffin want to be back with the Clippers next season?

The decision is in Griffin’s hands as he has done what was expected, opting out of his contract for the coming season, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

A number of teams — Boston, Miami, and others — are expected to take a run at Griffin. (In Boston’s case, he’s a backup plan to Gordon Hayward, but there will be conversations.)

What Chris Paul — also expected to opt out and become a free agent this summer — and Griffin choose to do will help set the market. They are two of the biggest free agent names out there where they could switch teams (Stephen Curry and Kevin Durant are staying put). If they take their time making a decision, it leaves the Clippers in a bind — they have to wait to hear from these two before starting replacing or rebuilding, but by the time they know other players may have decided — and could bottleneck the free agent process.

The Clippers are going to be one interesting team to watch this summer.

Pistons’ Kentavious Caldwell-Pope suspended two games for DUI

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This is the standard penalty for coaches and players hit with a DUI. I don’t think the penalty is stiff enough in general for a serious issue, but this is the precedent that has been set.

Detroit Pistons’ guard Kentavious Caldwell-Pope has been suspended two games by the NBA for “pleading guilty to operating a motor vehicle while intoxicated, in violation of the law of the State of Michigan,” the NBA announced. He will miss the first two games of next season.

This will not stop Caldwell-Pope from getting PAID this summer.

A quality wing defender who hit 35 percent from three last season, he plays a position of need for a lot of teams and he is a restricted free agent. Other teams with cap space — Brooklyn and Sacramento come to mind — could step in and give him a max or near max offer. Then Stan Van Gundy needs to decide if he is going to match. He may not have much of a choice, if he wants to keep Andre Drummond and build an inside-out team around him, he needs Caldwell-Pope, and the Pistons don’t have the cap space to replace him.

One way or another, Caldwell-Pope is in line for a massive pay raise. This suspension will not slow teams, it just takes a little money out of his pocket.