NBA season preview: San Antonio Spurs

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Last Season: A classic, and what we’ve largely come to expect from these Spurs over the last five years — achieving regular season success, making a dent in the playoffs, but ultimately falling short of a title.

San Antonio finished tied for the league’s best record, then swept its way through the first two rounds of the playoffs — building an 18-game winning streak in the process — before being dropped by the Thunder in the Western Conference Finals.

Key Departures: None.

Key Additions: The Spurs continue to be the model franchise in terms of bringing in international players, and French guard Nando de Colo — who the team actually drafted back in 2009 — is already paying dividends in the preseason.

Three keys to the Spurs season: 

1) The San Antonio Spurs are now known for their offense: It’s true. The Spurs led the league in offensive efficiency last season at a blistering 108.5 points per 100 possessions — and 1.4 points ahead of the team in second in that category, the explosive Oklahoma City Thunder. Even more surprising was how they did it — without a 20 points per game scorer, and with just four players averaging in double figures. No regression can be tolerated if the expectation is to remain in the top tier of the Western Conference.

2) Is Kawhi Leonard as good as Gregg Popovich thinks he is? Popovich is one of the best coaches in the league, but one with a hard-nosed reputation that doesn’t include a history of heaping undeserved praise on his players. When it comes to Leonard, however, Pop had no problem telling the world he believes that the player entering just his second NBA season will be the face of the team and a star in the future.

Leonard played well for the Spurs in his rookie season, but did his damage on the defensive end of the floor; 10 of his teammates posted higher points-per-game scoring averages than Leonard’s 7.9, in a balanced San Antonio offense that was the league’s best. If Leonard progresses toward showing the rest of us the star potential that Popovich already sees in him, the Spurs could be even better than last year.

3) Championship or bust: This may seem like an unfair expectation to place on San Antonio, especially when you consider they’re playing in a conference that features a newly-stacked Lakers team, along with a Thunder squad that had little trouble with them in the playoffs a season ago. But when you look at just how consistently Gregg Popovich is able to put together a team that competes near the top of the standings, it’s only natural to want to see them progress to the next level.

What Spurs fans should fear: That the team is already squeezing as much as it can out of its existing roster of talent. If that’s the case, that’s fine — there’s nothing wrong with being one of the top four teams in the entire league. But if the ceiling has been hit, there’s no room there for the team to make that leap back into the championship conversation.

Prediction: It wouldn’t be a surprise to see the Spurs at or very near the top of the regular season standings once again. All the key rotation players are back, and Popovich should have them playing to potential earlier than a Lakers team with large new pieces to try to fit together. San Antonio is going to be very tough to deal with all year long, and if there’s something left once the postseason begins — along with a renewed commitment to defense — the Spurs could be right there at the end, playing for a spot in the Finals once again.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.

Report: Lakers sell jersey ad for $36M-$42M over three years

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The Lakers are a financial behemoth, though that’s tied to a local-TV deal signed when they were still good.

How do current conditions value their brand?

John Lombardo and Terry Lefton of SportsBusiness Daily

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually

That’s the second-richest known jersey-ad deal – behind only the Warriors ($20 million annually) and ahead of the Cavaliers ($10 million annually).

It clearly pays to be Los Angeles, though don’t discount the role of the Lakers’ fantastic history and intriguing future.

Rumor: Carmelo Anthony to accept trade to Trail Blazers if Knicks and Rockets don’t strike deal

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Carmelo Anthony trade talks between the Knicks and Rockets appear to be going nowhere.

Yet, Anthony’s camp is reportedly cautiously optimistic he’ll get dealt by Monday.

This might explain why.

Jason McIntyre of Fox Sports:

Damian Lillard and C.J. McCollum have recruited Anthony to Portland. The Trail Blazers have plenty of expendable players who could be aggregated to matching Anthony’s salary – Evan Turner, Maurice Harkless, Meyers Leonard, Al-Farouq Aminu and Ed Davis – plus lower-paid players to give New York value. This certainly looks plausible.

It’d make sense for Anthony to hold out as long as possible for Houston, his ideal destination. He can use his no-trade clause to force the Knicks to deal with only the Rockets.

But what if that fails?

I’m skeptical New York, Portland and Anthony all agree to a deal. There are just too many sides to please.

The Knicks will need more than just bad contracts to move Anthony, and the Trail Blazers don’t need more scoring enough to relinquish significant assets. Anthony would also have to approve, and as miserable as the Knicks have been, the New York market still matters.

Again, this is plausible, but I’m doubtful. Either way, we should know soon with training camp around the corner.