NBA season preview: San Antonio Spurs

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Last Season: A classic, and what we’ve largely come to expect from these Spurs over the last five years — achieving regular season success, making a dent in the playoffs, but ultimately falling short of a title.

San Antonio finished tied for the league’s best record, then swept its way through the first two rounds of the playoffs — building an 18-game winning streak in the process — before being dropped by the Thunder in the Western Conference Finals.

Key Departures: None.

Key Additions: The Spurs continue to be the model franchise in terms of bringing in international players, and French guard Nando de Colo — who the team actually drafted back in 2009 — is already paying dividends in the preseason.

Three keys to the Spurs season: 

1) The San Antonio Spurs are now known for their offense: It’s true. The Spurs led the league in offensive efficiency last season at a blistering 108.5 points per 100 possessions — and 1.4 points ahead of the team in second in that category, the explosive Oklahoma City Thunder. Even more surprising was how they did it — without a 20 points per game scorer, and with just four players averaging in double figures. No regression can be tolerated if the expectation is to remain in the top tier of the Western Conference.

2) Is Kawhi Leonard as good as Gregg Popovich thinks he is? Popovich is one of the best coaches in the league, but one with a hard-nosed reputation that doesn’t include a history of heaping undeserved praise on his players. When it comes to Leonard, however, Pop had no problem telling the world he believes that the player entering just his second NBA season will be the face of the team and a star in the future.

Leonard played well for the Spurs in his rookie season, but did his damage on the defensive end of the floor; 10 of his teammates posted higher points-per-game scoring averages than Leonard’s 7.9, in a balanced San Antonio offense that was the league’s best. If Leonard progresses toward showing the rest of us the star potential that Popovich already sees in him, the Spurs could be even better than last year.

3) Championship or bust: This may seem like an unfair expectation to place on San Antonio, especially when you consider they’re playing in a conference that features a newly-stacked Lakers team, along with a Thunder squad that had little trouble with them in the playoffs a season ago. But when you look at just how consistently Gregg Popovich is able to put together a team that competes near the top of the standings, it’s only natural to want to see them progress to the next level.

What Spurs fans should fear: That the team is already squeezing as much as it can out of its existing roster of talent. If that’s the case, that’s fine — there’s nothing wrong with being one of the top four teams in the entire league. But if the ceiling has been hit, there’s no room there for the team to make that leap back into the championship conversation.

Prediction: It wouldn’t be a surprise to see the Spurs at or very near the top of the regular season standings once again. All the key rotation players are back, and Popovich should have them playing to potential earlier than a Lakers team with large new pieces to try to fit together. San Antonio is going to be very tough to deal with all year long, and if there’s something left once the postseason begins — along with a renewed commitment to defense — the Spurs could be right there at the end, playing for a spot in the Finals once again.

Paul George says he “Didn’t know I was gonna be traded”

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As I have pointed out before here on NBC Sports, I really do love watching NBA marketing unfold in front of me. Some of it — like Kobe Bryant’s weird post career legacy massaging — is downright impressive.

Other instances are not quite as sly.

Enter newest Oklahoma City Thunder forward Paul George and his latest sponsored Instagram post.

In a recent video posted to his page, George put up a training montage set to an Eminem song that was essentially an advertisement for the gym and trainer he had been working with over the summer. The gym’s own page also features several of these videos. So far, pretty common stuff.

That is, until you read the Instagram caption and see what George had to say about his training. Let’s see if you can spot the issue.

Screenshot via Instagram:

Of course, the issue here is that George essentially took away the leverage the Indiana Pacers would have had if his trade request hadn’t somehow been made public. Repeatedly.

George knew he was going to get traded because Indiana had no choice but to trade him. Saying otherwise is a hilarious and transparent attempt to reshape recent history.

This is perhaps my favorite result of the platitudes drilled into the heads of players by team PR guys and agent media training. That is, when you talk nonsense for so long and during each and every interview — we just dug deep, it’s a game of inches, you have to want it more — sometimes you just don’t know when to stop trying to spin the story in your direction. Especially because the mantra of media training is to be boring and try say nothing, which is hard if you have something to prove or an opinion to change.

Between this and Kevin Durant openly admitting to having a burner Twitter account (which no doubt sparked a flurry of emails and calls between agents and their clients) this is shaping up to be one of the best NBA seasons in recent memories and that’s just from a new media standpoint.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.