Mark Cuban thinks O.J. Mayo can be star for Dallas. Of course he does.

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Mark Cuban is better at selling his product — the Dallas Mavericks and the experience of being their fan — than just about any other owner out there. It’s part of how he turned that franchise around. Sure, he spent so they could be competitive on the court, but also he changed the game and fan experience so that Dallas sports fans wanted — no, needed — to be a part of it.

Jump to the start of a new season, one removed from a title, following a summer where they didn’t land Deron Williams or Dwight Howard. Cuban is looking long term but still has a team to sell for this season.

And so he is selling O.J. Mayo as the guy who could step forward. And while you always should be wary of what a salesman tells you, what Cuban told the Dallas Morning News about the former Grizzlies is spot on — this is a defining year for Mayo.

“I think he can be a star and I think O.J. knows that this is his make-or-break, who-am-I-really-going-to-be-in-this-league year. And Coach [Rick Carlisle] is going to give him that opportunity. We’ll see what happens.”

Mayo never seemed to find a comfort zone in a Memphis offense that worked to get Zach Randolph and Marc Gasol the ball in the post. Mayo has been a volume shooter, not an efficient one. He averaged 12.6 points last season but shot just 40.8 percent last season. He took 11 shots a game last season but 7 of them were from beyond 16 feet. He’s been pretty average.

In Dallas Dirk Nowitzki remains option number one, and often option two, but Mayo is going to get his chance. He is going to be asked to score, but you know Cuban and the Mavericks are going to be tracking him with advanced stats and if his shot is off, if the team struggles when he is on the floor, if he is not efficient, his minutes will fade.

And he will have blown this chance. Because Cuban is right. This is it.

LeBron James blows wide-open dunk (video)

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J.R. Smith (slightly out of context): “We don’t start paying attention until after All-Star break.”

Report: Raptors’ Delon Wright out a month

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Raptors guard Delon Wright dislocated his shoulder, but at least he won’t need surgery.

Raptors media relations:

Adrian Wojnarowski of ESPN:

The Raptors (11-5), off to a surprisingly strong start, are second in the Eastern Conference. They’ve bought themselves margin for error. All in all, a month-long absence for Wright isn’t so bad.

Wright had been a key part of an excellent all-bench unit that included Fred VanVleet, O.G. Anunoby, C.J. Miles and Jakob Poeltl. Two-way player Lorenzo Brown has assumed Wright’s role, and Norman Powell – returning from his own injury – will provide a boost. Toronto can also stagger Kyle Lowry and DeMar DeRozan more.

The chemistry of the bench mob was something to behold, but the Raptors should withstand this.

Report: Clippers PG Patrick Beverley out rest of season

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Clippers point guard Patrick Beverley underwent knee surgery – never a great sign.

The prognosis is about as bad as could be expected.

Adrian Wojnarowski of ESPN:

This injury isn’t just a setback for this season. It could derail the Clippers’ long-term plan.

They’ve already lost nine straight, and Danilo Gallinari and Milos Teodosic are injured. If they fall further out of playoff position, they could become sellers before the trade deadline, especially with DeAndre Jordan ($24,119,025 player option for next season) and Lou Williams ($7 million salary on expiring contract).

Health was always the major question with this team, and it won’t soften as Blake Griffin and Danilo Gallinari age through lucrative contracts.

The final year of Beverley’s contract is guaranteed for just $5,027,028 next season, and the 29-year-old will spend most of the summer recovering from this injury. That salary is probably low enough that the Clippers will keep him without hesitation.

Until then, down a couple point guards, the Clippers have no choice but to continue leaning more on Austin Rivers. That also means greater roles for second-round rookies Jawun Evans and Sindarius Thornwell. That’s just too many players facing outsized responsibility.

The Pelicans, Grizzlies, Jazz and any other team competing for the final playoff spots in the Western Conference ought to feel better about their chances. They’re still competing with each other, and it’s doubtful all three make it. But Beverley’s injury helps clear the way.

The Clippers, who didn’t want to take a major step back after Chris Paul‘s departure, must confront an even more uneasy reality.

Giannis Antetokounmpo out for Bucks-Suns Eric Bledsoe revenge game

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Giannis Antetokounmpoone of the NBA’s best players – won’t help new Bucks teammate Eric Bledsoe in a revenge game against the Suns tonight.

Not only is Milwaukee missing Mirza Teletovic and John Henson (and Matthew Dellavedova and Jabari Parker), Antetokounmpo is out.

Matt Velazquez of the Milwaukee Journal Sentinel:

Antetokounmpo will miss Wednesday’s game against the Phoenix Suns due to right knee soreness.

Antetokounmpo says his knee soreness is the same injury he dealt with in the off-season, which caused him to withdraw from the Greek national team.

“It feels good,” Antetokounmpo said after sitting out shootaround. “I’m just trying to be careful with it and not make any damage. That’s it, because it’s a long season and I’m trying to be careful.”

The Bucks have been outscored by 18.6 points per 100 possessions without Antetokounmpo this season (and are +2.3 without him). Phoenix isn’t good, but neither is Milwaukee without Antetokounmpo.

I don’t think Bledsoe will mind a chance to get more aggressive tonight, though.