Mark Cuban thinks O.J. Mayo can be star for Dallas. Of course he does.

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Mark Cuban is better at selling his product — the Dallas Mavericks and the experience of being their fan — than just about any other owner out there. It’s part of how he turned that franchise around. Sure, he spent so they could be competitive on the court, but also he changed the game and fan experience so that Dallas sports fans wanted — no, needed — to be a part of it.

Jump to the start of a new season, one removed from a title, following a summer where they didn’t land Deron Williams or Dwight Howard. Cuban is looking long term but still has a team to sell for this season.

And so he is selling O.J. Mayo as the guy who could step forward. And while you always should be wary of what a salesman tells you, what Cuban told the Dallas Morning News about the former Grizzlies is spot on — this is a defining year for Mayo.

“I think he can be a star and I think O.J. knows that this is his make-or-break, who-am-I-really-going-to-be-in-this-league year. And Coach [Rick Carlisle] is going to give him that opportunity. We’ll see what happens.”

Mayo never seemed to find a comfort zone in a Memphis offense that worked to get Zach Randolph and Marc Gasol the ball in the post. Mayo has been a volume shooter, not an efficient one. He averaged 12.6 points last season but shot just 40.8 percent last season. He took 11 shots a game last season but 7 of them were from beyond 16 feet. He’s been pretty average.

In Dallas Dirk Nowitzki remains option number one, and often option two, but Mayo is going to get his chance. He is going to be asked to score, but you know Cuban and the Mavericks are going to be tracking him with advanced stats and if his shot is off, if the team struggles when he is on the floor, if he is not efficient, his minutes will fade.

And he will have blown this chance. Because Cuban is right. This is it.

Trail Blazers beat Suns by 48, biggest season-opening rout in NBA history

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Any controversy over C.J. McCollum‘s suspension for the season-opener should be put to rest. The Trail Blazers fared fine without him.

More than fine.

Portland beat the Suns, 124-76, Wednesday. The 48-point margin is the largest ever in a season opener, even as the Trail Blazers let a 58-point fourth-quarter lead dwindle.

Here are the most lopsided season-openers in NBA history (openers for both teams appearing twice):

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The 48-point defeat is also the Suns’ worst lost in franchise history, topping a 44-point loss to the Seattle SuperSonics in 1988. It could be a long year in Phoenix.

Marcus Smart and Matthew Dellavedova scrap (video)

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Marcus Smart and Matthew Dellavedova thrive on aggravating opponents, so when matched up, of course they aggravated each other.

Deduct points from Smart for pulling the hold-me-back charade behind a referee. Plus, Dellavedova’s Bucks beat Smart’s Celtics, 108-100.

Report: ‘Tremendous concern’ for Jeremy Lin’s knee injury

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The Nets’ projected record this season came under greater scrutiny when the Celtics traded Brooklyn’s unprotected first-round pick to the Cavaliers in the Kyrie Irving trade. After finishing third-to-last and last the previous two years, were the Nets poised to take a step forward, or would they convey a very high pick to the Cavs?

Jeremy Lin, who missed 46 games last season, getting healthy was a reason for optimism in Brooklyn and pessimism in Cleveland. But it appears the veteran guard could be out a while.

Adrian Wojnarowski of ESPN:

Billy Reinhardt of Nets Daily:

If the injury is as bad as feared, what a bummer for Lin. He came to Brooklyn expecting to play a leading role on a developing team, and he just can’t stay healthy.

The Nets were probably more focused on developing their younger players, but – especially without their own draft picks – there was no harm in shooting for the playoffs. This appears to a blow to that (already unlikely) dream.

It’s a boon to the Cavaliers, though. And whenever something significantly affects LeBron James‘ team, it has ramifications into the entire power dynamic of the Eastern Conference. For an injury to a player on a team most expect to be bad, the medical developments here will be tracked closely around the league.

Aaron Gordon throws himself alley-oop off backboard (video)

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Remember when Aaron Gordon was a promising fun player?

The Magic sidetracked him by playing him at small forward most of last season. But back at power forward, Gordon showed how he could push the pace as a four in Orlando’s season-opening win over the Heat.

There’s obviously flair in passing to yourself off the backboard, but it’s a sound way to improve position. Gordon did that to fantastic effect.