Mark Cuban thinks O.J. Mayo can be star for Dallas. Of course he does.

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Mark Cuban is better at selling his product — the Dallas Mavericks and the experience of being their fan — than just about any other owner out there. It’s part of how he turned that franchise around. Sure, he spent so they could be competitive on the court, but also he changed the game and fan experience so that Dallas sports fans wanted — no, needed — to be a part of it.

Jump to the start of a new season, one removed from a title, following a summer where they didn’t land Deron Williams or Dwight Howard. Cuban is looking long term but still has a team to sell for this season.

And so he is selling O.J. Mayo as the guy who could step forward. And while you always should be wary of what a salesman tells you, what Cuban told the Dallas Morning News about the former Grizzlies is spot on — this is a defining year for Mayo.

“I think he can be a star and I think O.J. knows that this is his make-or-break, who-am-I-really-going-to-be-in-this-league year. And Coach [Rick Carlisle] is going to give him that opportunity. We’ll see what happens.”

Mayo never seemed to find a comfort zone in a Memphis offense that worked to get Zach Randolph and Marc Gasol the ball in the post. Mayo has been a volume shooter, not an efficient one. He averaged 12.6 points last season but shot just 40.8 percent last season. He took 11 shots a game last season but 7 of them were from beyond 16 feet. He’s been pretty average.

In Dallas Dirk Nowitzki remains option number one, and often option two, but Mayo is going to get his chance. He is going to be asked to score, but you know Cuban and the Mavericks are going to be tracking him with advanced stats and if his shot is off, if the team struggles when he is on the floor, if he is not efficient, his minutes will fade.

And he will have blown this chance. Because Cuban is right. This is it.

Pat Riley: Friend talked me out of going Dan Gilbert when LeBron James left

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When LeBron James left Cleveland, Cavaliers owner Dan Gilbert released his infamous letter.

When LeBron left Miami, Heat president Pat Riley issued a classy statement.

The difference was nearly not as stark following Riley’s final meeting with LeBron in 2014 in Las Vegas.

Wright Thompson of ESPN:

Riley told his lieutenant, Andy Elisburg, to get the two championship trophies LeBron had won and pack them in their hard-shell carrying cases. Elisburg also brought charts and an easel for a presentation about the free agents the Heat would pursue. The day of the meeting, a hotel bellhop followed them with a luggage cart carrying the presentation and the two trophies. Riley brought wine from a Napa vineyard named Promise. It was the same label Maverick Carter had presented Riley with when they did the deal four years earlier. Riley respects Carter, and when he walked into the suite and saw James with agent Rich Paul and friend Randy Mims but no Maverick, part of him knew the meeting wasn’t sincere. He told Elisburg to keep the trophies and easel in the hall. James and his associates were watching a World Cup game, which they kept glancing at during the presentation. At one point, Riley asked if they’d mute the TV.

Riley flew home worried and got a text telling him to be ready for a call. About 15 minutes later, his phone rang and Paul was on the other end. The agent handed the phone to LeBron, who started by saying, “I want to thank you for four years …”

“I was silent,” Riley says. “I didn’t say anything. My mind began to just go. And it was over. I was very angry when LeBron left. It was personal for me. It just was. I had a very good friend who talked me off the ledge and kept me from going out there and saying something like Dan Gilbert. I’m glad I didn’t do it.”

The most shocking element of Gilbert’s letter wasn’t that he wrote it. People say dumb things, especially in the heat of the moment. But it was surprising nobody stopped Gilbert from publishing it. Of course, he runs the franchise. But nobody felt empowered to tell him it was a bad idea?

Riley was obviously fortunate to get that message and wise to heed it. But even he has let his disdain for LeBron leaving slip out a couple times.

John Wall doesn’t sound super enthused about Dennis Schroder’s summer-workout request

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The Wizards and Hawks are knotted in a 2-2 first-round series.

A subplot: John Wall vs. Dennis Schroder. They have a history – Schroder starting random trash talk and then telling a teammate to hack Wall’s recently injured wrist, according to Wall – and Wall stared down Schroder after a dunk in Game 2.

A sub-subplot: Wall’s and Schroder’s summer plans.

Chris Vivlamore of the Atlanta Journal-Constitution:

Wall, via Chase Hughes of CSN Mid-Atlantic:

“I’ve never heard of that going on in the middle of a series,” Wall said Monday after shootaround for Game 4 later tonight at Phillips Arena. “I’m not talking about it right now. I’m locked into a series competing with a guy that’s playing well for his team, competing for his team. That’s probably a conversation I’ll have later on, but I’m locked into Wizards versus Hawks.”

Aside from that, Wall tends to be a loner during the summer when he’s getting ready. He was supposed to work out with Damian Lillard a few seasons ago, but even that didn’t come to fruition. Teammate Brandon Jennings sensed that about Wall.

“I really don’t work out with anybody, to be honest,” Wall said. “Brandon said the same thing, ‘You’re the type of guy that don’t like to work out with people.’ I just always worked out by myself a lot.”

Maybe Schroder thinks Wall will see himself in the Atlanta point guard – a fearless young player trying to prove himself by standing up to established players. And maybe Wall does.

But I suspect Wall just sees Schroder as a pest.

If that’s the case, it certainly won’t change until this series ends.

Marcus Smart responds to Jimmy Butler: ‘It ain’t hard to find me’ (video)

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Jimmy Butler said Marcus Smart is “not about that life.”

Smart, via MassLive:

Laugh at that. This about the Celtics versus Chicago Bulls, not Marcus Smart versus Jimmy. I ain’t got to sit here and say this and that. I’m this. I’m that. I ain’t that type of guy. My actions speak louder than words. It ain’t hard to find me. But, right now, I’m focused on my teammates and this series.

That led to a few excellent follow-up questions:

Are you about that life?

Like I said before, I ain’t got to talk about what I am about. I just show you. I can show you, but I’m not going to tell you. Like I said, it ain’t hard to find me. You heard him. He said, “I don’t think Marcus Smart is about that life.” Last time I checked, if you’re going to say somebody ain’t about that life, you should know, right? But like I said, we’re going to keep this Chicago Bulls vs. Boston Celtics, not Marcus vs. Jimmy.

Has anyone accused you not being tough before?

Never.

What was your reaction to that?

Haha.

Smart flops too much. He gets overly emotional.

But he’s way too tough to let Butler’s comments pass without rebuttal.

The real test will come on the court in Game 5 tomorrow.

Damian Lillard ‘obsessed’ with beating Warriors

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The Warriors just eliminated the Trail Blazers for the second straight year.

Portland star Damian Lillard sounds hardened by the experience.

Chris Haynes of ESPN:

After the Portland Trail Blazers were swept by the Golden State Warriors on Monday, point guard Damian Lillard told ESPN he’s developed a newfound obsession with trying to take down the Warriors.

“You have to be obsessed with that because you know that they’re so good that they’re going to be there,” Lillard said after a 128-103 loss in Game 4. “That’s who you’re going to have to get through to get to where you want to get to. That’s what it is.”

I have no doubt this will drive Lillard. He just finds way to lift himself.

But will the rest of the Trail Blazers keep up with a team that features Stephen Curry, Kevin Durant, Draymond Green and Klay Thompson?

C.J. McCollum is a solid co-star, but it gets dicey beyond that with several players locked into expensive long-term contracts. Portland will have to pry enough production from Jusuf Nurkic, Al-Farouq Aminu, Maurice Harkless, Allen Crabbe, Noah Vonleh, Ed Davis, Meyers Leonard and the Nos. 15, 20 and 26 picks in the upcoming draft.

The Trail Blazers have a path upward, but needing to climb as high as Golden State, the road is narrow.