The Inbounds: The First Treatise on ISOMelo

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Welcome to The Inbounds, touching on a big idea of the day. It could be news, it could be history, it could be a tangent, it could be love. OK, it’s probably not love. Enjoy.

INTRODUCTION: I’m not a big believer in the Knicks’ offense. I tend to like things like ball movement. And efficiency. And, you know, not mid-range fall-away jumpshots. But the Knicks aren’t the Bulls. They haven’t just left the offense out there to figure itself out. They’re not the Nuggets, trusting in individual team concepts. The construction of their isolation-for-Melo heavy offense is a deliberate and carefully considered creation. So I wanted to think, if I were making a treatise on the explanation of why and how to enact this offense, how would I structure it in Aristotle’s time, or in the mold of Locke? This is what I came up with. So here’s the First Treatise on ISOMelo and the New York Knicks Offense in 2012-2013.

 

I.

Whereas, the Knicks have forged their present and married their future to the ideal of the ISOMelo, and Whereas, it become necessary to understand the mechanics and causation of that precise decision, we therefore reach the conclusion that a First Treatise on ISOMelo is required, and should in good faith be produced to understand the future of the 2012-2013 New York Knicks.

(Related materials: The 2012 Knicks Season Preview on PBT.)

Therefore we must begin with the central tenets of ISOMelo and what it entails. The foundation of our ideological framework stands in four tenets.

1. It is best, whenever possible, and with full respect and consideration to the flow of the game and in taking full advantage of mismatches, to in all other instances trust the most talented offensive player with acting as both the initiator and finisher of a standard offensive possession.

2. In pursuit of maximizing the effectiveness of the above tenet, a player’s input should not only be considered but made a priority with regard to comfort and decision-making. Therefore, if he feels most comfortable in the post, he should receive the ball there; if he feels his best work is done from the high pick and roll, the offense should be structured as such. A happy and comfortable player is a self-actualized player is a productive player.

3. Carmelo Anthony is the best and most effective offensive player on the New York Knicks, and is most comfortable in a one-on-one offensive set (referred to as “isolation,” “ISO” or “that thing Carmelo does where he catches the ball and holds it for like fifteen seconds”). He prefers to work out of the high-to-mid post with an emphasis on using the space on the “wing” from above the block to top of the arc, and expanding to the perimeter.

4. A winning and successful basketball offense can be produced incorporating the above tenets to produce an offense that relies heavily on the isolation abilities of Carmelo Anthony as the primary option in any given set.

The above follows a logical train of thought that is both simplistic and nuanced, taking into account the most central concept in regards to the goal of an offensive possession: CREATE A BASKETBALL SHOT THAT RESULTS IN A MADE FIELD GOAL. The policy is not enacted out of carelessness or disregard for the offense or its efficiency, nor is it done simply to appease the priorities and objectives of Anthony, or his representatives at the Creative Artists Agency (also known as “The Knicks”). It is done with full forethought to the best way to structure the offense, the reasons for which will be enumerated below.

1. Modern, high-pace, high-efficiency offenses featuring ball-movement and a shared responsibility have shown an inability to produce in the postseason (referred to as “when it matters”). The mid-00’s Phoenix Suns, the current-era Denver Nuggets, the current-era San Antonio Spurs, the early-00’s Dallas Mavericks, and many others  have fallen short of their collective goal of an NBA championship due to the stylistic difference in the National Basketball Association’s postseason from the National Basketball Association regular season. In consideration of this, a slower-pace, “grind-it-out” offense relying on superstar capability such as that held by Carmelo Anthony has a more productive history in postseason play.

2. Postseason play is a reductionist pursuit. With the intensity and physicality provided by playoff defense, the ability of an offensive set to reduce any given set to a matter of one player with superior shot-making ability vs. any given opponent regardless of defensive capability provides an advantage that while not efficient, may prove more reliable in the long run.

3. If we are to assume the other ideas traditionally regarded as essential for team success (sacrifice, shared responsibility, the propensity to make the entire team better) are both true and worth in pursuit,  it is not essentially true that ISOMelo stands in opposition  to these fundamental philosophies. In truth, should the shooters, scorers, rebounders, dunkers, shot-makers, put-backers, pick-and-rollers all make that same sacrifice in pursuit of the ISOMelo, it can produce more efficient and higher percentage opportunities for their skills.

4. ISOMelo rejects the notion that all players’ sacrifice are both created and expressed equally. ISOMelo holds that Melo bears the weight of the offense, and therefore the weight of any such failures unnecessarily high, providing for no excuse for his play. Supporting players, regardless of their talent, are then held to the only standard of contributing to the team concept, which is ISOMelo.

5. The existence of help defenders in the modern NBA scheme should not be held as a reason to abandon or deny the effectiveness of ISOMelo and its value as the standard set of the New York Knicks. While efficiency does reduce in the presence of multiple defenders upon the act of a Melo field goal attempt, there are benefits in the drawing of a help defender, namely, the  production of an unguarded offensive player, and a subsequent easier shot. Even in the event of a field goal attempt over multiple defenders, Anthony’s shot-making ability is such to justify an attempt, with regards to maintaining Anthony’s comfort level. At all times, the belief that a happy Melo is a productive Anthony must be maintained, lest the entire ISOMelo tent collapse like a flan in a cupboard.

It is the belief in this system and these ideas that result in the essential ideology of the 2012-2013 New York Knicks, having made such moves as to maximize the effectiveness of this system, including but not limited to the hiring of Mike Woodson as head coach (a classic supporter of the system under another name: ISOJoe), and the addition of shooters to compliment and work alongside Anthony without challenging his authority, as some other point guards from Ivy League schools may have.

ISOMelo is not a default option, it is part of a greater tapestry that the Knicks believe will result in the achievement of the ultimate goal. It comes not from nefarious or flawed malapropisms, but instead from a deliberate pursuit of an effective, if not efficient, offense. Efficiency is neither the key to the gates of basketball heaven nor the end-all, be-all of basketball. The alternative path blazed by ISOMelo is one of physicality and the gradual destruction of a defense through superior talent and expression of the greatest singular shot-making ability on the team, in the simplest context. What it lacks in nuance, it makes up for in brute force. What it fails in efficiency, it excels in effectiveness. And in the most key moments of any basketball contest, the final seconds, it provides the most reliable of any basketball ever produced, even more so than the once-vaunted pick-and-roll, a high-percentage jump shooter shooting a jump shot with the clock ticking to zero.

It is in the ISOMelo we believe, once and forever, until a rebuilding period is needed. In CAA we place our faith, amen.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.

Report: Lakers sell jersey ad for $36M-$42M over three years

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The Lakers are a financial behemoth, though that’s tied to a local-TV deal signed when they were still good.

How do current conditions value their brand?

John Lombardo and Terry Lefton of SportsBusiness Daily

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually

That’s the second-richest known jersey-ad deal – behind only the Warriors ($20 million annually) and ahead of the Cavaliers ($10 million annually).

It clearly pays to be Los Angeles, though don’t discount the role of the Lakers’ fantastic history and intriguing future.