LeBron James of the 2012 USA Basketball

LeBron changing agents, leaving CAA to be repped by friend

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Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.

LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.

It was CAA that helped bring LeBron, Chris Bosh and Dwyane Wade together in Miami (the agency represented all of them).

Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.

Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)

LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.

This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.

What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.

LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.

This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.

But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.

LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.

It all could mean nothing, but it’s something to watch.

Kyle Lowry and DeMar DeRozan’s bromance continues after beating Celtics (VIDEO)

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Toronto Raptors stars Kyle Lowry and DeMar DeRozan are becoming one of the best duos in the NBA, on and off the court. They joked around in the locker room after their win over the Boston Celtics on Friday night, 101-94, but the comedy started before the two even left the floor.

In a postgame interview with CSNNE DeRozan was asked what the message was at halftime from coach Dewane Casey.

DeRozan — with Lowry looking devious in the background of the shot — was gracious.

“Just get [Lowry] the ball,” DeRozan smiled.

Pleased with the result, Lowry responded with a “That’s a good message right there!” before running off to the locker room.

The interview continued to be interrupted, with Raptors big man Jared Sullinger giving the camera a drive by “DeMar for President!”

New England Patriots RB LeGarrette Blount even showed up to show DeRozan some love.

Kevin Durant gets fouled by Stephen Curry, officials whistle Joe Johnson instead (VIDEO)

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The Golden State Warriors are so talented, perhaps the officials are predisposed to blowing whistles in their favor. At least, that’s the only explanation you could give to a Utah Jazz fan after seeing what happened between Stephen Curry, Kevin Durant, and Utah’s Joe Johnson on Thursday night.

As Durant came off a curl on the far side of the court, he used a screen set by Curry on Johnson.

With the ball in his hands, Durant rose to fire but found himself locked in arms with another player. Durant’s shot attempt helplessly bounced away as he shot, and officials whistled Johnson on the play.

Of course, a closer look reveals that the player Durant’s arms were tangled up with was … Curry.

Yes, Curry had arm locked what he thought was Johnson on the screen but was instead his teammate and MVP candidate.

It didn’t matter, as referees awarded Durant the free throws, of which he only made 1 of 2.

Perhaps that’s some solace?

Golden State beat Utah, 106-99.

DeMarcus Cousins trolls Joakim Noah on shooting form (VIDEO)

noah cousins
AP
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New York Knicks C Joakim Noah has an awkward jumper and free throw technique, there’s no denying that. His two-handed, horizontal approach to shooting a basketball is ripe for criticism.

DeMarcus Cousins thinks so, at least.

During a game between the Sacramento Kings and the Knicks, Cousins decided to give Noah a little tongue-in-cheek trolling about his form.

Via Twitter:

Looks about right.

LeBron James, Cavaliers Rick-roll intro video for ’80s night

Cleveland Cavaliers' LeBron James (23) shoots over Miami Heat's Rodney McGruder (17) in the first half of an NBA basketball game Friday, Dec. 9, 2016, in Cleveland. (AP Photo/Tony Dejak)
Associated Press
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The 1980s were back in Cleveland Friday night. Well, not completely, Bernie Kosar wasn’t leading the Browns to contention (although man, could they use him now).

No, the ’80s were back in the form of the throwback orange Cavaliers uniforms. And to complete the theme, the Cavaliers players dressed up and Rick-rolled the intro video — they did the complete “classic” Rick Astley hit “Never Gonna Give You Up.” And it was awesome.

The Cavaliers won the game 114-84 over the Heat behind 28 from Kevin Love, but that was secondary to the intro video.