LeBron James of the 2012 USA Basketball

LeBron changing agents, leaving CAA to be repped by friend

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Once again, LeBron James is leaning on his childhood friends and moving away from long-time industry professionals to represent him. That hasn’t always led to the best decisions in the past but it is his pattern over the years.

LeBron is letting go of Leon Rose and the power of CAA (Creative Artists Agency) — and with that moving away from power broker William Wesley — to be represented by a new agency formed childhood friend Rich Paul. Liz Mullen of the Sports Business Journal broke the story.

It was CAA that helped bring LeBron, Chris Bosh and Dwyane Wade together in Miami (the agency represented all of them).

Paul has become an agent, basically starting Rose’s apprentice at CAA but he has learned a lot during the last four years and is leaving the agency to form his own. There is no bad blood, this is just LeBron going where he is more comfortable, according to Ira Winderman of the Sun-Sentinel. And there are not going to be dramatic changes for LeBron, really.

Paul’s first name is one of the initials in LRMR, the marketing firm LeBron formed with Maverick Carter and other friends several years back. (LeBron sold his marketing rights to Fenway Sports Group last year, a deal that in part gave him a piece of English soccer powerhouse Liverpool Football Club.)

LeBron has a lot of people who come at him off the court trying to get a piece of him and his pattern is to lean on the people he has known the longest, people he believes he can trust. Paul is one of them. Paul also is the agent for Michael Kidd-Gilchrist, Tristan Thompson, Eric Bledsoe and Jonny Flynn and some are expected to follow him to the new agency. Paul is a legitimate agent, not some fly by night guy.

This is not the first agent switch for James, who started in the league with Aaron Goodwin but moved to Rose two years into his NBA career.

What does it mean? In the short term not much, but it could be important down the line. Maybe. But probably not.

LeBron and the Heat aren’t breaking up the band for a couple years, if ever. So long as they are winning rings the core will stay together. About the only thing to watch — Paul will not collect any money on LeBron’s current contract, but if he opts out in 2014 Paul would collect on any new deal.

This might not mean much as and hammering out max contracts for LeBron is not the hard part of being an agent. And so long as the big three of the Heat agree to stay together (and maybe take a little less money to do so) contract negotiations with Miami are not going to be overly complex. It’s not like Paul has to go out and hustle up offers for LeBron. There are no financial negotiations.

But now LeBron is under different management than Bosh and Wade, both of whom are still with CAA. Read into that whatever you want.

LeBron is locked in for two more years in Miami, then his deal has a couple years of player options on it. Both Wade and Bosh have similar deals. Like I said, they are not looking to breakup the band, so those options may be meaningless. We’ll see.

It all could mean nothing, but it’s something to watch.

Is this the moment DeMarcus Cousins found out he was traded? (video)

NEW ORLEANS, LA - FEBRUARY 18:  DeMarcus Cousins #15 of the Sacramento Kings attends practice for the 2017 NBA All-Star Game at the Mercedes-Benz Superdome on February 18, 2017 in New Orleans, Louisiana.  (Photo by Ronald Martinez/Getty Images)
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NEW ORLEANS — DeMarcus Cousins was set to answer questions after the All-Star game, when a Kings public-relations official said, “All-Star questions first, please. All-Star-game questions.”

“What other questions we got?” Cousins asked, seemingly unaware of his trade to the Pelicans.

The PR person whispered in Cousins’ ear.

“Oh, really?” Cousins asked.

More whispering.

“It’s whatever,” Cousins said.

Then, asked about his All-Star experience, Cousins smiled big and said, “It was amazing, man. I enjoyed the city of New Orleans. I love it here in New Orleans.”

West bench goes wild over Kevin Durant-Russell Westbrook alley-oop (video)

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NEW ORLEANS — Kevin Durant and Russell Westbrook connected on a fantastic alley-oop in tonight’s All-Star game, but the reaction of the Western Conference bench was even better.

Both Durant and Westbrook downplayed the play after the game, but not everyone agreed.

 

“Defining moment in history right there,” All-Star MVP Anthony Davis said.

 

Report: Kings agree to trade DeMarcus Cousins to Pelicans for Buddy Hield, several picks

NEW ORLEANS, LA - FEBRUARY 17: Anthony Davis of the New Orleans Pelicans talks to DeMarcus Cousins of the Sacramento Kings during the NBA All-Star Celebrity Game at the Mercedes-Benz Superdome on February 17, 2017 in New Orleans, Louisiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Jonathan Bachman/Getty Images)
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NEW ORLEANS — There has been a faction within the Kings organization that wanted to move DeMarcus Cousins for a while, even though they wouldn’t get equal value back, even though it would mean extending their decade-long playoff drought and rebuilding all over again. Despite Cousins’ unquestioned talent on the court, some in the franchise questioned if they could build a consistent, quality team with him as the cornerstone and pointed to the win total in recent years as their example.

For years, Sacramento owner Vivek Ranadive stood in the way of that — he was Cousins’ biggest supporter in the organization.

However, that changed recently according to a source near the Kings, and once it did things moved quickly for Cousins to be traded to the Pelicans in a blockbuster move that few in the league saw coming this quickly or at this low a price. Adrain Wojnarowski of The Vertical at Yahoo Sports broke the trade, while Marc Stein of ESPN followed up with details.

This is a big win for Pelicans’ GM Dell Demps, who has been on the hot seat for his inability to put a good team around his All-NBA star in Davis. It’s a move that comes with risks, but risks the Pelicans needed to take. How well Davis and Cousins can play together remains to be seen, and the team still desperately could use more shooting. The biggest challenge will be re-signing Cousins, who has one year left on his deal after this one (and now cannot be signed to a designated player supermax deal the Kings allegedly were going to offer). Look at what Cousins’ agent said.

Kings GM Vlade Divac was known to be a big Buddy Hield fan heading into the last draft (the Pelicans took him a few spots ahead of the Kings’ pick). Why he still seems to be this high on him is a mystery. If these picks are 2017 ones, as reported, that helps a little as this is considered a deep draft. However, it’s still not anywhere close to equal value and the Kings will take a massive a step back — and they weren’t far forward already. The Kings’ front office reportedly presented Ranadive with the two best choices, and he went with this one. The trade is the first step in a long rebuild for a Sacramento fan base that is understandably hurt. 

The next question for Ranadive is if Divac is the guy to lead that rebuild?

Cousins himself played only two minutes in the All-Star Game Sunday, a sign something was up. Davis, who was the All-Star Game MVP scoring a record 52 points, was asked about Cousins before the trade was announced.

“He’s a great player, dominant in this league, of course, with all the numbers he put up. But I haven’t heard anything,” Davis said.

Cousins also said knew nothing about the deal when he spoke to the media, and added he was just frustrated that once again he was at the All-Star Game and the focus was on trade talk surrounding him.

“Give me a break. I just need one All-Star where it’s just All-Star questions man,” an exasperated Cousins said. “This is my third one and it’s always been something… It’s disappointing I’m spending another All-Star talking about the Kings rather than my All-Star experience.”

As for if he wanted to play in New Orleans (that rumor had been flying around the Smoothie King Center all night), Cousins simply said, “if it happens it happens” and that he was happy in Sacramento.

Cousins said he hadn’t heard from Divac or anyone, and West coach Steve Kerr said that he only played Cousins two minutes in the All-Star Game at Cousins’ request because he is banged up and wanted to rest. Nobody is buying any of this, but that’s what they said.

 

Anthony Davis sets All-Star game record with 52 points, wins MVP, gets DeMarcus Cousins as teammate

Western Conference forward Anthony Davis of the New Orleans Pelicans (23 ) slam dunks during the first half of the NBA All-Star basketball game in New Orleans, Sunday, Feb. 19, 2017. (AP Photo/Gerald Herbert, Pool)
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NEW ORLEANS — After an exhausting game to cap an exhausting weekend, Anthony Davis finally sat down and let his guard down.

“Aw, f—,” Davis said.

The the biggest problem appeared to be that Davis was in front of a room jammed with media, but his harmless lapse to begin his post game press conference was collectively forgiven with a laugh.

The bigger, not-yet-know issue issue: It was too early for the Pelicans star to relax.

After handling All-Star hosting duties in New Orleans, setting an All-Star game record with 52 points and winning MVP, Davis saw the Pelicans trade for DeMarcus Cousins.

“He’s a great player, dominant in this league,” Davis said when the deal was still in the rumored stage.

Cousins will finally give Davis a star teammate and push the Pelicans closer to playoff contention. Davis said he didn’t recruit much this weekend, but he clearly delivered for New Orleans by winning All-Star MVP.

“It was amazing,” Davis said. “That’s what I wanted to do. I stressed that, I think more than enough, to the guys in the locker room before the game. I wanted to get MVP for this crowd, for this city. The guys did a great job of finding me.”

Davis played 31 minutes and 50 seconds — the most in the last three All-Star games. His 52 points broke Wilt Chamberlain’s All-Star record of 42 points in 1962 — the season Chamberlain set NBA records with 50.4 points per game and scored 100 in a single game.

“The next one I’m going to try to do is 100 points,” Davis said.