Derrick Rose breaks into tears while on stage at his new sneaker launch (VIDEO)

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CHICAGO — Derrick Rose was in Chicago Thursday for a huge media event to launch his latest signature basketball shoe from adidas, the D Rose 3. The unveiling of the shoes, the new logo, and the apparel collection were supposed to be the centers of attention, but a raw and authentic display of emotion from Rose himself was what ended up stealing the show.

About 25 minutes into the presentation, and after a video was shown — one in a series which chronicles his journey to make it back to the court after suffering a torn ACL in the first game of the playoffs last April — Rose found himself trying to hold back the tears as he was overcome with emotion.

At that point, adidas Vice President of Global Basketball Lawrence Norman expertly stepped in.

“I know it’s emotional,” Norman said. “You just have to understand that you’re inspiring millions of fans with your comeback. But the purpose of “The Return” goes both ways, because they’re inspiring you. Whether it’s communicating with you on Facebook or Twitter, or the millions and millions of hits on your videos. Inspiration goes both ways, so maybe you can tell us about some of the inspiration you’re getting from your fans.”

But Rose wasn’t yet ready.

After a good 30 seconds in a room that went silent, save for the fast-clicking sounds of the cameras that were being snapped repeatedly to capture this powerful moment, Rose began to speak.

“It’s truly a blessing,” Rose said, while still choking back the tears. “With all of the stuff that’s going on in this city, a kid from Englewood has got something positive going on. That makes me feel so good. This shoe is great; all this is great. But I can’t explain this. I can’t.  I went through so much. To have, like, true fans, that means a lot to me. And I know it means a lot to my family, because we’re not supposed to be here. At all. But God made the way.”

Rose is one of the most humble superstars the game has today; he spent parts of the presentation uncomfortably staring at the ground while his accomplishments were recited, and while praise was heaped upon his shoulders. When forced to think about the path he took to get to this elite level, it’s evident that even now, four years into his NBA career, he’s extremely grateful — both for the success he’s achieved thus far, and for those that continue to support him along the way.

“This is truly unreal,” he said. “I’m just happy that I have true fans out there.”

Jeopardy uses “crying Jordan” meme for question

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You know a meme has jumped the shark when it appears on Jeopardy. (Also, the phrase “jump the shark” has jumped the shark.)

The “crying Jordan” meme reached that level this week when Alex Trebek asked a question about it.

This in no way means we should stop using the crying Jordan meme — even if it bothers MJ himself, and it does — because it’s still funny.

Charles Barkley on new schedule: “These poor babies can’t play back-to-back games”

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Training camp hasn’t even opened yet, but Charles Barkley is already in midseason “get off my lawn” form.

Barkley — the man who can’t stand jump shooting teams, or analytics, or LeBron James asking for better players, or your newfangled technology — went off on another tedious rant at an SMU event Wednesday, this time about the NBA’s decision to start the season a little earlier and have fewer back-to-backs and eliminate four-games-in-five-nights.

Ugh. Like a lot of former players — and a lot of non-athletes, for that matter — Barkley is convinced his peak as a player coincided with the greatest era of basketball ever. Things were never better than the way they did it in his day.

Which means facts — like pointing to the studies that show players both are less likely to be injured and play better and more efficiently when rested — don’t matter. Barkley did it, so players now should have to do it. Who cares if all these packed in games can shorten their careers?

Then again, maybe a few days off would have helped Barkley in the second half of his career.

B.J. Armstrong, former Jordan-era Bull turned agent, told me last year that if teams and players knew in his day what they know now about rest and injury, you would have seen stars like MJ rest. Over time we learn more information, and the smart people and organizations adjust.

Barkley will make far more headlines over the course of the season, he gets paid to be brash, say whatever pops into head, and be generally draw attention to himself. It makes him entertaining, and that’s what Inside the NBA is about. But I will defer to Steve Kerr’s comments from last playoffs on all these old “get off my lawn” players.

“The game gets worse as time goes on. Players are less talented than they used to be. The guys in the 50s would’ve destroyed everybody. It’s weird how human evolution goes in reverse in sports. Players get weaker, smaller, less skilled. I don’t know. I can’t explain it.”

For a couple grand, Warriors fans can have Larry O’Brien Trophy visit their suite

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There’s so much money floating around the Bay Area right now thanks to another tech boom, this price almost seems low.

If you have a suite for the Golden State Warriors home games this season — and those are pretty much sold out, the Warriors draw big from the Silicon Valley crowd — you can have the NBA championship Larry O’Brien Trophy visit your suite. All for just a couple grand. From Gilbert Lee, via ESPN’s Darren Rovell.

The best part is it includes champagne… do you get to spray each other with it as you hold up the trophy? Now that would be perfect (goggles included, of course).

Have an issue with this? Why? To the victor goes the spoils. The Warriors may be able to sell this package for years.

Sixers new “Spirit of 76” court is fire

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First, the Sixers nailed the Nike “statement” jersey.

Now, they have announced a new “Spirit of 76” promotion, with seven tribute nights this season honoring the history of the franchise and of the Philadelphia area (and there is plenty of history to honor).

The best part — the “Spirit of 76” court with the bell logo.

Here is the promo vid

I just hope the Sixers team can live up to all the hype.