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Derrick Rose breaks into tears while on stage at his new sneaker launch (VIDEO)


CHICAGO — Derrick Rose was in Chicago Thursday for a huge media event to launch his latest signature basketball shoe from adidas, the D Rose 3. The unveiling of the shoes, the new logo, and the apparel collection were supposed to be the centers of attention, but a raw and authentic display of emotion from Rose himself was what ended up stealing the show.

About 25 minutes into the presentation, and after a video was shown — one in a series which chronicles his journey to make it back to the court after suffering a torn ACL in the first game of the playoffs last April — Rose found himself trying to hold back the tears as he was overcome with emotion.

At that point, adidas Vice President of Global Basketball Lawrence Norman expertly stepped in.

“I know it’s emotional,” Norman said. “You just have to understand that you’re inspiring millions of fans with your comeback. But the purpose of “The Return” goes both ways, because they’re inspiring you. Whether it’s communicating with you on Facebook or Twitter, or the millions and millions of hits on your videos. Inspiration goes both ways, so maybe you can tell us about some of the inspiration you’re getting from your fans.”

But Rose wasn’t yet ready.

After a good 30 seconds in a room that went silent, save for the fast-clicking sounds of the cameras that were being snapped repeatedly to capture this powerful moment, Rose began to speak.

“It’s truly a blessing,” Rose said, while still choking back the tears. “With all of the stuff that’s going on in this city, a kid from Englewood has got something positive going on. That makes me feel so good. This shoe is great; all this is great. But I can’t explain this. I can’t.  I went through so much. To have, like, true fans, that means a lot to me. And I know it means a lot to my family, because we’re not supposed to be here. At all. But God made the way.”

Rose is one of the most humble superstars the game has today; he spent parts of the presentation uncomfortably staring at the ground while his accomplishments were recited, and while praise was heaped upon his shoulders. When forced to think about the path he took to get to this elite level, it’s evident that even now, four years into his NBA career, he’s extremely grateful — both for the success he’s achieved thus far, and for those that continue to support him along the way.

“This is truly unreal,” he said. “I’m just happy that I have true fans out there.”

Just a reminder that Joakim Noah would like some more run

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Joakim Noah is playing 20.6 minutes a night coming off the bench for Fred Hoiberg and the Chicago Bulls this season.

And he doesn’t like it. He wants more run. He was getting 10 minutes more a night last season under Tom Thibodeau, and Noah wants some of those minutes back. Nick Friedel of ESPN sent out a tweet that was a reminder of just that.

Three thoughts here.

1) Reducing minutes for guys who battle injuries every season by the time the playoffs roll around was one huge reason Fred Hoiberg was brought in to coach the Bulls and Tom Thibodeau was shown the door. This isn’t just Hoiberg, the minutes reduction comes from management. While it is possible Noah’s spot in the rotation shifts (he could start at some point) and he might get a little more run, the Thibodeau era is gone.

2) There are legit reasons for Noah to want to play. First, he is a competitor who doesn’t like sitting. Second, the Bulls’ defense is elite when he plays (allowing 95.5 points per 100 possessions) and the Bulls outscore opponents by 1.3 per 100 when he plays. Finally, Noah is in the final year of his contract and scoring just 3.1 points per game is not going to help him earn more cash in the next deal.

3) Barring injury to another big, don’t expect a change.

Jimmer Fredette scores 37 in D-League debut while Floyd Mayweather watches

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You can’t make this stuff up.

After being cut by the Spurs during training camp, Jimmer Fredette decided to stay stateside and play in the D-League, looking for a way back into and another chance in the NBA (the banged up Pelicans picked him up for four games but released him again). Fredette put up impressive numbers in his debut with the Westchester Knicks (the New York Knicks affiliate), scoring 37 points on 12-of-17 shooting, hitting a couple of threes and getting to the line a dozen times.

All while boxer Floyd Mayweather looked on from courtside (Mayweather was there to see buddy Jordan Crawford).

If Fredette keeps putting up numbers, maybe he gets a call up. But nothing is seriously going to change for Fredette unless his defense improves markedly — that has always been the big problem, and not always one exploited the same way in the D-League. He is on the low end of the athleticism scale for the NBA (not college) and that has led teams to just target him when he comes in games. There is no mercy in the NBA, and Fredette has been the gazelle outside the herd that becomes the clear target.

But he’s had a good D-League game, it’s a start on a road back.

Pelicans’ Tyreke Evans says he returns to lineup Tuesday

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The Pelicans have needed this.

There is not one simple reason the Pelicans stumbled out of the gate this season and might as well be booking late April tee times now (they will not recover and make the playoffs). It’s a combination of issues. But at the top of any list needs to be injuries, and specifically the injury to Tyreke Evans, who had his knee scoped back in training camp.

Evans will suit up for the Pelicans Tuesday. This had been rumored for a while, but Evans himself confirmed it on Instagram.

Gm lets get it I'm not a hundred percent but happy to play today first game back #beastmode #takeflightshow

A photo posted by Tyreke Evans (@tyrekeevans) on

The Pelicans desperately need his shot creation. Anthony Davis is an unquestionable beast, but he’s not a guy you can just throw the rock to and watch him create for himself and others out on the wing. Jrue Holiday can’t really do that either. The Pelicans have looked better with Ish Smith at the point of late because he can create a little thanks to his quickness.

Evans is better at this than anyone else they have. Getting him back in the mix helps.

Norris Cole, who played fantastically for the Pelicans last season, also is expected to return to the rotation tonight.

With those two back and the team starting to find a groove, they can become respectable to dangerous. But I just can’t see them climbing out of the hole they are in and find a way into the playoffs.


Luke Walton is NBA Coach of the Month despite zero official wins

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If you were going to name the Western Conference Coach of the Month for November, there was only one choice to make — the coach of the undefeated Golden State Warriors.

So congratulations Steve Kerr, since he gets the credit for those 19 and counting wins… er, wait.

The NBA announced it has given November Coach of the Month award to Luke Walton, the interim Warriors’ coach who has guided the team while Kerr is recovering from back surgery. The league also announced Cavaliers’ coach David Blatt as the Eastern Conference Coach of the Month.

As the NBA explained earlier in the day, they see the Warriors as still Kerr’s team — he was the architect who put in the systems and built the foundation, while Walton is just living in the house for a while. Walton is a housesitter. So the fact the team was undefeated under Walton is moot, he gets no credit for the wins, they all go on Kerr’s resume. But Walton can win the Coach of the Month award for guiding the Warriors with their league-best point differential of 15.4 points per game.

This was expected, but now it is official.

He could win it again for December, unless Steve Kerr decides to come back