Jordan brand showing up as part of NASCAR

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Michael Jordan is a basketball icon. The Jordan Brand is a business, it’s part of Nike, and like any brand it needs to expand its markets.

But to NASCAR? Yes. It may seem like an odd marriage — the sport with the most urban of fan base and the one with the most middle-American and rural — but right now the leading NASCAR driver Denny Hamlin sports the “jumpman” Jordan brand logo on his shoulder, back, belt and racing gloves.

And it started with a personal relationship. Hamlin — the current leader in the Sprint Cup Series standings — became a Bobcats season ticket holder a few years back (courtside, of course). And as he explained at NBA.com, he ran into Jordan at a game back in 2010.

I kind of walked by him at halftime whenever I went to a little bar area behind the court. So he was there one time, and he actually stopped me to congratulate me on my race the previous week. I don’t know if we had won or been in contention to win. I was like, ‘You watch NASCAR?’ And he said, ‘Yeah, I watch it every single week.’ And he started asking me a couple questions like, ‘What about this guy? Was this is a good move when that guy did this?’ And I started thinking, ‘Wow. This guy actually knows what’s going on in our sport.’

So from that point on, we just started a texting conversation for the next few months, and basically I asked permission from him to represent the Jordan brand in NASCAR.

This is a deal that works out well for both sides, explains an article at Forbes.com.

This relationship between Hamlin and Jordan is very significant not only for the Jordan Brand, but for sports endorsements in general. First of all it shines light on the Jordan Brand as more than just a sneaker brand. Also, it could be a stretch, but the sponsorship might actually help mesh the fan base of more urban sports, like basketball, and racing, which would be a big leap racially. Only six black drivers have raced in NASCAR’s 64-year history coming into 2012. Darrell Wallace Jr. made a name for himself this summer as a Drive for Diversity Program participant and is vying to become just the second African American Sprint Cup driver since 1986. The 18-year-old Wallace is also helping with another category of fan demographics, as the median age of NASCAR fans, according to Nielsen, is currently 51.6.

One guy wearing the Jumpman logo is not going to make basketball a hot red state sport, nor is it going to mean every inner city youth is going to want to grow up to be Jeff Gordon. (Should anyone want to grow up and be Jeff Gordon?)

But it’s a step. A small but important step. You combine that with the Thunder drawing big in Oklahoma City and you start to see some little changes. Little seeds. That’s where it starts.

And, of course, Nike and Jordan will be there to capitalize on it and make money.

Devin Booker forces OT with deep turnaround buzzer-beating 3-pointer, but Bucks beat Suns (video)

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I’m not sure who benefited from Devin Booker‘s buzzer-beating, overtime-forcing 3-pointer. The Suns still lost to the Bucks, 113-107. The extra five minutes featured more of the same relatively bad basketball we’d seen between Phoenix (bad) and Milwaukee (shorthanded) through 48 minutes.

But darn if this shot wasn’t really cool and clutch.

Three Things to Know: Angry Russell Westbrook sparks Thunder against Warriors

Associated Press
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Every day in the NBA there is a lot to unpack, so every weekday morning throughout the season we will give you the three things you need to know from the last 24 hours in the NBA. As a matter of housekeeping, this will be the last Three Things of this week, as we take a holiday break. Happy Thanksgiving!

1) Angry Russell Westbrook sparks Thunder we’ve been waiting for. Don’t make Russell Westbrook angry. You wouldn’t like him when he’s angry.

Unless you’re a Thunder fan, then you’ll love him. Westbrook came out with an edge we haven’t seen from him this season as he has tried to play nice and integrate Paul George and Carmelo Anthony. Not Wednesday night. Wednesday night Kevin Durant and his Warriors came to town, and Westbrook was not taking it from anyone.

That sparked the Thunder team we have been waiting for all season. Westbrook finished with 34 points, 10 rebounds, 9 assists, and he was joined by Anthony with 22 points, and George with 20 points, 11 rebounds, and 4 steals. The Thunder used a 22-10 first-quarter run to take the lead and never looked back, leading by 26 at one point and going on to win 108-91. This was by far the best the Thunder have looked all season as they have stumbled to a 7-9 start before Wednesday. Maybe this game was the spark they needed to start playing well at the end of games — they closed out well against Golden State. Maybe this was what the Thunder needed to find themselves and become the playoff threat to the Warriors we expected.

As for the Warriors… ¯_(ツ)_/¯. We haven’t said this about them this season (only the Cavaliers), but they looked disinterested much of the night (outside of Durant). Give credit to the Thunder, physical and aggressive defenses that can overplay the Warriors (and recover) give them trouble, and OKC did that. The Warriors just didn’t care to counter. They looked like a team coasting through a road trip (2-2 in their last 4), and when they ran into a quality, motivated team they didn’t have the gear. That doesn’t mean anything long-term, but it means they may be vulnerable during the season until they find their edge again. Whenever they flip the switch.

2) Miami ends Boston’s win streak at 16. For a couple of weeks now the Celtics had been living dangerously — they had to come back from double-digits to win four of their last five games heading into Wednesday night.

Their luck ran out against the Miami Heat.

Miami raced out to a double-digit first-quarter lead, pushed that lead to 19 and were comfortably ahead most of the game, and we kept waiting for the Boston run. It came in the fourth, a 13-0 push that made it a game again. However, Miami responded with a 5-0 run of their own, Dion Waiters seemed especially motivated to take on Kyrie Irving, and the Heat held on for the 104-98 win. Goran Dragic had 27 points, Waiters 26 and 6 assists.

Boston’s streak was bound to end, but they established themselves as a strong defensive team during that run, and the squad in the East best poised to knock off LeBron James and the Cavaliers. We’re a long way from the games that matter in that push — the Cavs have won six in a row, and are playing defense again — but we know the pecking order for who gets a shot at the champs. Boston will get their shot, and early on they look like they will be ready.

3) Patrick Beverley is out for the season and the Los Angeles Clippers have some hard questions to answer. For the first four games of the season, we saw the potential of what this Clipper roster could be — four head-turning wins. Then the injuries started to pile up — Milos Teodosic, Danilo Gallinari, and starting point guard Patrick Beverley — and so did the losses. Nine in a row, until they picked up a road win in Atlanta Wednesday.

Now comes a brutal blow — the Clippers have lost point guard Patrick Beverley for the season. He had microfracture surgery on his knee and will be out until next season.

That’s a real blow to the Clippers, and it means they may need to answer some harsh questions. If the losses continue to pile up and this is clearly not a playoff team by the time we get to Christmas — a reality that became a more possible on Wednesday — do they need to trade free agent to be DeAndre Jordan? Other teams are already calling and asking if he is available in a trade, if the Clippers think they can’t resign him this summer (or at least the odds are lower than they like) they have to consider the move. Los Angeles wouldn’t get a lot back for a rental, but they would get something to help the rebuild they need to consider.

The other question: How much longer is Doc Rivers the coach. The sense from many around the league is the reason he wasn’t let go when he was stripped of his GM powers this summer was he is making more than $10 million a year and had a couple of years left on his deal, and that was too much for even Steve Ballmer to just eat. Plus Rivers has shown he can coach. Whether he can coach this team still is a different question entirely. Right now, this team is not responding to him, and the sense around the league is the question is when, not if, he will be let go.

Kevin Durant and Russell Westbrook go head-to-head, literally (video)

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This sure didn’t look like just another game for Kevin Durant – and not only because the Thunder beat the Warriors for the first time since he left.

The 108-91 Oklahoma City victory didn’t look like just another game for Russell Westbrook (34 points, 10 rebounds, nine assists and four steals), either.

Harrison Barnes banks in game-winning, buzzer-beating 3-pointer (video)

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With the shot clock off in the fourth quarter and the game tied, Grizzlies big JaMychal Green put back Tyreke Evans‘ miss with a clutch flush. There’s a very fine line between ensuring the last shot and leaving time for an offensive rebound, and Memphis threated it almost perfectly.

Emphasis on “almost.”

The Grizzlies left the Mavericks 0.5 seconds, which Harrison Barnes used to bank in a 3-pointer – off a pinpoint bounce pass by Dennis Smith Jr. – to give Dallas a 95-94 win.