Federated Auto Parts 400 - Practice

Jordan brand showing up as part of NASCAR

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Michael Jordan is a basketball icon. The Jordan Brand is a business, it’s part of Nike, and like any brand it needs to expand its markets.

But to NASCAR? Yes. It may seem like an odd marriage — the sport with the most urban of fan base and the one with the most middle-American and rural — but right now the leading NASCAR driver Denny Hamlin sports the “jumpman” Jordan brand logo on his shoulder, back, belt and racing gloves.

And it started with a personal relationship. Hamlin — the current leader in the Sprint Cup Series standings — became a Bobcats season ticket holder a few years back (courtside, of course). And as he explained at NBA.com, he ran into Jordan at a game back in 2010.

I kind of walked by him at halftime whenever I went to a little bar area behind the court. So he was there one time, and he actually stopped me to congratulate me on my race the previous week. I don’t know if we had won or been in contention to win. I was like, ‘You watch NASCAR?’ And he said, ‘Yeah, I watch it every single week.’ And he started asking me a couple questions like, ‘What about this guy? Was this is a good move when that guy did this?’ And I started thinking, ‘Wow. This guy actually knows what’s going on in our sport.’

So from that point on, we just started a texting conversation for the next few months, and basically I asked permission from him to represent the Jordan brand in NASCAR.

This is a deal that works out well for both sides, explains an article at Forbes.com.

This relationship between Hamlin and Jordan is very significant not only for the Jordan Brand, but for sports endorsements in general. First of all it shines light on the Jordan Brand as more than just a sneaker brand. Also, it could be a stretch, but the sponsorship might actually help mesh the fan base of more urban sports, like basketball, and racing, which would be a big leap racially. Only six black drivers have raced in NASCAR’s 64-year history coming into 2012. Darrell Wallace Jr. made a name for himself this summer as a Drive for Diversity Program participant and is vying to become just the second African American Sprint Cup driver since 1986. The 18-year-old Wallace is also helping with another category of fan demographics, as the median age of NASCAR fans, according to Nielsen, is currently 51.6.

One guy wearing the Jumpman logo is not going to make basketball a hot red state sport, nor is it going to mean every inner city youth is going to want to grow up to be Jeff Gordon. (Should anyone want to grow up and be Jeff Gordon?)

But it’s a step. A small but important step. You combine that with the Thunder drawing big in Oklahoma City and you start to see some little changes. Little seeds. That’s where it starts.

And, of course, Nike and Jordan will be there to capitalize on it and make money.

Kings pick up option on G Ben McLemore

Ben McLemore, Rodney Hood
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SACRAMENTO, Calif. (AP) The Sacramento have picked up the 2016-17 option on guard Ben McLemore‘s contract.

General manager Vlade Divac announced the move Saturday.

McLemore was Sacramento’s first-round pick in 2013. He averaged 12.1 points, 2.9 rebounds and 1.7 assists last season.

Paul George reiterates “I don’t know if I’m cut out for a four spot”

Paul George

In the Pacers first exhibition game of the season Saturday against the Pelicans, Paul George started at the power forward spot and looked healthy — that should be the big takeaway. He also showed off his offensive game in the first quarter, eventually finishing the night with 18 points on 7-of-15 shooting. He forced some shots in the second half and had some defensive challenges, but it was a solid outing for a first preseason game.

George did not see it that way, and that will end up being the big takeaway.

He complained about playing power forward during training camp and given the chance after this one game he did it again, as reported by Candace Buckner of the Indy Star.

“I don’t know if I’m cut out for a four spot,” George said after the Pacers’ 110-105 loss to the New Orleans Pelicans, a game in which he started matched up against 6-foot-11 All-Star Anthony Davis.

“I don’t know if this is my position. We’ll sit and watch tape and I’m sure I’ll talk with coach (Frank Vogel). I’ll talk with Larry (Bird) as well to get both their inputs on how the first game went but…I’m still not comfortable with it regardless of the situation. It’s still something I have to adjust to or maybe not. Or maybe it’s something we can go away from.”

George sees himself as a wing, where he has played his entire career. He doesn’t like defending traditional fours, as a scorer he doesn’t like expending all that energy defending pick-and-rolls and banging with bigger bodies. He’s been clear about that.

He still needs to be open to the idea. How much time George gets at the four on any given night should depend on the matchup — and Anthony Davis is about as rough a matchup as he is going to see. Davis scored 18 points in 15 minutes, and the Pelicans controlled the paint against the small-ball Pacers. George had a hard time defending Davis — welcome to a rather large club, PG. That said, George scored 12 points in the first quarter mostly with Davis on him, he pulled the big out in space and got what he wanted.

Back to the matchups point, George will struggle defensively against the best fours in the game (most of whom are in the West). But what about the nights in the East when George would be matched up on Thaddeus Young from Brooklyn, Jared Sullinger (or David Lee, or whoever) from Boston, or Aaron Gordon with the Magic, or Carmelo Anthony with the Knicks when they play small? There are a lot of lineups the Pacers will see where George at the four makes sense.

The Pacers are transitioning from a plodding and defensive-minded squad to a more up-tempo style, and that’s going to take time— a lot more than one preseason game. However, if George is throwing cold water on the plan after this one effort, it might take a lot longer and be a lot bumpier to make that transition than we pictured.