Jordan brand showing up as part of NASCAR

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Michael Jordan is a basketball icon. The Jordan Brand is a business, it’s part of Nike, and like any brand it needs to expand its markets.

But to NASCAR? Yes. It may seem like an odd marriage — the sport with the most urban of fan base and the one with the most middle-American and rural — but right now the leading NASCAR driver Denny Hamlin sports the “jumpman” Jordan brand logo on his shoulder, back, belt and racing gloves.

And it started with a personal relationship. Hamlin — the current leader in the Sprint Cup Series standings — became a Bobcats season ticket holder a few years back (courtside, of course). And as he explained at NBA.com, he ran into Jordan at a game back in 2010.

I kind of walked by him at halftime whenever I went to a little bar area behind the court. So he was there one time, and he actually stopped me to congratulate me on my race the previous week. I don’t know if we had won or been in contention to win. I was like, ‘You watch NASCAR?’ And he said, ‘Yeah, I watch it every single week.’ And he started asking me a couple questions like, ‘What about this guy? Was this is a good move when that guy did this?’ And I started thinking, ‘Wow. This guy actually knows what’s going on in our sport.’

So from that point on, we just started a texting conversation for the next few months, and basically I asked permission from him to represent the Jordan brand in NASCAR.

This is a deal that works out well for both sides, explains an article at Forbes.com.

This relationship between Hamlin and Jordan is very significant not only for the Jordan Brand, but for sports endorsements in general. First of all it shines light on the Jordan Brand as more than just a sneaker brand. Also, it could be a stretch, but the sponsorship might actually help mesh the fan base of more urban sports, like basketball, and racing, which would be a big leap racially. Only six black drivers have raced in NASCAR’s 64-year history coming into 2012. Darrell Wallace Jr. made a name for himself this summer as a Drive for Diversity Program participant and is vying to become just the second African American Sprint Cup driver since 1986. The 18-year-old Wallace is also helping with another category of fan demographics, as the median age of NASCAR fans, according to Nielsen, is currently 51.6.

One guy wearing the Jumpman logo is not going to make basketball a hot red state sport, nor is it going to mean every inner city youth is going to want to grow up to be Jeff Gordon. (Should anyone want to grow up and be Jeff Gordon?)

But it’s a step. A small but important step. You combine that with the Thunder drawing big in Oklahoma City and you start to see some little changes. Little seeds. That’s where it starts.

And, of course, Nike and Jordan will be there to capitalize on it and make money.

Rumor: Knicks likely to trade Carmelo Anthony to Rockets this week

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After numerous starts and stops and starts and stops, maybe the Knicks will actually trade Carmelo Anthony to the Rockets soon?

Tarek Fattal of the Los Angeles Daily News:

So, they found a third team to take Ryan Anderson or a fourth team to take Meyers Leonard?

If true, that’d please at least Anthony.

There’s room for a trade to work. New York is clearly ready to move on from Anthony, and Houston wants him to join James Harden and Chris Paul. The Rockets can add sweeteners to convince another team – or maybe even the Knicks – to take a bad contract in the trade.

But this has dragged on so long, I need more evidence the deal is actually close before I believe it.

Report: Kings not interested in trading De’Aaron Fox in Kyrie Irving deal

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Kyrie Irving submitted a list of preferred teams, but – without a no-trade clause and locked into his contract for two more years – he has minimal control where the Cavaliers trade him. So, other teams are emerging.

Like the Kings.

Terry Pluto of The Plain Dealer:

I just heard Irving’s name attached to Sacramento, not sure what comes back to the Cavs other than Kentucky point guard De'Aaron Fox.

Fox – the No. 1 No. 5 in last month’s draft – could make sense as the centerpiece of an Irving trade if Cleveland wants to get younger in preparation of LeBron James leaving next summer. The Kings could also include some combination of Bogdan Bogdanovic, Buddy Hield, Willie Cauley-Stein, Skal Labissiere, Georgios Papagiannis, Malachi Richardson and/or future draft picks.

But it doesn’t seem that concept is getting off the ground.

James Ham of NBC Sports California:

A league source confirmed to NBC Sports California that the Kings have no interest in dealing Fox, who they acquired with the 5th overall selection in June’s NBA Draft. The 19-year-old is considered the future of the franchise at the point guard position and according to the source, any rumor of the team offering him in a deal are false.

Irving is way more valuable than Fox, even to Sacramento. Irving is just a few months older than Bogdanovic, a rookie the Kings just signed to join their young core. Irving’s contract would keep him in Sacramento for two years, and a desire to spread his wings could secure him longer.

Maybe the Kings are just delusional about Fox’s value. Or maybe Vlade Divac is just trying to gain leverage. After all, he doesn’t have a track record of trustworthiness when he says he won’t trade someone.

Most likely: The Kings know they lack the assets to get Irving without gutting their team to the point it wouldn’t be worth it. So, rather than entering a prolonged pursuit of him only to get rejected later, they’re just saying they’re not interested.

Report: Derrick Rose leaning toward Cavaliers over Lakers

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Derrick Rose met with the Lakers.

Now, it’s the Cavaliers’ turn.

Adrian Wojnarowski of ESPN:

Free-agent guard Derrick Rose is meeting with Cleveland Cavaliers officials in Ohio on Monday, league sources told ESPN.

Rose met with the Los Angeles Lakers on Friday, but has been leaning toward the Cavaliers opportunity, league sources told ESPN.

The Lakers can offer more (the $4,328,000 room exception) than the Cavs are reportedly offering ($2,116,955 minimum contract), but Rose might be eying a starting spot in Cleveland. That comes with complications for both sides.

Just because Kyrie Irving requested a trade doesn’t mean the Cavaliers will trade him. He’s still locked into his contract for two more years, and amid concern of his trade value slipping due to his request leaking, they might just hold him.

Rose’s creaky outside shooting makes him a poor fit with LeBron James. Rose would be an upgrade off the bench, especially as a shot creator while LeBron and Irving are off the floor. But he’s almost certain to underwhelm as a starter.

I doubt that’s how Rose views it, though. The Cavs offer a better path to starting with Irving on the trade block and the Lakers committed to developing Lonzo Ball. One year starting for a prominent team could put Rose right back in the free agent market, in line to receive the contract he believes he deserves. He’d also be playing for a far better team in the interim.

But, if he signs with Cleveland and the Lakers put the full room exception on the table, there’s a good chance, a year from now, he regrets not guaranteeing himself an extra couple million dollars.

Video Breakdown: What is a slot screen and how do NBA teams use it?

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The slot screen just might be one of the most common plays in the NBA when it comes to the pick-and-roll, but can you identify it?

Before we talk about what a slot screen is, we have to define what the slot is when it comes to an NBA basketball court. In simple terms, the “slot” is the area between the elbows and extended above the 3-point line. If you talk to an NBA coach, they would tell you that this area of the floor is referred to as “the slot.”

It stands to reason then that the slot screen is simply a screen that happens within this area of the floor.

So why would you want to know what a slot screen is?

One reason might be to better understand how Your favorite player operates in screens on different parts of the floor. While some players may be a very good at dealing with the pick-and-roll in space and in the slot, they could be comprably worse in Pistol action or in Get action.

Watch the full video breakdown above to see how the slot screen works in an NBA offense.