Jordan brand showing up as part of NASCAR

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Michael Jordan is a basketball icon. The Jordan Brand is a business, it’s part of Nike, and like any brand it needs to expand its markets.

But to NASCAR? Yes. It may seem like an odd marriage — the sport with the most urban of fan base and the one with the most middle-American and rural — but right now the leading NASCAR driver Denny Hamlin sports the “jumpman” Jordan brand logo on his shoulder, back, belt and racing gloves.

And it started with a personal relationship. Hamlin — the current leader in the Sprint Cup Series standings — became a Bobcats season ticket holder a few years back (courtside, of course). And as he explained at NBA.com, he ran into Jordan at a game back in 2010.

I kind of walked by him at halftime whenever I went to a little bar area behind the court. So he was there one time, and he actually stopped me to congratulate me on my race the previous week. I don’t know if we had won or been in contention to win. I was like, ‘You watch NASCAR?’ And he said, ‘Yeah, I watch it every single week.’ And he started asking me a couple questions like, ‘What about this guy? Was this is a good move when that guy did this?’ And I started thinking, ‘Wow. This guy actually knows what’s going on in our sport.’

So from that point on, we just started a texting conversation for the next few months, and basically I asked permission from him to represent the Jordan brand in NASCAR.

This is a deal that works out well for both sides, explains an article at Forbes.com.

This relationship between Hamlin and Jordan is very significant not only for the Jordan Brand, but for sports endorsements in general. First of all it shines light on the Jordan Brand as more than just a sneaker brand. Also, it could be a stretch, but the sponsorship might actually help mesh the fan base of more urban sports, like basketball, and racing, which would be a big leap racially. Only six black drivers have raced in NASCAR’s 64-year history coming into 2012. Darrell Wallace Jr. made a name for himself this summer as a Drive for Diversity Program participant and is vying to become just the second African American Sprint Cup driver since 1986. The 18-year-old Wallace is also helping with another category of fan demographics, as the median age of NASCAR fans, according to Nielsen, is currently 51.6.

One guy wearing the Jumpman logo is not going to make basketball a hot red state sport, nor is it going to mean every inner city youth is going to want to grow up to be Jeff Gordon. (Should anyone want to grow up and be Jeff Gordon?)

But it’s a step. A small but important step. You combine that with the Thunder drawing big in Oklahoma City and you start to see some little changes. Little seeds. That’s where it starts.

And, of course, Nike and Jordan will be there to capitalize on it and make money.

Report: Knicks not interested in trading Kristaps Porzingis for Kyrie Irving

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With uncertainty around LeBron James‘ future in Cleveland — and good luck finding anyone around the league who thinks he is staying; LeBron’s options are open, but the sense is he has one foot out the door — the Cavaliers are prioritizing getting a young star to rebuild around back in any Kyrie Irving trade.

At the top of the Cavaliers’ wish list: Kristaps Porzingis.

Except the Knicks have no interest in this trade, reports Steven Marcus and Mike Rose of Newsday.

The Knicks don’t appear interested in trading Kristaps Porzingis, including a possible deal for Cavaliers All-Star point guard Kyrie Irving, according to a league source…

“[Knicks president] Steve Mills and [Knicks general manager] Scott Perry on the record were very clear that Kristaps was part of the future,’’ the source said in reference to comments made last month by both executives. “In all the discussions since then — there were other rumors before that Cleveland would want Kristaps — and it didn’t seem that [the Knicks] were interested at all in a conversation.’’

Nor should the Knicks give him up — even if they could dump the anchor Joakim Noah contract in the process.

Irving is a sure thing, an elite scorer and All-Star who averaged 25.2 points and 5.8 assists a game last season and shot better than 40 percent from three. Irving, entering his seventh season, can do more to help a team win next season than Porzingis. He can get more buckets.

But Porzingis could be better — and will be better suited to build a contender around — in the future. Entering just his third season and with the triangle gone, and maybe the shadow of Carmelo Anthony, too, Porzingis should become the focal point of the Knicks next season, and we can see what he will do. KP scored 18.1 points and grabbed 7.2 rebounds a game last season, shot 35.7 percent from three, and while still learning he brings more defense than Irving. Porzingis is a 7’3″ “unicorn” — there isn’t another player like him — and for many years he could be the future of the Knicks. He has the work ethic, he’s shown flashes, they just need to give him a real chance.

Also, the Knicks need to work starting this fall to mend the relationship that Phil Jackson tried to poison.

Bottom line, Irving is good, but the Knicks could build a contender around Porzingis if they handle it right. Not sure they can do that around Irving, and he is older. No way you make that trade if you’re the Knicks. That’s obvious… which is one reason Jackson needed to go.

 

Watch the best ball fakes from the past NBA season

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While we grind through the slow part of the NBA offseason — when even Kyrie Irving trade rumors come with “when we get close to the start of training camp” qualifiers — we continue to get our hoops fix from the best highlights of last season.

Like the top 10 ball fakes, as compiled by NBA.com.

You knew Stephen Curry and Kyrie Irving would be on the list, but nice appearance and moves by Ricky Rubio and D'Angelo Russell, too.

Kobe, LeBron, other NBA players react to President Trump’s stunning speech

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When President Donald Trump doubled-down on his support of the white supremacists and neo-Nazis who conducted a racist rally in Charlottesville, making a false moral equivalency with protestors of racism, it had television news anchors stunned, drew condemnation from both sides of the political aisle, and left most Americans queasy.

Count NBA players among those disgusted by the president’s comments.

That includes Kobe Bryant and LeBron James.

(Note: As part of that press conference, Trump said he owns one of the largest wineries in the nation right near Charlottesville.)

On Monday and earlier Tuesday — before the president’s latest salvo of stupidity but after the “unite the right” rally to “protect” a statue of a man who fought to keep slavery in place, where violence the protesters courted broke out and left one woman, Heather Heyer, dead — the Bucks’ Jabari Parker took part in an anti-racism rally, and LeBron had said this about Charlotte and moving the country forward.

Chris Paul had this to say before the latest press conference.

Maybe the only good thing to come of all this, you can now own a T-shirt of vintage Team USA Vince Carter dunking over Trump.

Report: Grizzlies about to hire Tayshaun Prince for front office job

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Tayshaun Prince spent 14 years in the NBA as a long, defensive minded wing, one of the early “3&D” guys but one who, in his prime, could be more than that. He won a ring in Detroit in 2004 and was a four-time NBA All-Defense selection.

Now he’s stepping into the front office.

The Grizzlies, one of his former teams, is about to hire him, reports Ronald Tillery of the Memphis Commercial Appeal.

Retired forward Tayshaun Prince will soon be named special assistant to Grizzlies general manager Chris Wallace, according to several NBA sources…

Prince is widely considered a big influence in NBA locker rooms and operated as a calming voice with Grizzlies players.

The Grizzlies believe Prince will bring a unique voice to front office decisions.

Prince came to the Grizzlies in the Rudy Gay trade and made a real impression there — and elsewhere — as a locker room leader and rational voice. He was in the NBA until last season.

This could and should be a good hire for a Grizzlies team transitioning out of the “grit n’ grind” era (albeit slowly, they could still bring Tony Allen back). The best GMs don’t go it alone but get information and perspectives from a lot of sources, and a high IQ former player would be a good one.