Jordan brand showing up as part of NASCAR

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Michael Jordan is a basketball icon. The Jordan Brand is a business, it’s part of Nike, and like any brand it needs to expand its markets.

But to NASCAR? Yes. It may seem like an odd marriage — the sport with the most urban of fan base and the one with the most middle-American and rural — but right now the leading NASCAR driver Denny Hamlin sports the “jumpman” Jordan brand logo on his shoulder, back, belt and racing gloves.

And it started with a personal relationship. Hamlin — the current leader in the Sprint Cup Series standings — became a Bobcats season ticket holder a few years back (courtside, of course). And as he explained at, he ran into Jordan at a game back in 2010.

I kind of walked by him at halftime whenever I went to a little bar area behind the court. So he was there one time, and he actually stopped me to congratulate me on my race the previous week. I don’t know if we had won or been in contention to win. I was like, ‘You watch NASCAR?’ And he said, ‘Yeah, I watch it every single week.’ And he started asking me a couple questions like, ‘What about this guy? Was this is a good move when that guy did this?’ And I started thinking, ‘Wow. This guy actually knows what’s going on in our sport.’

So from that point on, we just started a texting conversation for the next few months, and basically I asked permission from him to represent the Jordan brand in NASCAR.

This is a deal that works out well for both sides, explains an article at

This relationship between Hamlin and Jordan is very significant not only for the Jordan Brand, but for sports endorsements in general. First of all it shines light on the Jordan Brand as more than just a sneaker brand. Also, it could be a stretch, but the sponsorship might actually help mesh the fan base of more urban sports, like basketball, and racing, which would be a big leap racially. Only six black drivers have raced in NASCAR’s 64-year history coming into 2012. Darrell Wallace Jr. made a name for himself this summer as a Drive for Diversity Program participant and is vying to become just the second African American Sprint Cup driver since 1986. The 18-year-old Wallace is also helping with another category of fan demographics, as the median age of NASCAR fans, according to Nielsen, is currently 51.6.

One guy wearing the Jumpman logo is not going to make basketball a hot red state sport, nor is it going to mean every inner city youth is going to want to grow up to be Jeff Gordon. (Should anyone want to grow up and be Jeff Gordon?)

But it’s a step. A small but important step. You combine that with the Thunder drawing big in Oklahoma City and you start to see some little changes. Little seeds. That’s where it starts.

And, of course, Nike and Jordan will be there to capitalize on it and make money.

DeRozan has 29, Raptors win 11th straight, beat Mavs 122-115

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TORONTO (AP) — DeMar DeRozan made the game-winning basket in overtime and the Toronto Raptors rallied to match the longest winning streak in franchise history, extending their season-best run to 11 by beating the Dallas Mavericks 122-115 on Friday night.

DeRozan scored 29 points and Jonas Valanciunas had 21 points and 12 rebounds as the Eastern Conference-leading Raptors won for the 18th time in 19 games. Kyle Lowry got the night off to rest as the Raptors played the second game of the back-to-back.

Delon Wright had 15 points and Fred VanVleet scored 14, helping Toronto improved to an NBA-best 29-5 at home.

Dallas had won three of four. Harrison Barnes scored 27 points for the Mavericks, Dennis Smith Jr. had 19 and J.J. Barea 18.

Up 84-78 to begin the fourth, Dallas stretched its lead to 101-93 on a jump shot by Barnes with 5:43 remaining, but four points from DeRozan cut it to 101-97 with 4:32 left.

Toronto kept coming, pulling within two on a pair of free throws by DeRozan and, after a Dallas turnover, tying it at 106 on DeRozan’s jumper with 1:15 to go in regulation.

Each team turned the ball over before Barnes missed a jumper with 24 seconds left and VanVleet grabbed the rebound. After a timeout, DeRozan let the clock wind down before driving and kicking to Serge Ibaka, who missed a potential game-winning shot. DeRozan also missed before the buzzer, sending it to overtime.

VanVleet and Dallas’ Dwight Powell each made a 3 in overtime before DeRozan drove for the tiebreaking basket with 53 seconds left.

Valanciunas sealed it by making five of six at the free-throw line in the final 10 seconds.

Toronto also extended its franchise-record streak of games with 100 or more points to 22.


Kevin Durant has fractured ribs, out a couple of weeks

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The injury bug is hitting the Warriors hard — not with anything that seems like it will last into the playoffs, but it’s still a concern.

Stephen Curry (ankle) and Klay Thompson (fractured thumb), Draymond Green is just returning to the rotation (along with David West and Jordan Bell), and now this — Kevin Durant is going to be out a couple of weeks.

What incomplete means is it is nondisplaced, or to use the slang it is a cracked rib. The bone was not moved out of place and does not need to be reset.

The good news for Warriors fans about all these injuries are they should heal up in a couple of weeks and the Warriors should be fully loaded for bear come the playoffs. And no doubt this team knows what it needs to do to win, it can get back into its groove quickly.

So long as we’re not talking about all these injuries in the second week of April, Warriors fans do not need to worry.

Baseline jumper gives Dirk Nowitzki 11,000 made baskets in NBA

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We need to savor these final years — potentially final games — of Dirk Nowitzki‘s career. The future Hall of Famers is one of the great pure shooters, and probably the greatest shooting big man, in NBA history.

The Maverick’s star hit another milestone Friday night, 11,000 made NBA baskets. Only eight others have reached that mark, and Nowitzki did it with a high arc baseline jumper.

The man is a marvel.

Dallas was up 60-54 on Toronto at the half.

Report: Jazz to sign David Stockton, son of Utah legend John Stockton, to 10-day contract

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The Utah Jazz have been on a roll — they have gone 20-2 of late — but the point guard ranks are getting thin. Ricky Rubio has a knee contusion that may keep him out for a game or two, and his backup Raul Neto is out with a fractured wrist. This is where the Jazz are making a smart move, bringing in a 10-day contract guy for depth and getting a look at him.

That guy? David Stockton. Son of Hall-of-Famer and Jazz legend John Stockton. Via Adrian Wojnarowski of ESPN.

G League guard David Stockton, son of Utah Jazz legend John Stockton, is signing a 10-day contract with the team, league sources told ESPN. Stockton, 25, is expected to join the Jazz today, sources said.

Stockton, who played his college ball at Gonzaga like his father, has spent most of this season with the Reno Big Horns and averaged 16.3 points and 5.2 assists a night. Watching him in Summer League, Stockton is a smart, floor general kind of point guard who knows how to run a team. He is not as athletic as most of the guys he has gone up against, but he knows how to compensate.

However long this lasts, it’s good to see a Stockton in a Jazz uniform again.