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Jordan brand showing up as part of NASCAR

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Michael Jordan is a basketball icon. The Jordan Brand is a business, it’s part of Nike, and like any brand it needs to expand its markets.

But to NASCAR? Yes. It may seem like an odd marriage — the sport with the most urban of fan base and the one with the most middle-American and rural — but right now the leading NASCAR driver Denny Hamlin sports the “jumpman” Jordan brand logo on his shoulder, back, belt and racing gloves.

And it started with a personal relationship. Hamlin — the current leader in the Sprint Cup Series standings — became a Bobcats season ticket holder a few years back (courtside, of course). And as he explained at NBA.com, he ran into Jordan at a game back in 2010.

I kind of walked by him at halftime whenever I went to a little bar area behind the court. So he was there one time, and he actually stopped me to congratulate me on my race the previous week. I don’t know if we had won or been in contention to win. I was like, ‘You watch NASCAR?’ And he said, ‘Yeah, I watch it every single week.’ And he started asking me a couple questions like, ‘What about this guy? Was this is a good move when that guy did this?’ And I started thinking, ‘Wow. This guy actually knows what’s going on in our sport.’

So from that point on, we just started a texting conversation for the next few months, and basically I asked permission from him to represent the Jordan brand in NASCAR.

This is a deal that works out well for both sides, explains an article at Forbes.com.

This relationship between Hamlin and Jordan is very significant not only for the Jordan Brand, but for sports endorsements in general. First of all it shines light on the Jordan Brand as more than just a sneaker brand. Also, it could be a stretch, but the sponsorship might actually help mesh the fan base of more urban sports, like basketball, and racing, which would be a big leap racially. Only six black drivers have raced in NASCAR’s 64-year history coming into 2012. Darrell Wallace Jr. made a name for himself this summer as a Drive for Diversity Program participant and is vying to become just the second African American Sprint Cup driver since 1986. The 18-year-old Wallace is also helping with another category of fan demographics, as the median age of NASCAR fans, according to Nielsen, is currently 51.6.

One guy wearing the Jumpman logo is not going to make basketball a hot red state sport, nor is it going to mean every inner city youth is going to want to grow up to be Jeff Gordon. (Should anyone want to grow up and be Jeff Gordon?)

But it’s a step. A small but important step. You combine that with the Thunder drawing big in Oklahoma City and you start to see some little changes. Little seeds. That’s where it starts.

And, of course, Nike and Jordan will be there to capitalize on it and make money.

Pau Gasol calls joining Spurs “an interesting option”

INDIANAPOLIS, INDIANA - MARCH 29:  Pau Gasol #16 of the Chicago Bulls watches the action during the game against the Indiana Pacers at Bankers Life Fieldhouse on March 29, 2016 in Indianapolis, Indiana. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Andy Lyons/Getty Images)
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Marc Gasol thinks his brother Pau Gasol — who will opt out to become a free agent this summer and bolt Chicago — should join the San Antonio Spurs.

Pau doesn’t think that’s a bad idea.

Speaking with the Spanish sports publication Marca, Gasol said the Spurs would be “an interesting option for me.” (Hat tip Eye on Basketball)

Gasol put up numbers — 16.5 points and 11 rebounds a game — at age 36, he still has great post moves, can still pass, and is still fairly efficient on offense. He was an All-Star for a reason. But he’s also a liability at the defensive end. Where he lands as a free agent should be about fit.

Pau would fit with the Spurs — if he was willing to come off the bench. Which is probably what should have happened in Chicago (with Joakim Noah starting for defensive reasons). As a first big off the bench Gasol can lift a team up, but if he’s out there 31 minutes or more a night as a starter — as he was in Chicago last season — he’s going to get exposed a lot defensively.

Do the Spurs want him is another question?

Is Gasol willing to accept coming off the bench behind LaMarcus Aldridge? Or does he need to be a starter? And will he take less money to contend? Gasol has some questions to answer.

Stephen Curry says he will try to return faster than two weeks

Golden State Warriors' Stephen Curry watches while standing on the bench during the first half in Game 2 of a first-round NBA basketball playoff series against the Houston Rockets Monday, April 18, 2016, in Oakland, Calif. (AP Photo/Ben Margot)
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So far, the Golden State Warriors have looked just fine — thank you very much — without one Stephen Curry in the lineup. And as Dan Feldman and I discussed in the latest PBT podcast, they likely will be able to handle the Portland Trail Blazers without him as well. They don’t need to rush him back.

But Curry is rushing himself back and wants to beat the two-week timeline for his strained MCL that the doctors put out there, reports Monte Poole of CSNBayArea.com.

Coach Steve Kerr said Curry looked good in treatment but did not do any work on the court.

Athletes are the worst people to ask about their own recovery timelines; they don’t get to top levels of their sport without supreme confidence and a certain feeling of invulnerability. They are always sure they can bounce back faster than the doctors say — sometimes that’s true, but not often.

So long as the Warriors are not pressured by Portland (sorry Clipper fans, you’re not advancing without CP3 and Griffin), they are under no pressure to rush him back. That second round series is expected to start Sunday in the Bay Area, if the Warriors can hold serve through the first two games then they can keep Curry on the sidelines for a couple of weeks, let the knee rest completely, and bring him back on their own terms.

The Warriors will need him back for the Conference Finals and beyond, but more than that this is a Golden State team set up to be a contender for the next four or five years, you don’t want to create a bigger problem for future years pushing too hard for a title this season if he’s not right.

PBT Podcast: Thunder/Spurs, Hawks/Cavs, and Game 6s talk with Dan Feldman

OKLAHOMA CITY, OK - OCTOBER 28:  Kevin Durant #35 of the Oklahoma City Thunder tries to block Kawhi Leonard #2 of the San Antonio Spurs during the third quarter of a NBA game at the Chesapeake Energy Center on October 28, 2015 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by J Pat Carter/Getty Images)
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Friday night sees some big Game 6s across the NBA playoffs — Indiana has the best chance of forcing a Game 7 — but everyone is looking ahead to Oklahoma vs. San Antonio in the next round.

That includes Kurt Helin and Dan Feldman of NBCSports.com, who in this latest podcast discuss that series and the Atlanta and Cleveland series that tips off next week. Also they talk about the Friday night Game 6 matchups, and if Portland could beat Golden State if the Warriors do not get Stephen Curry back.

As always, you can listen to the podcast below, or listen and subscribe via iTunesdownload it directly here, or you can check out our new PBT Podcast homepage, which has the most recent episodes available. If you have the Stitcher app, you can listen there as well.

Report: Celtics believe they’ll get meeting with Kevin Durant

Oklahoma City Thunder's Kevin Durant (35) looks to move on Boston Celtics' Marcus Smart (36) during the first quarter of an NBA basketball game in Boston, Wednesday, March 16, 2016. The Thunder won 130-109. (AP Photo/Michael Dwyer)
AP Photo/Michael Dwyer
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The Celtics will chase Kevin Durant this summer.

Will it work?

Chris Mannix of Yahoo Sports:

Ainge will be aggressive in free agency, team sources told The Vertical, and yes, that means a run at Kevin Durant. The Celtics believe Durant will meet with them this summer, but they know that meeting won’t accomplish much unless there are significant moves leading into it.

The Celtics are optimistic about meeting with Durant. The Warriors are optimistic about signing Durant.

That might just speak to different mindsets within the organizations – why shouldn’t Golden State be confident about everything? – but it also might handicap the odds of Durant’s next team. The Warriors definitely appear more likely than the Celtics.

Boston has plenty going for it: Brad Stevens, a solid young roster, extra draft picks (including the Nets’ first-rounder this year) and cap flexibility. But Durant wants to win now, so those more youthful assets mean only so much. It’s on Danny Ainge to prove he can turn that cap space into another helpful player, deal a Brooklyn pick or two for a veteran. That would become much easier if the Celtics win the lottery.

There’s a lot happening at once. If Durant isn’t coming, Boston might prefer to keep its draft picks and build slowly. Other free agents might not come. But if Durant is on board, that makes trades preferable and other free agents landable.

Of course, Durant should be the top option.

It appears the Celtics at least have their foot in the door.