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Jordan brand showing up as part of NASCAR

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Michael Jordan is a basketball icon. The Jordan Brand is a business, it’s part of Nike, and like any brand it needs to expand its markets.

But to NASCAR? Yes. It may seem like an odd marriage — the sport with the most urban of fan base and the one with the most middle-American and rural — but right now the leading NASCAR driver Denny Hamlin sports the “jumpman” Jordan brand logo on his shoulder, back, belt and racing gloves.

And it started with a personal relationship. Hamlin — the current leader in the Sprint Cup Series standings — became a Bobcats season ticket holder a few years back (courtside, of course). And as he explained at NBA.com, he ran into Jordan at a game back in 2010.

I kind of walked by him at halftime whenever I went to a little bar area behind the court. So he was there one time, and he actually stopped me to congratulate me on my race the previous week. I don’t know if we had won or been in contention to win. I was like, ‘You watch NASCAR?’ And he said, ‘Yeah, I watch it every single week.’ And he started asking me a couple questions like, ‘What about this guy? Was this is a good move when that guy did this?’ And I started thinking, ‘Wow. This guy actually knows what’s going on in our sport.’

So from that point on, we just started a texting conversation for the next few months, and basically I asked permission from him to represent the Jordan brand in NASCAR.

This is a deal that works out well for both sides, explains an article at Forbes.com.

This relationship between Hamlin and Jordan is very significant not only for the Jordan Brand, but for sports endorsements in general. First of all it shines light on the Jordan Brand as more than just a sneaker brand. Also, it could be a stretch, but the sponsorship might actually help mesh the fan base of more urban sports, like basketball, and racing, which would be a big leap racially. Only six black drivers have raced in NASCAR’s 64-year history coming into 2012. Darrell Wallace Jr. made a name for himself this summer as a Drive for Diversity Program participant and is vying to become just the second African American Sprint Cup driver since 1986. The 18-year-old Wallace is also helping with another category of fan demographics, as the median age of NASCAR fans, according to Nielsen, is currently 51.6.

One guy wearing the Jumpman logo is not going to make basketball a hot red state sport, nor is it going to mean every inner city youth is going to want to grow up to be Jeff Gordon. (Should anyone want to grow up and be Jeff Gordon?)

But it’s a step. A small but important step. You combine that with the Thunder drawing big in Oklahoma City and you start to see some little changes. Little seeds. That’s where it starts.

And, of course, Nike and Jordan will be there to capitalize on it and make money.

Report: Sacramento Kings reach one-year deal with Ty Lawson

INDIANAPOLIS, IN - APRIL 23:  Ty Lawson #10 of the Indiana Pacers celebrates against the Toronto Raptors during game four of the 2016 NBA Eastern Conference Quarterfinal Playoffs at Bankers Life Fieldhouse on April 23, 2016 in Indianapolis, Indiana.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Andy Lyons/Getty Images)
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Ty Lawson said that wherever he signed, “they’re going to get me for cheaper than I feel I’m worth … I feel like I’m overlooked in free agency.”

That lucky team — at least in Lawson’s mind — is the Sacramento Kings.

They have reached a one-year deal with him, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

Lawson bounced between Houston and Indiana last season, and struggled at both stops — he shot 39.3 percent last season with a far wbelow replacement lever PER of 9.7. He was better in Indiana than Houston.

Lawson also brings the baggage of a couple of DUIs in recent years and a reputation as a partier — including showing up to practice with alcohol on his breath. That hurt is free agent prospects, and is something Lawson denied to The Undefeated.

But I’m not a person out here like everyone thinks that I’m drunk all day. No, I don’t do that. A lot of my friends, we go out and celebrate. But I’m not that person in the morning getting drunk before practice. I think there is a big misconception about what everybody thinks. That’s what I basically tell them. I keep it honest.

The Kings will start Darren Collison at the point, but Lawson should get a decent run as a backup. Lawson is a solid playmaker and has a spot up shot, when he is right.

What the 28-year-old Lawson also will get is another chance — he hasn’t impressed in his past few stops and if that doesn’t change his NBA career could end soon.

Watch 50 top clutch shots of last NBA season

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There are 1,230 NBA games in a season, and decent amount of those come down to which team executes better in a close game late. (By the way, the best teams don’t win the most close games, the best teams have the most blowouts and aren’t in as many close games.)

What that means is there are a lot of game winners, a lot of clutch shots every season. The folks at NBA.com compiled them for you, and what else do you have to do on a Sunday night but watch 13 minutes of them.

Yes, there is plenty of Stephen Curry and Russell Westbrook in this one, but the clutch shot of the season belonged to Kyrie Irving.

Jason Terry chose Bucks because he wants to play, not just mentor

OAKLAND, CA - APRIL 27:  Jason Terry #31 of the Houston Rockets dribbles the ball against the Golden State Warriors in Game Five of the Western Conference Quarterfinals during the 2016 NBA Playoffs at ORACLE Arena on April 27, 2016 in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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Jason Terry has talked about reaching out to multiple teams, including contenders, during free agency before settling on the Milwaukee Bucks. When he talked about why the Bucks, he spoke of believing in what Jason Kidd was building.

There may have been another reason: Minutes.

From Gery Woelfel of the Racine Journal Times:

Some NBA officials contend he signed with Milwaukee and rejected overtures from a handful of teams, including the reigning NBA champion Cleveland Cavaliers, because of potential playing time.

“He wants his minutes,’’ said an NBA executive, whose team had shown some interest in signing Terry. “He didn’t go there (Milwaukee) to sit on the bench.’’

Terry’s agent denied this, saying he wanted to be part of the Bucks.

If minutes was a key part of his decision, so what? Guys choose teams for money (usually), wins, to play with friends, lifestyle, and weather, plus other reasons — how much run they get is in that mix. It’s never just one thing. And playing time matters.

No doubt Terry will get run with the Bucks behind Matthew Dellavedova, although Giannis Antetokounmpo with the ball as point guard is what is going to make this team fun to watch.

Report: Other league executives don’t expect DeMarcus Cousins to stay in Sacramento

SACRAMENTO, CA - FEBRUARY 26:  DeMarcus Cousins #15 of the Sacramento Kings stands on the court during their game against the Los Angeles Clippers at Sleep Train Arena on February 26, 2016 in Sacramento, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ezra Shaw/Getty Images)
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The vultures have been circling.

Other teams have called Sacramento GM Vlade Divac since the day he took office to inquire about the availability of DeMarcus Cousins — however, only George Karl took those calls and tried to run with it. The Kings know they have a franchise player, the best traditional center in the game right now, in Cousins and that is hard to come by. While it may not be easy — Cousins has always been demanding of those around him — they need to make it work.

Enter coach Dave Joerger, the guy who had success with difficult personalities in Memphis and got that team to the conference finals a couple of times.

Cousins has this season and next on his deal, and around the league the conventional wisdom is he bolts when this contract is up (hence the trade calls). Here is what one executive told Zach Harper of CBSSports.com.

“They’re fooling themselves if they think he’s sticking around,” said one league executive. “The good news for them is his value will always be high. There isn’t a point of no return in which you’re not getting high value for him. Teams will bid against each other in the trade market. Maybe [Cousins] doesn’t go for the biggest money in free agency but you’d love to have that card to play.”

The Kings aren’t giving up on being able to keep Cousins. They hope Joerger, the Olympics experience, some winning, a new building, and a trip to the playoffs will have Cousins thinking Sacramento is his home, where he wants to stay and build something.

I’d be surprised if the Kings seriously considered any move before next summer. But if Divac and company get the sense after this contract that they may not be able to keep Cousins — and let’s be clear, up to this point the organization has given him little reason to put his faith in them, Cousins is not unreasonable here — they have to make a move. This is not Oklahoma City where they can just turn the team over to Russell Westbrook, if Cousins goes it’s a rebuild in Sacramento (for a team that hasn’t made the playoffs in a decade).

Celtics fans (and the rest of you convinced Cousins is coming your way), you need to wait it out. This is not going to be some quick move this summer.

But the vultures are circling.