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Dwight Howard’s letter to Orlando fans doesn’t go over well. Of course.

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Dwight Howard could not win at this point. He took out a full-page ad to thank the fans in Orlando, but that was never going to smooth things over. Not even close. It was going to stoke the anger.

Howard couldn’t win. If he does nothing he looks like he doesn’t care, if he buys the ad fans will shred him for it. He backed himself into that corner with his actions of the past six months.

George Diaz, a blogger at the Orlando Sentinel, did shred Howard for the ad (even at points using an old Sam Kinison bit).

He chose to make it a melodrama, enabled in some part by the reluctance of Magic management to trade him and be done with it. Still Howard is gone and he shares the brunt of everyone’s anger.

His parting shot involves him posing with a Los Angeles Lakers uniform. And so it comes across as awfully awkward for him to say that “although my career with the Magic has come to a close, my love for the city and the people that make it beautiful will never end.”

Sorry Dwight. It is now an unrequited love.

Again, Howard couldn’t win. He has a lot more of this coming to him this next season, and it is on Howard and those advising him. They got what they wanted, a trade to a contender in a major market (if not the one they targeted), but they sacrificed a pretty clean NBA reputation to get him there.

It was never going to end well in Orlando, it never does when a superstar forces themselves out of town. Howard did that. But he went through it like he was following a script, right down to the ad in the local paper. Howard’s problem was both he strayed from the script (waiving his opt-out rights) and he was an unconvincing actor in it.

Now he needs to repair the image, something winning can help with. But in the short term he needs to keep his head down for a while. Just play ball. Do what you do well. And understand that Orlando is never going to forgive you.

Report: Heat, Chris Bosh clashed over Bosh wanting to play while on blood thinners

NEW YORK, NY - JANUARY 26:  Chris Bosh #1 of the Miami Heat looks on against the Brooklyn Nets during their game at the Barclays Center on January 26, 2016 in New York City.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Al Bello/Getty Images)
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Chris Bosh missed the second half of the 2015-16 season with a reoccurrence of the blood clots that kept him out much of last season, and the situation was clouded by a lack of clarity. Reports emerged closer to the playoffs that Bosh and the Miami Heat disagreed about the handling of Bosh’s condition, that he wanted to play and doctors wouldn’t allow it. The Miami Herald‘s Barry Jackson has some new details of their disagreement, which centered around Bosh wanting to play while on blood thinners.

According to a team source, the Bosh camp spent considerable time exploring the idea of Bosh continuing to take those blood thinners, but at a time of day (such as early morning) that the medication would be out of his bloodstream by game time.

Someone with knowledge of the situation said blood tests indicated the medication was out of Bosh’s system after 8 to 12 hours, which would significantly lessen the risk for Bosh playing. But the Heat and team doctors rejected that idea.

None of the doctors involved in Bosh’s case is commenting, but Robert Myerburg — an expert on treatment of athletes and a cardiologist at U-Health – said even though some of the newer blood thinners can be out of a patient’s system within 12 hours, “I would not use that strategy [that the Bosh camp explored]. There’s too much at risk.

“The drug being out of the system is not what worries me as much as the unprotected time” during games and other times when the blood thinner is out of his system, even more so if he’s subjected to trauma in an area where there was past clotting (in his leg and calf). He said patients with atrial fibrillation can sometimes be taken off thinners when they go on a skiing trip, but this is different.

As much as Bosh believed the blood thinners would be out of his system, the Heat were right to handle it the way they did. Even if timing the medication differently lessened the risk of playing, the Heat were still the ones responsible for what happened when he played. If something were to happen to him, the Heat would have to be the ones to explain how they let their medical staff be overruled by Bosh and allowed him to be placed in a life-threatening situation. Both Bosh and the Heat are apparently optimistic that he’ll be able to return next season, but blood clots are nothing to play around with, and taking an overly cautious approach this season was better than the alternative.

Report: J.B. Bickerstaff in talks to join David Fizdale’s staff in Memphis

HOUSTON, TX - APRIL 21:   Head coah J.B. Bickerstaff of the Houston Rockets looks on at Toyota Center on April 21, 2016 in Houston, Texas.  NOTE TO USER: User expressly acknowledges and agrees that, by dowloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Bob Levey/Getty Images)
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Now that former Heat assistant David Fizdale has accepted the Grizzlies’ head coaching job, he’s starting to put together his staff. One name to keep an eye on, according to John Martin of ESPN 92.9 in Memphis: J.B. Bickerstaff, who served as the Rockets’ interim coach this season after the team fired Kevin McHale in November.

The Rockets were a chemistry disaster this season, but Bickerstaff is highly regarded around the NBA in coaching circles. He was a candidate to keep the coaching job in Houston when the Rockets’ front office began their search, but he withdrew his name from consideration when he started receiving interest around the league as a lead assistant. It sounds like Memphis is one of the teams going after him, and he’d be a good hire for Fizdale’s staff.

Warriors’ owner Joe Lacob does “we’re not worthy” bow to Klay Thompson

OKLAHOMA CITY, OK - MAY 28:  Klay Thompson #11 of the Golden State Warriors drives against Kevin Durant #35 of the Oklahoma City Thunder during the fourth quarter in game six of the Western Conference Finals during the 2016 NBA Playoffs at Chesapeake Energy Arena on May 28, 2016 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Maddie Meyer/Getty Images)
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Warriors coach Steve Kerr called Thompson “ridiculous.” That may be an understatement.

Thompson had 41 points, hit an NBA record 11 three-pointers in a playoff game, and the Golden State Warriors don’t force a Game 7 without him.

Warriors owner Joe Lacob may have had the best response, he drops to his knees and does the “we’re not worthy” bow before Thompson in the hallway postgame. (As there are reports a return trip to the Finals again could be worth $40 million to the franchise, Lacob should be bowing to Thompson for making that even possible.)

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Hat tip Eye on Basketball.

Reports: Bucks to extend Jason Kidd’s contract, hire Jazz’s Justin Zanik as assistant GM

PHOENIX, AZ - DECEMBER 20:  Head coach Jason Kidd of the Milwaukee Bucks stands on the court during introductions to the NBA game against the Phoenix Suns at Talking Stick Resort Arena on December 20, 2015 in Phoenix, Arizona.  The Bucks defeated the Suns 101-95. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Christian Petersen/Getty Images)
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The Bucks have a promising young core — led by Giannis Antetokounmpo, Jabari Parker, John Henson, and Kris Middleton — but one that took a step back this past season. Setbacks can mean changes in the power structure of an organization, and there are changes coming to Milwaukee.

However, not in the coaching ranks — Jason Kidd isn’t going anywhere, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

The Bucks are moving toward a contract extension with Kidd as coach, league sources said.

There will be changes further up the ladder.

John Hammond, the GM who was the architect of the current roster, has just one year left on his current contract, and the Bucks are bringing in Utah’s Justin Zanik as a GM in waiting, according to Wojnarowski.

Zanik, an assistant general manager with Utah, will join the Bucks with a similar job title – and an agreement that he will eventually become the successor to Milwaukee GM John Hammond, sources said.

Zanik has constructed a strong reputation within the league as a front-office executive and previously a player agent. Milwaukee was aggressive in pursuing him to eventually lead the franchise’s basketball operations.

The key is can Zanik and Kidd work together — Kidd has consistently pushed for more power in personnel decisions.

Bucks owners Wesley Edens and Marc Lasry have been aggressive since buying the team, and you can expect Zanik will be under orders to get this team back to the playoffs and back on an upward trajectory. That may just take time as all their young talent comes together. Well, that and they have to figure out how to make Greg Monroe fit with everyone else.