Lakers might only get one shot to win a championship with Dwight Howard

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For the majority of NBA teams and their respective fan bases, each season is all about the journey. Only a select few have a real shot at winning a championship, so success is relative and can be judged on everything from individual player improvement to year-over-year win totals, or on whether or not a team simply made the playoffs.

In Los Angeles, for the Lakers, the opposite is true. The journey does not matter; it’s all about the result.

Dwight Howard has finally been added to the star-studded Laker lineup, essentially in exchange for Andrew Bynum. With Howard in the fold alongside Steve Nash, Kobe Bryant, Pau Gasol, and Metta World Peace, L.A. has the best starting five in the league, and it isn’t close. With that great power comes great responsibility, of course, in that anything less than a Lakers championship next season will be considered a disappointment, and rightfully so.

Now, championship-or-bust isn’t exactly a fun way to go through an entire season — just ask the 2011 Miami Heat about that. The Lakers may, however, have to deal with something that LeBron James, Dwyane Wade, and Chris Bosh didn’t in that first season together in Miami: the added pressure of having to win a title in their very first season together, if they want to stay together.

Howard is an unrestricted free agent after next season, and will sign nothing less than a max contract once he hits the open market. While the rules of the new collective bargaining agreement would allow him to net in the neighborhood of $30 million more over the life of his next deal if he stayed in L.A., money may not be everything to a player who already will have over $100 million in career earnings — even before we count endorsements — when the time comes for him to decide where he’ll play next. Additionally, let’s not forget that Howard is recovering from back surgery, and we have yet to see how quickly he may or may not return to form following his rehabilitation.

Besides the injury issue and the fact that Dwight can simply up and leave at the end of the season if he feels like it, the Lakers may think very carefully about wanting him back at the price he’ll command if he can’t mesh with the rest of the roster, pulls any of the bad teammate routine we saw from him last year in Orlando, or ends up being less than 100 percent of the player we’ve seen him be in the past.

While it seems likely that the Lakers would try to keep Howard in order to have a star in Los Angeles to build around once Bryant retires, nothing is guaranteed there because L.A. has legitimate salary concerns after next season. In 2014, Bryant is slated to make over $30 million, and Gasol will be in the last year of a deal that will pay him greater than $19 million. If Gasol doesn’t bounce back from a disappointing season, it’s reasonable to believe that the Lakers may look to move that expiring contract to cut payroll and avoid having to pay him big dollars in free agency.

All of this is to say that for the Lakers, the time is now. The acquisitions of Howard and Nash have put the team in the enviable spot of being one of the favorites to take home the title. And while the team’s journey should certainly be compelling, if the end result is anything less than a 17th NBA championship, it may be the only chance given to the team’s core to win it as currently constructed.

Paul George says he “Didn’t know I was gonna be traded”

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As I have pointed out before here on NBC Sports, I really do love watching NBA marketing unfold in front of me. Some of it — like Kobe Bryant’s weird post career legacy massaging — is downright impressive.

Other instances are not quite as sly.

Enter newest Oklahoma City Thunder forward Paul George and his latest sponsored Instagram post.

In a recent video posted to his page, George put up a training montage set to an Eminem song that was essentially an advertisement for the gym and trainer he had been working with over the summer. The gym’s own page also features several of these videos. So far, pretty common stuff.

That is, until you read the Instagram caption and see what George had to say about his training. Let’s see if you can spot the issue.

Screenshot via Instagram:

Of course, the issue here is that George essentially took away the leverage the Indiana Pacers would have had if his trade request hadn’t somehow been made public. Repeatedly.

George knew he was going to get traded because Indiana had no choice but to trade him. Saying otherwise is a hilarious and transparent attempt to reshape recent history.

This is perhaps my favorite result of the platitudes drilled into the heads of players by team PR guys and agent media training. That is, when you talk nonsense for so long and during each and every interview — we just dug deep, it’s a game of inches, you have to want it more — sometimes you just don’t know when to stop trying to spin the story in your direction. Especially because the mantra of media training is to be boring and try say nothing, which is hard if you have something to prove or an opinion to change.

Between this and Kevin Durant openly admitting to having a burner Twitter account (which no doubt sparked a flurry of emails and calls between agents and their clients) this is shaping up to be one of the best NBA seasons in recent memories and that’s just from a new media standpoint.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.