Why Linsanity may have been worth more to Houston than New York

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When the New York Knicks told Jeremy Lin “don’t let Raymond Felton hit you in the backside on the way out,” the talk was a cacophony of shock. Whether you agreed with the move or not, it was a huge surprise that the Knicks wouldn’t match the offer sheet for Lin. If you thought Lin was worth it, you were shocked the Knicks would let a star like Lin walk after everything he did for the franchise last year. If you thought he wasn’t worth it, you were surprised Dolan actually made a decision with consideration for the money.

More than anything, people on both sides were shocked that Dolan let Lin’s marketing potential head to the Lonestar State. Lin was a huge center of attention, which meant money, last season, and merchandise for Lin sold out everywhere. How could the Knicks let something with that kind of marketing potential go? ESPN, in a five-part series this week, noted that that element was considered by the Knicks and it sheds some light on how the league’s financial structure affects these things.

Furthermore, the Knicks calculated that Linsanity might not be worth as much as assumed. While the value of the Lin phenonemon has been much discussed, the Knicks saw it differently from most observers. Their season-ticket sales were strong and their sponsorships were stronger. Any money from the sale of Lin jerseys or Knicks’ merchandise around the world goes into a leaguewide pool, with the Knicks getting the same portion as any other team, according to revenue-sharing rules. Likewise, their share of the league’s TV contracts would not change whether Lin was on the team or not, no matter how many people in New York or Asia were watching.

via NBA — Jeremy Lin Six Degrees Of Separation, New York Knicks – ESPN.

Essentially, Lin wasn’t going to help MSG sell tickets. The Knicks already sell out. It’s the gift and curse of Knicks fans. They’re great, in that they show up no matter how bad the team is and go bonkers when the team is any good and/or has any stars. But it also means the Knicks don’t have to make moves with consideration to selling tickets, because they don’t have to worry about it. But a lot of teams make bad moves trying to sell tickets. The Brooklyn Nets just spent $300 million on a team that isn’t a title contender in order to push ticket sales. And that’s the right move for them, but MSG isn’t in the same bucket.

Likewise, not being able to make any money off the revenue stream of merchandise, and in fact subsidizing the other teams has to have very little appeal to the Knicks. Yes, there are other revenue streams involved with Lin’s popularity that don’t get put into the league pool. But again, the Knicks have already maximized those streams. That’s the real problem. It’s like trying to get someone who’s loaded a gift for their birthday. What do you get the team that has everything (except a title, an offense, and a star willing to relinquish control)?

Houston, on the other hand, can use Lin’s star power. His fame will help them sell sponsorships and put butts in seats. The only person that really loses money in this configuration is Lin, who won’t make as much in Houston off his fame and that trademarked “Linsanity” term as he would in New York. But he got a great deal, and that marketing money will dry up eventually.

So maybe this deal, while not all about the money at all, as ESPN’s feature illustrates, wasn’t so bad on the financial end for anyone. But it’s interesting to see the dynamics in play.

Heat’s Justise Winslow fined $15,000 for stepping on Embiid’s mask

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NEW YORK (AP) Miami’s Justise Winslow has been fined $15,000 by the NBA for attempting to damage Philadelphia center Joel Embiid‘s facemask during Game 3 of their playoff series.

Winslow intentionally stepped on Embiid’s mask after it had fallen onto the court with 7:51 remaining in the second quarter of the 76ers’ 128-108 victory on Thursday night.

The NBA cited Winslow for unsportsmanlike conduct in announcing the penalty Friday.

Embiid was wearing the mask for the first time after returning from a 10-game absence caused by a broken orbital bone around his left eye.

Philadelphia leads the series 2-1. Game 4 is Saturday.

Defense found: Bucks overwhelm Celtics for 116-92 win

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MILWAUKEE (AP) — Khris Middleton scored 23 points, Giannis Antetokounmpo added 19 and the Milwaukee Bucks used a dominating first half to overwhelm the Boston Celtics 116-92 on Friday night, narrowing their deficit in the first-round playoff series to 2-1.

Eric Bledsoe and Jabari Parker each added 17 for the energized Bucks, who held the Celtics without a field goal for nearly an 11-minute stretch of the first half.

Milwaukee found its defense after a disheartening 14-point loss in Game 2, getting contributions from up and down the roster.

Backup center Thon Maker scored 14 points and had five of the Bucks’ 12 blocks. Pesky guard Matthew Dellavedova, a veteran of a championship run with the Cleveland Cavaliers, helped hold young Celtics point guard Terry Rozier to nine points on 2-of-7 shooting.

“The activity, if you take the stat sheet out of it, the activity and the energy that we brought … as you go through the game, that’s what you need, is the energy first,” coach Joe Prunty said.

Al Horford scored 16 for the Celtics, who fell behind by 23 at halftime and got no closer than 76-62 with 3:06 left in the third quarter on Jayson Tatum‘s 3-pointer.

The game was so well in hand that the Bucks closed out the victory even with Antetokounmpo on the bench for much of the fourth quarter with five fouls. Middleton had eight points in the fourth.

Game 4 is Sunday in Milwaukee. The Celtics will need to get off to a much better start if they want to avoid going home for Game 5 with a 2-2 series tie.

“We got into a hole. This is new for our group,” Horford said. “They had it going … and we really didn’t have an answer for them tonight.”

Milwaukee hustled for loose balls and stayed active around the paint, used its length to get deflections and disrupt Boston in the lane.

The 7-foot-1 Maker, in particular, provided a huge boost to help Milwaukee counter what had been a decisive edge off the bench for the Celtics. Maker got extended minutes only because starting center John Henson missed the game with a sore back.

Nearly everything else went Milwaukee’s way, too.

Parker, who voiced displeasure this week after playing just 24 minutes over the first two games, was 7 of 12 from the field and played 30 minutes. Bledsoe, outplayed by Rozier in the first two games, shot 8 of 13.

“Good win, lots of positives tonight. Quick turnaround … so we’ll have to do it again on Sunday,” Prunty said.

 

Wizards show some fight, top Raps 122-103, get series to 2-1

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WASHINGTON (AP) — All of about 2 1/2 minutes into the game, Washington forward Markieff Morris and Toronto’s OG Anunoby needed to be separated after a near-fight that drew in other players.

Early in the third quarter Friday night, Raptors guard Kyle Lowry was called for a flagrant foul when he swiped a hand across Bradley Beal‘s forehead as the Wizards guard went in for a breakaway layup. Later in that period, things really came close to spiraling out of control, but John Wall‘s bodyguard interceded when Washington’s All-Star jawed with Toronto’s Serge Ibaka.

As that scene unfolded on the court, spectators directed “U-S-A! U-S-A!” chants at the opponents from Canada, and Bruce Springsteen’s “Born in the U.S.A.” blared over the arena’s speakers. Amid all the ruckus, Beal and Wall kept their heads and helped the Wizards pull further and further away for a 122-103 victory.

What was once a dull, lopsided series is suddenly quite interesting.

Beal heeded his coach’s plea to “do his job” by scoring 21 of his 28 points in the first half, Wall delivered 28 points and 14 assists, and the eighth-seeded Wizards cut their Eastern Conference first-round playoff deficit to 2-1.

“We’re not going out to try to box every game,” Beal said, before describing Morris as “a bully with a smile.”

Added Beal: “We came out tonight with an edge about ourselves.”

After letting the Raptors grab the first 2-0 series lead in franchise history, the Wizards came home and checked off every box coach Scott Brooks presented. They got Beal more involved after he made only three shots in Game 2; they actually led after the first quarter, 30-29; they produced 19 turnovers that led to 28 points.

“They came out and punched us,” Toronto coach Dwane Casey said. “And we allowed them to.”

He meant that figuratively, of course, but the choice of words sure seemed apt.

The Raptors did appear to take the worse of the physical nature of the game.

DeMar DeRozan, who led Toronto with 23 points, wore a Band-Aid under his right eye afterward. Reserve Pascal Siakam held a bag of ice over a cut on his lip that required three stitches.

“Ain’t nobody fighting out here,” said Lowry, who had 19 points and eight assists. “I mean, it got physical, but ain’t nobody fighting. It’s a heated moment, but that’s the game of basketball.”

Each team boasts a pair of elite, All-Star guards. This time, Washington’s pair came out on top.

The start initially had the look of “Here we go again,” as Toronto moved ahead 27-18. The Raptors, after all, outscored Washington by an average of 11 points in the first period over Games 1 and 2. But this time, Washington responded with a 12-point run capped by Beal’s 3 with under a minute left.

Beal scored 12 in the quarter a day after he, Wall and Brooks met to discuss ways to get Beal more involved in the offense. Entering Friday, Beal was averaging only 14 points in the playoffs, well below his 22.6 average during the regular season.

“We need both our guys to step up,” Brooks said about Beal and Wall. “It was good tonight.”

 

Pacers erase 17-point deficit to take 2-1 lead over Cavs

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INDIANAPOLIS (AP) — Bojan Bogdanovic scored 30 points, leading the Indiana Pacers back from a 17-point halftime deficit for a 92-90 victory over the Cleveland Cavaliers on Friday night for a 2-1 lead in their first-round series.

Cleveland was 39-0 during the regular season when leading after three quarters and kept that perfect mark intact with a Game 2 win.

The incredible second-half charge came exactly one year after Indiana blew a 26-point halftime lead in a historic playoff collapse against the Cavs.

This time, the Pacers delivered a devastating blow to the three-time defending Eastern Conference champs – on a night LeBron Jones joined Michael Jordan as the only players in playoff history to record 100 double-doubles. James finished with 28 points and 12 rebounds, but it wasn’t enough to prevent Cleveland from losing its first game this season after leading following the third quarter.

The biggest reason for the collapse: Bogdanovic.

After charging back with striking distance, he completed a four-point play to finally give the Pacers an 81-77 lead with 6:10 left. Bogdanovic followed that with another to make it as seven-point game.

Then James answered with the next seven to tie it.

Bogdanovic came right back with a layup and another 3 before Thaddeus Young scored to give the Pacers a 91-84 cushion with 53 seconds left.

James knocked down a 3 to cut the deficit to four, and the Cavs got another 3 from Kevin Love with 7 seconds left to make it 91-90.

Darren Collison made 1 of 2 free throws with 5 seconds left, giving Cleveland one more chance. But J.R. Smith‘s long desperation heave came up short..