Celtics jersey

Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

It’s a trend: Russell Westbrook posts video of him singing two more breakup songs

LOS ANGELES, CA - DECEMBER 21:  Russell Westbrook #0 of the Oklahoma City Thunder and Kevin Durant #35 discuss play during the first half against the Los Angeles ClipperLos Angeles Kingsat Staples Center on December 21, 2015 in Los Angeles, California.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and condition of the Getty Images License Agreement.  (Photo by Harry How/Getty Images)
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At this point, there is zero chance Russell Westbrook‘s posts are a coincidence.

First. he posted a video of himself singing along to Lil Uzi Vert’s “Now I Do What I Want.”

Then came the shoe ad that was another little jab at now Warriors Kevin Durant.

Now comes Westbrook’s return to karaoke posts, this time singing Taylor Swift’s “We Are Never Getting Back Together” and Katy Perry’s “Wide Awake.”

Apparently, Westbrook and Durant are having one rough teenage breakup.

Fun throwback video: Paul George vicious dunk on LeBron’s Heat

Indiana Pacers' Paul George goes up for a dunk during the second half of an NBA basketball game against the Brooklyn Nets, Friday, Dec. 18, 2015, in Indianapolis. Indiana won 104-97. (AP Photo/Darron Cummings)
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One of the great stories of last season was the return of Paul George to All-Star level form (then to watch him be crucial to the USA winning gold this summer).

It was a great story because vintage Paul George was so great. Watch this throwback video of him blowing by LeBron James and dunking over Chris Andersen from a few years back — this is vicious.

@ygtrece to the rack in the #NBAPlayoffs! #NBAvault

A video posted by NBA History (@nbahistory) on

By the way, if you’re not following NBA history on Twitter and Instagram, you’re doing it wrong.

Chris Bosh on if he’s working out: “Yes, I’m hooping. I’m a hooper.”

CHARLOTTE, NC - APRIL 25:  Chris Bosh #1 of the Miami Heat watches on from the bench against the Charlotte Hornets during game four of the Eastern Conference Quarterfinals of the 2016 NBA Playoffs at Time Warner Cable Arena on April 25, 2016 in Charlotte, North Carolina.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Streeter Lecka/Getty Images)
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Chris Bosh wants to play basketball this season. Of that, there is no doubt.

The question is will the Heat let him after he missed the end of the last two seasons due to potentially life-threatening blood clots? If so, will he have minutes or travel restrictions?

Bosh is working out to get ready for the season — he posted a video of it Monday on Snapchat, showing off his handles, and put it this way: Ues, he’s hooping.

The Heat and Bosh need to come to common ground on this before training camp opens. Bosh is on blood thinners for his condition, the team and he need to decide if he can come off them on game days or if there is another protocol that works for everyone.

The Heat would be a vastly better team with Bosh on the court this season, but that didn’t motivate them to bring him back during the playoffs last season (even though he wanted to). Whatever happens, Bosh wants to play.

Former Nuggets coach Bernie Bickerstaff talks when Mahmoud Abdul-Rauf sat for Anthem

15 Mar 1996: Point guard Mahmoud Abdul-Rauf of the Denver Nuggets stands in prayer during the singing of the National Anthem before the Nuggets game against the Chicago Bulls at the United Center in Chicago, Illinois. Abdul-Rauf came to an agreement with
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Twenty years before Colin Kaepernick made his stand by sitting for the national anthem during preseason games — something he has every right to do: if we are going to force compliance in our rituals of allegiance how are we different as a nation than the countries we rail against for forced indoctrination? — the NBA had Mahmoud Abdul-Rauf.

For those that don’t remember, Abdul-Rauf was a good NBA guard and a member of a Denver Nuggets in the mid-1990s. He had converted to being a Muslim during his playing career. As his faith and beliefs grew, he came to view the flag as a symbol of oppression. In the middle of the 1995-96 season, he told the NBA he would no longer stand for the anthem. Everything was kept quiet for a while, but when the PR storm hit it led to a few strange days — the league suspended him at one point — before was a compromise where he would stand for the anthem but pray into his hands during it.

Bernie Bickerstaff was the coach of the Nuggets at the time and went on SiriusXM NBA Radio Monday to talk about those days. His first reaction was that of virtually every coach who has heard or talked about Kaepernick.

“Distractions,” Bickerstaff said. “It caused a lot of distractions, and you know at that point the number of media members was not quite as resounding as it is today. But still, it was a distraction.”

Bickerstaff said he was blindsided byAbdul-Rauf’s decision, and he said they scrambled to deal with the fallout. He said he and the brain trust of the team eventually had a meeting with the guard and told him if he wanted to be on the team he had to stand for the anthem.

“We had him come in, to sit down and have a conversation, and the conversation was about, the one thing that we have in this life is freedom of choice, and with that choice comes consequences. And my conversation with him was simply that one of the guys I probably admired most at that time was Muhammad Ali, because not only did he make a decision not to step forward but it was the part of it, the things that he gave up, and our message basically to (Abdul-Rauf) was ‘Hey, that’s the guy I admire. If you really feel that way then you go home, and you give us a call and let us know you’re willing to walk away from that contract, and then I can really, really, respect that…

“When he got home, we got a call and he said ‘I think I want to be on the trip.’ And that’s our understanding, if you’re on the trip, then you’re standing.”

The NBA came in with a more fair compromise.

If this were to happen again with the NBA, it would be interesting to see how Adam Silver would handle this compared to the heavy-handed David Stern.