Celtics jersey

Small ads likely will be on some NBA jerseys by next season


It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

76ers on blocking anthem singer wearing ‘WE MATTER’ jersey: ‘We use our games to bring people together’

BEVERLY HILLS, CA - AUGUST 01:  Actress Sevyn Streeter speaks onstage during the 'Ringside' panel discussion at the TV One portion of the 2016 Television Critics Association Summer Tour at The Beverly Hilton Hotel on August 1, 2016 in Beverly Hills, California.  (Photo by Frederick M. Brown/Getty Images)
Frederick M. Brown/Getty Images

Sevyn Streeter said the 76ers prevented her from singing the national anthem at tonight’s game because she was wearing a “WE MATTER” jersey:

76ers statement:

“The Philadelphia 76ers organization encourages meaningful actions to drive social change. We use our games to bring people together, to build trust and to strengthen our communities. As we move from symbolic gestures to action, we will continue to leverage our platform to positively impact our community.”

This is a continuation of Carmelo Anthony‘s argument: The emphasis should be on action in communities and there’s no longer a place for gestures like Colin Kaepernick kneeling.

But this needn’t be an either/or discussion. Community-based action is obviously important (though don’t assign responsibility to NBA players to fix racism). Recognizing the width and depth of the problem is necessary – which is why symbols matter, too.

Take Street’s shirt at face value. “We matter.” “Black lives matter.” What’s so offensive about that? There is no implicit “more” attached.

Yet, the 76ers found it antithetical to their brand.

This is why the widespread “unity” message preached by arm-locking NBA players left so much to be desired.

To the 76ers, unity meant silencing Streeter.

Is that what players were demonstrating on behalf of during the preseason? I’m sure that arena was much more united with a 76ers dancer singing the anthem than it would have been with Streeter spotlighted. But sometimes divisiveness is necessary to advance a cause.

If the 76ers don’t want Streeter using their platform to say “WE MATTER,” that’s their right. Not everyone has to support that choice, though.

Sevyn Streeter says 76ers prevented her from performing national anthem due to ‘WE MATTER’ jersey

BEVERLY HILLS, CA - AUGUST 01:  Actress Sevyn Streeter speaks onstage during the 'Ringside' panel discussion at the TV One portion of the 2016 Television Critics Association Summer Tour at The Beverly Hilton Hotel on August 1, 2016 in Beverly Hills, California.  (Photo by Frederick M. Brown/Getty Images)
Frederick M. Brown/Getty Images

No NBA players followed Colin Kaepernick’s lead by kneeling during the national anthem in the preseason.

But that courageous form of protest still found its way onto NBA courts.

A national-anthem singer knelt before a Kings game, and other did at a Heat game.

Another singer wanted to take a bold stance for the 76ers’ regular-season opener against the Thunder tonight by wearing a “WE MATTER” jersey, but she said the team stopped her.

Sevyn Streeter:

A 76ers dancer performed the anthem instead:

The 76ers deserve some latitude to choose how someone uses their platform. But what about claiming black lives matter is antithetical to the 76ers’ brand?

The team did not immediately respond to request for comment. I will update if it does.

76ers fan flips double bird to Russell Westbrook, who reacts incredulously (video)

PHILADELPHIA, PA - OCTOBER 26: Russell Westbrook #0 of the Oklahoma City Thunder warms up prior to the game against the Philadelphia 76ers at Wells Fargo Center on October 26, 2016 in Philadelphia, Pennsylvania. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Mitchell Leff/Getty Images)
Mitchell Leff/Getty Images

The Russell Westbrook era didn’t get off to the fastest start for the Thunder, who fell behind the 76ers early.

This Philadelphia fan got way ahead of himself (and any reasonable standard of decency).

Via Andy Bailey of Bleacher Report:

Oklahoma City responded with a 5-0 run, Westbrook scoring three points himself and assisting another basket.

Report: Bulls close to deal with former Celtic R.J. Hunter

BOSTON, MA - OCTOBER 17:  R.J. Hunter #28 of the Boston Celtics carries the ball against the New York Knicks during the third quarter at TD Garden on October 17, 2016 in Boston, Massachusetts.  (Photo by Maddie Meyer/Getty Images)
Maddie Meyer/Getty Images
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The No. 28 pick, R.J. Hunter became the first first-rounder from last year’s draft to fall out of the NBA when the Celtics waived him.

He won’t be out of the league for long.

The Bulls, the only team with an open roster spot, appear close to adding him.

Shams Charania of Yahoo Sports:

Hunter belongs in the league.  Though he must knock down shots far more reliably than he has, Hunter has potential as an outside shooter with complementary ball skills to provide value. Boston just had more NBA-caliber players than roster spots.

He’s far from a lock to succeed in the NBA, but I value Hunter about as much as Tony Snell – whom the Bulls just traded for an upgrade at backup point guard in Michael Carter-Williams. That they could so cheaply replace Snell makes that deal look even better.