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Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Enjoy 50-best circus shots of last NBA season

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As of tomorrow, training camps around the league open, and all the focus goes to the 2016-17 season.

For fun, let’s look back one more time at last season — the 50 top circus shots of last season.

Stephen Curry driving the lane and throwing up prayers once he draws contact (and hitting them), there is Russell Westbrook throwing the inbounds pass off an opponent’s back, and so much more. Enjoy. Then let’s get on with next season.

To avoid trash talk, Steven Adams told Kevin Garnett he didn’t speak English

Kevin Garnett
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Kevin Garnett intimidates people. In the machismo-fueled world of professional sports nobody comfortably admits they were intimidated, but in the wake of Garnett announcing his retirement, a number of players stepped forward to say exactly that. And that KG trashed talked them fearlessly.

Oklahoma City’s Steven Adams found a way to avoid that — tell KG he didn’t speak English.

Brilliant.

Adams was lucky, KG had a reputation for going harder at foreign-born players with his trash talk and intimidation. Then again Adams is not the kind of guy prone to be intimidated.

Pistons’ Stan Van Gundy “encouraged” by players speaking out, protesting social issues

CLEVELAND, OH - APRIL 17: Head coach Stan Van Gundy of the Detroit Pistons yells to his players during the first half of the NBA Eastern Conference quarterfinals against the Cleveland Cavaliers at Quicken Loans Arena on April 17, 2016 in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jason Miller/Getty Images)  *** Local Caption ***Stan Van Gundy
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Athletes are injecting themselves into the needed national conversation about race, violence, and policing in this nation. That has taken some very public forms, including LeBron James, Chris Paul, Dwyane Wade and Carmelo Anthony speaking at the ESPYs, and Colin Kaepernick taking a knee during the national anthem and leading others to do so. Some NBA players likely will follow Kaepernick’s lead.

Pistons coach/GM Stan Van Gundy likes seeing players speak out.

A couple of his Detroit players — Reggie Jackson and Marcus Morris — said they backed the 49ers quarterback. Here is what the never shy Van Gundy said about all of it, via Vincent Ellis of the Detroit Free Press.

“I’m encouraged by the fact of what some of those guys stood up and did at the ESPYs and had a conversation,” Van Gundy said. “I’m really proud of the fact that we have guys that not only see the problem, but want to try to do something about it…

“To me, in some ways, (police brutality is) just the most visible to focus on and it goes to deeper inequities in our criminal justice system, our education system so there’s so much to focus on,” Van Gundy said. “I think it’s great that we have players that want to be part of that conversation, and a lot of players that want to go beyond the conversation and be part of the solution.”

Van Gundy has been telling his players part of that solution is to vote.

The players union and NBA sent out a release saying they wanted to work together to create positive change, but details are still vague on what that might be. The only thing we know for sure as we head into the NBA season — with as divided a nation and election as anyone can remember as a backdrop — is that some NBA players are going to try and keep the conversation going.

Sunday is 16th anniversary of greatest dunk ever: Vince Carter over Frederic Weis

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It was the last game of the group stage of the 2000 Olympic basketball tournament at the Sydney Olympics, the USA was taking on France, another USA win on its way to another gold medal.

But what we all remember is this one play — Vince Carter dunking over the 7’2″ French center Frederic Weis.

Best. Dunk. Ever.

By anyone.

Weis was never the same.

In an impressive career — two-time All-NBA, eight-time All-Star, hours and hours of crazy highlights — this is always going to be the highlight at the top of the list. So we will use the anniversary of this dunk to look at it one more time.

Hat tip to nitramy at NBA Reddit.