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Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Emotional DeMarcus Cousins near tears saying goodbye to Sacramento after trade

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Kings’ general manager Vlade Divac took a parting shot at DeMarcus Cousins‘ character when he spoke to the media about the deal.

Cousins could be challenging in the locker room, but he was committed to Sacramento in ways most teams wish their star would be. He was active in the community, did charity work, and was not one of the players that alerted the media and dragged along a video crew when he did. Cousins loves Sacramento.

You can see it as he tears up when saying goodbye to those close to him in this video.

On the court, the trade to New Orleans and the chance to play next to Anthony Davis could be a huge boost for Cousins’ career. We’ll never know what could have been if the Kings knew how to draft or stuck with a system/coach.

But off the court, Sacramento will miss him. And he will miss them.

All-Star game television ratings are best since 2013

Western Conference forward Anthony Davis of the New Orleans Pelicans (23 ) slam dunks during the first half of the NBA All-Star basketball game in New Orleans, Sunday, Feb. 19, 2017. (AP Photo/Gerald Herbert, Pool)
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NEW YORK (AP) — The NBA All-Star game drew an average audience of 7.8 million viewers, making it the most-viewed All-Star broadcast since 2013.

Turner Sports announced the numbers on Monday. The number of viewers peaked at 8.5 million and the total audience was up 3 percent from last year’s game.

The hype surrounding the game centered on Kevin Durant and Russell Westbrook playing on the Western Conference team together. Durant left Oklahoma City last summer to join Golden State, leaving his longtime teammate Westbrook behind with the Thunder. Westbrook did not hide his dissatisfaction with Durant, which ratcheted up the intrigue heading into the game on Sunday.

The two shared the court for just 81 seconds and Oklahoma City posted the highest local market rating with a 10.9.

Report: Timberwolves, Knicks discuss Derrick Rose trade

NEW YORK, NY - DECEMBER 02:  Derrick Rose #25 of the New York Knicks takes a shot as Kris Dunn #3 of the Minnesota Timberwolves defends at Madison Square Garden on December 2, 2016 in New York City.The New York Knicks defeated the Minnesota Timberwolves 118-114. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement  (Photo by Elsa/Getty Images)
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The Timberwolves — 3.5 games and five teams out of playoff position — have made reaching the postseason this year a priority.

So, within that nonsensical goal apparently comes a nonsensical idea: Trading for Derrick Rose.

Ian Begley of ESPN:

The Minnesota Timberwolves have reached out to the Knicks recently to discuss potential trades for New York point guard Derrick Rose, sources told ESPN.

The Timberwolves, sources say, are among several teams to reach out to the Knicks asking about potential trades for Rose.

Rose, of course, played for Timberwolves president/coach Tom Thibodeau with the Bulls. That makes this report both plausible and something the Knicks would leak to drum up interest.

I can’t imagine a market especially eager to acquire Rose, who will become a free agent next summer. His $21,323,252 salary is difficult to match in trades without sending out too valuable of players. Rose has become a good downhill driver, but the rest of his game is lacking after years of injuries.

The Timberwolves have nearly $13 million of cap space, which could be useful in facilitating a deal. But they also have three intriguing point guards: Ricky Rubio, Kris Dunn and Tyus Jones.

If Minnesota really wants Rose, it could just sign him this summer. His Bird Rights shouldn’t matter much. Who would give the 28-year-old a five-year contract?

Rubio for Rose straight up works financially, for what it’s worth. The Timberwolves shouldn’t do that, but we don’t know enough about Tom Thibodeau running a front office to assume they won’t.

Report: Pelicans trying to trade Terrence Jones

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After their trade today, the Pelicans have the NBA’s most dynamic big-man tandem: Anthony Davis and DeMarcus Cousins.

Davis and Cousins are tall, athletic and skilled in a combination we might have never seen from any power forward-center duo since Charles Barkley-Hakeem Olajuwon. New Orleans’ two could thrive together, and while they develop chemistry, they’ll each likely get minutes without the other.

That doesn’t leave much playing time for someone like Terrence Jones.

Chris Haynes of ESPN:

Jones settled for a one-year minimum contract after an injury-plagued and inconsistent tenure with the Rockets. His inconsistency remains, but considering his salary, his highs more than justify dealing with the lows. At just 25, Jones could still figure out how to reliably contribute.

Jones’ contract dictates he be rental, which will lower his trade value. But he could help teams trying to win down the stretch — including New Orleans.

Dante Cunningham seems more favored at power forward, and Donatas Motiejunas can fill in. But the Pelicans could still use Jones.

Shopping him might be a favor to the player, but we’ll see whether an actual trade is part of the gesture.