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Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Kevin Love drips snot all over his face, maybe into his mouth (video)

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Cameras zoomed in on Kevin Love at the wrong moment:

Need a sensory cleanser? Enjoy this fantastic outlet pass from Kevin Love to LeBron James:

Derrick Rose out for Knicks-Cavaliers with back injury, getting MRI

NEW YORK, NY - NOVEMBER 22:  Derrick Rose #25 of the New York Knicks dribbles against the Portland Trail Blazers during their game at Madison Square Garden on November 22, 2016 in New York City.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Al Bello/Getty Images)
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NEW YORK (AP) — Derrick Rose is missing the New York Knicks’ game against Cleveland because of lower back pain.

Rose left the Knicks’ victory over Miami on Tuesday in the third quarter with back spasms. Coach Jeff Hornacek says Rose still felt sore on Wednesday when he came in and met with team doctors, so they sent him for an MRI exam to make sure there was no structural damage.

Rose is averaging 16.7 points and this is the first game he’s missed this season.

Brandon Jennings will start in Rose’s place.

Jaylen Brown dunks on Nikola Vucevic, who literally hides his face afterward (video)

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Nikola Vucevic probably just got poked in the eye, but I prefer to believe he’s ashamed of getting dunked on by Jaylen Brown (which is no great sin, anyway).

Matt Barnes and DeMarcus Cousins sued over New York nightclub fight

WASHINGTON, DC - NOVEMBER 28: DeMarcus Cousins #15 and Matt Barnes #22 of the Sacramento Kings talk on the floor against the Washington Wizards at Verizon Center on November 28, 2016 in Washington, DC. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Rob Carr/Getty Images)
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Matt Barnes – with Kings teammate DeMarcus Cousins seen out with him – was involved in an altercation at a New York nightclub early Monday morning.

Other details remain contentious.

Barnes’ representatives claim he acted in self-defense and paint him as the victim. Other sources – reportedly including a videopaint Barnes as the aggressor.

A court might eventually rule on the situation.

TMZ:

Matt Barnes and DeMarcus Cousins have just been SUED over the nightclub brawl at Avenue in NYC this week … with the alleged victims claiming they were brutalized by the NBA stars.

According to the lawsuit filed in NYC, Jasmine Besiso and Myrone Powell claim they were innocently hanging out when Barnes approached Jasmine and began to choke her.

In the suit, Powell says he saw the attack and tried to intervene but that’s when Cousins stepped in and punched him in the face.

At that point, Barnes allegedly released Jasmine’s neck and elbowed her in the face — knocking her unconscious. Myrone claims he was taken to the ground and Barnes and Cousins proceeded to kick and punch him in the head and body.

A rep for the alleged victims calls the incident a “vicious and unprovoked attack” And says Cousins’ initial blow was a “blindside punch.”

The rep also says the two were transported by ambulance to a nearby hospital where they were treated for “serious injuries.”

It’s important to remember there’s no burden of proof for filing a lawsuit. This is not an indication of Barnes’ and Cousins’ liability or guilt. As of last update, police are still investigating, and Barnes’ attorney has said his client was cooperating.