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Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Dwyane Wade ‘honored’ to be Prince’s favorite player

Late Night with Seth Meyers - Season 2
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Dwyane Wade says he’s feeling “all kinds of emotions” after hearing that he was Prince’s favorite basketball player.

The Miami Heat star took to Twitter after hearing Prince’s comments in a 2012 Australian radio interview the late pop icon conducted with model Damaris Lewis.

Prince died last month at his Minnesota home at the age of 57.

Referees admit error at end of Thunder/Spurs, will add call to training in future

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It’s hard to describe the final play of the Thunder Game 2 win over the Spurs and the officiating during it for a family-friendly publication such as this. The phrase I want to use starts with “cluster” but that’s as far as I can go.

The officiating crew missed a host of calls during those final 13 seconds, but they have at least owned up to the most egregious one — missing Dion Waiters pushing off Manu Ginobili while the Thunder guard tried to inbound the ball. (Yes, Ginobili’s foot was on the line, but sorry Thunder homers that was not close to the most egregious miss at the end.)

After the game, the lead official Kenny Mauer admitted that error.

Now the NBA referee’s union released this statement:

Did that decide the game? No. We like to focus on things we can blame as going wrong, but the Spurs offense started 2-of-15 shooting on the night, was inconsistent, and they still had a chance at the end. This one play is not why the Spurs lost. Manu Ginobili said it well postgame.

Raptors’ Bismack Biyombo given after-the-fact Flagrant 2 for elbow to Pacers’ Turner, no suspension

TORONTO, ON - APRIL 26:  Bismack Biyombo #8 of the Toronto Raptors celebrates a dunk late in the second half of Game Five of the Eastern Conference Quarterfinals against the Indiana Pacers during the 2016 NBA Playoffs at the Air Canada Centre on April 26, 2016 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
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Bismack Biyombo is going to be key for Toronto in their second round series against Miami. The Raptors will need his rim protection when Goran Dragic and Dwyane Wade start to drive.

Which is why the Raptors are lucky he did not get suspended for this blow from Game 7 vs. the Pacers (watch Biyombo elbow Myles Turner in the face in the middle of the key):

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At the time there was no call — as bad a miss as anything from the end of the Thunder/Spurs game — but after the fact the NBA has assessed a flagrant 2 foul on Biyombo.

However, no mention of a suspension for this incident alone. The Raptors catch a break there, as Biyombo should have been tossed from the game and/or given a suspension for that elbow. That said, one more flagrant and he does get a suspension.

NBA’s Basketball Without Borders to host first event in Australia

MELBOURNE, AUSTRALIA - JANUARY 21:  A general view is seen of the city skyline over Melbourne Park during day three of the 2015 Australian Open at Melbourne Park on January 21, 2015 in Melbourne, Australia.  (Photo by Clive Brunskill/Getty Images)
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Andrew Bogut. Dante Exum. Matthew Dellavedova. Patty Mills. Joe Ingles. Technically Kyrie Irving (he was born there but plays internationally for the USA).

Australia has brought a fair amount of talent — and scrappy players — to the NBA, and now the NBA is taking one of its outreach programs there.

Yesterday the NBA, FIBA, and Australia’s National Basketball League announced a Basketball without Borders event June 23-26 at Dandenong Basketball Stadium in Melbourne. It’s the first time the community outreach program will come to the island nation of Australia.

“We are pleased to partner with FIBA and the NBL to bring the first Basketball without Borders camp to Australia,” NBA Asia Managing Director Scott Levy said in a statement. “The league has seen a surge of Australian talent in recent years, and we look forward to supporting the next generation by giving them a platform to showcase their skills alongside their peers from throughout the region.”

These events bring in youth basketball players and work with them, both giving young players highest quality instruction and raising the profile of the sport in the nation with a little star power. Basketball Without Borders will celebrate 15 years this summer and has been all over the globe with similar events.

Now they can check Australia off the list.