Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Devin Booker’s 3-point-contest victory bright spot for Suns (video)

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Los Angeles – Devin Booker‘s Suns have the NBA’s worst record (18-41).

“I think everyone is fed up with the losing, from the top to the bottom of the organization,” Booker said this afternoon. “So, for us, it’s what’s next?”

A 3-point contest victory.

Overcoming Phoenix’s poor record to draw an invite to All-Star Saturday Night, Booker won the 3-point contest with a whopping 29 points in the final round.

That score left little margin for 2016 champion Klay Thompson, who capped the event with a 25-point round that was otherwise the night’s high. Clippers forward Tobias Harris, in his new home arena, finished third.

Booker was all smiles after the rare victory.

“Season not going how we planned, but I know a lot of the city was ready for this All-Star Weekend, having somebody participate,” Booker said. “So, I’m glad I could win it.

Where he and the Suns go from here is still questionable, but he has a plan.

“I’m going to win the dunk contest next year,” Booker said. “No, I’m just kidding.”

Full results

First round

Klay Thompson 19

Devin Booker 19

Tobias Harris 18

Wayne Ellington 17

Bradley Beal 15

Eric Gordon 12

Kyle Lowry 11

Paul George 9

Second round

Devin Booker 29

Klay Thompson 25

Tobias Harris 17

Spencer Dinwiddie not just happy to be here, wins All-Star Skills Contest

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LOS ANGELES — Anyone who knew the Spencer Dinwiddie story knew not to count him out when he looked down.

That was true when at Colorado he had played his way into the first round of the draft, maybe the 2014 lottery, until an ACL injury derailed him. He had to battle back from a devastating injury, push his way back through the then D-League to the NBA, and wait for his chance. When he got it this season in Brooklyn (after the Jeremy Lin injury) he grabbed it and has had a quality NBA season for the Nets.

So when Dinwiddie was behind the Kings’ Buddy Hield in the first round of the All-Star Saturday Night Skills Contest, he needed a little help. Dinwiddie got it when Hield missed his first three (you have to close out the race with a made three), Dinwiddie caught up and drained his on a pull-up jumper.

Forget the fact Dinwiddie is shooting 28.5 percent on pull-up threes this season, he did the same thing to Jamal Murray in the semi-finals.

Dinwiddie boat raced Bulls’ rookie Lauri Markkanen in the finals when the big man struggled with the passing skill and got so far behind it was over.

“It’s big for me to even be at All-Star Weekend considering the road that’s been in my career, very up and down, Dinwiddie said. “Obviously being in the G-League both on assignment and as a G-League player, thank you to the Brooklyn Nets for giving me this opportunity to play and be here.

Then it all really feels and seems full circle because I got to come home and do it in front of my family.”

Dinwiddie was born in Los Angeles and played his high school ball at Taft High School in Woodland Hills (in LA’s San Fernando Valley). He went against the likes of Jrue Holiday and DeMarre Carroll, and he learned some hard lessons there.

It’s all paying off now for Dinwiddie, who has proven he belongs in the NBA.

And that he’s got skills.

Back in the dunk contest, Victor Oladipo has come a long way

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LOS ANGELES – A few weeks into the season, Victor Oladipo acknowledged he hadn’t proven whether he was just off to a hot start or had actually made a significant leap in ability.

The results are in: Oladipo is a star.

Favored to win Most Improved Player, Oladipo is leading the Pacers toward a surprisingly likely playoff berth. He’s averaging 24.4 points and 2.1 steals per game, a combination unmatched the last couple years. He has developed the skills to maximize the athleticism and drive that made him the No. 2 pick five years go.

The biggest advancement has come beyond the arc. Not only is he shooting a career-high 38% on 3-pointers, he has become a threat off the dribble.

Oladipo is one of just 18 players making more than one pull-up 3-pointer per game:

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He has made 35% of those pull-up 3s, well above league average (32%). But even just threat of the shot is effective.

Defenses must go over screens more often when Oladipo runs the pick-and-roll, opening other holes for him and his teammates. Indiana has scored 5.9 more points per 100 possessions with Oladipo on the floor than off.

But, for all his skill development, Oladipo is still back in the dunk contest tonight. He also participated as a second-year player in 2015, when he played for the Magic.

“It’s a little different,” Oladipo said. “I wouldn’t say I’m a high-flyer like I used to be, I guess you could say. Because I can do it all now.”

Oladipo added that he was joking, but he can. He, Jimmy Butler and Chris Paul are the only players who rate even one point per 100 possessions better than average both offensively and defensively by ESPN’s real plus-minus, and Oladipo – +2.96 offensively, +2.12 defensively – clears the bar easily.

Will he also leap over the field in the dunk contest?

“I’m looking forward to the opportunity to just go out there and jump as high as I can and see what works, see what happens,” Oladipo said.

That used to somewhat describe his game. Not anymore.

Russell Westbrook to Lakers fans chanting for Paul George: ‘Paul ain’t going nowhere. It’s over for that’ (video)

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LOS ANGELES – Lakers fans attending All-Star media day burst into a “We want Paul!” chant when Paul George was shown on a screen.

His Thunder teammate Russell Westbrook – in the midst of his own interview – looked to the stands to respond.

“That’s out!” Westbrook said. “Paul ain’t going nowhere. It’s over for that. See how quickly they silenced?”

Erik Horne of The Oklahoman:

George said the chants “makes me feel great,” and he’ll certainly hear more in Los Angeles. But he still sounds like he’s leaning toward re-signing with Oklahoma City this summer.

“I’m a Thunder, and that’s all there is to it,” George said. “I’m not one foot in, one foot out. And I know what team I’m representing.”