Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Tristan Thompson: Cavaliers’ stated 3-4-week timeline for my injury was never realistic

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When Tristan Thompson suffered a calf injury early last month, the Cavaliers announced he’d miss 3-4 weeks.

More than five weeks later, Thompson still hasn’t played.

Tom Withers of the Associated Press:

Thompson:

Who said that was the real timetable? They told you guys three to four weeks. That was never the case. The first week, I was on crutches the whole time. So, there was no chance. So, I don’t know. I don’t know who told you three to four weeks. For that, I’m sorry.

Thompson sounds close to returning, so this issue should pass. But teams are usually conservative in these estimates so as not to expose their players to criticism for not working hard enough in rehab. Thompson was left hung out to dry here.

Maybe Thompson, who’s famously low-maintenance, doesn’t mind. But if a 3-4-week timeline was never realistic, I wouldn’t blame him for resenting the Cavs.

Poor communication on injuries might not be limited to only the 76ers.

Heat’s Dion Waiters: ‘I’m not coming off no bench’

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Heat coach Erik Spoelstra said Dion Waiters must be more efficient.

But Waiters’ effective field-goal percentage this season (46.1) is nearly precisely his career mark (46.2). It appears last season’s career high (48.8) in a contract year was the outlier.

What if Waiters just can’t change? Could Miami bring him off the bench?

Waiters, via Tom D’Angelo of The Palm Beach Post:

“I’m a starter in this league, man, that’s who I am. We’re going to nip that in the bud right now. I’m not coming off no bench.”

This is peak Waiters, supremely confident/cocky. He’s not good enough to demand a starting spot, but here he is doing it anyway.

That make’s Spoelstra’s job trickier if he’s considering bringing Waiters off the bench. It might be the optimal basketball move, but NBA coaches must also deal with their players egos.

For what it’s worth, I don’t think Waiters should come off the bench. Miami’s starting lineup – Goran Dragic, Waiters, Josh Richardson, Justise Winslow and Hassan Whiteside – is outscoring opponents by 6.3 points per 100 possessions. (The Heat are -3.4 per 100 overall.) That unit defends, and Waiters eases the playmaking burden on Dragic.

But if I were the Heat, I also wouldn’t take the possibility of not starting Waiters off the table. At an underwhelming 12-13, they don’t have the luxury of never experimenting – even if it might upset Waiters.

Bradley Beal: Wizards lost to Clippers after what referees described as a ‘s— rule’

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The Clippers beat the Wizards on Saturday, but not without a controversial finish.

Washington trailed 113-112 with 1.2 seconds left and inbounded the ball from the sideline to Bradley Beal, who made a shot, but after the buzzer sounded. However, the clock started early.

The sequence:

After review, officials gave the Wizards the ball in the corner with 1.1 seconds left. In a tough position with less time and on its secondary play, Washington didn’t score.

Beal, via Chase Hughes of NBC Sports Washington:

“Excuse my language because I’m going to say verbatim what they said,” Beal said. “They said it’s kind of a ‘some s*** rule,’ it’s a freak rule. To me, it didn’t really make sense because you take a basket away. You go back and he says we get the same amount of time, but we didn’t get the same amount of time and then we get the ball in the corner. It’s kind of the tough s*** rule. I don’t understand it. I don’t get it. We ran a great play and now that you take that away, we’ve gotta set up with a different play and they get a chance to set up and change some things. Now we’ve gotta do a different play with the ball in the corner.”

Referee Bill Spooner, via the NBA:

Spooner contradicts himself here. Was the time lost 0.1 seconds or 1.1 seconds? He said both at different points. He also clearly means the game clock, not the shot clock.

Here’s the relevant example from the NBA’s casebook:

Player A1 inbounds the ball at 0.8 of the period and the game clock starts early when the timer thought the ball was deflected. Player A2 receives the ball and the game horn sounds as he immediately turns to shoot a successful basket. How is this handled?

The on-court officials will signal for replay and the Replay Center Official will determine how much time ran off the clock prior to it being legally touched. If the successful basket was released prior to 0:00, the basket will be scored and if from the ball being legally touched until it cleared the net is less than 0.8, the game clock shall be reset to that amount of time. If the ball is still in Player A1’s hands at 0:00, the field goal cannot be scored and Team A will retain possession on the sideline nearest the point of interruption and the game clock reset to the amount of lost time.

Why would the game clock be set to the amount of lost time? I can see the game clock being reduced by the amount of lost time, which seemingly happened – in error, according to Spooner – Saturday. But just setting the clock to the amount of lost time unfairly punishes the team that is already disadvantaged by the timekeeping error.

From the rule to the enforcement, this was just sloppy.

Kevin Garnett: I want to help buy out Timberwolves owner Glen Taylor, not partner with him

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Kevin Garnett’s rift with the Timberwolves – specifically owner Glen Taylor – is still going strong.

Garnett, via Shlomo Sprung of Awful Announcing:

“I don’t want to be partners with Glen [Taylor], and I wouldn’t want to be partners with Glen in Minnesota,” he said. “I would love to be part of a group that buys him out and kind of removes him and go forward.”

Taylor recently said he’s not interested in selling the franchise. That could be a bargaining tactic, but at face value, Garnett isn’t getting involved anytime soon.

Garnett and Taylor could break the ice with a clearly joyous occasion, a simple number-retirement ceremony. But even that is too much for the two.