Celtics jersey

Small ads likely will be on some NBA jerseys by next season

62 Comments

It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

One more look back: Top 10 clutch shots of season to this point

Leave a comment

The opening weeks of the season have seen some dramatic finishes — and for a Saturday night, why not watch a compilation of them? What else were you going to do? You’ve got 3:30 to sit through these.

Who got the top spot? Marc Gasol? Damian Lillard? Al Horford? John Henson? If we told you it would just destroy the surprise.

Like crossovers? Check out Top 10 handles of NBA season so far

Leave a comment

It’s not really fair if you ask Nemanja Bjelica to cover Stephen Curry in space, but it does make for a good highlight.

On a nice slow Saturday afternoon around the NBA, let’s take a look at the top 10 handles moves of the season so far, courtesy NBA.com. Of course, there is some wickedness from James Harden, Derrick Rose, and Chris Paul, too. But I’m good with Jordan Clarkson in the top spot.

Watch Giannis Antetokounmpo find Jabari Parker for the slam

1 Comment

I want the Giannis Antetokounmpo and Jabari Parker combo to work better than it does. The Buck get outscored by 2.3 points per 100 possessions when those two are on the court together, with neither end of the court working terribly well.

And yet, there are flashes — like the play above — where you think this could start to work. It just may need more time (and getting Khris Middleton back in the mix would help).

Antetokounmpo is having a phenomenal season, and is making plays.

Draymond Green fires back at league: “It’s funny how you can tell me… how my body is supposed to react”

9 Comments

It’s not hard to find out how Draymond Green felt after picking up a flagrant foul Thursday night when his leg flew up after a foul and caught James Harden in the face. Just go to his Twitter feed.

Saturday at Warriors’ practice, Green expanded on the subject, here’s the video via Anthony Slater of the San Jose Mercury News.

If you prefer to read are Green’s comments transcribed:

“I just laugh at it. It’s funny how you can tell me how I get hit and how my body is supposed to react. I didn’t know the league office was that smart when it came to body movements. I’m not sure if they took kinesiology for their positions to tell you how your body is going to react when you get hit in a certain position. Or you go up and you have guys who jump to the ceiling. A lot of these guys that make the rules can’t touch the rim, yet they tell you how you’re way up there in the air which way you’re body (is supposed to go). I don’t understand that. That’s like me going in there and saying, ‘Hey, you did something on your paperwork wrong.’ I don’t know what your paperwork looks like. But it is what it is. They made the rule. Make your rule. I don’t care. But if you’re going to say it’s an unnatural thing, an unnatural act, no offense to James Harden, but I’ve never seen nobody up until James started doing it that shoots a layup like this under your arm (sweeps arms in a demonstration). That’s really not a natural act either. That’s not a natural basketball play either. But, hey, if you’re going to make a rule, make a rule. But if you’re going to take unnatural acts out the game, then let’s lock in on all these unnatural acts and take them out the game. I don’t know. Let them keep telling people how their body react I guess. They need to go take a few more kinesiology classes though. Maybe they can take a taping class or functional movement classes. Let me know how the body works because clearly mine don’t work the right way.”

Two things.

First, Green should know that the ultimate hammer on NBA fines is Kiki Vandeweghe — former NBA player, two-time All-Star, who also coached in the league. You want a guy with a players’ perspective making the call? You already have it. And Vandeweghe played in a far more physical era than this one.

Second, the flagrant was not issued because of intent but because of the action — if you kick a guy in the face, it’s a flagrant foul. There’s no gray area here, and officials shouldn’t have to guess a player’s intent. When Green went up he was fouled by Harden, and to maintain his balance Green flailed his legs out, something he has done plenty and other players going back decades have done too. That doesn’t mean it’s not reckless. That doesn’t mean a player is still not responsible for his body. Ask soccer officials about this same issue — get your leg above the waist with other players around and it can be called a “dangerous play.” In the NBA, if your leg flies up and hits a guy in the face, it’s a flagrant foul. Whether or not you meant to do it.

Green knows the league is cracking down on this. He knows he’s a target. It’s on him to change. One would think the Finals would have taught him that lesson.