Small ads likely will be on some NBA jerseys by next season

62 Comments

It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Joel Embiid upgrades himself from 69% to 81%: ‘Shoutout to Jalen Rose’

Mitchell Leff/Getty Images
2 Comments

A story in three parts:

1. After posting 46-15-7-7 in a win over the Lakers, frequently injured 76ers center Joe Embiid declared himself to be 69%:

2. ESPN analyst Jalen Rose called that joke “unprofessional:”

3. Embiid upgraded his status to 81% with a “shoutout to Jalen Rose:”

In case you didn’t get the joke.

Celtics’ Kyrie Irving: “It was a nice streak. But it was time to come to an end.”

Getty Images
Leave a comment

The Celtics established themselves as one of the NBA’s elite teams, a contender for the Eastern Conference title, during their 16-game win streak.

However, that hot streak to start the season will matter as much as Thanksgiving leftovers in the back of the refrigerator in April by the time the playoffs roll around. This is a team that still has work to do.

Which is what Kyrie Irving was getting at in this post-loss quote from Friday night, via Israel Gutierrez of ESPN.

“There’s still a lot to accomplish going forward,” Irving said. “It was a nice streak. But it was time to come to an end.”

This team still needs to get better and more consistent. The Celtics had to come from behind in the fourth quarter in eight of the 16 wins, and while the team defense was impressive the offense still can be hit and miss. Al Horford and Kyrie Irving play well off each other, but this is still the 20th ranked offense in the NBA. They are taking more long midrange jumpers than most coaches want, but the bigger challenge is they have not been finishing around the basket.

Titles are not won in November. Irving gets that. Jayson Tatum will hit the rookie wall at some point (they all do) and he needs to prove he can break through. Al Horford is playing maybe the best ball of his career and needs to keep it up. The Celtics need to keep their defensive focus (the fundamentals are there to have a top five defense). I could go on but you get the point, and so does Irving — there is a lot of work for this team to do.

Boston is off to a fantastic start, but it’s just that.

Spurs coach Gregg Popovich: I’ve never seen injury like Kawhi Leonard’s

Ezra Shaw/Getty Images
1 Comment

Gregg Popovich is a basketball lifer.

He’s the NBA’s most experienced active head coach. Before that, he was the Spurs’ general manager. Before that, he was an NBA assistant. Before that, he was a college head coach and assistant. Before that, he was a college player. Before that, he was a youth player.

The San Antonio coach has seen everything.

Except the right quadriceps tendinopathy suffered by Kawhi Leonard, whom Popovich said more than a week would return “sooner rather than later.” Yet, Leonard still hasn’t played this season.

Popovich, via Michael C. Wright of ESPN:

“Never, never,” Popovich said when asked whether he has seen such a condition hampering one of his players. “What’s really strange is that [point guard] Tony [Parker] has the same injury, but even worse. They had to go operate on his quad tendon and put it back together or whatever they did to it. So to have two guys, that’s pretty incredible. I had never seen it before those guys.”

“I keep saying sooner rather than later,” Popovich said jokingly. “It’s kind of like being a politician. It’s all baloney, doesn’t mean anything.”

The 26-year-old Leonard is one of the NBA’s biggest on-court stars. He might be the league’s best defender, and he has built himself into an offensive force. The Spurs (11-7) have fared fine without him so far, but they’ll need him to accomplish their main goals – this year and beyond.

Hopefully, Leonard’s health is better than it sounds here, because Popovich’s answer sure isn’t encouraging.

Tim Hardaway Jr. calls fallen ref safe rather than defend shot (video)

7 Comments

The Knicks went on a 28-0 run.

They earned the right to showboat late in their win over the Raptors last night.

Tim Hardaway Jr. called a ref, who slipped on the baseline, safe rather than contest Serge Ibaka‘s 3-pointer. Perfection!