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Small ads likely will be on some NBA jerseys by next season


It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

PBT Extra bold prediction previews: No, Lakers are not playoff bound

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When you ask Lakers fans for bold predictions, you get the delusional to come out of the woodwork.

Most Lakers fans I know — remember, I’m a former Laker blogger living in So Cal, even my optometrist wants to talk Lakers during my eye exam — are realistic about where the team is in the rebuild process. Like me, they want to see a healthy season of Kobe Bryant where he can choose whether or not to continue his career on his terms, not Father Time’s.

But Lakers exceptionalism is a thing, and there are Lakers fans living in a fantasy land.

That’s what Jenna Corrado and I get to in the latest PBT Extra: There are Lakers fans that think they are playoff bound. And there are people who expect even more than that from this team this year — like Kobe Bryant to return to MVP form. Those people need to stop taking so much glaucoma medication.

Thabo Sefolosha’s lawyer: White police officer targeted black Hawks forward

Thabo Sefolosha
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NEW YORK (AP) — A lawyer representing a professional basketball player arrested outside a New York City nightclub has told a jury his client was targeted because he’s black.

Attorney Alex Spiro said Tuesday in Manhattan Criminal Court that a white police officer saw a black man in a hoodie when he confronted the Atlanta Hawks’ Thabo Sefolosha on April 8.

Sefolosha was arrested while leaving a Manhattan nightclub following a stabbing. He subsequently suffered a season-ending leg fracture after a confrontation with police.

A prosecutor said in opening statements that Sefolosha called an officer who repeatedly told him and others to leave a “midget.”

Sefolosha pleaded not guilty to misdemeanor obstructing government administration, disorderly conduct and resisting arrest charges. The Swiss citizen declined a plea deal from prosecutors.