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Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Warriors first team to clinch playoff slot with win over Nets

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OAKLAND, Calif. (AP) — Stephen Curry scored 27 points on a night Kevin Durant missed his first game of the season with a hand injury, and the Golden State Warriors beat the Brooklyn Nets 112-95 on Saturday to clinch a playoff berth.

Klay Thompson added 24 points. Curry converted a four-point play just before halftime to put his team up 62-51 at the break. The two-time reigning MVP had five 3-pointers and five assists.

This is just a first step for these star-studded, NBA-best Warriors (49-9): They want the No. 1 seed in the West. Oh, and a championship.

Durant sat out with a bruised left hand. He injured his pinkie in the first quarter of a 123-113 win over the Los Angeles Clippers on Thursday night, and X-rays were negative. He practiced Friday with his left hand heavily taped and still had some discomfort Saturday.

Rondae Hollis-Jefferson scored 16 points in the Nets’ 16th straight defeat.

Nate Robinson goes through players’ legs to get out of double team in D-League

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Nate Robinson is trying to make an NBA comeback by starting in the D-League, playing for the Delaware 87ers, the affiliate of the Sixers.

They were going up against the Raptors’ affiliate when Robinson was trapped on the wing by a double-team — so he literally went between the legs of 7’3″ Walter Tavares and drove out of it. He got into the lane and was fouled.

If a pass between the legs is a nutmeg, what exactly is that?

This is my new favorite highlight of the year.

Carmelo Anthony’s jumper with 0.3 seconds left gives Knicks 110-109 win over 76ers

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NEW YORK (AP) — Carmelo Anthony made a jumper with 0.3 seconds left to give the New York Knicks a 110-109 victory over the Philadelphia 76ers on Saturday night.

The Knicks blew a 17-point lead and fell behind by one when Jahlil Okafor scored with 9 seconds remaining. But Anthony dribbled left after a timeout, pulling up over Robert Covington to cap his 37-point performance.

The Knicks then intercepted the 76ers’ inbounds pass to hold on and snap their two-game losing streak.

Derrick Rose added 18 points and Justin Holiday had 14 for the Knicks, who won for just the third time in 11 games. They played without starters Kristaps Porzingis (sprained right ankle) and Joakim Noah (sore left hamstring).

Okafor had a season-high 28 points and grabbed 10 rebounds as the 76ers nearly pulled out the victory after beating Washington on Friday. Dario Saric had 19 points and 15 rebounds, and Covington finished with 20 points and 10 boards.

The Knicks avoided falling behind the 76ers into 13th place in the Eastern Conference, but they seem to realize it might be too late to get ahead of the teams they need to. They came in five games behind Detroit for the eighth and final playoff spot, and coach Jeff Hornacek before the game talked of players’ development as a goal instead of trying to make a playoff push.

Before the game, Philadelphia coach Brett Brown said his experience was that teams playing on the second night of a back-to-back usually started quickly before getting fatigued. But it was the Knicks was started fast thanks to Anthony, who was 7 for 10 for 17 points as New York led 31-25.

The Knicks led by 10 at halftime and Rose scored 10 in the third to keep Philadelphia from cutting into it. The Sixers were still down double digits well into the fourth quarter before Okafor and T.J. McConnell led them in what became a frantic finish.

TIP-INS

76ers: Philadelphia had won four of its previous five games. … The Sixers have dropped six straight at Madison Square Garden.

Knicks: Hornacek said Porzingis was considered day-to-day, with a possibility of returning in their next game Monday. But he said Noah would be out longer after having a setback in his recovery during the break. … Noah celebrated his 32nd birthday.

TWEETS

Knicks President of Basketball Operations Phil Jackson tweeted for just the fourth time this season on Saturday, wishing Tex Winter a happy 95th birthday. Winter was his former assistant coach and is considered the pioneer of the triangle offense. Jackson ended the tweet with a triangle emoji.

SPEAKING OF THE TRIANGLE

The Knicks have started running it more, according to Hornacek. He says it not only benefits the younger players on offense but also helps the Knicks be in better position to get back on defense. The Knicks ran the offense that Jackson used to win 11 championships as a coach under Derek Fisher and Kurt Rambis the previous two seasons, but Hornacek had opened up the offense this season to get the Knicks playing quicker.

UP NEXT

76ers: Host Golden State on Monday.

Knicks: Host Toronto on Monday. The Raptors have won the last five meetings.

Anthony Morrow says he’ll switch from No. 1 with Bulls after Derrick Rose fans complain

CHICAGO, IL - FEBRUARY 24: Anthony Morrow #1 of the Chicago Bulls participates in warm-ups beofre the Bulls take on the Phoenix Suns at the United Center on February 24, 2017 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
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Anthony Morrow clearly didn’t follow the Michael Carter-Williams saga.

Morrow, like Carter-Williams, took No. 1 when joining the Bulls.

And Morrow, like Carter-Williams, swiftly changed course when Derrick Rose fans protested.

Morrow:

Morrow had never worn No. 1 in the NBA. The No. 23 he wore with the Mavericks is obviously retired in Chicago for Michael Jordan, and two of Morrow’s other previous numbers — No. 2 (Jerian Grant), No. 3 (Dwyane Wade) — were already taken. As far as Morrow’s other previous number, Cameron Payne, who came from the Thunder with Morrow, kept the No. 22 the point guard wore in Oklahoma City.

So, Morrow needed a new number. I’m just not sure why the Bulls didn’t warn him off No. 1 and the backlash that would come with it.