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Small ads likely will be on some NBA jerseys by next season


It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Derrick Rose being back for start of season in question

Fred Hoiberg, Derrick Rose
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The Bulls have said Derrick Rose is about a week away from returning after suffering a facial fracture this preseason.

The start of the NBA season is two weeks from today (Oct. 27).

So Rose will be ready to go when the Bulls start their season that first night against Cleveland, right? Don’t bet on it, says Vincent Goodwill of CSNChicago.com, quoting coach Fred Hoiberg.

The opening night projection for a Derrick Rose return is a bit murky at this point, as the Bulls are taking a cautious approach to his recovery with Fred Hoiberg essentially ruling him out for the rest of the preseason.

“Most likely (out for the preseason),” Hoiberg said….

In fact, it wouldn’t be surprising to see Rose sit out the first handful of games, as the Bulls start the season with a three-game in four-night stretch starting Oct. 27 against the Cleveland Cavaliers, which is in two weeks.

“That will be in consideration, sure,” Hoiberg said. “We gotta make sure, he really hasn’t done anything and that will be a good two or three weeks where he has total inactivity, so just to throw him back out there going 100 percent with his speed and everything, you just don’t want to take any risks, chances, where it could be a lingering issue.”

Just what TNT and the NBA hoped for with an opening night Bulls vs. Cavaliers showcase: Kirk Hinrich vs. Mo Williams. (Don’t forget Kyrie Irving will miss the start of the season recovering from his knee surgery.)

Of course, this is the smart play for the Bulls who need to be thinking about getting Rose fully healthy and focusing on what condition he will be come April 27, not Oct. 27.

And of course, a lot of Bulls fans who are down on Rose will slam him for this. Even though the injury was a freak accident and the team is right to be patient.

Rose could play opening night, if he gets back to practice next week and can get closer to basketball shape. But I wouldn’t bet on it.

Stephen Curry apologizes for Warriors’ health, playoff path, success

Stephen Curry, DeAndre Jordan, Spencer Hawes

Draymond Green wasn’t the only Warrior firing back at perceived critics today.

A sarcastic Stephen Curry joined the fun (and to his credit, did so much more appropriately than his teammate).


I just want to say, I apologize for us being healthy. I apologize for us playing who’s in front of us. I apologize for all the accolades we’ve received as a team and individually. I’m very, truly sorry. We’ll rectify that situation this year.

We try to have fun with it.

What the Warriors refuse to realize: Acknowledging the fortunate breaks they received en route to their championship is not the same as saying they didn’t deserve their championship. It’s not insulting them.

Of course, the Warriors aren’t obligated to fully understand the critiques. They’re incentivized to spin the comments into motivation.

Mission clearly accomplished.