Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Sixers’ Joel Embiid officially has knee surgery, expected to be back on court in summer

Associated Press
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“The… follow-up MRI of Joel Embiid‘s left knee appears to reveal… the previously identified meniscus tear appears more pronounced in this most recent scan.”

When Philadelphia’s chief medical director Dr. Jonathan Glashow said that in a statement announcing Joel Embiid was being shut down for the season, the chance of knee surgery to clean up that meniscus was possible. Friday it became a reality, the team announced.

CSNPhilly.com had the details.

The team expects Embiid to resume basketball activities during this summer, according to Sixers director of performance research and development Dr. David T. Martin. Embiid will begin his rehab in Los Angeles with specialists and Sixers medical and training staff members.

“The overall status of Joel’s lateral meniscus and his cartilage is very good,” surgeon Dr. Neal S. ElAttrache, M.D., who performed the surgery, said in a statement. “Today’s procedure focused on removing a small portion of the meniscus that was responsible for his symptoms.

“The recovery program that has been established targets Joel transitioning back to full weight-bearing in approximately two weeks, at which point a conservative approach to his rehabilitation will be introduced.”

After Embiid missed two seasons with foot issues, there is a tendency to lump everything together and call him injury prone. This, however, was a minor surgery with a relatively short recovery period, even as the Sixers bring him along slowly. There is reason for concern, but this shouldn’t be an issue by next training camp.

Embiid averaged 20.2 points and 7.8 rebounds per game despite a minutes restriction all season. He was incredibly efficient in getting his numbers — he had an All-Star level PER of 24.2 — and when he was on the court the Sixers outscored their opponents by 3 points per 100 possessions. He’s still likely a top three finisher in Rookie of the Year balloting despite playing in just 31 games.

Devin Booker demolishes youthful scoring records

AP Photo/Tony Dejak
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When a 20-year-old LeBron James scored 56 points in a game, he called it, “probably the best game of my life.”

Devin Booker just topped him with 70 points in a game at age 20.

LeBron has obviously gone onto bigger and better things since dropping 56 in a loss to the Raptors during his second year, but that game was a harbinger. Booker – whom LeBron singled out before the season as an under-the-radar rising star – could be on a similar track.

Or Booker could be following Brandon Jennings, who scored 55 in his seventh game, also at age 20.

The future is bright – and unknown – for the second-year Suns guard.

What’s clear: His accomplishment last night is unmatched, and nobody else has come close. Here are the highest-scoring games in NBA history by someone under age 21:

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This is the result of Phoenix going so young and Booker playing so well. Not every team would provide such an opportunity, but Booker seized it.

Not only is he the youngest player ever to score 70 points in a game, he’s the youngest to score 60 in a game.

Somebody ought to buy him a drink to celebrate – in October, once it’s legal.

Union: Joakim Noah would not have been suspended under next CBA

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Selective Androgen Receptor Modulator LGD-4033 was not banned by the current Collective Bargaining Agreement when it was enacted.

The next CBA will offer a new challenge policy for failed drug tests.

Perhaps Joakim Noah, whom the NBA suspended 20 games, just tested positively at the wrong time.

SARM LGD-4033 (Ligandrol) was added to the banned list after the current CBA was signed in 2011. The drug is also banned by the next CBA, which will take effect July 1.

But the next CBA would also allow Noah an opportunity to contest his suspension – which his union says he would have done successfully..

National Basketball Players Association:

“After a thorough investigation, the National Basketball Players Association believes that Joakim Noah did not intentionally or knowingly violate any policy of the Collective Bargaining Agreement (CBA).  Under the recently negotiated CBA effective July 1, a player’s unintentional ingestion of a prohibited substance would be taken into consideration, and we believe the conduct here would not result in discipline.  Unfortunately, the current CBA does not permit such consideration.”

“Joakim was completely forthcoming and cooperative throughout the investigation and we believe that this isolated occurrence was a regrettable mistake.  Joakim has offered his deepest apologies for this infraction, and neither he nor the NBPA will pursue an appeal.”

Unlike the current CBA, the new CBA allows a player to challenge a suspension if he “did not know or suspect, and could not reasonably have known or suspected, even with the exercise of considerable caution and diligence, that he was taking, ingesting, applying, or otherwise using” the drug. He must also establish how the drug entered his system.

That’s obviously a high burden. The CBA even defines it as an “unusual circumstance.”

Could Noah have presented such convincing evidence? Maybe, but it’s far easier to make that claim in a statement than actually convince an arbitrator.

Stephen Curry with touchdown pass to Andre Iguodala, who finishes with reverse lay-up (VIDEO)

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The 49ers may want to give Stephen Curry a call, because I’m not sure Brian Hoyer can throw that pass.

Curry showed a soft touch on a touchdown pass over a defender to the streaking Andre Iguodala, who had to finish with the reverse layup, a little no-look flip. It was vintage Warriors, a little playground in transition.

The Warriors beat the Kings 114-100 behind 27 from Curry. With the win the Warriors are 2.5 games up on the Spurs for the best record in the West, but Golden State has a tough road back-to-back this week in Houston than San Antonio. Get at least a split there and the Warriors will be tough to catch.