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Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Cavaliers coach Tyronn Lue on Warriors-Thunder Game 7: ‘We just want the winner’

TORONTO, ON - MAY 23:  Tyronn Lue of the Cleveland Cavaliers reacts in the second half against the Toronto Raptors in game four of the Eastern Conference Finals during the 2016 NBA Playoffs at the Air Canada Centre on May 23, 2016 in Toronto, Ontario, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
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LeBron James didn’t get his wish – Dwyane Wade and the Heat – for the Eastern Conference finals.

In advance of tonight’s Warriors-Thunder Game 7, his coach isn’t specifying a preferred NBA Finals opponent.

Cavaliers coach Tyronn Lue, via Chris Fedor of Cleveland.com:

“We just want the winner,” Lue said. “Just whoever wins. We’re preparing for both and after tonight we will get a chance to see who we finally play.”

This seems like the wrong approach. I’d rather face the loser. That team is likely more beatable. Alas, it doesn’t work that way. Lue is accepting the inevitable.

The Warriors would probably be the tougher matchup. They’ve been the better team all season and would put Kyrie Irving and Kevin Love into a ton of pick-and-rolls. It’s a great offensive matchup for Stephen Curry. But beating Golden State – the defending champions with a 73-9 record – would bring greater glory and personal redemption to LeBron, who clearly views the Warriors as an outlier.

The Thunder would be no pushovers, but Cleveland would have a better chance of winning. Even with Kevin Durant and Russell Westbrook, Oklahoma City just hasn’t played as well as Golden State over a long stretch.

This is obviously a discussion only for fun. The Cavs have no say in their Finals opponent. The Warriors and Thunder will decide that tonight.

Report: Lakers ‘aren’t that high’ on DeMar DeRozan

TORONTO, ON - DECEMBER 07:  DeMar DeRozan #10 of the Toronto Raptors is fouled by Robert Sacre #50 of the Los Angeles Lakers during an NBA game at the Air Canada Centre on December 07, 2015 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
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DeMar DeRozan sounds like he wants to re-sign with the Raptors, and Toronto wants him back.

But what about those Lakers rumors?

Kevin Ding of Bleacher Report, via Noah Coslov of Bleacher Report Radio:

I’m breaking up with you.

No, I’m breaking up with you first.

Warriors would show historic perseverance with Game 7 win over Thunder

OKLAHOMA CITY, OK - MAY 28:  Stephen Curry #30 of the Golden State Warriors drives against Serge Ibaka #9 of the Oklahoma City Thunder during the fourth quarter in game six of the Western Conference Finals during the 2016 NBA Playoffs at Chesapeake Energy Arena on May 28, 2016 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Maddie Meyer/Getty Images)
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The Warriors went an NBA-record 73-9.

And the Thunder massively outplayed them in Games 3 and 4 of the Western Conference finals.

No, Golden State wasn’t at full strength. But Oklahoma City reached a level the Warriors hadn’t all season. Even if Golden State had hit peak performance, I’m not sure that would’ve been enough. The Thunder were that good.

Kevin Durant and Russell Westbrook were their superstar selves. Steven Adams defended inside and out. Serge Ibaka hit timely shots and moved well defensively. Andre Roberson made open 3-pointers and cut. Dion Waiters read the floor to make the right shot or pass. And everyone rotated correctly throughout entire defensive possessions.

Oklahoma City was awesome, handing the Warriors 28- and 24-point losses.

But Golden State rallied to force a Game 7 tonight. If the Warriors win, they’ll become just the eighth team in NBA history to lose multiple games by more than 20 in a series and still win it. The seven to do it:

  • Houston Rockets lost to Los Angeles Clippers by 25 and 33 in 2015 second round
  • Atlanta Hawks lost to Miami Heat by 29 and 26 in 2009 first round
  • Houston Rockets lost to Phoenix Suns by 22 and 24 in 1995 second round
  • Philadelphia 76ers lost to Boston Celtics by 40 and 29 in 1982 Eastern Conference finals
  • Denver Nuggets lost to Milwaukee Bucks by 31 and 28 in 1978 Western Conference semifinals
  • Los Angeles Lakers lost to Milwaukee Bucks by 21 and 26 in 1972 Western Conference finals
  • Minneapolis Lakers lost to St. Louis Hawks by 34 and 30 in 1959 Western Division finals

The Warriors never stopped believing in themselves, even when getting routed. That mentality has them one game from a comeback for the ages.

Masai Ujiri: Raptors No. 1 goal is to re-sign DeMar DeRozan

TORONTO, ON - APRIL 12:  DeMar DeRozan #10 of the Toronto Raptors runs up the court during the first half of an NBA game against the Philadelphia 76ers at the Air Canada Centre on April 12, 2016 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)
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DeMar DeRozan sounds like he wants to re-sign with the Raptors.

But does Toronto want to give max money to someone who 39% from the field and 15% on 3-pointers in the playoffs?

Raptors general manager Masai Ujiri, via James Herbert of CBSSports.com:

This is probably the right course. I don’t know whom the Raptors could get if they lets DeRozan walk, but if he signs elsewhere, they would have just about $19 million in cap space – less than a max salary. I doubt they could land a better replacement.

I’m not sold on DeRozan as a playoff player, though he legitimately took the next step this regular season. But I’d rather keep him, hope he learns to handle the challenges of the postseason and possibly use him in a trade down the road. It’ll cost a max salary if DeRozan isn’t willing to take a discount, but that beats the alternative of losing him for nothing but cap space.