Small ads likely will be on some NBA jerseys by next season


It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Stan Van Gundy goes off on officials: “We got absolutely screwed all night”

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The Pistons were likely to lose to the red-hot Trail Blazers on the road, and that came to be Saturday night 100-87, Portland 12th straight win. The Pistons shot 38.8 percent for the game and had a dreadful offensive rating of 93.8 (points per 100 possessions).

Portland is one the top five defensive teams in the NBA this season, but that’s not what Detroit coach Stan Van Gundy thought was the problem — he laid the blame on the officiating.

That’s going to be a fine.

Van Gundy is frustrated — with this game and with this season. So are Pistons fans, and seemingly so is Detroit owner Tom Gores after his lukewarm vote of confidence in Van Gundy recently. They should be, this team is a disappointment and the Blake Griffin trade was a big swing that has yet to work out. The Pistons are going to miss the playoffs. Around the league, the sense is that Van Gundy will lose his GM job to former super agent Arn Tellem, who was brought in to guide the Pistons into their new building but now whose talents would better serve the basketball side of the operation. The only question is will Van Gundy still be coaching in Detroit next season — just coaching, like Doc Rivers with the Clippers — or of the change will be more sweeping than that.

Hornets’ coach gives savage, frank assessment of Willy Hernangomez

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When Willy Hernangomez was not getting much run with the Knicks this season, especially as injuries opened up space in the front line rotation, there were questions as to why. Then the #freeWillyHernangomez movement popped up.

Eventually, Hernangomez was traded to the Hornets where… he barely plays. He’s gotten more than 10 minutes just once since coming to Charlotte.

What gives? Hornet’s coach Steve Clifford didn’t hold back when answering that question to Marc Berman of the New York Post.

“If you were in one place and didn’t play much, if you want to play more in the next place, I’d say work harder and kill myself,” Clifford said at the Hornets shootaround at the Players Association’s midtown headquarters. “The reality is he wasn’t playing here for a reason. He’s got to change things…

“He’s not up to speed on what we’re doing to play a lot,” Clifford said. “It’s been a little bit of a struggle for him. He’s smart, but he’s not this high-flier, phenomenal, natural athlete able to make up ground. He’s got to be on top of things, especially on the defensive end. If he’s not detailed defensively, he’s not that [athletic] guy…

“To be an every-night player, and I’ve told him this, he’s got to improve his shooting,” Clifford said. “He is right now, in my opinion, a back-to-the-basket player who can pass. But the reality is his passing doesn’t come into play until they have to get close to him and know he’s not going to knock down a shot. And he’s not a knockdown shooter.”

Well then.

Just to be clear he’s got to put in a lot more effort, become smarter on the defensive end, and improve his shooting. That’s a healthy off-season checklist.

Hernangomez has another year on his contract at a very reasonable $1.5 million before the Hornets have to make any kind of decision on him, which means whoever is the new GM in Charlotte he will choose to keep Hernangomez around. For now. He flashed potential his rookie season with the Knicks, when asked to play strictly to his strengths, but Clifford and the Hornets — and basically every other team in the NBA — is going to ask more of him.

Clifford was clear, as no doubt he has been clear to Hernangomez (Clifford is as straight a shooter as the league has). The ball is in Hernangomez’s court.

Glen “Big Baby” Davis denies drug charges while eating Popeyes on a charter plane

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Best. Denial. Ever.

Last month, former NBA player Glen “Big Baby” Davis was arrested last month at a hotel in a suburb of Baltimore by Jimmy McNulty and Lt. Daniels with 126 grams of marijuana and more than $96,000 in cash, according to a police report. He has been charged with possession and intent to distribute.

Davis has declared his innocence in the best denial video ever — eating Popeyes chicken and flashing cash and a championship ring.

I have no idea whether Davis is guilty or not, I was not at a Hampton’s Inn outside Baltimore last month. The court system will sort that out, that is what it’s there for.

But I know a brilliant video when I see one. This is it.

Report: Michele Roberts to seek second contract as players’ union head

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Michele Roberts entered the NBA’s player union in a tumultuous time — long-time union president Billy Hunter had been ousted in a rancorous fight, the union felt adrift, and negotiations with the NBA on a new Collective Bargaining Agreement were looming (and players felt they had been screwed in the last CBA, following the lockout).

Roberts, the first female head of a professional sports labor union, settled things down. She cleaned up the union finances and made them more transparent to players, she worked hard to establish relationships with the players, and while she rattled some sabers with the NBA in negotiations, she also worked in a non-combative way with Adam Silver and team (unlike the Billy Hunter/David Stern relationship) and got a deal done the players liked without a lockout or labor mess.

Roberts’ contract with the union is up, but she is going to ask for a new deal — one she likely gets — reports Adrian Wojnarowski of ESPN.

With an original four-year agreement set to expire in September, Michele Roberts plans to seek a new contract as the executive director of the National Basketball Players Association, sources tell ESPN…

Roberts had strongly considered staying in the NBPA’s executive director role for only the length of her original contract — and expressed that to the union’s senior membership — but has recently decided to pursue a longer tenure, sources said.

NBPA president Chris Paul played a significant part in Roberts’ hiring in July 2014 and he has built a strong working relationship with Roberts.

Roberts also has a good relationship with the star-heavy executive committee of the union — CP3, LeBron James, Stephen Curry and others — making it likely she gets a new deal.

As for what’s next, at the front of that list Roberts is working with Silver and others on reforming the NBA’s one-and-done rule (it was supposed to be part of the CBA negotiations but was too big and complex an issue to fold into that timeline).

Neither the owners or players can opt out of the CBA for four more years (and if neither side does it runs a couple more beyond that) so labor peace will continue in the NBA for a while.