Small ads likely will be on some NBA jerseys by next season

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It’s about the money. It’s always about the money.

And putting a small 2-inch by 2-inch adverting patch on the shoulder of NBA jerseys can generate a lot of money, NBA Deputy Commissioner told the NBA owners on Thursday. Then he said the same things to reporters after, as reported by Kevin Arnovitz at ESPN.

“Our view is we think, on an aggregate basis, league-wide, our 30 teams could generate in total $100 million by selling that patch on jerseys, per season,” Silver said.

If you were paying attention during the lockout, you know the owners are not going to walk away from $1 let alone $100 million or so. Silver said he thought all 30 NBA owners were good with this in some form — some probably wanted to go full English Premiere League but the idea of a patch on the shoulder is less intrusive to tradition.

And they are wasting no time.

“I think it’s likely that we’ll do something, implement something, some sort of plan for the fall,” NBA deputy commissioner Adam Silver said. “I think it’s fair to say that our teams were excited about the opportunity and think there is potentially a big opportunity in the marketplace to put a two-by-two patch on the shoulder of our jerseys.”

He said it should be in full force by the season after next.

Some fans will hate this with a white-hot passion.

I’m not one of them. I think a patch on the shoulder is not that intrusive, especially if the design is controlled. (There will be lengthy lists of companies teams cannot sell to, including competitors of league sponsors). The league might let Adidas — the league’s official jersey maker — use their logo on there. Or some simple symbol (say the McDonald’s golden arches or the “AA” of American Airlines) would not be a big distraction, but would get plenty of airtime.

Like it or not, you’re going to see it next year. And if you go into the team story to buy the new Raymond Felton Knicks jersey (hey, somebody might) the ad will be there on it, too. Seriously.

Hornets’ GM slips up, introduces Dwayne Bacon as Dwyane Wade

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It’s a slip that would have made Freud proud.

Charlotte had a good draft night. In the first round, Kentucky shooter Malik Monk fell to them at 11 and they grabbed him. In the second round, they took a smart risk with Florida State wing Dwayne Bacon.

Friday came the usual team press conference with the GM introducing his players and Charlotte GM Rich Cho made a mistake, introducing Bacon as “Dwyane Wade.”

I love Bacon’s reaction.

Cho instantly realized his mistake and laughed it off, then later said: “Actually, I think they have some similarities.” Hornets fans can only hope.

Kevin Durant trolls Westbrook, haters with cupcake hat — now topped with a ring

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Back when Kevin Durant and Russell Westbrook were breaking into the NBA together and learning how to win together, one of their veteran mentors was tough guy Kendrick Perkins. When Perkins thought someone was acting soft, he called that player a “cupcake.”

When news broke on the Fourth of July last summer that Durant was leaving OKC for Golden State, the NBA world freaked out. Except for Westbrook. He just posted one Instagram photo that day — a tiered tray of red, white, and blue cupcakes. It was meant as a subtle jab at Durant, but when word got out (via Lee Jenkins of Sports Illustrated) what it meant, Thunder fans embraced it and had cupcake signs and clothing made for Durant’s return to Oklahoma City.

Durant had the last laugh — he’s got a new hat with a cupcake on it, topped by a ring.

Well played Durant. Well played.

Another report Rockets “aggressively” trying to clear cap space to chase Chris Paul

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Daryl Morey is big game hunting. Again.

The Rockets, with James Harden running Mike D’Antoni’s offense, made a leap up to the NBA’s second tier last season — then landed with a playoff thud. The team should be better the second season in the same system, but to get past the Warriors, the Rockets need more talent.

Hence the Rockets are going to chase Chris Paul. That’s not new news to anyone paying attention, but Chris Haynes laid it out in more detail in on SportsCenter.

The Rockets need talent and Chris Paul is unquestionably that. He and James Harden could figure out how to play together.

The problem is money. Chris Paul is going to demand max or near-max money, so close to $30 million. The Rockets enter the summer with about $10 million. The Rockets need to clear cap space and are ready to deal so long as they don’t take contracts back. Lou Williams will make $7 million next season, so even moving him and Patrick Beverley is not enough to land a Chris Paul or Paul Millsap. Moving Ryan Anderson ($19.6 million) or Eric Gordon ($12.9 million) helps much more.

That Morey is being aggressive isn’t the news, the question is can he find a willing partner to lower some money off his cap and give him a sense of what is to come. CP3 is going to meet with a lot of teams, but the Clippers do have advantages and are the favorites to retain him.

Jimmy Butler trade sets the stage for looming free agency

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(AP) — As draft night approached, some of the heavy hitters in the NBA – Cleveland, San Antonio, Houston, Boston, the Clippers among them – were jockeying, making calls and looking for deals to try to position themselves to make a run at the Golden State juggernaut.

The Warriors’ greatness has forced the rest of the league to do deep self-examination and be aggressive in upgrading their rosters if they’re even going to have a chance to compete. The Celtics and Cavaliers were looking hard at Pacers star Paul George and Bulls guard Jimmy Butler, the Rockets and Spurs were looking at clearing cap space to make a run at some big-name free agents next week and the Knicks were, well, the Knicks.

Draft night always lays the groundwork for what will happen when the circus (officially known as free agency) begins on July 1. And with all of those contenders looking to make a splash, the biggest move was made by … the Minnesota Timberwolves.

The Wolves reunited Tom Thibodeau with Butler, giving up two promising young players in Zach LaVine and Kris Dunn and the No. 7 overall pick to land one of the best two-way players in the game. The move should jumpstart Minnesota’s pursuit of its first playoff spot since 2004 and, the Wolves hope, pave the way for success in free agency.

“I think it will (help) a lot,” Thibodeau said. “With players, they look around the league, they see the makeup of the team, they see how they play, play together. That’s the main thing. Both offensively and defensively.”

The Timberwolves have long had difficulty attracting free agents to a relatively small market that spends four months of the year covered in ice and snow. Landing a top-15 player like Butler to team with Karl-Anthony Towns and Andrew Wiggins sends a sign of how aggressive the teams could be.

The Bulls plunged head-first into a rebuild with the decision, and now it’s up to the Pacers to decide if they want to do the same.

Much to the dismay of Pacers GM Kevin Pritchard, George let it be known last week that he did not plan to re-sign in Indiana when he becomes a free agent next summer. Most of the league assumes that he wants to play for the Los Angeles Lakers, who appear to be in a tug-of-war with the rival Celtics for George’s attention.

“I’m confident we’ll get something,” Pritchard told reporters in Indianapolis on Friday.

One of the big markets affected on Thursday night was at point guard, the deepest position in the league. Philadelphia, the Lakers, Sacramento, New York and Dallas all drafted point guards in the top 10, which could diminish the options for veterans like Jrue Holiday, George Hill, Jeff Teague and Patty Mills.

The elite point guards available – Chris Paul and Kyle Lowry – should have no trouble finding significant contracts. With Tony Parker suffering a serious injury in the playoffs, the Spurs were reportedly trying to clear space to make a run at Paul, who is widely considered the best point guard in the league. Paul has spent the last six seasons with the Los Angeles Clippers, but has yet to advance to the Western Conference finals.

The Clippers are trying to make a decision about retooling around the core of Paul, Blake Griffin and DeAndre Jordan, but really it’s a decision that depends largely on Paul’s thinking. He has long struggled to win big in the postseason, and heading to San Antonio to join with Kawhi Leonard or Houston to team up with James Harden could prove to be more attractive.

Lowry figures to remain in Toronto with a Raptors franchise that he has helped put back on the map, but after that there will be few teams in the market for a high-priced starting point guard. Denver, Utah, New York and Indiana could wade into those waters. But if they look at themselves as still being a couple of year away, they might be hesitant to spend big bucks on a veteran.

Other big names available include Gordon Hayward, Paul Millsap and Andre Iguodala. And while some of the very biggest names like Kevin Durant and Steph Curry figure to stay put, it only ramps up the sense of urgency for teams that have big holes to fill.

The clock is ticking and Thursday night provided the first steps toward making big improvements to the roster.

The Timberwolves rocked the boat with Butler, but the waters were calm after that, which should only mean one thing: It’s about to get real choppy when the clock strikes midnight on July 1.