The Inbounds: Deron Williams and the meaning of Brooklyn cool

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Let’s start here: Deron Williams did not decide to re-sign with the Brooklyn Nets because it was his best chance to win an NBA title. And that’s OK.

Williams made a lot of comments about how winning a title would dictate his decision. But the mere fact that he limited his options to Brooklyn and the Dallas Mavericks was proof enough that wasn’t the priority. The Indiana Pacers would have given Williams a better team to contend with, deep, versatile, and well-structured. The Mavericks have Dirk Nowitzki and one of the smartest ownership and management groups in the league. But the also have no young pieces and no star power to slide next to Williams and Nowitzki. And the Nets? Well, they took on an albatross with an anchor wrapped around its neck, tied to a concrete block in Joe Johnson’s contract. That was their big move. It limits their future ability to improve the team, and makes it a near certainty that their core will feature Gerald Wallace and a likely-overpaid Brook Lopez. There were better options to win the title.

But we tend to view these things from a binary perspective. As if the only things that went through Williams’ decision making process were what we felt were important or even what he openly states mattered.

Let’s digress, for a second.

Say you’re considering a move. You have a job offer, and that’s the biggest thing you’re looking at. But aren’t you going to factor everything in? Won’t you consider what kind of weather there is and if you like to live in it? Do you have friends there? Can your spouse stand it? Can you afford to live there?

Is it too close to your family?

Because that’s a huge concern. My brother refers to the concept of a DMZ between he and the rest of the family. Maybe for Deron Williams, playing in his hometown of Dallas wasn’t enough of a buffer zone.

Maybe it was just the money.

It’s fine to consider Williams’ decision and weight it against his stated priorities. It’s fine to question if he’ll win a title or if the Nets are even a top-three team in the league. But let’s not act like this decision was as simple as it is for anyone on the outside. It was what Williams felt was best for his life. He was contractually free to make that decision.

The ramifications of that decision are far-reaching and dramatic. Do you know what the biggest problem the Nets had in pursuing free agents over the past two years has been? It hasn’t been playing in New Jersey, though that was part of it. It wasn’t how God awful the team was, though that was part of it (and that’s the supporting cast now!). It was that the Nets weren’t cool. That shouldn’t matter, but it does.

Playing for the Lakers? The coolest. That’s why you’ve seen players take paycuts to don the purple and gold. Playing for the Knicks? Cool, despite their lack of on-court success. Playing for Boston? Cool, because of the history and classic iconic nature of the team. But the Nets? They were not cool. Not even a little bit. Not even when they were making Finals appearances in the early 2000’s. They were the TCBY of NBA teams.

But now, not just with the Mad Russian owner, or HOVA as minority owner, and a new arena in Brooklyn, but with all that and superstar talent, the Nets are cool. And that has value to players. They want the winning, and they want the money, and they want to feel cool while doing it. The Milwaukee Bucks may never win another title because of this dynamic, and the fact that the Spurs have won four despite not being cool in any way, shape, or form, is more impressive.

The Nets have a Big 3. Unless they get Dwight Howard, which is looking unlikely, they won’t be better than many of the other Big 3’s (but they are on par with New York, maybe better, which is important), and their future prospects get worse with Joe Johnson’s contract swallowing up all light in their cap universe. But they’re in the conversation. They’ll be able to attract those free agents looking to take a discount to compete for a title. They are a big ticket item.

For years, the Nets have been frustrated with being a joke. But now? They’re the awkward kids who went through a growth spurt and now everyone’s starting to notice them.

Cool.

As for the Mavericks, uh…

Well that’s not going over well.

But one thing should be noted. The Mavericks have always been masters at negotiating smart pieces, not landing huge ones. They rarely made league-shattering trades, but always made smart ones, constantly building forward. The trick for them is going to be getting Dirk’s successor. It was supposed to be Williams, but without him, they’ll have to go forward, adding pieces, building a core, but not having the spire. That’s the same situation Denver’s in, Utah’s in, Philadelphia’s in. But the Mavericks know that just because they lost out on Williams doesn’t mean there won’t be future opportunities. And if they see one, they’ll know enough to go all out for it, and maybe won’t be on uneven ground to start next time.

Cuban and Donnie Nelson have cap space, now and in the future. We’ve seen what can happen to good management when it makes a bad series of decisions in Detroit. But the Mavericks show no such weaknesses. The process has been sound, even if some of it is predicated upon ducking the damage from the luxury tax punitive measures in 2014, and even if the gamble didn’t work out.

There will be some smart moves made, some daring moves made, some surpising moves made. Dallas will hit on some endeavors, swing out on others. But in the end they should remain a competitive team. But the underlying puzzle now is the most difficult for any NBA team: how to acquire an elite player. Dirk can’t last forever. And the lifeboat just sailed away to New York.

Gordon Hayward says Isaiah Thomas “ultimately helped win me over”

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Gordon Hayward is now a member of the Boston Celtics, and we are all excited to see how the No. 1 team in the Eastern Conference last season checks out with a newly revamped roster.

Of course, Boston has been the subject of much media attention after signing Hayward and trading Isaiah Thomas and Jae Crowder to the Cleveland Cavaliers for Kyrie Irving. I think there should be some skepticism about how quickly Boston will be able to put things together, but this is a team of former and current All-Stars so they will likely be at least a Top 4 team out East.

Meanwhile, Hayward has written a new blog post on his personal website about the summer, taking on such subjects as the move to Massachusetts, video games, and what to expect this season.

One of the more interesting things that Hayward wrote about was just how much of an influence Thomas had in his decision to come to Boston. Hayward addresses Thomas’ influence in a section dedicated to him finding out about the trade to Cleveland.

Via GordonHayward20.life:

He didn’t just help recruit me to Boston—he was a big piece of that recruitment. He had talked a lot about city and how it was different to be a Celtic. He talked about the intensity of playing in the Eastern Conference Finals, playing at the Garden in the playoffs, and how much fun it was, and how much fun he had playing in Boston.

All of that ultimately helped win me over. And by the time of the trade, I had already started to build a little bit of a relationship with him.

The rest of Hayward’s post was about the subjects mentioned above, but it ended by saying that he understands the history of the organization and that he feels like he has not reached his full potential just yet.

Obviously, in signing him this season that’s exactly what the Celtics and Danny Ainge are hoping.

NBA implementing ‘Zaza Pachulia,’ ‘James Harden’ rules

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NEW YORK (AP) — NBA referees will be able to call flagrant or technical fouls on defenders who dangerously close on jump shooters without allowing them space to land, as Zaza Pachulia did on the play that injured Spurs star Kawhi Leonard in last season’s playoffs.

Officials will also make sure jump shooters are in their upward shooting motion when determining if a perimeter foul is worthy of free throws, which could cut down on James Harden‘s attempts after he swings his arms into contact.

Leonard sprained his ankle when Pachulia slid his foot under Leonard’s in Game 1 of Golden State’s victory in the Western Conference finals. After calling a foul, officials will now be able to look at replay to determine if the defender recklessly positioned his foot in an unnatural way, which could trigger an upgrade to a flagrant, or a technical if there was no contact but an apparent attempt to injure.

“It’s 100 percent for the safety of the players,” NBA senior vice president of replay and referee operations Joe Borgia said Thursday.

The NBA had made the freedom to land a point of emphasis for officials a few years ago, because of the risk of injuries. But the play got renewed attention during the playoffs because of Leonard’s injury, and also one in which Washington forward Markieff Morris landed on Al Horford‘s foot in Game 1 of their Eastern Conference semifinal, knocking him out of a game the Celtics rallied to win.

Officials can still rule the play a common foul if they did not see a dangerous or unnatural attempt by the defender upon review. Borgia said Pachulia’s foul would have been deemed a flagrant.

With the fouls on the perimeter shots – often coming when the offensive player has come off a screen and quickly attempts to launch a shot as his defender tries to catch up – officials will focus on the sequencing of the play. The player with the ball must already be in his shooting motion when contact is made, rather than gathering the ball to shoot such as on a drive to the basket.

“We saw it as a major trend in the NBA so we had to almost back up and say, `Well, wait a minute, this is going to be a trend, so let’s catch up to it,”‘ NBA president of league operations Byron Spruell said.

Report: Cavaliers signing Kendrick Perkins

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Kendrick Perkins spent fewer than four months with the Cavaliers, including the 2015 playoffs. But nearly a year later after Cleveland let Perkins walk in free agency, LeBron James was still bemoaning Perkins’ absence.

Are the Cavs righting a wrong?

Joe Vardon of Cleveland.com:

Kendrick Perkins joined the Cavaliers at LeBron James’ minicamp in Santa Barbara, Calif., and will come to training camp next week, sources told cleveland.com.

The Cavs now have 18 players with standard contracts, and 15 – the regular-season limit – have guaranteed salaries. I doubt Cleveland wants to waive the two without guaranteed salaries, Kay Felder and Edy Tavares, either.

In other words, Perkins is a longshot to stick into the regular season.

Perkins was washed up when with the Cavaliers two years ago. The 32-year-old who sat out last season hasn’t produced on the court in several years. He’s tough and well-liked in the locker room, which might give him a chance of sneaking onto the regular-season roster.

But the Cavs should focus on developing toughness and chemistry among their rotation players. Perkins is just a crutch, most likely one who’ll be yanked away by cut-down day a few weeks from now.

Report: Lakers sell jersey ad for $36M-$42M over three years

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The Lakers are a financial behemoth, though that’s tied to a local-TV deal signed when they were still good.

How do current conditions value their brand?

John Lombardo and Terry Lefton of SportsBusiness Daily

The Lakers have signed a jersey patch deal with S.F.-based e-commerce company Wish. The three-year agreement, according to a source, is between $12-14M annually

That’s the second-richest known jersey-ad deal – behind only the Warriors ($20 million annually) and ahead of the Cavaliers ($10 million annually).

It clearly pays to be Los Angeles, though don’t discount the role of the Lakers’ fantastic history and intriguing future.