Could LeBron James ever pass Michael Jordan in marketing?

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Michael Jordan remains the undisputed king of NBA marketing.

Nine years since he stepped on an NBA court — and 14 years since the Jordan we prefer to remember in Chicago — Jordan still dominates NBA marketing and is estimated to make around $60 million annually in endorsements. The Air Jordan Nike brand still accounts for three out of every four basketball shoes sold in this country. He still has lucrative endorsement deals with Gatorade, Hanes and others.

Could LeBron James ever reach those kinds of heights?

It seems unlikely right now, with LeBron’s popularity severely damaged by how “the decision” was handled. But there was a time when experts thought Kobe Bryant’s image would never rebound, but it has. If LeBron wins rings — plural, not one — his legacy changes. And that all starts with ring number one, which he is as close to now as he has ever been.

Keith Turco wrote at Forbes he thinks LeBron could reach the Jordan stratosphere.

LeBron has to earn a ring to even be considered in this conversation, and quite frankly not just one ring is enough. A ring would put him in the same consideration set, but it would not automatically give him a seat at the table. In order for him (or anyone else … um, Kobe maybe?) to impact the marketing world and the economy the way Jordan did, he needs to deliver a “first….”

To succeed, LeBron needs to leverage new avenues today that didn’t exist for Jordan. He must embrace new media and technology and learn from others who tried and failed (can you say Shazam and Shaq?). Knowing when to say no is just as important as seizing the opportunities that are out there.

Winning the championship and getting the ring are the first steps. The path is there. James needs to rise to the next level to realize marketing success and significant economic impact. He must figure out the “first” that will lead him there.

I’m not convinced, you could argue Kevin Durant has maybe a better chance.

But LeBron could still become the global icon for basketball he wants to be, with some rings and a push from Nike. Still, the Jordan summit is a long climb away.

Carmelo Anthony lands in OKC, gets greeted by fans at airport (VIDEO)

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Carmelo Anthony is now a member of the Oklahoma City thunder.

Man that is still really weird to type.

But this has been an insane offseason, and nevertheless the former New York Knicks forward is now a teammate of Russell Westbrook and Paul George.

We are not sure how these teammates are going to play together next season given their propensity for high-usage play, but we are definitely all ready to watch it very soon.

Meanwhile, Anthony was greeted by fans in Oklahoma at the airport after arriving to be with the team.

Via Twitter:

Do you think this will get Carmelo to stay in OKC?

Guess we will just have to find out.

Cavaliers are frontrunners, but where will Dwyane Wade land?

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Dwyane Wade and the Chicago Bulls reached a buyout agreement — he will take an $8 million haircut to become a free agent. Not that we should feel bad for Wade, I wish someone would pay me $15 million to go away.

The next question: Where will Wade play this season?

The smart money is on Cleveland, but it’s not that simple. Adrian Wojnarowski of ESPN got the ball rolling, but others chimed in.

OKC is an interesting option on the court, if their ownership group is willing to eat a little more tax to make it happen (the Thunder would pay about $24 million, based on their current payroll). Alex Kennedy of Hoopshype shed a little more light on that and other options.

It’s probably going to be the Cavaliers — his good friend LeBron James is there, they are the best team in the East so a trip to the Finals (and a shot at a ring) are very possible, and he could start for them. That’s probably enough to get the deal done.

Expect Wade to take a little time with this decision. Veterans are not big fans of training camps, he may be willing to miss a little, spend some time with the family, listen to pitches, then choose Cleveland where he wants to play this season.

 

AP source: Bulls agree to 2-year deal with Mirotic

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CHICAGO (AP) A person with knowledge of the situation says the Chicago Bulls and forward Nikola Mirotic have agreed to a two-year contract that could pay as much as $27 million.

The person spoke to The Associated Press on the condition of anonymity Sunday because the deal has not been announced. The Bulls hold an option on the second year.

The 6-foot-10 Mirotic averaged 10.6 points last season. He has scored 10.8 per game over three seasons.

The Bulls are rebuilding after winning 41 games and losing in the first round of the playoffs. They traded All-Star guard Jimmy Butler to Minnesota on draft night for three players 23 and younger – Zach LaVine, Kris Dunn and the rights to No. 7 overall pick Lauri Markkanen.

Yahoo Sports first reported the agreement.

More AP NBA: http://www.apnews.com/tag/NBAbasketball

Sparks, Lynx take part in pregame demonstrations prior to WNBA Finals

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The WNBA has been no stranger to demonstrations of social conscience in recent years. On Sunday, things were no different.

Before the Game 1 of the 2017 WNBA Finals, both the LA Sparks and Minnesota Lynx participated in their own pregame demonstrations.

The Sparks, similar to many NFL teams on on Sunday, stayed inside the locker room during the national anthem. The Lynx decided to take the court, but linked arms in their own show of solidarity.

This came in response to Trump’s recent comments about Colin Kaepernick. The former “Trump Steaks” founder called anybody who “disrespects our flag” a “son of a bitch”.

That prompted many NFL team mates to join together in their own demonstrations, either kneeling for the national anthem or staying inside their locker rooms.

Trump also decided to disinvite the Golden State Warriors after star Stephen Curry said that he would vote know heading into a team meeting to discuss whether they should visit the White House as the reigning NBA champions.

That prompted response from several players around the NBA and in Golden State, as well asWarriors coach Steve Kerr, who asked for Trump to remember that he represents the entire nation and not just his constituency.

Meanwhile, Game 1 of the Finals was pretty incredible with the Sparks winning thanks to a Chelsea Gray jumper with two seconds left to make it 85-84. LA leads Minnesota in the series 1-0.