Could LeBron James ever pass Michael Jordan in marketing?

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Michael Jordan remains the undisputed king of NBA marketing.

Nine years since he stepped on an NBA court — and 14 years since the Jordan we prefer to remember in Chicago — Jordan still dominates NBA marketing and is estimated to make around $60 million annually in endorsements. The Air Jordan Nike brand still accounts for three out of every four basketball shoes sold in this country. He still has lucrative endorsement deals with Gatorade, Hanes and others.

Could LeBron James ever reach those kinds of heights?

It seems unlikely right now, with LeBron’s popularity severely damaged by how “the decision” was handled. But there was a time when experts thought Kobe Bryant’s image would never rebound, but it has. If LeBron wins rings — plural, not one — his legacy changes. And that all starts with ring number one, which he is as close to now as he has ever been.

Keith Turco wrote at Forbes he thinks LeBron could reach the Jordan stratosphere.

LeBron has to earn a ring to even be considered in this conversation, and quite frankly not just one ring is enough. A ring would put him in the same consideration set, but it would not automatically give him a seat at the table. In order for him (or anyone else … um, Kobe maybe?) to impact the marketing world and the economy the way Jordan did, he needs to deliver a “first….”

To succeed, LeBron needs to leverage new avenues today that didn’t exist for Jordan. He must embrace new media and technology and learn from others who tried and failed (can you say Shazam and Shaq?). Knowing when to say no is just as important as seizing the opportunities that are out there.

Winning the championship and getting the ring are the first steps. The path is there. James needs to rise to the next level to realize marketing success and significant economic impact. He must figure out the “first” that will lead him there.

I’m not convinced, you could argue Kevin Durant has maybe a better chance.

But LeBron could still become the global icon for basketball he wants to be, with some rings and a push from Nike. Still, the Jordan summit is a long climb away.

Artist makes other 29 NBA team logos featuring the Toronto Raptor (PHOTO)

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It’s summertime in the NBA, which means a lot of us are just trying to find ways to keep our minds occupied until training camp starts.

Thankfully, some of us are artists, including u/bbnexus over at the r/NBA subreddit. Apparently they wanted to use some of the free time we have here during the NBA offseason for a little art project. Specifically, turning all of the remaining 29 NBA team logos into one featuring the Toronto Raptor.

The result is a pretty impressive amount of effort having gone into these logos. I personally think the edition for the Hawks, Timberwolves, and Celtics are the best ones.

Via Reddit:


A fun game to play here is to figure out which logo goes to which team.

Based on how some of the new Nike uniforms have turned out for teams this year, perhaps u/bbnexus should get the job designing a future ones based off of these logos.

Kevin Durant responds to school handout telling kids to avoid being like him

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Kevin Durant is having a pretty good summer. He is obviously in a full on “I have a ring now” mode and is just battling everyone he can set his sights on. He’s confident, as he should be.

Durrant responded to critical comments conservative commentator and ex-ESPNer Britt McHenry made about the Golden State Warriors forward not wanting to visit the White House should an invitation come for the team.

Now, Durant has seen a handout that a teacher gave to kids in school comparing him and Michael Jordan. In the handout, it asks kids to refrain from being like Durant, asking them not to take the easy way out by cheating in class. Instead, it asks them to be more like Michael Jordan and not take shortcuts.

That’s not even a correct interpretation of the facts, much less a very good analogy. Nevertheless, when SB nation published an article on an image of the handout on Twitter, Durant responded.

Via Twitter:

Firing might be a little harsh but perhaps the person who wrote this handout could put their hardcore sports allegiances away for a minute? Things like this and up on the Internet, you know?

Stan Van Gundy talks up Pistons’ rookie Luke Kennard

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Luke Kennard came out of Duke with one of the best jump shots in the draft — he’s got a skill that translates to the NBA and will help the Pistons. The questions were about his defense and athleticism, but he started to answer those when he averaged 17.2 points a game in the Orlando Summer League. He hit threes but generally just looks like a guy who just knows how to get buckets.

So far, at the Pistons’ training facility and in the Orlando Summer League, coach and decision maker with the Pistons Stan Van Gundy likes what he sees from his rookie, he told the Pistons’ official website.

“Pretty much what we thought offensively, maybe even did a better job passing the ball than I thought,” Van Gundy said. “He’s able to make plays off the dribble , that nice change of pace, and things I hadn’t seen a lot of. He really has a great feel for the game and how to play in addition to clearly his ability to shoot the ball….

“We’ve seen that a lot. He’s got great mental toughness,” Van Gundy said. “The thing I have great confidence in is that as he runs into challenges in the league – and everybody does and he’ll be no exception – I just think he’s a smart guy who’s adaptable. I think he’ll figure out a way to combat it. I’ve got great confidence in his ability to do that….

“The thing I didn’t know that he showed me is he has the ability to move his feet defensively. Now, he’s still got a long way to go in terms of handling some of the other things, rotations and things like that. But he certainly showed that he can get down in a stance and move his feet. I did not have a good feel for that going into the draft, so that was a positive.”

Yes, you should take a coach talking up a rookie before a game is played with a grain of salt.

However, the comment about the potential to defend is good news. SVG is right that mental toughness, and willingness to put in the work, is what will allow Kennard to take steps forward, but he has to have a baseline to get there and Van Gundy thinks he has that. Kennard has challenges ahead of him but if he can keep hitting shots the Pistons will give him time to work out everything else.

Kennard is going to get plenty of run as the backup to Avery Bradley at the two in Detroit. In with a second unit of guys like Stanley Johnson and Anthony Tolliver, Kennard is going to get his chances to score. He could put up decent numbers for a rookie.

 

John Wall has a strong arm, can throw a tight spiral (VIDEO)

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If the Redskins need a quarterback should Kirk Cousins go down — he has played a full 16-game schedule the past two years, which is pretty remarkable — maybe rather than Colt McCoy Washington should look at the guy who makes the Wizards’ go.

John Wall showed on Friday he has a strong arm, can throw a tight spiral, and hit his man.

I love that Wall starts calling out Tom Brady after one good pass.