Michael Jordan remains the undisputed king of NBA marketing.
Nine years since he stepped on an NBA court — and 14 years since the Jordan we prefer to remember in Chicago — Jordan still dominates NBA marketing and is estimated to make around $60 million annually in endorsements. The Air Jordan Nike brand still accounts for three out of every four basketball shoes sold in this country. He still has lucrative endorsement deals with Gatorade, Hanes and others.
Could LeBron James ever reach those kinds of heights?
It seems unlikely right now, with LeBron’s popularity severely damaged by how “the decision” was handled. But there was a time when experts thought Kobe Bryant’s image would never rebound, but it has. If LeBron wins rings — plural, not one — his legacy changes. And that all starts with ring number one, which he is as close to now as he has ever been.
Keith Turco wrote at Forbes he thinks LeBron could reach the Jordan stratosphere.
LeBron has to earn a ring to even be considered in this conversation, and quite frankly not just one ring is enough. A ring would put him in the same consideration set, but it would not automatically give him a seat at the table. In order for him (or anyone else … um, Kobe maybe?) to impact the marketing world and the economy the way Jordan did, he needs to deliver a “first….”
To succeed, LeBron needs to leverage new avenues today that didn’t exist for Jordan. He must embrace new media and technology and learn from others who tried and failed (can you say Shazam and Shaq?). Knowing when to say no is just as important as seizing the opportunities that are out there.
Winning the championship and getting the ring are the first steps. The path is there. James needs to rise to the next level to realize marketing success and significant economic impact. He must figure out the “first” that will lead him there.
I’m not convinced, you could argue Kevin Durant has maybe a better chance.
But LeBron could still become the global icon for basketball he wants to be, with some rings and a push from Nike. Still, the Jordan summit is a long climb away.
Jose Calderon has won three Olympic medals – silver in 2008 and 2012 and bronze this year.
Just three men’s basketball players have won more:
- Carmelo Anthony (three golds and a bronze for Team USA)
- Gennady Volnov (a gold,* two silvers and a bronze for the Soviet Union)
- Sergey Belov (a gold* and three bronzes for the Soviet Union)
Calderon, who turns 35 next month, won’t catch them.
O. Cauchi of Sportando:
Veteran point guard Jose Calderon has officially announced his retirement from Spanish NT.
Calderon barely played in Rio. Spain is stacked at point guard with Sergio Rodriguez, Ricky Rubio and Sergio Llull.
The Lakers aren’t as deep at the position with D'Angelo Russell and Marcelo Huertas. Calderon might have a bigger impact in Los Angeles – especially if he’s not saving himself for Eurobasket 2017.
Craig Sager skipped the Rio Olympics to prepare for a bone-marrow transplant.
As he awaits that procedure, the famed sideline reporter provided an update on his outlook.
Sager, via I.J. Rosenberg at AJC.com:
“I have met life’s challenges by climbing the Great Wall of China, riding with the bulls in Pamplona, sailing the Pacific Ocean with Ted Turner, jumping out of airplanes over Kansas, hang gliding off the cliffs of Mexico, bungee jumping atop a tower in San Antonio, and swimming with the sharks in the Caribbean.
“I have run the bases with Hank Aaron after No. 715, thrown out the first pitch at Wrigley Field, graced the cover of ‘Sports Illustrated’, and received the Jimmy V perseverance Award at the ESPY’s. I have covered eight Olympiads, dozens of Super Bowls, 24 Masters, and NBA games too numerous to count.
“I continue to live life full of love and full of fun the only way I know how.”
Fight on, Craig.
The Pistons will start Reggie Jackson at point guard, and they signed Ish Smith to provide better backup at the position.
The competition for the third point guard spot is heating up.
With Lorenzo Brown and Ray McCallum already signed to unguaranteed deals, Detroit is adding undrafted Old Dominion guard Trey Freeman.
Michael Scotto of Sheridan Hoops:
The Pistons have just 14 players – one shy of the regular-season roster limit – with guaranteed salaries. The final spot will very likely go to a point guard.
Brown and McCallum should be favored in the competition, because they’re more NBA-ready. A president/coach, Stan Van Gundy is more prone to covet the player who can step in immediately.
Freeman’s partial guarantee is likely designed to entice him to play in the D-League for a low base salary. The Pistons can waive him in the preseason and then assign his D-League rights to their affiliate, though he’d become an NBA free agent.
Freeman is working to become a better distributor after playing as a go-to scorer in college. A solid mid-range shooter, he must extend his range beyond the arc. It’d also help if he got to the rim more, and it seems he has the bounce to do that.
For an undrafted player, he has nice tools. They’ll probably just need to be refined in the D-League.
But even if that’s the intention, Freeman at least gives himself a chance first of upsetting Brown and McCallum in the race for third point guard.
With 32 wins and missing the playoffs, last season wasn’t exactly what the Knicks hoped for. However, last season also came with hope in the form of Kristaps Porzingis.
And there were highlights. Check out the team’s Top 10 plays, courtesy NBA.com.
It starts with some Derrick Williams moments, and ends with a Jose Calderon game winner, but there are moments from players the fans actually like in between.