Could LeBron James ever pass Michael Jordan in marketing?


Michael Jordan remains the undisputed king of NBA marketing.

Nine years since he stepped on an NBA court — and 14 years since the Jordan we prefer to remember in Chicago — Jordan still dominates NBA marketing and is estimated to make around $60 million annually in endorsements. The Air Jordan Nike brand still accounts for three out of every four basketball shoes sold in this country. He still has lucrative endorsement deals with Gatorade, Hanes and others.

Could LeBron James ever reach those kinds of heights?

It seems unlikely right now, with LeBron’s popularity severely damaged by how “the decision” was handled. But there was a time when experts thought Kobe Bryant’s image would never rebound, but it has. If LeBron wins rings — plural, not one — his legacy changes. And that all starts with ring number one, which he is as close to now as he has ever been.

Keith Turco wrote at Forbes he thinks LeBron could reach the Jordan stratosphere.

LeBron has to earn a ring to even be considered in this conversation, and quite frankly not just one ring is enough. A ring would put him in the same consideration set, but it would not automatically give him a seat at the table. In order for him (or anyone else … um, Kobe maybe?) to impact the marketing world and the economy the way Jordan did, he needs to deliver a “first….”

To succeed, LeBron needs to leverage new avenues today that didn’t exist for Jordan. He must embrace new media and technology and learn from others who tried and failed (can you say Shazam and Shaq?). Knowing when to say no is just as important as seizing the opportunities that are out there.

Winning the championship and getting the ring are the first steps. The path is there. James needs to rise to the next level to realize marketing success and significant economic impact. He must figure out the “first” that will lead him there.

I’m not convinced, you could argue Kevin Durant has maybe a better chance.

But LeBron could still become the global icon for basketball he wants to be, with some rings and a push from Nike. Still, the Jordan summit is a long climb away.

It’ll make sense when you watch it: Steven Adams uses Al Horford to scratch his head

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Look, Steven Adams is a weird guy. He’s always answering questions with weird, unrelated scientific terms or calling former teammates “dicks” with a smirk on his face. Adams has a subtle and fun personality.

This? This isn’t so subtle.

As the Boston Celtics took on the Oklahoma City Thunder on Tuesday night, it was time for a regular old free throw. The kind that happens all the time during NBA games. But Adams, apparently bored with how they usually go, wanted to mix up his routine on the lane line for this one.

That’s when he apparently decided to use Al Horford‘s right forearm as a means to scratch his own head.

Just … just watch the video:


I don’t know either.

Meanwhile, Marcus Morris beat the Thunder with 1.8 seconds to go. Oof.

Marcus Morris hits game-winning shot to send Celtics over Thunder (VIDEO)

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On a night without Kyrie Irving, the Boston Celtics still found a way to grind out a win.

As the rising Oklahoma City Thunder came to Massachusetts, a slow-scoring game evolved as a game of the NBA’s best defenses came together. Still, the Thunder were in the lead and looked to be on their way to their 44th win of the season.

But despite having a six-point lead with 24 seconds left, Oklahoma City choked an important game away late down the stretch.

It started with Jayson Tatum hitting a quick bucket with 17.6 seconds to go. Russell Westbrook was fouled, but missed one of his two free throws. That set the stage for Terry Rozier to hit a 3-pointer with 12.7 seconds left.

Then, astonishingly, Carmelo Anthony missed two straight free throws.

That’s when Marcus Morris stepped in:

Oof. You don’t expect Oklahoma City to come out flat like that against a depleted Celtics squad, and you certainly wouldn’t think they could clunk away the victory from the free-throw line.

It was a gutsy win for Boston and one of the worst losses of the season for the Thunder since the righted the ship around Christmas.

Royce White critical of how Rockets handled his mental health situation

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Royce White had an NBA story that was up-and-down, and complex. White, drafted by the Houston Rockets 16th overall in the 2012 NBA Draft, has a well-documented anxiety condition that disallowed him from flying with the team to games.

Things didn’t work out in Houston, and the last time White was in the NBA was during the 2013-14 season. He played a total of nine minutes in three games for the Sacramento Kings, and then White’s career was over.

Now, with the sudden influx of players making public their owns struggles with mental healthDeMar DeRozan and Kevin Love most recently — White has suddenly been thrust back into the conversation. While Ron Artest might be one of the first players of the modern era to openly speak about mental health, White is the go-to guy for comparative statements these days.

And, what White has to say isn’t all that great for the NBA or the Houston Rockets.

Speaking to Yahoo! Sports’ Dan Devine, White said recently that he doesn’t believe the NBA truly cares about mental health just yet. Even further, White said he felt the Rockets and GM Daryl Morey were trying to guard themselves from a liability standpoint when the player and the team negotiated a deal to try to make things work with the Rockets.

Via Yahoo! Sports:

White says that Rockets personnel told him in 2012 that establishing a comprehensive written plan for managing his anxiety disorder would be “impossible,” because doing so would set a precedent “for any league-wide issue regarding mental health.” He says that, after negotiating with the Rockets and the NBA over allowing White to take a bus to certain games to reduce the number of flights he’d have to take in a season — a compromise he was told the league initially rejected because it would constitute an illegal circumvention of the salary cap — Houston deactivated him for the first preseason game he took a bus to, as a punishment for pressing the issue.

White says that, in a later meeting in which he and a team of medical professionals planned to present a draft of a mental health policy to be added to his contract, Houston general manager Daryl Morey said he didn’t know that White suffered from generalized anxiety disorder before drafting him.

It also made him feel like the Rockets might be trying to set up a way to void his guaranteed contract if he didn’t comply with their requirements.

“[Morey] was in a mode where he thought that he could bully me,” White said.

According to Devine, White also says he doesn’t think the most recent stories of mental health awareness will be the triggering factor in a new wave for the league. “White expressed skepticism that revelations by DeRozan, Kevin Love, Kelly Oubre and others would really lead to a sea change in the way the NBA addresses issues of mental health,” wrote Devine.

Vince Carter mocks Blake Griffin complaining to ref (video)

AP Photo/Rich Pedroncelli
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What goes around came around for Blake Griffin, who hysterically impersonated Austin Rivers while both played for the Clippers.

As Griffin argued a foul he drew should have been a shooting foul during the Pistons’ win over the Kings last night, Vince Carter imitated him – not so flatteringly:

Carter just became a hero to referees everywhere tired of Griffin’s incessant complaining.