Miami Heat LeBron James during practice

Could LeBron James ever pass Michael Jordan in marketing?

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Michael Jordan remains the undisputed king of NBA marketing.

Nine years since he stepped on an NBA court — and 14 years since the Jordan we prefer to remember in Chicago — Jordan still dominates NBA marketing and is estimated to make around $60 million annually in endorsements. The Air Jordan Nike brand still accounts for three out of every four basketball shoes sold in this country. He still has lucrative endorsement deals with Gatorade, Hanes and others.

Could LeBron James ever reach those kinds of heights?

It seems unlikely right now, with LeBron’s popularity severely damaged by how “the decision” was handled. But there was a time when experts thought Kobe Bryant’s image would never rebound, but it has. If LeBron wins rings — plural, not one — his legacy changes. And that all starts with ring number one, which he is as close to now as he has ever been.

Keith Turco wrote at Forbes he thinks LeBron could reach the Jordan stratosphere.

LeBron has to earn a ring to even be considered in this conversation, and quite frankly not just one ring is enough. A ring would put him in the same consideration set, but it would not automatically give him a seat at the table. In order for him (or anyone else … um, Kobe maybe?) to impact the marketing world and the economy the way Jordan did, he needs to deliver a “first….”

To succeed, LeBron needs to leverage new avenues today that didn’t exist for Jordan. He must embrace new media and technology and learn from others who tried and failed (can you say Shazam and Shaq?). Knowing when to say no is just as important as seizing the opportunities that are out there.

Winning the championship and getting the ring are the first steps. The path is there. James needs to rise to the next level to realize marketing success and significant economic impact. He must figure out the “first” that will lead him there.

I’m not convinced, you could argue Kevin Durant has maybe a better chance.

But LeBron could still become the global icon for basketball he wants to be, with some rings and a push from Nike. Still, the Jordan summit is a long climb away.

Kobe Bryant texts Draymond Green, says making history is not easy

OKLAHOMA CITY, OK - MAY 22:  Draymond Green #23 of the Golden State Warriors reacts in the first half against the Oklahoma City Thunder in game three of the Western Conference Finals during the 2016 NBA Playoffs at Chesapeake Energy Arena on May 22, 2016 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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The Golden State Warriors made history — they won 73 games, more than any team in NBA history.

But they are on the verge of being remembered like the 2007 Patriots.

The Warriors are down 3-1 to the Thunder for a variety of reasons — the Thunder defense has been exceptional, Russell Westbrook is a beast, for whatever reason Stephen Curry is not playing like MVP Stephen Curry — but there is another key one:

Draymond Green has played like crap the last couple games.

Kobe Bryant, who relates to Green’s drive and intensity, texted him a message according to Sportando:

That reflects Kobe’s world view.

It may be very different from the Warriors’ reality — even if Curry and Green were back to playing at their peak, it very well might be a coin toss with this Thunder team playing at their peak. The struggles of those two — Green has turned the ball over, missed shots, and missed defensive rotations for two games — have a lot to do with the quality of play of that Thunder defense.

But if the Warriors can come back and win the series (and the title), it will add to their legend.

Report: Grizzlies offer David Fizdale head coaching job

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This is a quality hire, a respected long-time NBA assistant who has deserved a shot in the big chair.

But is he an upgrade over Dave Joerger?

Apparently the Grizzlies are betting that Miami Heat assistant coach David Fizdale is the man they need. From Adrian Wojnarowski of The Vertical at Yahoo Sports.

Casual fans may not know his name, but this could be a good hire for Memphis. Fizdale is an assistant coach with a quality franchise who has paid his dues and deserves a chance. For example, in Miami Fizdale had won the trust and respect of a team full of players that had won rings. He was a guy they leaned on. As an example, Fizdale worked hard with LeBron James on developing a post game; he was the guy LeBron trusted.

But how will he deal with an aging roster that lacks shooting? The Memphis job is a good one, but it has its challenges.

Joakim Noah’s agent denies center is looking to leave Bulls

Chicago Bulls center Joakim Noah runs down the court with an apparent injury to his left shoulder during the second half of an NBA basketball game against the Brooklyn Nets on Monday, Dec. 21, 2015, in Chicago. The Nets won 105-102. (AP Photo/Charles Rex Arbogast)
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It’s not hard to imagine why Joakim Noah might want to bolt the Chicago Bulls this summer, it’s not like he felt treated like a cornerstone of the franchise. So when a report leaked that Noah told teammates he’s out it wasn’t a shock.

Of course, Noah’s agent has denied such a report. From K.C. Johnson of the Chicago Tribune.

Welcome to NBA free agency, where what players are thinking and what their agents will say publicly to keep options are very different things. Then the money hits the table in free agency and everything said before goes off the table.

It will be interesting to see what the market will be for Noah in a summer where contracts are inflated by the flood of cash in the system (from the new TV deal). Noah has battled injuries and is on the downside of his career, he’s 31, but he can still quarterback a defense and impact a locker room. What is that worth now?

More importantly, is what he brings, and his history, worth more to the Bulls than other teams?

Kermit Washington accused of stealing from his charity

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KANSAS CITY, Mo. (AP) Prosecutors have filed charges against former NBA forward Kermit Washington, accusing him of embezzling about a half-million dollars in charitable donations meant to help the needy in Africa and spending it on jewelry, vacations and other things.

Washington, who was best known for his bone-shattering punch to the face of Houston Rockets player Rudy Tomjanovich during a game in 1977, was charged in an indictment filed in Kansas City on Monday. The indictment was unsealed Wednesday after Washington’s arrest Tuesday in Los Angeles, said Tammy Dickinson, U.S. attorney for the western district of Missouri.

Online court records don’t list a lawyer for Washington, who authorities said has been released on bond.

Washington is charged with interfering with internal revenue laws, conspiracy to commit wire fraud, obstruction of justice and aggravated identity theft. The charges largely stem from transactions that occurred from about 2004 through 2013, according to the indictment.

“The federal indictment alleges this former NBA player used his celebrity status to exploit the good intentions of those who donated to a charity he founded, called Project Contact Africa,” Dickinson said.

She declined to say how much of the money actually went to the charity, but she characterized it as a “very small fraction.”

The investigation, which is ongoing, stemmed from an earlier Kansas City-based federal investigation into pirated software that has involved charges against several other people. Dickinson said investigators “followed the money” in that investigation and uncovered Washington’s fraud.

Defendants in the software case are accused of paying Washington to allow them to sell items through Project Contact Africa’s website, saving them money in fees that would have been owed to PayPal and eBay if the items were not sold through a charity, Dickinson said.

Washington, 64, worked as a regional representative for the National Basketball Players Association from 2005 until 2015, and authorities have accused him of using that position to refer professional athletes to Ron Mix, a Pro Football Hall of Famer and San Diego lawyer who specialized in worker’s compensation cases, in exchange for about $155,000 in donations to Washington’s charity.

Mix, who was accused of claiming that amount as a charitable donation, pleaded guilty Monday in Kansas City to a felony tax-fraud charge.

Washington played in the NBA in the 1970s and 1980s for several teams, including the Los Angeles Lakers, Boston Celtics, San Diego Clippers and Portland Trail Blazers. He is best remembered for his infamous punch that fractured Tomjanovich’s face and left him unconscious during a 1977 game between Washington’s Lakers and the Rockets.

This story has been updated to correct the spelling of Tammy Dickinson’s name in one reference. It had been misspelled Dickenson.

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