Miami Heat LeBron James during practice

Could LeBron James ever pass Michael Jordan in marketing?

29 Comments

Michael Jordan remains the undisputed king of NBA marketing.

Nine years since he stepped on an NBA court — and 14 years since the Jordan we prefer to remember in Chicago — Jordan still dominates NBA marketing and is estimated to make around $60 million annually in endorsements. The Air Jordan Nike brand still accounts for three out of every four basketball shoes sold in this country. He still has lucrative endorsement deals with Gatorade, Hanes and others.

Could LeBron James ever reach those kinds of heights?

It seems unlikely right now, with LeBron’s popularity severely damaged by how “the decision” was handled. But there was a time when experts thought Kobe Bryant’s image would never rebound, but it has. If LeBron wins rings — plural, not one — his legacy changes. And that all starts with ring number one, which he is as close to now as he has ever been.

Keith Turco wrote at Forbes he thinks LeBron could reach the Jordan stratosphere.

LeBron has to earn a ring to even be considered in this conversation, and quite frankly not just one ring is enough. A ring would put him in the same consideration set, but it would not automatically give him a seat at the table. In order for him (or anyone else … um, Kobe maybe?) to impact the marketing world and the economy the way Jordan did, he needs to deliver a “first….”

To succeed, LeBron needs to leverage new avenues today that didn’t exist for Jordan. He must embrace new media and technology and learn from others who tried and failed (can you say Shazam and Shaq?). Knowing when to say no is just as important as seizing the opportunities that are out there.

Winning the championship and getting the ring are the first steps. The path is there. James needs to rise to the next level to realize marketing success and significant economic impact. He must figure out the “first” that will lead him there.

I’m not convinced, you could argue Kevin Durant has maybe a better chance.

But LeBron could still become the global icon for basketball he wants to be, with some rings and a push from Nike. Still, the Jordan summit is a long climb away.

Report: Unless they trade for Jimmy Butler or Paul George, Celtics likely to keep main assets

CHICAGO, IL - DECEMBER 26: Jimmy Butler #21 of the Chicago Bulls and Paul George #13 of the Indiana Pacers chase down a loose ball at the United Center on December 26, 2016 in Chicago, Illinois. (Photo by Jonathan Daniel/Getty Images)
Jonathan Daniel/Getty Images
Leave a comment

The Celtics have been linked in trade talks to the Bulls’ Jimmy Butler and Pacers’ Paul George, but that requires the other team to deal with Boston. Indications are neither Chicago nor Indiana is particularly amenable.

So, time for the Celtics to pick another star to target?

Steve Bulpett of the Boston Herald:

With less than 24 hours until the NBA’s 3 p.m. trade deadline today, the Celtics were said to be still holding out hope that internal discussions within the Bulls and Pacers would lead to one or both making their best player available.

But short of that, the view from around the league is that the Celts are becoming more and more enamored with the idea of keeping their main assets and using the first-round draft pick they have coming from Brooklyn in June via a swap of positions. (They also have the Nets’ 2018 first-rounder unencumbered.)

Sources continued to say that, while there remains a chance things could change as the deadline draws nearer, Chicago and Indiana are more likely to retain Jimmy Butler and Paul George, respectively. Those All-Star talents have been the Celtics’ two main targets

This could just be the Celtics playing hardball — either through leaks to the media or through conversations with other teams that have trickled out. But Bulpett is well-connected, especially in Boston. This is more likely than most reports of this nature to be accurate, but it’s always difficult to break through the smokescreens this time of year.

The Nets’ upcoming first-rounder is extremely valuable, as they’ll likely finish with the NBA’s worst record. The Celtics could do far worse than keeping that pick.

But Boston’s top players — Isaiah Thomas (28) and Al Horford (30) — are already at ages where they can’t necessarily wait for a 2017 pick, even someone as talented at as Markelle Fultz or Lonzo Ball, to develop. It makes sense to cash in chips now.

Still, the Celtics’ deep pool of assets mean the window isn’t closing yet. There should be no desperation to make a win now trade.

If Boston keeps its main assets — mainly the Nets picks — past the trade deadline, we’ll just revisit all this again in the summer.

Cavaliers sign forward Derrick Williams to second 10-day contract

Cleveland Cavaliers' Derrick Williams, right, drives to the basket against Indiana Pacers' Rodney Stuckey in the first half of an NBA basketball game, Wednesday, Feb. 15, 2017, in Cleveland. (AP Photo/Tony Dejak)
AP Photo/Tony Dejak
Leave a comment

The Cleveland Cavaliers have signed forward Derrick Williams to a second 10-day contract.

The NBA champions have been impressed with Williams, a former No. 2 overall pick, and it’s likely they will sign him for the remainder of the season when his current contract expires. The Cavs announced Wednesday they signed Williams again. He has averaged 9.8 points and 3.0 rebounds in 22 minutes for the Cavs, who have been bringing him off their bench with their second unit.

Before signing as a free agent with Cleveland on Feb. 9, Williams played for Miami this season before being released.

The Cavs returned from the All-Star break Wednesday and will practice before hosting the New York Knicks on Thursday, just a few hours after the trade deadline.

Hornets’ Miles Plumlee out at least two weeks with leg injury

Charlotte Hornets' Miles Plumlee (18) dunks against the Philadelphia 76ers in the first half of an NBA basketball game in Charlotte, N.C., Monday, Feb. 13, 2017. (AP Photo/Chuck Burton)
AP Photo/Chuck Burton
Leave a comment

The Hornets are essentially two different teams with and without Cody Zeller.

They’re 22-17 when he plays and 2-15 when he doesn’t. They play at a 62-win pace with him on the floor and a 29-win pace when he sits.

So, with Zeller banged up, Charlotte traded for Miles Plumee. But Plumlee hasn’t provided much, just 3.2 points and 3.8 rebounds in 13.4 minutes per game in five contests.

And now he’ll add even less.

Hornets release:

The Charlotte Hornets announced today that center Miles Plumlee underwent a Magnetic Resonance Image (MRI), which revealed a second-degree calf strain in his right leg. Plumlee will be out for Charlotte’s game tomorrow at Detroit and will be re-evaluated in two weeks.

The Hornets incurred significant long-term costs ($37.5 million over the next three years) to use Plumlee as a short-term bandage. Without him providing even that, this situation looks bleak.

Depending on Zeller’s health, this could turn Charlotte — 2.5 games and three teams out of playoff position — into sellers before the trade deadline. At minimum, it makes the Hornets less likely to buy.

Report: Bulls pushing to trade for 76ers’ Jahlil Okafor

CHICAGO, IL - DECEMBER 14: Jahlil Okafor #8 of the Philadelphia 76ers looks to pass against Jimmy Butler #21 of the Chicago Bulls at the United Center on December 14, 2015 in Chicago, Illinois. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using the photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Jonathan Daniel/Getty Images)
Jonathan Daniel/Getty Images
5 Comments

The Bulls reportedly reached out to the 76ers about Jahlil Okafor a few weeks ago.

After unfulfilled intrigue and maybe a trade that fell through, Okafor remains in Philadelphia. And Chicago apparently still wants him.

Adrian Wojnarowski of Yahoo Sports:

As constituted, the Bulls already have a few interior bigs: Robin Lopez, Taj Gibson and Cristiano Felicio. But one or more could go in an Okafor trade or another deal.

Okafor would make the Chicago younger, confusing its direction with Jimmy Butler and Dwyane Wade already in place.

Perhaps, the Bulls are pushing for a trade only because they’re offering so little. Okafor’s low-post game offers intrigue. At the right price, he’d be worth adding, no matter the fit and direction presented.

Maybe the 76ers don’t go for a lowball offer, but that’d be worth trying considering their center logjam with Joel Embiid, Nerlens Noel and Jahlil Okafor. Otherwise, Chicago ought to tread carefully when pursuing Okafor.