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Jeremy Lin now owns trademark for “Linsanity”


If someone is going to profit off “Linsanity,” or what’s left of it, it should be Jeremy Lin himself.

And if you’re a Harvard economics graduate, you should know how to make that happen.

That starts for him with the news Lin has won the trademark for the word “Linsanity,” reported by Newsday (via Ball Don’t Lie).

“Linsanity” belongs to Jeremy Lin. The U.S. Patent and Trademark Office has registered the term for Lin, who in February moved to take control of the catchphrase that encapsulated his meteoric rise from undrafted player to starter.

Lin’s filing Feb. 13 came six days after a California man with no ties to the Knicks guard became the first to apply for a Linsanity trademark. A second filing was made Feb. 9 and another Feb. 14.

The trademark office tries to award the rights to something like this to the person it applies to if the request is filed in a timely manner — because Lin should be making the money, not some random guy on the other side of the country.

And there is still money to be made. Lin’s on the court status may have shrunk (next year will depend on what moves the Knicks make this summer) but he is still a big draw and marketing phenom. He sells a lot of jerseys, he puts a lot of butts in seats.

Which is why the Knicks will match any offer for him, whether or not they have to use their mid-level exception.

Bradley Beal drives around, dunks over Kristaps Porzingis (VIDEO)

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If you’re a Knicks fan, the positive is that at least Kristaps Porzingis tried to make a play.

But he was not going to stop the athletic Bradley Beal with a full head of steam, and the result was a Beal dunking over Porzingis as he tries to block the attempt.

Beal wasn’t sharp, scoring 12 points on 5-of-14 shooting. The Knicks has an efficient Carmelo Anthony and that got them the win.

Carmelo Anthony drops 21 on Wizards in preseason Friday

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We had an efficient Carmelo Anthony sighting in the preseason.

Anthony and the Knicks went up against the Wizards and ‘Melo hit 10-of-15 shots to score 21 points. He also had four rebounds and four assists.

Derrick Williams had 23 points on 11 shots to lead the Knicks in scoring, and New York won 115-104.