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New York post columnist “jokes” Nets should be “New York N——s”

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I’m not going to pretend to know New York Post columnist Phil Mushnick. All I know is he has been a columnist at the Post forever and a day, and that you don’t write for the post unless you have an edge. But I have no idea about him as a person.

I did see his column Friday which in part touches on the Nets, talking about minority owner Jay-Z and his design of the new black-and-white team logo.

I did see a part of the column that crossed all kinds of lines. Here is the money part (Ball Don’t Lie pointed it out first):

As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?

Why the Brooklyn Nets when they can be the New York N——s? The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!

I don’t know Mushnick and maybe this is a generational thing where he did not understand how poorly that came off. It seems like he was trying to be funny. I’m not sure how that got past the editors, but it did.

It’s bad, either way. There are plenty of ways and legitimate reasons to mock Jay-Z if you want. This missed the mark badly. An apology and more should be forthcoming.

Personally, I like the direction the Nets have gone — if you’re going urban, go urban. I like the look, the color scheme. This is a franchise in need of a shake up top to bottom — new home, new look, new roster, new attitude. They are starting to go that way, it works for me. We’ll see how successful it is, but to me it’s the right steps.

Cody Zeller throws it down all over Bismack Biyombo (VIDEO)

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Nobody can stop the Zeller brothers!

Well, that’s not exactly true. But in this case, Bismack Biyombo tried and Cody Zeller threw it down with authority over him.

I’m not starting a “Cody Zeller for the dunk contest” campaign, but this was impressive.

Doc Rivers doesn’t think Clippers complain too much to referees

PORTLAND, OR - APRIL 29: Doc Rivers of the Los Angeles Clippers has some words with referee Sean Wright #4 in the first quarter of Game Six of the Western Conference Quarterfinals during the 2016 NBA Playoffs at the Moda Center on April 29, 2016 in Portland, Oregon. NOTE TO USER: User expressly acknowledges and agrees that by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Steve Dykes/Getty Images)
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Pop quiz: Which team complains the most to the referees in the NBA?

You probably answered “the Clippers.” Most fans do. So do most NBA referees — And everyone else. Which is why after a recent loss to Golden State, veteran Marreese Speight (a Warrior last season) pointed to the Clippers complaining about the officiating as part of the problem.

He went on to say that the scouting report is you can get in the Clippers’ heads by knocking them around a little. Which seems pretty obvious when you watch teams play them. Shockingly, Clippers coach Doc Rivers disagrees with that. Via NBCLosAngeles.com.

“The officiating thing, I don’t think, is our issue. I will say that,” said Rivers about the technical fouls. “If that were the problem, then, Golden State would be struggling. They’ve been No. 2 the last two years in techs, too. I think we need to point fingers in another direction than that.”

Doc may not like it, but Speights is right.

The Warriors do complain too much, but they also have a ring so more is forgiven. The problem for the Clippers is that reputation for complaining starts with Rivers — he complains as much or more than any coach in the league. Then it filters down through Chris Paul and Blake Griffin.

Is it fair that more is forgiven with winning? Moot question. Welcome to America. The Clippers complain a lot and have yet to get past the second round with this core. And at times there standing there complaining to the referees does get in the way of them getting back into defense, and they seem to go in a funk.

Want to prove all that wrong? Win. In the playoffs.

Alivin Gentry, you worried about being fired: “I really don’t give a s— about my job status”

NEW ORLEANS, LA - OCTOBER 26:  Head coach Alvin Gentry of the New Orleans Pelicans looks on as his team plays the Denver Nuggets at the Smoothie King Center on October 26, 2016 in New Orleans, Louisiana. Denver won the game 107-102. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms of the Getty Images License Agreement. (Photo by Sean Gardner/Getty Images)
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The Pelicans are disappointing this season — it is Anthony Davis vs. the world down there. Which is the main reason they are 7-16 this season. While things have gotten better since Jrue Holiday‘s return, Davis is averaging a league-best 31.4 points per game, it then drops off to Holiday at 15.4, and then E'Twaun Moore at 11.1.

When a team struggles, usually that is a bad sign for the coach. Not because it’s always their fault, but because GMs choose not to fire themselves for poor roster construction. Which leads to the question: Alvin Gentry, are you concerned about your job? (Warning, NSFW)

Gentry with classic coach-speak: Control what you can control.

New Orleans’ struggles are not on Gentry, certainly not completely. He’d like a roster that can play uptempo, that has depth. What he got instead was a good point guard, an elite 4/5, a rookie in Buddy Hield that maybe pans out down the line, and then… nada. And the roster Gentry has often is banged up.

If anyone is in trouble, it is GM Dell Demps. Remember, Danny Ferry was hired last summer for the vague role of “special advisor.” Gentry is in his second year, and the issue is the roster he was given. But the Pelicans are a patient organization that values continuity, so… who knows. But the clock is ticking on Davis;, it’s years away, but the Pelicans need to build a team around him and are far from that right now.

Cavaliers’ James Jones says he’ll retire after next season

CLEVELAND, OH - OCTOBER 25:  James Jones #1 of the Cleveland Cavaliers receives his championship ring from owner Dan Gilbert before the game against the New York Knicks at Quicken Loans Arena on October 25, 2016 in Cleveland, Ohio.   NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Ezra Shaw/Getty Images)
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James Jones has made a business of playing with LeBron James, and business is good.

Jones has ridden LeBron’s coattails to three contracts with the Cavaliers and appearances in five straight NBA Finals – the second-longest streak (behind LeBron’s six) outside the 1950s/60s Celtics:

But the 36-year-old Jones is preparing to retire.

Jason Lloyd of the Akron Beacon Journal:

Jones told the Beacon Journal he will retire after next season, which will be his 15th in the NBA. His ultimate dream is to ride off after three consecutive championships in Cleveland

“I know playing 15 years is a number where I can look back and I can be like, ‘I accomplished something,’ ” Jones said. “Fourteen vs. 15 may not be much, but to be able to say I played 15 years, that’s enough for me to hang ’em up.”

Jones’ contract expires after the season, so the Cavs will have a say in whether he returns. Safe to say if LeBron wants him back, Jones will be back.

But the Heat got into trouble relying on washed-up veterans around LeBron, wasting valuable roster spots on players who could no longer contribute.

Is that Jones? Not yet. Though he’s out of the rotation, he has still made 11-of-12 open 3-pointers this season. There’s a role for him as spot-up shooter when Cleveland needs one.

Still, the Cavaliers ought to be mindful of Jones’ likely decline over the next year and a half. Plus, it’s not a certainty he holds to his timeline. Cavs veterans have a history of changing their mind on retirement.