Mavericks owner Cuban waves to fans before the start of Mavericks versus 76ers NBA basketball game in Philadelphia

NBA owners talk ads on jerseys. Not next year, but after that…


There will not be sponsors names across the chest of NBA teams next season. The NBA will not look like the English Premiere League.

But come the 2013-14 season… maybe.

At their meetings this week in New York, NBA owners had what Deputy Commissioner Adam Silver called a “robust” discussion about the idea of putting some kind of advertising on NBA jerseys.

“We told our owners that it was not something we were considering doing for next season, but that it was something we should at least discuss doing for the season after next,” Silver said.

That discussion included mock-ups of potential looks.

“We presented to our owners some mocked up jerseys, mannequins, not models, that showed various iterations of logos, sizes of logos, placements of logos,” Silver said. “We showed them some of the traditional soccer jerseys used in Europe and we showed them some of the valuations that soccer jerseys are currently getting and some estimates of ranges of values for logo rights on NBA jerseys.”

In the end, those valuations are what will matter — money talks. And if there is enough money in it NBA owners will toss tradition out the window in a New York minute.

The first steps here do not have to be what was seen in the WNBA, where corporate logos replaced team logos across the front of the jersey. It could be as simple as all 30 NBA teams having a McDonald’s “golden arches” on their shoulder above the logo. Or maybe uniform manufacturer adidas would pay to put their logo on the uniforms in a less obtrusive way.

But make no mistake, steps towards ads on jerseys are starting. The owners, like fans in general, are split on the issue.

“I would say we had a full and robust discussion and a range of opinions from one end of the spectrum, which was, let’s not do anything like that, to why aren’t we considering it for next season,” Silver said. You can bet the “why not next year” guy was Mark Cuban.

“We told them there was additional discussions we need to have with our apparel manufacturer, adidas. We wanted to have additional discussions with our television partners, as well as our major marketing partners to get their reaction to it and we will continue to talk to the teams about it, as well.”

But the day is coming people. It will eventually happen.

Warriors first team favored over the field for championship entering season since Michael Jordan’s Bulls

7 Jun 1998:  Michael Jordan #23 of the Chicago Bulls walks on the court during the NBA Finals Game 3 against the Utah Jazz at the United Center in Chicago, Illinois.  The Bulls defeated the Jazz 96-54. Mandatory Credit: Jonathan Daniel  /Allsport
Credit: Jonathan Daniel /Allsport
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When asked my prediction for the 2017 NBA champion, I say the Warriors have about a 50-50 chance. Some call that a copout answer – but it’s really not.

For a team to have even odds against 29 others combined entering the season is extraordinary.

Just how rare is it?

David Purdum of ESPN:

Jeff Sherman, head NBA oddsmaker at the Westgate SuperBook in Las Vegas, remembers the 1997-98 Bulls team, which was coming off a 72-win season, being around a minus-125 title favorite entering that season.

But Sherman and other sports betting industry veterans struggled to recall another team — in basketball, baseball or football — that was an odds-on favorite to start the season.

Michael Jordan, Dennis Rodman and Scottie Pippen led Chicago to the championship in 1998 (which was actually two seasons removed from the 72-win year).

Will Stephen Curry, Kevin Durant, Draymond Green and Klay Thompson also meet their oversized expectations and deliver a title this year?

Flip a coin.

Report: Minnesota still talking Tyus Jones trade, Sixers may have interest

TARRYTOWN, NY - AUGUST 08:  Tyus Jones #1 of the Minnesota Timberwolves poses for a portrait during the 2015 NBA rookie photo shoot on August 8, 2015 at the Madison Square Garden Training Facility in Tarrytown, New York. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.   (Photo by Nick Laham/Getty Images)

Tyus Jones has a lot to like — he’s a point guard who makes good decisions, his shot is developing (40 percent from three at Summer League), and he’s got skills. Minnesota won the Summer League championship because of Jones’ leadership — just drafted and highly touted Kris Dunn was out for the title game, that’s where Jones shined.

But Dunn is the future at the point in Minnesota, and Ricky Rubio is still there. So Minnesota is seeing what might be out there for Jones, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

Minnesota has had talks with Philadelphia, New Orleans, and others about Jones for a while.

Jones is likely a steady backup point guard at the NBA level — he’s a smart passer, knows how to run a team, and as his shot develops he becomes more dangerous. His downside is defense, but as a reserve that’s less of an issue.

For a team like the Sixers — without Jerryd Bayless to start the season — or while New Orleans waits for Jrue Holiday‘s return, Jones makes some sense. The only question is the price going back to Minnesota.

Report: Bucks preparing for Greg Monroe to opt in next summer

Milwaukee Bucks center Greg Monroe, center, drives to the basket against New Orleans Pelicans center Alexis Ajinca, left, and guard Tyreke Evans, right, during the first half of an NBA basketball game Saturday, Jan. 23, 2016, in New Orleans. (AP Photo/Jonathan Bachman)
AP Photo/Jonathan Bachman
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The Bucks got a rude awakening about Greg Monroe‘s value when they tried to sell low on him this offseason – and still got no takers.

Now, Milwaukee seems to have gotten the picture. Monroe – whose agent claimed the center could name his contract terms from multiple teams last year – might opt into the final year of his deal, which would pay $17,884,176.

Zach Lowe of ESPN:

Milwaukee is already preparing for the possibility Monroe opts into his deal for 2017-18, league sources say.

The Bucks indicated this thinking when they extended Giannis Antetokounmpo‘s contract, putting a large 2017-18 salary rather than a relatively low cap hold on the books to begin next offseason. If Monroe opts in, the difference in Antetokounmpo’s initial cap number is far less likely to matter. (Though Antetokounmpo’s extension wasn’t a complete giveaway into Milwaukee’s Monroe expectation, because the Bucks saved over the life of the extension.)

Don’t put it past Monroe to opt out if he believes he can find a better situation. After all, he signed the small qualifying offer to leave a tough basketball fit with Andre Drummond in Detroit. Monroe also took the risk of a shorter detail in Milwaukee. He’s secure enough in himself to at least consider moving on if he’s unhappy.

It’s also possible he finds a satisfying role with the Bucks. They’ll bring him off the bench, which could hide his defensive shortcomings and give him a chance to mash backup bigs. Heck, he could even play well enough to justify opting out.

There’s still a full season before Monroe must decide on his option, and a lot can change by then. But it seems Milwaukee now has a realistic expectation.

Report: NBA increases 2017-18 salary-cap projection to $103 million

AP Money Found

The NBA is reportedly closing in on a new Collective Bargaining Agreement, and the new deal will still call for owners and players to split Basketball Related Income about 50-50.

So, July’s projection of a $102 million salary cap in 2017-18 still carries weight – except it’s been updated.

Brian Windhorst of ESPN:

Why the change?

Perhaps, the shortfall adjustment – which increases the cap when teams don’t spend enough the previous year – is being revised in the new CBA.

More likely, the league anticipates more revenue. These projections tend to start conservative then rise as July nears.