NBA owners talk ads on jerseys. Not next year, but after that…

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There will not be sponsors names across the chest of NBA teams next season. The NBA will not look like the English Premiere League.

But come the 2013-14 season… maybe.

At their meetings this week in New York, NBA owners had what Deputy Commissioner Adam Silver called a “robust” discussion about the idea of putting some kind of advertising on NBA jerseys.

“We told our owners that it was not something we were considering doing for next season, but that it was something we should at least discuss doing for the season after next,” Silver said.

That discussion included mock-ups of potential looks.

“We presented to our owners some mocked up jerseys, mannequins, not models, that showed various iterations of logos, sizes of logos, placements of logos,” Silver said. “We showed them some of the traditional soccer jerseys used in Europe and we showed them some of the valuations that soccer jerseys are currently getting and some estimates of ranges of values for logo rights on NBA jerseys.”

In the end, those valuations are what will matter — money talks. And if there is enough money in it NBA owners will toss tradition out the window in a New York minute.

The first steps here do not have to be what was seen in the WNBA, where corporate logos replaced team logos across the front of the jersey. It could be as simple as all 30 NBA teams having a McDonald’s “golden arches” on their shoulder above the logo. Or maybe uniform manufacturer adidas would pay to put their logo on the uniforms in a less obtrusive way.

But make no mistake, steps towards ads on jerseys are starting. The owners, like fans in general, are split on the issue.

“I would say we had a full and robust discussion and a range of opinions from one end of the spectrum, which was, let’s not do anything like that, to why aren’t we considering it for next season,” Silver said. You can bet the “why not next year” guy was Mark Cuban.

“We told them there was additional discussions we need to have with our apparel manufacturer, adidas. We wanted to have additional discussions with our television partners, as well as our major marketing partners to get their reaction to it and we will continue to talk to the teams about it, as well.”

But the day is coming people. It will eventually happen.

Rumor: Carmelo Anthony to accept trade to Trail Blazers if Knicks and Rockets don’t strike deal

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Carmelo Anthony trade talks between the Knicks and Rockets appear to be going nowhere.

Yet, Anthony’s camp is reportedly cautiously optimistic he’ll get dealt by Monday.

This might explain why.

Jason McIntyre of Fox Sports:

Damian Lillard and C.J. McCollum have recruited Anthony to Portland. The Trail Blazers have plenty of expendable players who could be aggregated to matching Anthony’s salary – Evan Turner, Maurice Harkless, Meyers Leonard, Al-Farouq Aminu and Ed Davis – plus lower-paid players to give New York value. This certainly looks plausible.

It’d make sense for Anthony to hold out as long as possible for Houston, his ideal destination. He can use his no-trade clause to force the Knicks to deal with only the Rockets.

But what if that fails?

I’m skeptical New York, Portland and Anthony all agree to a deal. There are just too many sides to please.

The Knicks will need more than just bad contracts to move Anthony, and the Trail Blazers don’t need more scoring enough to relinquish significant assets. Anthony would also have to approve, and as miserable as the Knicks have been, the New York market still matters.

Again, this is plausible, but I’m doubtful. Either way, we should know soon with training camp around the corner.

LeBron James reportedly “invested” in helping Derrick Rose get next big contract

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Reality smacked Derrick Rose across the face last summer.

Last season, the former MVP made $21.3 million in the final year of a five-year rookie contract extension, and while injuries had slowed his game he was playing better. Combine that with seeing the drunken sailor spending spree the previous summer, and he was hoping for — if not a max contract — still a healthy eight digit one. Instead, he signed a one-year deal at the veteran minimum, $2.1 million, to play for the Cavaliers.

LeBron James wants to see his man Rose get paid again, Dave McMenamin of ESPN said on The Jump.

“I’ve heard that for the first couple of days, Derrick Rose has been ‘killing it.’ I’ve also heard that LeBron is invested in Derrick Rose’s career so that he can get that next contract.”

The first part of that, the “killing it” part, you can just throw out. Maybe Rose looks great at the mini-camp LeBron is hosting for the Cavs in Santa Barbara, I hope he is, but preseason everybody is “killing it” or “has lost/gained 15 pounds and is in the best shape of his life” or “has worked hard and now has an impressive jump shot.” Rose probably does look great in Cavaliers camp against Jose Calderon, let’s see how he looks once he has to go up against real NBA players.

Rose’s next contract will be interesting. Maybe LeBron can set him up to look better this season, but it’s going to be on Rose mostly. Once healthy (whenever that is), Isaiah Thomas will be the starting point guard in Cleveland, plus as always LeBron James will have the ball in his hands a lot. (Which he should, he’s the best player on the planet.) But that means Rose needs to learn to work off the ball with LeBron more, and when LeBron (and eventually Thomas) sit, Rose needs to take over and show he can get a team buckets for a 5-7 minute stretch. Do that and he has a role that will get him some money. I’m not sold Rose can do much more than that at this point in his career.

How much money Rose will get is another issue. It’s going to be a tight market next year where only a few teams have much money to spend, and Russell Westbrook, Chris Paul, Tony Parker, Cory Joseph, and maybe Rajon Rondo (depending on how he does in New Orleans) will be higher on team’s boards than Rose.

But if LeBron is “invested” that could help Rose make a little more green next season.

Another report Andrew Wiggins about to sign max deal in Minnesota

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Is Andrew Wiggins a max player?

If by that you mean “does Andrew Wiggins deserve to be a max player?” then it’s a controversial question around the league. He averaged 23.6 points per game last season, shot 35.7 percent from three, played solid defense, and is just 22 years old. But he’s not a great playmaker, not consistent, and on a team with Karl-Anthony Towns and Jimmy Butler is the third best player. Is that a guy who gets max money?

However, if by max player you mean “he will make max money” then yes, Wiggins is about to be a max player. We have written before that a max deal was all but done, and Shams Charania of The Vertical at Yahoo sports is the latest to confirm this is about to go down.

Minnesota Timberwolves forward Andrew Wiggins is progressing toward a five-year, $148 million maximum contract extension and is hopeful to sign soon, sources told The Vertical.

The Timberwolves prioritized extending Wiggins this offseason, and both sides are hopeful of completing the contract shortly, league sources told The Vertical…. Wiggins’ previous agent, Bill Duffy, negotiated a maximum contract with the Timberwolves this summer before the sides parted ways.

It’s a max contract, so there is no salary negotiating, and the delay is just likely tied to the changing of agents. That said, it will get done.

Wiggins is going to face some new challenges this year. He’ll be teamed with Jimmy Butler, the two have similar games but Butler is basically better at most things. Towns is going to (and should) get more touches. Can Wiggins make the adjustments and accept his role now? If so, he may well be worth that max money.

Warriors’ Mike Brown says Steve Kerr communicates as well as Popovich

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Mike Brown has been around the league and back as a coach. He was an assistant coach under Gregg Popovich in San Antonio, went on to be the head coach of the Cavaliers (taking them to the 2007 NBA Finals) and the Los Angeles Lakers, and now is the lead assistant under Steve Kerr with the Golden State Warriors. He’s seen a lot, and watched a lot of different styles of coaching.

Kerr played for Popovich in San Antonio, so you’d expect the Warriors coach picked up some tricks from the master. But what is most similar about them is how they communicate, Brown told Mark Medina of the San Jose Mercury News.

“[Steve’s] communication skills are on par with one of the greatest communicators of all time in Gregg Popovich of the San Antonio Spurs. Their style is a little bit different. But it’s just as effective, just as powerful and garners just as much as Pop does from some of the greatest players of all time because of the way he communicates. One of the attributes that I observed on a daily basis was how even keeled he was. He never got too excited, nor did he ever get too down, no matter if things were good or things were bad in front of him. Our guys, especially the veteran group we have, really feed off of that. They know if Steve was a believer in them and he was calm, cool and collected, that they would be the same and just focus on trying to do their jobs at the highest level. For me, that was one of the biggest things I wanted to concentrate on.”

For a coach at the NBA level, it’s in large part about the culture and having a feel for the team. Is it a young team that needs more discipline? A veteran team that needs more rest? Being able to communicate what is needed in a way that the players listen to and respect can be a hard line to walk. In the case of the Warriors, with a lot of driven players in their prime, it’s partially about keeping the game fun. The NBA is a business, players need to be professional and held accountable, but at the end of the day it’s still a game and there should be joy in playing it. The Warriors players and coaches use that word a lot, “joy.” It’s a priority for them, and it shows on the court (and in the locker room).

Part of Kerr’s job is making sure the joy is there, and to make sure he is clear in his communication about what work needs to be done along with it. His cerebral, level-headed style works for these players. Which is just another reason the Warriors will be racking up more rings in the coming years.