It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
A Malawian newspaper, writing about Michael Jordan’s statement on race, used the Crying Jordan photo accompany the article.
How did that happen?
A page designer who didn’t understand the meme? A joke never fixed before printing? A staff-wide ignorance of the photo’s cultural relevance?
Justin Block of The Huffington Post:
As it turns out, the newspaper is called The Nation, or The Malawi Nation. When reached for comment on Thursday afternoon, The Nation Senior News Analyst Joy Ndovi stated that using the Michael Jordan Crying meme was intentional, and said Sports Editor Garry Chirwa picked the photo.
Chirwa told us that when he read the story, he felt that the emotions packed within Jordan’s quote, “I could no longer keep silent,” were represented in the Michael Jordan Crying meme.
“I just imagined him crying,” Chirwa wrote via WhatsApp.
Ndovi echoed Chirwa’s sentiments:
The article on Jordan reacting to the violence in U.S. was just the perfect one for the meme to be used. It depicts the emotional state of the former NBA star. Though it might seem unconventional, what other photo could be more suitable than the infamous Crying Jordan meme?
I can think of a few.
Before signing with the Knicks to retire, Amar’e Stoudemire reportedly wanted to sign with the Suns this year and last.
He essentially confirmed both accounts.
Stoudemire, via Paul Coro of The Arizona Republic:
“The last two years, we made phone calls to Phoenix but I wasn’t getting any positive response,” Stoudemire told azcentral sports on Thursday. “That would’ve been the perfect way to go out. I didn’t want to beg Phoenix. My heart was in two places – Phoenix and New York. I just went where I was wanted.”
According to the report, Stoudemire wanted to play for Phoenix next season — not just retire as a Sun. If that’s the case, I see why the team passed. The Suns have 15 players (the regular-season roster limit), are rebuilding and already have Tyson Chandler as a veteran big.
But if Stoudemire wanted sign an unguaranteed deal with the Suns then retire as a ceremonial move, it’s a little harder to explain Phoenix’s reluctance. Perhaps, the Suns were caught off guard by such a request. Nobody in memory had done something like that in the NBA. The gesture is far more common in football and baseball.
Either way, Stoudemire retiring as a Knick wasn’t designed to show a long-standing bitterness toward the Suns.
A recent bitterness toward the Suns? Maybe.
Karl-Anthony Towns has replaced Anthony Davis as the consensus MVP-in-waiting.
Are you ready, NBA?
Here’s a sneak preview of the Timberwolves center’s future:
NEW YORK (AP) — Craig Sager’s fight with leukemia will prevent the basketball sideline reporter form covering the Rio Olympics for NBC.
NBC said Thursday in a statement that the 65-year-old Sager is preparing for a third bone marrow transplant at MD Anderson Cancer Center in Houston. Sager was first diagnosed with leukemia in 2014 and announced in March that he was no longer in remission.
The Rio Games would have been Sager’s fifth Olympics.
Sager has worked for Turner Sports for 34 years. At the ESPY Awards this month, Vice President Joe Biden presented Sager with the Jimmy V Award for Perseverance.