NBA owners to discuss ads on jerseys at next meeting

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It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.

What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?

The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).

It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?

Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”

One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on  practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).

What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?

My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.

Warriors’ rookie Jordan Bell goes off the backboard to himself for dunk

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The best part of this is the stunned reaction of the Warriors bench.

The Warriors had taken total control of the game against Dallas in the second half, and with a few minutes left Steve Kerr emptied his bench in garbage time. That’s when rookie Jordan Bell made the play of the night: He blocked Dwight Powell‘s shot then leaked out, JaVale McGee batted the ball ahead to him, and Bell threw the ball off the backboard for a self alley-oop. He got an and-one on the play.

The move didn’t sit well with everyone, there is an unwritten rule about showboating in a blowout game. Draymond Green had thoughts on that — he has thoughts on everything and isn’t afraid to share them — and he came to Bell’s defense speaking to NBC Sports Bay Area.

“Listen man, when you get on the basketball floor, I don’t care if you get out there with two minutes to go up 25 or with two minutes to go down 25, somebody is evaluating you. So you gotta play the game just like it’s tied up or if you’re up four or if you’re down four. You gotta play the game the same way. Somebody is evaluating you. So if you want to throw it off the backboard, feel free and dunk the ball. He got an And One. It was a great play. So, I got no message for him. Do what you do. Play basketball. That’s what he did. I don’t get all up into the whole ‘Ah man, they’re winning by this much, that’s bad.’ Says who? Dunk the ball. What’s the difference between if he threw it off the backboard and dunked it as opposed to grabbing it and dunking it?”

Or, put another way, if you don’t want a player to throw down the massive alley-oop dunk on you, play better defense in the first place.

Mario Chalmers trips James Harden, Harden shoves him back (VIDEO)

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Memphis came back on an 18-2 run late to in the fourth quarter to knock off the Houston Rockets, a very impressive road win that reminds us Memphis is not a team to be written off.

This is the play everyone will be talking about — James Harden squared up looking for a fight.

Mario Chalmers got knocked down by a Harden screen, and while on the ground tries to trip up Harden, and Harden turns around and shoves him. Harden squared up, but as happens in the NBA everyone stepped in, and nothing actually happened.

Neither man was ejected. The referees called it an offensive foul on Harden for the pick, then there were double technicals. Fines may follow from the league.

Metta World Peace joins Lakers’ G League team as ass’t coach

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EL SEGUNDO, Calif. (AP) — Metta World Peace has joined the Los Angeles Lakers’ NBA G League affiliate as a player development coach.

The veteran NBA forward was added to the South Bay Lakers’ staff Monday.

World Peace played 16 NBA seasons for six franchises, including six years with the Lakers from 2009-10 and 2015-17. He was a standout defensive player who won a championship alongside Kobe Bryant and Pau Gasol in 2010.

While he hasn’t publicly retired, the forward formerly known as Ron Artest will assist South Bay Lakers head coach Coby Karl and his staff.

World Peace earned the longest suspension in NBA history for his role in the Indiana Pacers’ infamous brawl in the stands at Detroit in November 2004, but he matured into a valued veteran leader for the Lakers.

LaVar Ball calls out Wizards, Marcin Gortat doesn’t think that was smart

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“I told him after the game, due to all the riffraff his dad brings he’s going to get a lot of people coming at him. He’s got to be ready for that, and I let him know after the game… (I had to) welcome his little young a** to the NBA.”

That was the Clippers’ Patrick Beverley after he tormented Lonzo Ball on opening night, and he speaks for a number of other players I have heard from who said father LaVar wrote checks that Lonzo is going to have to cash, and guys were going to go at him. Not every night, but enough.

Since that rough opener the rookie has had a decent couple of games — averaging 18.5 points, 11 assists, and eight rebounds a night, not efficient but playing better — going against Eric Bledsoe (a capable defender who had checked out mentally in Phoenix) and Jrue Holiday and the Pelicans. Wednesday night John Wall and the Wizards come to town, and that’s another level of competition.

My least favorite thing about this Lakers season is the way the L.A. media sticks a microphone in front of LaVar Ball after every game. I don’t care about LaVar, in the same way I don’t care about the Kardashians.

But what he said has become a thing. After the Lakers loss to the Pelicans LaVar said, “[The Wizards] better beware cause Lonzo ain’t losing again. Not in the same week!”

Wizards’ center Marcin Gortat thought that was funny.

First off, Lonzo is going to lose twice in a week a lot this season — the Lakers are not a good team.

Second, Wall is a top-five NBA point guard by any standard, an All-NBA player who is far more than just quick (although he is that, too). He can shoot, he’s an aggressive defender, and he knows how to set up teammates. He’s going to be more than a handful for Ball. To put it kindly.

Whatever happens Wednesday night (most likely Wall smokes Lonzo) we know one thing for sure: LaVar will say something outlandish. And it will become a thing. The game is secondary for that marketing effort.