WNBA Sue Bird Ad jersey

NBA owners to discuss ads on jerseys at next meeting


It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.

What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?

The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).

It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?

Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”

One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on  practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).

What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?

My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.

Looks like Donovan to keep Andre Roberson, Steven Adams as starters

Los Angeles Clippers v Oklahoma City Thunder
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Billy Donovan was given the head coaching job in Oklahoma City to bring their offense into modern times — and it seems to be working, Russell Westbrook said he feels a lot more space in the system.

But if the Thunder are going to contend for a title, they need a top 10 defense as well — and to do that Donovan is going to keep a Scott Brooks move and continue to start  Andre Roberson and Steven Adams. Check out the starting lineup for their first preseason game Wednesday.

There also was this report via Anthony Slater in the Oklahoman yesterday about a scrimmage at practice.

Durant, Russell Westbrook, Serge Ibaka and Andre Roberson all started for the White team. Nick Collison joined them, but that was only because Steven Adams sat out with back soreness….

Donovan said the teams weren’t split by accident. That’s how they’ve been divided in practice. So at this point, it seems Roberson is this team’s starting shooting guard and Adams is the team’s starting center.

This is the smart move. Last season the lineup of Westbrook, Roberson, Durant, Ibaka and Adams was +13.4 points per 100 possessions over their opponents. Roberson and Adams are there for defense — neither brings much offensive game to the floor, but when you have Westbrook and Durant and only one ball between them, you don’t need more offensive threats. You’re going to get plenty of points.

If they can just stay healthy, Oklahoma City is a team to be feared.

Knicks’ legend Harry Gallatin passes away at age 88

Harry Gallatin
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The Hall of Fame player behind the original iron man streak is with us no more.

Knicks’ legend Harry Gallatin passes away at age 88, the team confirmed Wednesday.

Gallatin led the Knicks of the late 1940s and into the 1950s, when he set a then record playing in 610 consecutive games. Nicknamed “The Horse,” he was a beast on the boards who averaged 15.3 rebounds a game one season and averaged 11.9 boards and 13 points per game over the course of his 10-year career. He’s still fourth all time in total rebounds in Knicks franchise history.

Gallatin was a seven-time All-Star and twice All-NBA selection. After his playing days, he spent many years as the athletic director at Southern Illinois University Edwardsville.

Our thoughts are with his family and friends.