It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
Richard Jefferson announced his retirement after the Cavaliers won the 2016 championship, changed his mind, re-signed with Cleveland then played another season there. He played big playoff minutes for the Cavs both years.
But they traded him to the Hawks (who waived him, allowing him to sign with the Nuggets) in a rather abrupt end to his Cleveland tenure.
His exit could have been far more strained.
Dave McMenamin of ESPN:
Then he was nearly traded the summer after the championship because he revealed what the Cavs’ rings looked like on his Snapchat account before the team was ready to release them to the public. Then-GM David Griffin was so ticked that he was ready to ship him out of town, sources told ESPN, before eventually calming down and accepting Jefferson’s apology.
Talk about some petty nonsense. And Griffin was known for soothing tension!
Thankfully for Jefferson – at least if he wanted to stay in Cleveland – he revealed the ring design in September. As a newly signed player, he couldn’t be traded until Dec. 15. That gave Griffin time to cool down.
Carmelo Anthony wanted to be traded to the Houston Rockets. Badly. (Whether that was good for Houston is a different discussion.) His time in New York was over by mutual consent, but now was time to move on, however, thanks to a no-trade clause Phil Jackson gave him, Anthony had leverage. And he wanted to be a Rocket with James Harden and Chris Paul.
It looked at one point like a deal would get done between New York and Houston, then it fell apart. So what happened?
Phil Jackson was booted, that’s what happened, Anthony told Marc Stein the New York Times.
The delay to find a workable trade, in Anthony’s view, stemmed from the fact that Jackson was willing “to trade me for a bag of chips,” while Scott Perry, who became the Knicks’ new general manager after Jackson’s departure, took a harder line in trade talks with Houston and Cleveland that eventually fizzled.
“They went from asking for peanuts to asking for steak,” Anthony said with a laugh.
‘Melo can laugh, he landed in a good spot with Oklahoma City. He’s on a potential contender.
As for his feelings on Jackson and leaving the organization? Still some hard feelings there.
“There was no support from the organization,” he said. “When you feel like you’re on your own and then on top of that you feel like you’re being pushed out …”
Kobe Bryant has been there. He tore his Achilles at an age most players would have said: “that’s it, I’m out.” Not Kobe. He fought through it, came back, and was able to leave the game on his terms — and with a 60-point night.
So when Kobe sends an Instagram recovery message to Gordon Hayward, he knows of what he speaks.
The message was vintage Kobe, all about the drive and steps to recovery. Focus on the next thing, don’t let any obstacles stop you.
Let’s just hope Hayward can take this to heart and make a full recovery.
The buzz of the NBA’s opening night was killed just a 5:15 into the first game when Gordon Hayward went down with what could be a season-ending ankle and leg injury.
What’s next for Boston now? Kurt Helin and Dan Feldman of NBC Sports get into that with this latest PBT Podcast.
They also discuss the opening night game between the Celtics and Cavaliers and what we can take away from it, same with the Houston Rockets upset of the Golden State Warriors. The pair also gets into the Nikola Mirotic/Bobby Portis incident in Chicago (this was recorded just before the Portis suspension came down), the LaMarcus Aldridge extension with the Spurs, and if Joel Embiid should be ticked about being on a minutes limit to start the season.
As always, you can check out the podcast below, or listen and subscribe via iTunes (just click the button under the podcast), subscribe via the fantastic Stitcher app, check us out on Google play, or check out the NBC Sports Podcast homepage and archive at Art19.