It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
Phoenix Suns guard Devin Booker is just 20 years old. He’s a League Pass favorite, and indeed he should be a favorite in Phoenix for years to come. On Friday, Booker dropped 70 points — yes, 70 — in a loss to the Boston Celtics.
Booker’s 70 points is the best outing of the season. It also made him the youngest player to ever reach 70 points.
His final stat line, as you might imagine, was ridiculous. Booker shot 21-of-40 from the field, going 4-of-11 on 3-pointers and a whopping 24-of-26 from the free-throw line. The Suns phenom also grabbed eight rebounds to go with six assists.
Despite the loss to Boston, 130-120, it’s still an incredible milestone for Phoenix and for Booker. There’s a bright spot out there for the Suns.
Aaron Gordon may not have had the best dunk contest this year — apparently drones and dunks don’t mix well — but the guy can still get up and finish with the best in the league.
As he did on this alley-oop against Detroit.
Elfrid Payton had to throw a lob that would get over Andre Drummond, but how many guys in the league can get that high, reach back and finish that? Damn.
Former Atlanta Hawk Pero Antic is now playing for Turkish powerhouse Fenerbahce, in case you were not aware.
Fenerbahce was facing Anadolu Efes in a EuroLeague game, it was tight late and former NBA player Ekpe Udoh was at the free throw line for Fenerbahce. He missed his second shot, but the rebound caromed out-of-bounds off an Anadolu Efes player. Antic was pumped.
Maybe a little too pumped.
That was Nikola Kalinic, by the way, the guy Antic now owes dinner to. Kalinic would like the dinner more than the hug and kiss he got from Antic right after the play.
Also, Anadolu Efes held on to win 80-77.
(Hat tip to Ball Don’t Lie.)
The Lakers had been shopping Lou Williams around in the run-up to the trade deadline, the only question was would they get a first-round pick for him. Rumors around the league say that Houston had offered them one weeks before, it was on the table, but the Jim Buss/Mitch Kupchak front office held their cards close and hoped a better deal would come through.
While all that was going on James Harden decided to ease the process and did a little recruiting calling up Williams, the sixth-man guard told Shams Charania of The Vertical at Yahoo Sports.
“When James called, he asked me if I was interested in playing with them,” Williams told The Vertical. “I told him that I loved the Lakers, but James and them have a group that fit my personality, fit how I play. He said he was going to make it happen.”
Williams then laughed, sitting on the edge of a visiting court following a recent practice. “I’ve heard that before, so I didn’t really put stock into it,” Williams told The Vertical. “I guess James did put the word in, and the team made it happen.”
We all know what happened, Jeanie Buss removed her brother and Kupchak a few days before the trade deadline, Magic Johnston stepped in, called around, and quickly pulled the trigger on a trade that sent Williams to Houston (the Lakers also got Corey Brewer). Williams has averaged 14.5 points per game and had some strong performances with the Rockets, although he’s still finding his groove with the team on the court. Still, he’s been an upgrade for the Rockets’ bench.
Harden knew he would be, so he did his part to make sure it happened.