WNBA Sue Bird Ad jersey

NBA owners to discuss ads on jerseys at next meeting

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It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.

What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?

The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).

It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?

Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”

One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on  practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).

What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?

My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.

Dwight Howard commits ridiculously sloppy inbound violation (video)

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An embarrassing lack of focus by the Rockets? I can hardly believe it.

Late in a game against a team Houston is battling for playoff position, Dwight Howard was just careless, stepping on the baseline as he inbounded the ball. It’s a needless goof, and he’ll get plenty of deserved criticism for it.

But don’t overlook Patrick Beverley‘s frustration foul on Damian Lillard before the ensuing inbound. That was nearly as foolish and even more costly.

The sequence sparked a 7-0 run for the Trail Blazers, who seized control of the game en route to a 116-103 win.

DeAndre Jordan dunks on Marcus Smart before Smart knows what’s happening (video)

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Marcus Smart went to tag DeAndre Jordan on the pick-and-roll, and Jordan took off from so far from the basket, he was dunking on Smart before the Celtics guard could do a thing.

Chris Paul finds brilliant counter to hack-a-DeAndre Jordan (video)

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I originally favored allowing Hack-a-Shaq as the NBA currently does. I found the strategy fascinated – why and when teams would use it and how their opponents would counter.

But it just became too common. Far too many games featured a parade of trips to the line, a boring stretch that made games too long. I thought the intrigue had run its course.

Then, Chris Paul pulled this move last night.

The Clippers guard saw Jonas Jerebko charging toward DeAndre Jordan to commit an intentional foul, so Paul stepped in front of an unsuspecting Jerebko and took the foul himself. That’s sent a good free-throw shooter to the line instead of the dismal Jordan.

Just an awesome heady play by Paul.