It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
The Detroit Pistons’ playoff dreams hinged on them being able to hang around until point guard Reggie Jackson got back from this thumb and knee injuries. They have done just that — the Pistons are 11-10 and would be the eighth seed if the playoffs started today.
And now they get Jackson back. Stan Van Gundy made the announcement Sunday at shootaround, before the team takes on the Orlando Magic.
It will take a few games to get his conditioning back, but this is huge for Detroit. Jackson running the pick-and-roll with Andre Drummond is at the heart of Detroit’s offense – the Pistons were 2.3 points per 100 possessions better with the ball in his hands. Ish Smith played well for the Pistons in his absence — 10.8 points per game, 6.4 assists, and he’s been solid. Move his playmaking to the second unit and suddenly the Pistons become a lot more dangerous.
The scouting report on Jakob Poeltl coming out of Utah said he could run the floor well and he was a good finisher around the rim.
But we didn’t expect this.
During the Raptors win Sunday against the stumbling Hawks, Poeltl filled the lane on the break, got the rock, and nobody was going to stop that finish. Least of all Tim Hardaway Jr., he just ends up in the poster.
Entering free agency last July, Hassan Whiteside said his first choice was to stay in Miami — then Pat Riley gave him 98 million reasons to stick around. While the Heat have been up and down this season, Whiteside has thrived as the franchise player in Miami.
Last July he also met with Dallas, but it turns out that was not his second choice. Here is what Whiteside told Erik Gunderson of the Miami Herald before his team fell to the Blazers on Saturday.
“Portland was my second option,” Whiteside said at the team’s Saturday shootaround in Portland. “I would have came here.”
Interesting. There were reports the Blazers chased Whiteside, but it didn’t seem that serious. Apparently, it was. If The Blazers got Whiteside, would they still have spent $70 million on Evan Turner? Probably not. And suddenly a lot of things look better in Portland.
For Blazers fans, watching their team try to outscore opponents while playing terrible defense this season — in part because of a lack of rim protection behind their undersized guards — it’s easy to imagine how much Whiteside would have changed the picture in the Northwest. But at this point, that’s just fan fiction.
JaVale McGree has become a solid contributor for the Warriors off the bench, giving them a needed shot blocking presence. He’s not getting a ton of run (seven minutes a night), but he’s efficient when he’s out there.
Still, there is his reputation as the guy most likely to end up on Shaqtin’ a Fool. He hasn’t done anything like that for a while… until Saturday night, when after a made free throw he tried to inbound the ball for the Suns for a second.
The Warriors bench was laughing under their shirts and towels.