It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
It’s a summer tradition — tall NBA players swatting away the shots of young kids at camps/clinics.
Philadelphia’s Joel Embiid has yet to step on an NBA court — this fall, finally? — but he is part of the youth tradition now, destroying this young man at the Sixers Beach Bash event Saturday.
This summer Embiid has arm wrestled Justin Bieber and looked good working out in an empty gym, and to add to that list here is Embiid overpowering an average guy at Beach Bash then throwing it down. The man at least provided a little more resistance than a chair.
Despite the Warriors’ loss in the Finals, it’s been a good summer for Harrison Barnes. He signed a four-year, $94 million deal in Dallas and won a gold medal with Team USA at the Olympics in Rio de Janeiro. And maybe best of all, he got engaged on Saturday night, as he revealed on Twitter:
Congrats to Barnes and his new fiancée.
Shortly after winning a title with the Cleveland Cavaliers, veteran guard Mo Williams picked up his $2.2 million option for next season, choosing to take the guaranteed money on the table for him rather than test free agency at age 33. But he might not be with the Cavs this season — the Cleveland Plain Dealer‘s Joe Vardon reports that Williams is considering retiring from playing due to lingering knee problems, and the Cavaliers could waive him under the stretch provision in the coming days.
Williams, 33, a 13-year veteran and former All-Star who played a supporting role in the Cavs’ 2016 NBA championship, is strongly considering retirement, multiple sources told cleveland.com.
From Williams’ side of this, he battled a left-knee issue for most of last season while playing in just 41 regular-season games, as his playing time dwindled once Irving returned from knee surgery and the coaching staff chose to stick with Matthew Dellavedova as Irving’s backup.
Sources said his balky knee, desire to coach — especially younger players and children — and the obvious chance to go out as a champion are weighing heavily upon him.
Vardon reports that the Cavs are considering stretching him before the August 31 deadline, but are holding off for now because they want to leave open the possibility of a trade with another team to take on his salary. Either way, it looks as though Williams is done after 13 seasons in the NBA.
I’d say the obvious — it’s sickening to turn a murder of a mom of four, a genuine tragedy, into a political opportunity — but that has become the way of politics. What line of decorum?
None the less, it’s sickening. Republican presidential nominee Donald Trump tweeted about the tragic death of Dwyane Wade‘s cousin Nykea Aldridge, who was pushing her stroller down a Chicago street this week when two men got into a gunfight (reportedly gang-related) and a bullet killed Aldridge.
Trump tweeted what you see below (actually, what is below is a tweet edited by his staff, the original one misspelled Wade’s first name, putting “Dwayne” instead):
Later, this Tweet came up, again from his staff.
(So you know, you can tell which tweets come from Trump and which from his aids based on the device used to post it.)
Trump’s Tweet is part of his recent apparent attempted outreach to minority voters, which is not about them and more about trying appease concerns of white, middle-class suburban voters (for example, outside Philadelphia, in a swing state). Polls show Trump struggling with those suburban voters, in part because they see him as bigoted.
As you might expect, Twitter unloaded on Trump for his tone deaf and incendiary Tweet. Not that he cares, people are talking about him and that seems his primary goal. Actor Don Cheadle was one of the most prominent.
It’s sad this has become a focus and not Nykea Aldridge — and what can be done to prevent the next Nykea Aldridge.