It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
Andre Drummond had a breakaway on Sunday against the Boston Celtics. Fans in Detroit should have been in for a treat from their franchise center — a former NBA Dunk Contest participant — but instead they got something worth of Shaqtin’ A Fool.
Unfortunately for Drummond, the result of the one man fastbreak was a blown dunk, a ball that went sky high, and a sheepish look from the Pistons center.
The Dallas Mavericks traded Andrew Bogut to the Philadelphia 76ers at the deadline for big man Nerlens Noel. Bogut, 32, was never expected to stay in Philly and he should be bought out soon.
There has been some speculation about what contender Bogut might be looking to join, or which might come calling. Due to CBA rules, Bogut could feasibly re-join the Golden State Warriors. Instead, it appears Bogut is expected to head the other direction and sign with the Cleveland Cavaliers.
Bogut would be Cleveland’s second center on the roster alongside Tristan Thompson, who slid over to the 5 full-time this season. The Australian big man would also be the second former Maverick to join the Cavaliers, as PG Deron Williams reportedly intends to sign with Cleveland as well.
Bogut has been less effective in limited minutes this season than he has in years past. While Bogut is still a good passer and rebounder, he has not been as productive on offense than prior seasons. That could largely be due to Dallas’ poor start, or because of nagging injuries. He suffered calf, knee, and hamstring injuries this season with Dallas, and it will still be a gamble for Cleveland to rely upon Bogut for a playoff run.
However, the Cavaliers could simply rest Bogut extensively, integrate him into their system, and have him ready for a second championship push through the Eastern Conference.
We’re still waiting for the move to be made official, but it appears as though LeBron James & Co. are bolstering themselves for the postseason.
Portland Trail Blazers center Jusuf Nurkic was whistled for a foul on Sunday night while trying to grab a rebound over PJ Tucker. That came as a surprise to Nurkic, who had actually lost two teeth on the play and went to point out that fact to officials.
The play came midway through the fourth quarter, with Tucker underneath the basket and Nurkic standing behind him in the paint. Toronto’s Patrick Patterson missed a long 3-pointer, leading to a battle for the ball down low.
Nurkic was called for a push in the back as the two went up, but Tucker threw his arm and hit Nurkic on the left side of his face. That knocked out two of Nurkic’s teeth:
The Blazers big man recovered his teeth — which were false and part of a dental implant called a bridge — and handed them to Portland head trainer Geoff Clark.
But have no fear: just a few hours after the Blazers lost to the Raptors, 112-106, Nurkic had his teeth put back in by a dentist.
Future NBA Hall of Famer Kevin Garnett was known during his playing days for his exceptional conditioning. The athletic power forward was in a full sweat by tip-off, and constantly talking on both offense and defense.
So how did he do it?
According to JJ Redick, Garnett used to sing while running as a method of normalizing talking during a game. The practice was apparently modeled after Beyonce’s ability to dance and sing at the same time.
“One time I saw her working out, and she was doing her dances and she was singing while she was doing her dancing,” Garnett said to Redick. “So then I’m thinking to myself, maybe I should run and sing at the same time. So in the offseason, I would go to Malibu and I would go down to the beach, and when I run on the beach I would be like ‘Lalala lalala lalala,’ while I’m running. So then, when I get on the court and I’m getting back on defense and I’m talking on defense, I don’t get tired.”
That’s ingenious, and the kind of clever tactics you’d expect to come from a HOFer like Garnett.