It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
Joel Embiid is officially 7’0″ tall and 250 pounds, although when you see him in person now that number seems low, he looks thicker and stronger.
Justin Beiber is a 5’9″ waiflike person.
So of course, they arm wrestled at the club Hyde in Los Angeles. It went about as you’d expect. Here is some video, hat tip to Dan Devine at Ball Don’t Lie (arguably the best arm wrestler in the NBA media).
If you’re about to make an “at least Embiid didn’t get hurt” joke, be more creative.
Hopefully, we get to see what Embiid can do on the court this fall, where the competition will be a lot tougher than any Canadian pop star.
Larry Sanders is talking about getting back into the NBA. He walked away in 2015 to say he needed to deal with anxiety and depression, to find a balance in his life. Recently he told Alex Kennedy of Basketball Insiders this:
“But I feel like I’m in a much better place right now and I’m equipped to be able to put myself in that situation again.”
But where? A lot of teams could use an athletic big who averaged 1.4 blocks per game over the five years he was in the NBA, although with the conservative nature of NBA front offices they will not want to take much risk (Golden State reportedly thought about it and decided not to offer him a contract).
Sanders decided to ask Twitter where he should go, putting Twitter’s poll feature to good use.
The question becomes, where is there mutual interest from any of these teams?
If Sanders and his agent can win a team over in an interview, the contract will be small and the number of guaranteed years is not exceeding one (if even that). From the perspective of an NBA team, Sanders has to prove himself again.
But never underestimate how many chances big men get in this league.
(Hat tip Eye on Basketball)
Anderson Varejao was spending the past couple days helping his nation prepare to host the 2016 Olympics in less than two weeks, including carrying the Olympic flame.
But now he is on his way back to the United States to have his chronically bad back examined. Again. From Diamond Leung of the Bay Area News Group.
The Warriors re-signed Varejao on a one-year, veteran minimum contract where he will make $980,431. He is expected to back up Zaza Pachulia at the five spot, although his run would have been limited (which is good, he’s not terribly effective anymore).
A variety of injuries — back, Achilles, wrist — have meant the most games Varejao has played in a season since the 2010-11 season is 65. Last season that number was 53, the final 22 of it with the Warriors.
If Varejao can’t go or is limited, the Warriors may look around at other options. But the pickings are slim at this point.
Hopefully, this does not develop into something chronic.
After a promising rookie season and an impressive Summer League in Orlando where he averaged 18.8 points per game, Thunder second year player Cameron Payne had surgery to repair a Jones fracture in his right foot, the team announced Monday. Here it is from the Thunder’s press release.
Oklahoma City Thunder guard Cameron Payne underwent a successful procedure today to repair a fractured fifth metatarsal in his right foot, it was announced today by Executive Vice President and General Manager Sam Presti.
The team is optimistic he will be ready to go by the start of the season (there is usually a 6-8 week timetable), but Payne and the Thunder need to be patient here. The fifth metatarsal is the bone that runs from the base of the little toe up to the ankle on the foot. While surgery can repair it, healing can be slow because that is not an area of the foot with great natural blood flow. The Thunder were down this road before with Kevin Durant, he came back eight weeks after the surgery but ended up needing a couple more to get everything fixed and missed 55 games because of it.
Payne played well as a rookie and is expected to see a healthy bump in playing time next season as a scoring guard off the bench behind Russell Westbrook. He just needs to get right first.