It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
With the Timberwolves trailing the Pistons by three and 6.2 seconds left, Jimmy Butler drew a foul on a 3-pointer.
Butler made the first two free throws then, just before he got the ball for the third, Reggie Jackson interrupted to talk to Stanley Johnson, who was in rebounding position. Butler missed the free throw, and Detroit won 100-97 after an intentional foul.
Butler said Jackson didn’t affect him, but Butler’s side eye during the delay at least appeared to speak loudly.
Kris Dunn had a nice weekend – 39 points, 13 assists and 11 rebounds as the Bulls beat the Hornets and lost to the Suns – punctuated by this dunk in Chicago’s 113-105 loss to the Suns last night.
T.J. Warren paid the price for Tyler Ulis overplaying a Robin Lopez screen Dunn cleverly never used.
ORLANDO, Fla. (AP) — The Orlando Magic has decided to end their annual summer league.
Magic president of basketball operations Jeff Weltman said Sunday the trend of NBA teams playing in the Las Vegas Summer League led to the decision end Orlando Pro Summer League. Orlando’s Summer League, which showcased rookies and young players, began in 2002.
Las Vegas will host all 30 teams for the summer league beginning in the summer of 2018. The Orlando Pro Summer League began as a 10-team tournament but there were just eight participating teams this past summer.
The summer league in Orlando, which is played in the Magic’s practice gym, was the only one of three summer leagues that did not allow fans to come in to watch.
Not that the Warriors needed him with Stephen Curry going off again, but Golden State was without Kevin Durant on Sunday in Brooklyn due to a sprained ankle.
Durant is officially day-to-day, but that brings up the question of whether he will be ready to go Wednesday night when the Warriors travel to Oklahoma City to take on his former team. Chris Haynes of ESPN asked Durant about it.
While some blowhards will talk about him dodging the Thunder, the Warriors course here is obvious — they do not want to rush him back for any game in November. Even one against Russell Westbrook. Ankles with stretched ligaments are easy to re-injure if not fully healed, and the Warriors don’t want this to be chronic and last through more of the season.
Durant is averaging 24.9 points per game, 7 rebounds, and 4.7 assists, and — with all due respect to fellow former MVP Curry — he is the best player on the Warriors. Maybe the best player in the world right now, period. Durant can score at will, and he had become a key part of the Warriors’ fifth-ranked defense blocking 2.2 shots per game (their offense is No. 1 in the league).