WNBA Sue Bird Ad jersey

NBA owners to discuss ads on jerseys at next meeting

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It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.

What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?

The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).

It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?

Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”

One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on  practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).

What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?

My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.

Chris Bosh: “Just being smart and cautious” pulling out of All-Star Game

MIAMI, FL - FEBRUARY 09: Chris Bosh #1 of the Miami Heat shoots during a game against the San Antonio Spurs at American Airlines Arena on February 9, 2016 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory copyright notice:  (Photo by Mike Ehrmann/Getty Images)
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TORONTO — You could hear it in Chris Bosh‘s voice, he wanted to be part of this All-Star Weekend in the city where he first made a name for himself as an NBA player. He specifically wanted to be part of Saturday’s Three-Point Contest as a big man.

Instead, he is out of everything All-Star Weekend due to what team officials said is a strained calf. The announcement came late, Bosh had done the Friday morning media availability and talked like a man going to play, and then a couple of hours later it was announced he was out.

“Yesterday I was upbeat, but it just kind of lingered,” Bosh said. “I tried to treat it and all these things, but it’s just one of those funny things where if you feel like it’s not really turning a corner, you know calves can turn into really major, major problems. Any other circumstance, I’d try to push through it, but it just didn’t make any sense to do it.”

The concern is that this is more than just a calf muscle injury. Bosh missed much of last season with blood clots in his lungs, a life-threatening disease. Those lung clots can be caused by deep vein thrombosis, a blood clot in the leg. The fact the NBA let him out of All-Star Weekend that late (and called Al Horford on vacation in warm Cancun and told him to get to frigid Toronto) is a sign of caution and a little concern by the league.

Bosh doesn’t think this is a repeat of that, although he expects to undergo an MRI soon just to be safe.

I’m pretty optimistic,” that it’s not, Bosh said. “I’m always making sure. When we get back to Miami we’ll do everything we need to do to treat this…. 

“Just being smart and cautious. I’m just taking it a day at a time. I’m trying to make sure that I go and get it checked out. We’re doing everything we need to do here; there’s not much we can do now. Of course, the trainers and doctors will take another look at it and re-evaluate it, and just make sure.”

This is the smart move, what Bosh dealt with last season is not something to ignore and hope it gets better.

That doesn’t mean Bosh likes it.

“I’ve been kinda down the last couple days,” Bosh said. “But I’m here, and I still get to take in everything and enjoy what I can. I was really looking forward to competing (in the Three-Point Contest) because that something unique for me, but there’s nothing I can do.”

The Heat are off until Feb. 19. Bosh said he hopes to be back on the court then, but he doesn’t know.

Life lessons from Latrell Sprewell in new Priceline.com ad (VIDEO)

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Good on Latrell Sprewell for doing this, poking fun at his image.

It would have been funnier with P.J. Carlesimo, but David Robinson is a quality contrast. Well done, Priceline.

Carmelo Anthony on trade rumors: ‘I’m not going anywhere’

New York Knicks' Carmelo Anthony (7) smiles during the second half of an NBA basketball game against the Miami Heat, Wednesday, Jan. 6, 2016, in Miami. The Knicks defeated the Heat 98-90. (AP Photo/Lynne Sladky)
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Carmelo Anthony has the hammer — he has a no-trade clause in his contract. If he doesn’t want to be traded, he’s not getting traded. End of story.

Also, he loves New York.

So when he went on SiriusXM NBA Radio Saturday and was asked about the trade rumors linking him to Cleveland, ‘Melo shot those down.

There were exploratory talks involving Kevin Love going to Boston — the Knicks might have been the third team in such a deal — but the buzz around Toronto (where the NBA World has gathered for the All-Star Game) is those talks have stalled. It’s not impossible that they are revived, but don’t bet on it.

The Cavaliers are a win-now team, and if they move the floor-spacing Love they need to bring in pieces that get them closer to a title. They don’t see that now.

As for Anthony, he re-signed in New York and said he wanted to be there (and get paid.). While there may be people in his camp that think him moving on would be a good for his career, the man himself doesn’t want to go anywhere. And Carmelo Anthony has the hammer.

LeBron James amused by fuss over Tyronn Lue coaching All-Stars

CLEVELAND, OH - JANUARY 30:  LeBron James #23 of the Cleveland Cavaliers high fives Head Coach Tyronn Lue during the game against the San Antonio Spurs on January 30, 2016 at Quicken Loans Arena in Cleveland, Ohio. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2016 NBAE  (Photo by David Liam Kyle/NBAE via Getty Images)
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TORONTO (AP) — LeBron James is amused over all the fuss that accompanied Tyronn Lue getting the chance to coach the Eastern Conference in Sunday’s All-Star Game.

The honor typically goes to the coaching staff of the team leading their respective conference at the break, provided that staff didn’t also coach in the game the year before. So when the Cleveland Cavaliers fired David Blatt and promoted Lue from his assistant spot to being the coach in charge, that meant Lue also got the All-Star duty.

And while it might seem strange to some, James was quick to point out Friday at the All-Star media day that Lue “would have been here anyways, even if coach Blatt was still our coach.”

James has been criticized for what many presume to be his role in Blatt’s dismissal, and the four-time MVP says he isn’t letting that perception bother him. He also didn’t take the bait when asked to describe differences between Blatt and Lue.

James’ answer: “Their height.”

For the record, Blatt (6-foot-3) is listed to be about three inches taller than Lue.