NBA owners to discuss ads on jerseys at next meeting

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It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.

What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?

The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).

It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?

Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”

One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on  practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).

What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?

My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.

Kobe Bryant’s “Musecage” is like if Sesame Street had an NBA film room (VIDEO)

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Kobe Bryant’s video “Musecage” aired on ESPN on Sunday, and it’s one of the craziest things I’ve watched on an NBA broadcast. That includes watching Kobe’s own alley-oop to Shaquille O’Neal in Game 7 of the 2000 Western Conference Finals.

Someone on Twitter called it a “drug-fueled Muppet nightmare” but that’s selling short how remarkable the video was. In it, Kobe delivered a message about finding motivation as a young basketball player alongside a talking “Lil’ Mamba” puppet.

But here’s where it gets good: this video was made true to Kobe’s own person. Despite the happy, glockenspiel-laden background music with puppet accompaniment, Kobe’s message in “Musecage” was to use the dark part of your psyche as motivation to conquer your enemies.

I’m dead serious.


It doesn’t get any more Kobe than that.

The first video ends with Kobe’s advice to Lil’ Mamba, who goes off to become strong by using the dark musings as his fuel. Meanwhile, the second video talks about — and I’m not kidding — tactics James Harden and Russell Westbrook use to defeat their opponents in the pick-and-roll.

It’s like if Sesame Street was also a film room session.

Needless to say, all 10 minutes of Musecage are incredible. I don’t mean that in any sarcastic way, either. Bryant has been working on his Canvas series for a while, and his message shines true to the person we’ve known for the last two decades.

Use your happy feelings to push yourself? No! Use self-doubt as a motivator to Jawface your way through to six championship rings.

He debuted the original episode on Christmas Day, and it too had a kid-friendly feel.

I literally cannot wait for the next edition in this series.

Mark Cuban on Blake Griffin’s fall vs. JJ Barea: “We sent flowers to his family, condolences”

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The Dallas Mavericks and Los Angeles Clippers got into a bit of a scuffle the other night during their game. Clippers big man Blake Griffn and Mavericks PG JJ Barea tussled, with Barea earning a Flagrant 2 and an ejection for putting his hands on Griffin’s neck and pushing him to the ground.

It really was a sight to see, whether Griffin flopped or not.

Meanwhile, Mavericks owner Mark Cuban was asked about the incident and responded with some heavy sarcasm that feels par for the course.

Via Twitter:

Griffin does have a bit of a reputation for acting and flopping, and Barea is hilariously undersized compared to him. Then again, the throat is a vulnerable area. Who knows if the fall was real or fake?

I’m just glad Cuban has a sense of humor about it.

Watch Derrick Rose leave Patty Mills standing still with eurostep, huge dunk

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New York Knicks point guard Derrick Rose still has some explosivity left in his legs. Against the San Antonio Spurs on Saturday night, the former MVP left Spurs guard Patty Mills standing still on a thunderous dunk.

The play came in the fourth quarter with Rose on the break and Mills the only Spurs player defending the basket. Rose had a full head of steam, and it appeared Mills was going to for the charge call.

Rose then craftily eurostepped his way around Mills, leading to the jam.

San Antonio beat New York, 106-98.

Spurs coach Gregg Popovich on resting players: “It’s complicated … kind of like healthcare”

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San Antonio Spurs coach Gregg Popovich, along with LeBron James, has been at the center of the discussion about resting players in the NBA. The legendary coach has been credited with the idea to rest star players en masse during the season to save them for the playoffs. Meanwhile, after the Cavaliers sat LeBron James, Kyrie Irving, and Kevin Love during a primetime matchup on ESPN, the team received a call from the league.

Commissioner Adam Silver has been active in talking about the issue as of late, and has even issued a memo to team owners to be considerate about resting players.

Popovich, meanwhile, thinks the issue isn’t quite as easy to clear up. Speaking with ESPN, the Spurs coach noted that each party in an NBA team has a different role and goal, and that sometimes those goals pull opposite each other.

Additionally, Popovich said asking owners to step in to make a decision over a coach or GM could be a serious issue.

Via ESPN:

But we all have different roles, different jobs, and different goals. We can’t satisfy everybody. But I think that every owner’s gonna be different. I think it’s a slippery slope, and makes it difficult to keep trust, and camaraderie to the degree that I think you have to have to be successful in this league if owners get too involved in what coaches and GMs are doing.”

“I think keeping owners informed about what’s going on is mandatory, and having input is fine,” Popovich said. “But I think there has to be an understanding that coaches and GMs have brains also, and we know who pays the bills. It’s a slippery slope, I think, if owners got too involved in that process. That trust relationship in those three areas is really important in creating a culture and making something that can be long-lasting.

What Popovich is basically pointing out is that GMs and coaches are hired to be the basketball minds for a reason. Having owners meddle in day-to-day decisions like resting players could muddy that relationship.

The San Antonio coach did concede that the best idea might be to rest players when they are at home, in front of home crowds who are more likely to have already seen their top players that season simply due to repetition. But Popovich isn’t in favor of broad, sweeping mandates on resting players from the league since that wouldn’t always be prudent.

“That’s why no basic rule has been written, so to speak,” said Popovich. “Because you can’t write a rule that covers everything. It’s complicated … kind of like healthcare.”