It’s common in Europe — when you picture a Manchester United jersey you picture the AON on the chest. Same with any soccer or basketball team, the sponsors’ name where we expect to see the team name is expected.
What about ads on NBA jerseys? Patches somewhere promoting whatever company shelled out the bucks?
The NBA owners are going to discuss it at their next meeting, according to the Sports Business Journal (via Sporting News).
It’s a touchy topic, one that involves balancing some of the most influential league constituencies and addressing some thorny questions: Would uniform patches be league or team inventory? Will NBA broadcasters TNT and ESPN/ABC, or even uniform rights holder Adidas, want a piece of the action? Would the league take a PR hit as the first to accept non-endemic ads on uniforms?
Of course, the most important issue is also the most basic. “The most appropriate question and the answer we’re all waiting for is, ‘What is it worth?’” said Golden State Warriors president and COO Rick Welts, who did the WNBA’s first uniform advertising deal between the Phoenix Mercury and LifeLock in 2009. “I am not suggesting this is an easy issue, but I feel like it is inevitable. We just have to agree on value and what it would look like.”
One study last year said if you replaced a team name with an advertiser on a jersey it would be worth $31 million in exposure — and that was a conservative estimate that didn’t think about things like ESPN and other shows putting together nightly highlight packages. That’s a lot of money. It’s already been done on practice jerseys used only on a practice court at a training facility by a couple NBA teams (Suns for one).
What about something as simple as Adidas — the league’s uniform maker — moving its logo into a prominent place on the jersey (the name is not on the jersey now)?
My feeling is this is coming — first with a patch for a company with a recognizable logo. For example, the league sells the rights to McDonalds to put a patch with it’s arches on every jersey, then that money is distributed to teams. Just a guess, but I could see that coming in the next few years. I don’t have to like it, but it feels inevitable.
After a rare period of on-court competence, the 76ers led the Celtics by five with two minutes left tonight.
Then, Philadelphia snatched defeat from the jaws of victory.
The 76ers yielded a 9-0 run to close an 84-80 setback.
They’re now 0-16. Combined with their 0-10 finish to last season, that’s a 26-game losing streak – tied for longest in NBA history. Last year’s 76ers already shared the record.
Philadelphia is also in danger of the worst start to a season. The 2009-10 New Jersey Nets began 0-18, and last year’s 76ers won only one game sooner.
The 76ers will try to avoid the all-time longest streak at the Rockets on Friday. If that goes unsuccessfully, they’ll try to avoid matching the worst season start at the Grizzlies on Sunday. And if both fail, they could set the worst-start record against the Lakers on Tuesday.
76ers-Lakers – it’s shaping up to be a big one.
The Timberwolves didn’t select the meanest tweets about these players, but credit Karl-Anthony Towns, Tyus Jones, Shabazz Muhammad and Zach LaVine for being good sports.
LeBron James received an injection in his back before the season.
Dave McMenamin of ESPN:
LeBron James now says he feels better than he did even a year ago.
“I feel better in the mornings; I feel better throughout the games; I feel better throughout the day,” James said before a Cavs shootaround Wednesday in preparation for their game against the Toronto Raptors. “It was a rough start to the season for me last year and for our team. Obviously the way we’ve been playing, a lot is predicated on my health and being able to lead these guys out on the floor and not from the sidelines.”
LeBron certainly looks healthier than he did at this point last year. He’s moving much better and giving more effort.
But comparing November to November means very little for the Cavaliers, who hope to play deep into June.
The key question: Did LeBron properly time his injection? There’s a limit on the number he can have in a year, and it takes time to recover after one. Cleveland doesn’t want LeBron to peak to early.
It’s good for the Cavs that LeBron feels better now, but his health in the playoffs remains the priority.
Eric Bledsoe missed the Suns’ loss to the Spurs on Monday with a knee injury.
So, Phoenix is bringing in a reinforcement – Bryce Cotton.
Marc Stein of ESPN:
The Jazz waived Cotton before the season despite Dante Exum‘s injury leaving them with just two other healthy point guards. That says something about Cotton – but also Utah’s depth.
Cotton – who went undrafted out of Providence last year – is quick, varies his speed well and can leap. There’s reason to believe in his potential at age 23. But his 6-foot-1 frame limits him defensively, and he’s not much of a distributor.
Phoenix will rely on Brandon Knight and Ronnie Price at point guard if Bledsoe is unavailable. The Suns can also use fewer two-point guard lineups – giving more minutes at shooting guard to Devin Booker, Archie Goodwin and Sunny Weems.
Cotton provides insurance while Bledsoe is banged-up with what seems to be a minor injury. But he might have to show something to keep drawing an NBA paycheck once Bledsoe gets healthy.