Michael Jordan sues Chinese apparel company

11 Comments

It’s been 14 years since Michael Jordan stepped on an NBA court (Washington? I choose not to remember that stop) and he is still the most valuable brand in basketball worldwide. By miles and miles and miles.

Which is why NBA legend and current Bobcats owner Jordan — along with — Nike has a team of lawyers that protect that brand. And they have turned their guns on a Chinese firm, Qiaodan, and sued the company that manufactures sports apparel and shoes.

You don’t know that name but that is the nickname Jordan has gone by in China since he first came to popularity nearly three decades ago. This is a clear attempt to profit off his name.

In a statement released through his spokeswoman, Jordan says he’s worked hard to establish his name and calls the issue “deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children.”

Jordan says he’s “This complaint is not about money, it’s about principle and protecting my name.”

It’s about money.

It is about protecting his name — which when put on Nike shoes and apparel is worth a whole lot of money. Particularly in the emerging massive market that is China. (Most all of which is made in China anyway.)

This follows from the “any time someone says it’s not about the money, it’s about the money” principle. That doesn’t mean Jordan and his army of lawyers is wrong here. Enforcing it in China may not be so simple, however.

Grizzlies’ James Ennis fouls out then hits half-court shot (video)

AP Photo/David Zalubowski
Leave a comment

Against the Pacers last night, James Ennis missed all three of his 3-point attempts… that counted. And he makes this one after fouling out?

Mike Conley more than picked up the slack to lead the Grizzlies to victory.

Pelicans’ Dante Cunningham jumps on scorer’s table, Anthony Davis jumps on him (video)

1 Comment

The Pelicans are effectively out of the playoff race, but Dante Cunningham and Anthony Davis are still competing — even if it looks a little silly.

That tone and a big game from DeMarcus Cousins (29 points, 16 rebounds, six assists) led to a 121-118 win over the Mavericks.

Goran Dragic puts alley-oop pass through rim (video)

Leave a comment

Goran Dragic is very good at alley-oops.

Too good.

With a “shot” like that falling, the Heat trounced the Knicks, 105-88.

Hawks’ Tim Hardaway Jr. kneed in the groin while defending 76ers (video)

Leave a comment

Since trading for him, the Hawks have gotten Tim Hardaway Jr. to buy in defensively.

After this help defense on 76ers center Richaun Holmes cost him dearly, I wouldn’t blame Hardaway if he gave up on the endeavor entirely.