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There’s a lot of money to be made off Jeremy Lin

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The NBA is a business. First and foremost. If you ever forget that, think back to early November when we should have had the start of the NBA season and instead had lawyers in suits hammering out a labor agreement.

Jeremy Lin is the kind of player, the kind of story that can make you forget the NBA is all business.

But this is all tied to money, too.

The Madison Square Garden Company is making money, as reported by the New York Times.

On Monday, shares of Madison Square Garden Company, which owns the Knicks, the arena where they play and the cable network that broadcasts their games, hit a record high because of the sudden emergence of Jeremy Lin, the team’s previously unknown point guard.

Shares of MSG rose 3.8 percent Monday to a record-high $32.32, with three times the average number of shares being traded.

Jeremy Lin jerseys are suddenly a hot item, and more simply Knicks fans buy MSG stock when the team is good. Also, Madison Square Garden is also locked in a fee dispute with Time Warner Cable that has Time Warner not carrying MSG Network — and Knicks games — in large parts of New York City right now. Lin and his popularity give MSG leverage because ratings are up 66 percent in recent games.

Forbes broke down the Lin impact this way — and notes his personal brand is now worth a lot.

The Knicks had $226 million of revenue during the 2010-11 season, roughly equating to 20% of MSG’s overall revenue. Obviously, you cannot assign Lin one-fifth ($28 million) of MSG’s $139 million increase in market value since he began his magical run (in the past we have determined athlete brand values are the amount by which their endorsement income exceeds the average of the top peers in their sport, but that methodology can’t be applied to Lin, who was a no-name player until very recently).

But we can still get a reasonable estimate. The New York Times reports that Lin has helped push up television ratings for the Knicks 66% over last season. So if we give Lin credit for half of the $28 million, his brand weighs in at $14 million, which would place him tied with Bryant for sixth among the top athlete brands in the world.

But it’s more than the suits — Lin can make money, too. The American of Taiwanese descent can make more money off the court than on it, particularly in China where state-run television are showing his games already. Reuters looked into that.

“There’s no question brands will be interested in Jeremy Lin,” Jeremy Walker, head of sports marketing and branded entertainment for GolinHarris, told Reuters by telephone from Hong Kong on Monday.

“You only have to look at what Yao Ming has done not just for the NBA but for brands that he represents both in the States and in China. Every top Chinese star that comes out from the Olympic Games or wherever it might be, there’s always going to be an awful lot of interest for brands because all the major brands in the world are still looking to China for growth.

“A lot of brands want that positive ‘halo effect’ association they are going to get from being involved with a superstar.”

Yao made a lot of money endorsing Pepsi, Reebok shoes and more in China. You can bet at Harvard they taught Lin something about brand marketing and how to make money. He’s going to get an NBA raise next season, but soon that may be the smaller share of his income.

Paul Pierce “50/50” about playing next season

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Paul Pierce may have played his final NBA game. After the Clippers’ season-ending loss to the Trail Blazers on Friday night, the 18-year veteran was noncommittal about his future. Here’s what he said, via CSNNW.com (video above):

For each year the last couple of years, I’ve thought long and hard about walking away from the game. The process will continue this summer as I think long and hard, as I get older in age, talk to my family, see how my body feels. I don’t want to make an emotional decision right now, so I’ll sit down with my family and think about it. It’s just gotta hit you one day. You just never know. You don’t know. Right now, it’s 50/50. I’ll see how I feel when I wake up, if I feel like getting ready for next season. If I don’t feel that feeling, that fire’s not there, it’s going to be tough,

Pierce wasn’t as effective with the Clippers as they’d hoped he would be when they signed him, coming off a big playoffs with the Wizards last season. If he does decide to walk away, he’s a surefire Hall of Famer who will go down as one of the best forwards of his generation.

Report: Ty Lue still has assistant’s contract with Cavs

CLEVELAND, OHIO - APRIL 13: Head coach Tyronn Lue of the Cleveland Cavaliers in action against the Detroit Pistons at Quicken Loans Arena on April 13, 2016 in Cleveland, Ohio. The Pistons defeated Cleveland 112-110 in overtime.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by David Maxwell/Getty Images)
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When the Cavaliers fired David Blatt midseason, they promoted Ty Lue to head coach, without an interim tag attached. The job was his. But apparently, he has yet to sign a new contract that reflects his new title with a pay bump, and is still under contract as an assistant despite being the team’s head coach.

From ESPN.com’s Dave McMenamin:

As the Cavaliers prepare to face the Atlanta Hawks in the second round of the playoffs, head coach Tyronn Lue continues to guide the team without having signed a new contract since he took over for David Blatt, multiple sources said this week.

Lue, 38, was promoted from associate head coach to Blatt’s successor on Jan. 22, with Cleveland general manager David Griffin parting ways with Blatt despite the team’s conference-best 30-11 record at the time. Even without a new contract, Lue never had an interim title attached to his position.

According to the report, Lue’s current contract runs through next season, with a team option for the following year, and Lue fully expects to be back. He hasn’t interviewed or shown interest in any of the other head coaching jobs that are open.

Still, until he signs a new contract, this is just another piece of uncertainty hanging over the Cavaliers.

LeBron James ‘not fond’ of NBA’s reviews of officiating

FILE - In this Jan. 29, 2016, file photo, Cleveland Cavaliers forward LeBron James warms up before the second half of an NBA basketball game against the Detroit Pistons in Auburn Hills, Mich. The employee working at a pizza place in Los Angeles suburb called himself Ron. But Ron is no ordinary employee. He is LeBron James, the basketball superstar and one of the owners of the pizza chain, the Cleveland.com website reported. (AP Photo/Carlos Osorio, File)
Associated Press
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INDEPENDENCE, Ohio (AP) — LeBron James isn’t a fan of the NBA’s officiating reviews.

“I’m not fond of it,” he said Friday.

James was asked about the league’s postgame reports in the aftermath of former Miami teammate Dwyane Wade‘s complaints that he was fouled in the closing seconds of a loss to Charlotte in a pivotal Game 5 on Wednesday night. In its review of the game’s final two minutes, the league said the officials got a call correct in not assessing a foul on a play involving Wade and Hornets players Courtney Lee and Cody Zeller.

On a drive to the basket, Wade drew contact as he went up for a shot. It was one of 26 events reviewed by the league in Charlotte’s 90-88 victory.

The league has provided the “Last Two Minute Report” since March 2015, a day-later, postgame report card on what happens in the final 2 minutes of games that were within five points or less.

James, who is close friends with Wade, believes the reviews are counter-productive.

“It changes absolutely nothing,” the four-time MVP said following practice. “I think it sends a bad message to our fans of thinking the game is only won in the last two minutes. A play in the first quarter is just as important as a play in the last four seconds. That’s how playoff basketball is played, that’s how the game of basketball should be played. And I think for the youth, the kids that love the game so much, I don’t think they should hear that `Oh, it’s OK to talk about the last 2-minutes calls missed.’

“We should talk about the whole game, if that’s the case because the whole game matters. You miss an assignment in the first quarter, it can hurt you in the fourth quarter.”

On Thursday, Kiki VanDeWeghe, the NBA’s executive vice president of basketball operations, told The Associated Press said the reviews are vital to the league’s integrity.

“It’s important that we’re completely transparent and we get the information out there and people understand that we’re upfront about it and we admit mistakes,” he said. “But also, it’s important not only for the referees but for the teams and everybody else that we also talk about the ones we got right.”

AP Sports Writer Tim Reynolds in Miami contributed to this report.

“Purple shirt man” trash talks Dwyane Wade through end of Heat victory

CHARLOTTE, NC - APRIL 29:  Dwyane Wade #3 of the Miami Heat reacts after making a shot late in the fourth quarter against the Charlotte Hornets during game six of the Eastern Conference Quarterfinals of the 2016 NBA Playoffs at Time Warner Cable Arena on April 29, 2016 in Charlotte, North Carolina.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Streeter Lecka/Getty Images)
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“Purple shirt man, have a seat.”

Dwyane Wade was his vintage self through the closing minutes of Miami’s season-saving victory over Charlotte Friday night, with eight points and a key block in the final four minutes as Miami hung on for the victory.

Through the very end, “purple shirt man” would not back down, heckling Wade through the end. Not smart. Don’t make Wade angry, you wouldn’t like him when he’s angry. ESPN’s Michael Wallace asked Wade about it.

“He was over there telling me I should retire,” Wade, 34, told ESPN.com in the locker room. “I’m like, ‘Whatever. Not yet.’ But he was on me.”

Wade had the final word.

Well, for that game, thanks to Wade the Heat and Hornets will be playing one more.