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There’s a lot of money to be made off Jeremy Lin

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The NBA is a business. First and foremost. If you ever forget that, think back to early November when we should have had the start of the NBA season and instead had lawyers in suits hammering out a labor agreement.

Jeremy Lin is the kind of player, the kind of story that can make you forget the NBA is all business.

But this is all tied to money, too.

The Madison Square Garden Company is making money, as reported by the New York Times.

On Monday, shares of Madison Square Garden Company, which owns the Knicks, the arena where they play and the cable network that broadcasts their games, hit a record high because of the sudden emergence of Jeremy Lin, the team’s previously unknown point guard.

Shares of MSG rose 3.8 percent Monday to a record-high $32.32, with three times the average number of shares being traded.

Jeremy Lin jerseys are suddenly a hot item, and more simply Knicks fans buy MSG stock when the team is good. Also, Madison Square Garden is also locked in a fee dispute with Time Warner Cable that has Time Warner not carrying MSG Network — and Knicks games — in large parts of New York City right now. Lin and his popularity give MSG leverage because ratings are up 66 percent in recent games.

Forbes broke down the Lin impact this way — and notes his personal brand is now worth a lot.

The Knicks had $226 million of revenue during the 2010-11 season, roughly equating to 20% of MSG’s overall revenue. Obviously, you cannot assign Lin one-fifth ($28 million) of MSG’s $139 million increase in market value since he began his magical run (in the past we have determined athlete brand values are the amount by which their endorsement income exceeds the average of the top peers in their sport, but that methodology can’t be applied to Lin, who was a no-name player until very recently).

But we can still get a reasonable estimate. The New York Times reports that Lin has helped push up television ratings for the Knicks 66% over last season. So if we give Lin credit for half of the $28 million, his brand weighs in at $14 million, which would place him tied with Bryant for sixth among the top athlete brands in the world.

But it’s more than the suits — Lin can make money, too. The American of Taiwanese descent can make more money off the court than on it, particularly in China where state-run television are showing his games already. Reuters looked into that.

“There’s no question brands will be interested in Jeremy Lin,” Jeremy Walker, head of sports marketing and branded entertainment for GolinHarris, told Reuters by telephone from Hong Kong on Monday.

“You only have to look at what Yao Ming has done not just for the NBA but for brands that he represents both in the States and in China. Every top Chinese star that comes out from the Olympic Games or wherever it might be, there’s always going to be an awful lot of interest for brands because all the major brands in the world are still looking to China for growth.

“A lot of brands want that positive ‘halo effect’ association they are going to get from being involved with a superstar.”

Yao made a lot of money endorsing Pepsi, Reebok shoes and more in China. You can bet at Harvard they taught Lin something about brand marketing and how to make money. He’s going to get an NBA raise next season, but soon that may be the smaller share of his income.

Report: With Joffrey Lauvergne trade, Mitch McGary likely done with Thunder

DALLAS, TX - MARCH 16:  Mitch McGary #33 of the Oklahoma City Thunder at American Airlines Center on March 16, 2015 in Dallas, Texas.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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The Oklahoma City frontcourt is crowded. Enes Kanter and Steven Adams will start, and they will have Nick Collison, Ersan Ilyasova, Domantas Sabonis, and now Joffrey Lauvergne behind them.

Which likely means Mitch McGary‘s done as a member of the Thunder, according to Royce Young of ESPN.

McGary has battled injuries his two seasons in the league and got on the court for only 72 minutes total last season for the Thunder (he played in more games and put up solid numbers in the D-LEague). He was not part of the future there regardless. He’s an undersized five trying to play the four and what he brought as a rookie — energy — was not enough as a sophomore.

McGary will make $1.5 million this season. He may be tough to move because he’s suspended for the first five games he’s eligible to play next season for failing the league’s drug policy (five games is the standard suspension for testing positive for marijuana three times). Maybe a team looking to develop players will give him a shot, but there is little trade value for him.

Dwight Howard is shooting 19-footers to improve his free throw stroke

Dwight Howard
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If you can knock down a 19-foot shot, then a 15-footer should be easier. Right?

Apparently that — and just basic muscle memory — is the latest attempt to improve Dwight Howard‘s free throw shooting. And, he seems to be knocking down those shots.

It’s not hard to see the logic in this approach.

The challenge is form and reps are not the problems for Howard — or DeAndre Jordan or Andre Drummond or others — when it comes to hitting free throws. Anyone who says “why don’t they just practice the shot” doesn’t pay attention, these guys put in a lot of work on the shot. Pregame and in practice (I’m Los Angeles based), Jordan probably hits 65 percent from the line. At least.

The problem is mental. That can be a tougher hurdle to clear. Maybe taking 19 footers and knocking them down will have Howard feeling more confident at the stripe this season.

But we’re going to need to see it to believe it. Just like we’re going to have to see a rejuvenated Howard in Atlanta before we believe this season will be different from the last few.

Report: Veteran big man Jason Thompson agrees to deal in China

BEIJING, CHINA - OCTOBER 15:  Jason Thompson # 34 of Sacramento Kings in action during the 2014 NBA Global Games match between the Brooklyn Nets and Sacramento Kings at MasterCard Center on October 15, 2014 in Beijing, China. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Lintao Zhang/Getty Images)
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Until this season, Jason Thompson had never been to the playoffs. He spent seven seasons in Sacramento before getting traded to the Warriors last offseason, and then signing with the Raptors midseason when Golden State waived him to make room on the roster for Anderson Varejao. His NBA days appear over, at least for now. International basketball reporter David Pick reports that Thompson has agreed to a deal to play in China.

Since the CBA’s season ends in March, Thompson could theoretically join an NBA team for the stretch run next year. But he didn’t appear to have much interest on the free-agent market this summer.

Report: Veteran big man Kevin Seraphin working out for Pacers, getting pursued by Barcelona

NEW YORK, NY - APRIL 01:  Kevin Seraphin #1 of the New York Knicks reacts after he is called for a foul in the second half against the Brooklyn Nets at Madison Square Garden on April 1, 2016 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Elsa/Getty Images)
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After five years in Washington, French forward Kevin Seraphin signed a one-year deal in New York last offseason. He played 48 games for the Knicks, averaging 3.9 points and 2.6 rebounds in 11 minutes per game and wasn’t a big part of their rotation. Now, as a free agent, he’s looking for a new NBA home, and Yann Ohnona of L’Equipe reports that he’s worked out for the Indiana Pacers and has interest from the Spanish club FC Barcelona.

The translation of that tweet reads:

Kévin Seraphin, always courted by Barcelona, is in the United States for a trial with the Pacers of Indiana

With Barcelona in pursuit, Seraphin appears to have a solid fallback option if he can’t land a spot on an NBA team. He can be useful as a fourth or fifth big, it’s just a matter of a team having room.