There’s a lot of money to be made off Jeremy Lin


The NBA is a business. First and foremost. If you ever forget that, think back to early November when we should have had the start of the NBA season and instead had lawyers in suits hammering out a labor agreement.

Jeremy Lin is the kind of player, the kind of story that can make you forget the NBA is all business.

But this is all tied to money, too.

The Madison Square Garden Company is making money, as reported by the New York Times.

On Monday, shares of Madison Square Garden Company, which owns the Knicks, the arena where they play and the cable network that broadcasts their games, hit a record high because of the sudden emergence of Jeremy Lin, the team’s previously unknown point guard.

Shares of MSG rose 3.8 percent Monday to a record-high $32.32, with three times the average number of shares being traded.

Jeremy Lin jerseys are suddenly a hot item, and more simply Knicks fans buy MSG stock when the team is good. Also, Madison Square Garden is also locked in a fee dispute with Time Warner Cable that has Time Warner not carrying MSG Network — and Knicks games — in large parts of New York City right now. Lin and his popularity give MSG leverage because ratings are up 66 percent in recent games.

Forbes broke down the Lin impact this way — and notes his personal brand is now worth a lot.

The Knicks had $226 million of revenue during the 2010-11 season, roughly equating to 20% of MSG’s overall revenue. Obviously, you cannot assign Lin one-fifth ($28 million) of MSG’s $139 million increase in market value since he began his magical run (in the past we have determined athlete brand values are the amount by which their endorsement income exceeds the average of the top peers in their sport, but that methodology can’t be applied to Lin, who was a no-name player until very recently).

But we can still get a reasonable estimate. The New York Times reports that Lin has helped push up television ratings for the Knicks 66% over last season. So if we give Lin credit for half of the $28 million, his brand weighs in at $14 million, which would place him tied with Bryant for sixth among the top athlete brands in the world.

But it’s more than the suits — Lin can make money, too. The American of Taiwanese descent can make more money off the court than on it, particularly in China where state-run television are showing his games already. Reuters looked into that.

“There’s no question brands will be interested in Jeremy Lin,” Jeremy Walker, head of sports marketing and branded entertainment for GolinHarris, told Reuters by telephone from Hong Kong on Monday.

“You only have to look at what Yao Ming has done not just for the NBA but for brands that he represents both in the States and in China. Every top Chinese star that comes out from the Olympic Games or wherever it might be, there’s always going to be an awful lot of interest for brands because all the major brands in the world are still looking to China for growth.

“A lot of brands want that positive ‘halo effect’ association they are going to get from being involved with a superstar.”

Yao made a lot of money endorsing Pepsi, Reebok shoes and more in China. You can bet at Harvard they taught Lin something about brand marketing and how to make money. He’s going to get an NBA raise next season, but soon that may be the smaller share of his income.

Stephen Curry leaves game with knee injury


In his first night back from an ankle injury that forced him to miss six games, Stephen Curry limped off the court not to return after in third quarter Friday night after JaVale McGee fell into his knee.

He limped to the bench then eventually to the locker room after the injury.

The severity of the injury is not yet known and should become clear on Saturday after an MRI.

Curry scored 29 points and grabbed seven rebounds before being forced to leave the game, and the Warriors held on to win the game.

Obviously, if Curry is out heading into the playoffs, that changes the dynamic in the West, where the Houston Rockets were already right on the heels of the Warriors.

Pacers use late surge to beat Clippers, close in on playoffs

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INDIANAPOLIS (AP) — Bojan Bogdanovic scored 28 points and the Indiana Pacers used a late 9-0 run to hold on for a 109-104 victory over the Los Angeles Clippers on Friday night, putting them on the precipice of clinching a playoff spot.

The Pacers won for only the second time in five games but can clinch a playoff berth with one more win or a Detroit loss.

Los Angeles’ fading playoff aspirations were dealt another blow. The Clippers are now three games behind Utah for the final postseason spot in the Western Conference. Utah was playing later Friday.

Lou Williams led Los Angeles with 27 points and DeAndre Jordan finished with 14 points and 11 rebounds as the Clippers lost for the fifth time in six games.

They certainly had a chance to turn things around.

After the Clippers rallied from an 18-point deficit to take an 88-87 lead with 7:36 left in the fourth quarter, the teams traded the lead 10 times before Victor Oladipo made one of two free throws to leave it tied at 100 with 2:17 to play.

Bogdanovic broke the tie with a 12-footer and the Pacers followed that with seven straight points before Williams made a layup with 12 seconds left to end the run.

The Clippers were making shots early but couldn’t pull away from Indiana.

They led 28-27 after one and allowed Indiana to use a 9-2 spurt midway through the second quarter to erase a six-point deficit and take a 40-39 lead.

The Pacers scored the final five points of the half to break a 53-all tie and broke it open early in the third when Oladipo made his first three shots of the game, including two 3-pointers to make it 66-55.

Indiana then poured it on. Thaddeus Young‘s layup with 9:02 left in the third made it a 12-point game. Milos Teodosic‘s basket briefly halted the run, but the Pacers scored the next nine points to make it 75-57 with 6:19 to go.

Los Angeles closed the third quarter on a 12-5 run to get to 82-76.


LeBron James throws touchdown pass like Cleveland fans hope Sam Darnold can

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Cleveland fans can only hope Sam Darnold is as good a passer as LeBron James.

And that his receivers are better than Jose Calderon. Or at least taller.

LeBron James grabbed a rebound and threw a perfect touchdown pass to a leaked out Jose Calderon as the Cavaliers went on to beat the Phoenix Suns Friday night.

🙌🏽 @kingjames 🎯 @jmcalderon8 🙌🏽

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By the way, LeBron made a nice dish to the returned Larry Nance Jr., too.


Report: Rockets to waive Brandan Wright

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Finally healthy, it was easy to see where big man Brandan Wright would fit on Mike D’Antoni’s Rockets — he’s an athletic big man who can get up and down the court, he knows how to finish lobs above the rim, and could provide some front line depth behind Clint Capela and Nene. That’s why the Rockets picked him up in February after he was bought out by the Grizzlies.

It didn’t work out that way. Wright played in one game with Houston before his sore knee forced him to shut it down. He has not played since.

The Rockets are moving on, waiving Wright and bringing in forward Le’Bryan Nash out of the G-League on a 10-day contract, reports Jonathan Feigen of the Houston Chronicle.

With center Brandan Wright unable to return from his knee issues this season, the Rockets will release Wright, who signed as a free agent last month, a person with knowledge of the move said…

He had a minor procedure and will work on his rehab with the Rockets staff, the individual familiar with the plans said.

 “Brandan did everything positive,” Rockets coach Mike D’Antoni said. “He just wasn’t physically able to hang in there. We hate it that the guy isn’t part of this.”

Wright has played in just 28 total this season averaging 5 points and 3.4 rebounds in 13.6 minutes. He’s battled knee issues for a few seasons now and has not played more than 28 games in the last three. If healthy he can help teams, but we’ll see if he ever gets back into the NBA.

The Rockets use Ryan Anderson as their backup center, using Nene less of late, although how much D’Antoni can use Anderson in the playoffs due to his defensive challenges remains to be seen.

Nash, who played a season at Oklahoma State, will get his first taste of the NBA. He was a highly recruited kid out of high school, and this season has averaged 8.5 points in 19 minutes per game for the Rio Grande Vipers this season.