There’s a lot of money to be made off Jeremy Lin

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The NBA is a business. First and foremost. If you ever forget that, think back to early November when we should have had the start of the NBA season and instead had lawyers in suits hammering out a labor agreement.

Jeremy Lin is the kind of player, the kind of story that can make you forget the NBA is all business.

But this is all tied to money, too.

The Madison Square Garden Company is making money, as reported by the New York Times.

On Monday, shares of Madison Square Garden Company, which owns the Knicks, the arena where they play and the cable network that broadcasts their games, hit a record high because of the sudden emergence of Jeremy Lin, the team’s previously unknown point guard.

Shares of MSG rose 3.8 percent Monday to a record-high $32.32, with three times the average number of shares being traded.

Jeremy Lin jerseys are suddenly a hot item, and more simply Knicks fans buy MSG stock when the team is good. Also, Madison Square Garden is also locked in a fee dispute with Time Warner Cable that has Time Warner not carrying MSG Network — and Knicks games — in large parts of New York City right now. Lin and his popularity give MSG leverage because ratings are up 66 percent in recent games.

Forbes broke down the Lin impact this way — and notes his personal brand is now worth a lot.

The Knicks had $226 million of revenue during the 2010-11 season, roughly equating to 20% of MSG’s overall revenue. Obviously, you cannot assign Lin one-fifth ($28 million) of MSG’s $139 million increase in market value since he began his magical run (in the past we have determined athlete brand values are the amount by which their endorsement income exceeds the average of the top peers in their sport, but that methodology can’t be applied to Lin, who was a no-name player until very recently).

But we can still get a reasonable estimate. The New York Times reports that Lin has helped push up television ratings for the Knicks 66% over last season. So if we give Lin credit for half of the $28 million, his brand weighs in at $14 million, which would place him tied with Bryant for sixth among the top athlete brands in the world.

But it’s more than the suits — Lin can make money, too. The American of Taiwanese descent can make more money off the court than on it, particularly in China where state-run television are showing his games already. Reuters looked into that.

“There’s no question brands will be interested in Jeremy Lin,” Jeremy Walker, head of sports marketing and branded entertainment for GolinHarris, told Reuters by telephone from Hong Kong on Monday.

“You only have to look at what Yao Ming has done not just for the NBA but for brands that he represents both in the States and in China. Every top Chinese star that comes out from the Olympic Games or wherever it might be, there’s always going to be an awful lot of interest for brands because all the major brands in the world are still looking to China for growth.

“A lot of brands want that positive ‘halo effect’ association they are going to get from being involved with a superstar.”

Yao made a lot of money endorsing Pepsi, Reebok shoes and more in China. You can bet at Harvard they taught Lin something about brand marketing and how to make money. He’s going to get an NBA raise next season, but soon that may be the smaller share of his income.

Heat forward James Johnson expected to miss 7 to 10 days

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MIAMI (AP) The Miami Heat will be without starting forward James Johnson for at least two games and probably more after bursitis was found in his right ankle.

Johnson left Miami’s win over the Los Angeles Clippers on Saturday with ankle pain, and an MRI performed Sunday led to the bursitis diagnosis. Johnson is not traveling with the team for its trip for games at Atlanta on Monday and Boston on Wednesday.

The team says Johnson could miss seven to 10 days, which would also mean his status for home games against Dallas on Dec. 22, New Orleans on Dec. 23 and Orlando on Dec. 26 is in some doubt.

Johnson is averaging 10.9 points and 5.2 rebounds for the Heat this season.

LeBron James wears one black, one white LeBron 15 shoes with “Equality” on back (VIDEO)

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LeBron James notched his third-straight triple-double on Sunday, this one coming against the Washington Wizards. But before the game, the story was all about how James was voicing a silent protest — in Washington D.C., no less — by wearing a special version of his shoes.

LeBron took to the floor wearing his LeBron 15s, but this player edition had the word “Equality” on the back of them. James wore one black shoe and one white shoe.

James wore the black versions of this shoe in the Cleveland Cavaliers’ opener to start the season.

Via Twitter:

LeBron finished the game with 20 points, 15 assists, and 12 rebounds. The Cavaliers beat the Wizards, 106-99.

Stephen Curry says he’d want in on potential Panthers ownership

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The Carolina Panthers are up for sale. Owner Jerry Richardson said he would sell the team late on Sunday following an announcement by the NFL that Richardson was under investigation for “workplace misconduct”. The NFL’s investigation and Richardson’s decision to sell was preceded by a report from SI saying Richardson had paid out settlements amid sexual harassment and racial slur claims.

Enter Sean Combs and Stephen Curry.

Combs — that’s Diddy, you to and me — has previously voiced his interest in being involved with the NFL, and after seeing that Richardson would be selling the team, jumped at the chance to boost his profile. Combs tweeted that he wanted to buy the team, and that’s when Curry joined in.

Via Twitter:

Naturally, Curry is from Charlotte and went to both high school and eventually college in the area, playing at Davidson. He’s an avid Panthers fan and has been on the sideline for the team publicly many times over the years.

Curry being part of an ownership group for the Panthers would be pretty wild. Perhaps Charlotte Hornets owner Michael Jordan would like to join in? It seems like they would have the liquidity and credit availability between the three of them to get the team.

Then again, the asking price for the Panthers could be north of $2 billion. The last team to be sold was the Buffalo Bills in 2014 for $1.4 billion. In September, Forbes released a valuation for the Panthers that put them at $2.3 billion.

Might need to get a few others involved in this one.

Watch Raptors fans give Vince Carter a standing ovation in Toronto (VIDEO)

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Vince Carter is 40 years old and playing in what could possibly be his final NBA season. The Sacramento Kings guard started his career with the Toronto Raptors, and on Sunday he played what could possibly be his final game at the Air Canada Centre.

And so, when Carter was subbed out late in the fourth quarter on Sunday, the folks in Toronto did what came naturally: they cheered.

The whole thing was pretty great to watch, and a real testament to how Carter is viewed by fans in Toronto.

Via Twitter:

Carter scored just four points in 25 minutes for Sacramento, going 2-of-5 from the field while adding three blocks, two assists, a rebound and a steal.

The Raptors got the win over the Kings, 108-93.