Technology and the future of attending an NBA game

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NBA teams are struggling to figure out how to fit modern technology into the live NBA experience. How we get information and share our experiences is changing with technology, and teams are trying to figure out how to keep up.

Mark Cuban in Dallas says he wants to eliminate the “look down” moments, so his team is not texting stats and information to season ticket holders during a game, something that has them looking down and playing with their smart phones and not soaking up the live experience.

But other teams may go the other way — and find a way to make it work for their business model.

Enter Vivek Ranadivé. He is the brains behind Tibico, a $4 billion software company that tries to take the mountains of data out there, sort through it for companies and help them get the right information to the right place at the right time. And they’re good at it.

Ranadivé is also a minority owner of the Golden State Warriors. He is profiled in this month’s Esquire Magazine and talks about how the Warriors could blaze the trail for NBA and other sports on how to use the information they gather.

Ranadivé believes the Warriors can be a model of how an organization can revolutionize its operations through the use of real-time data. His vision goes roughly like this:

When a ticket holder arrives at Oracle Arena for a game, he could flash a bar-coded pass to enter the parking garage, sending a signal that he has arrived and allowing him quick and easy entry to the game. The computer system would know that at last week’s game, he bought two youth jerseys. It would also know that there’s a surplus of youth hats at the team store at the moment, so it could send him a text message offering a 20 percent discount on hats. When he’s in his seat, he’d be able to watch instant replays and other exclusive content on his phone. At the end of the third quarter, when the computer system showed that the concession stand near his seats had too many hot dogs, it could send him a buy-one-get-one-free offer — because it also knows that he sometimes buys hot dogs at games.

The right information to the right people at the right time in the right context. (Fans creeped out by this could opt out.)

It’s an interesting vision. One not for everyone (it may play better in San Francisco than Oklahoma city), but for teams it is the kind of thing that could radically alter their business.

Harrison Barnes banks in game-winning, buzzer-beating 3-pointer (video)

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With the shot clock off in the fourth quarter and the game tied, Grizzlies big JaMychal Green put back Tyreke Evans‘ miss with a clutch flush. There’s a very fine line between ensuring the last shot and leaving time for an offensive rebound, and Memphis threated it almost perfectly.

Emphasis on “almost.”

The Grizzlies left the Mavericks 0.5 seconds, which Harrison Barnes used to bank in a 3-pointer – off a pinpoint bounce pass by Dennis Smith Jr. – to give Dallas a 95-94 win.

Heat snap Celtics’ 16-game winning streak

AP Photo/Lynne Sladky
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The Celtics didn’t have another comeback in them.

After overcoming a 13-point fourth-quarter deficit against the Mavericks on Monday to extend its winning streak to 16 games, Boston lost to the Heat tonight, 104-98. The streak ends as the NBA’s longest since the Hawks won 19 straight during the 2014-15 season.

The Celtics trailed Miami by 16 in the fourth quarter then cut the deficit to only one with three minutes left. But Dion Waiters hit back-to-back 3-pointers, helping the Heat pull away.

Goran Dragic (27 points) and Waiters (26 points) led Miami, which needed a reason to feel good after losing three of four to fall to 7-9.

The Celtics, on the other hand, still have a four-game cushion over the rest of the Eastern Conference. This might help them regain focus.

Serge Ibaka gets dunked on by Enes Kanter, hit in face by ball (video)

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Is Enes Kanter mad Serge Ibaka rifted with his family?

(No, not this family. That family.)

LeBron James blows wide-open dunk (video)

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J.R. Smith (slightly out of context): “We don’t start paying attention until after All-Star break.”