NBA teams are struggling to figure out how to fit modern technology into the live NBA experience. How we get information and share our experiences is changing with technology, and teams are trying to figure out how to keep up.
Mark Cuban in Dallas says he wants to eliminate the “look down” moments, so his team is not texting stats and information to season ticket holders during a game, something that has them looking down and playing with their smart phones and not soaking up the live experience.
But other teams may go the other way — and find a way to make it work for their business model.
Enter Vivek Ranadivé. He is the brains behind Tibico, a $4 billion software company that tries to take the mountains of data out there, sort through it for companies and help them get the right information to the right place at the right time. And they’re good at it.
Ranadivé is also a minority owner of the Golden State Warriors. He is profiled in this month’s Esquire Magazine and talks about how the Warriors could blaze the trail for NBA and other sports on how to use the information they gather.
Ranadivé believes the Warriors can be a model of how an organization can revolutionize its operations through the use of real-time data. His vision goes roughly like this:
When a ticket holder arrives at Oracle Arena for a game, he could flash a bar-coded pass to enter the parking garage, sending a signal that he has arrived and allowing him quick and easy entry to the game. The computer system would know that at last week’s game, he bought two youth jerseys. It would also know that there’s a surplus of youth hats at the team store at the moment, so it could send him a text message offering a 20 percent discount on hats. When he’s in his seat, he’d be able to watch instant replays and other exclusive content on his phone. At the end of the third quarter, when the computer system showed that the concession stand near his seats had too many hot dogs, it could send him a buy-one-get-one-free offer — because it also knows that he sometimes buys hot dogs at games.
The right information to the right people at the right time in the right context. (Fans creeped out by this could opt out.)
It’s an interesting vision. One not for everyone (it may play better in San Francisco than Oklahoma city), but for teams it is the kind of thing that could radically alter their business.
Gregg Popovich seems like a nice, considerate dude with a good head on his shoulders. The San Antonio Spurs coach made headlines this season as a leading advocate against many of the political changes occurring since the election of Donald Trump. He’s a thoughtful guy.
Popovich is also apparently a big tipper. A photo recently surfaced via Reddit and MySA.com that showed Popovich’s signature on a bill that had a $5,000 tip on it.
Nope, not a typo. $5,000.
If you’re ever waiting on Pop, be sure to come back to refill his water as much as you can. It looks like it might be worth it for you.
So you’re saying there’s a chance….
The Bulls have been lost at the once since Rajon Rondo went out with a fractured thumb — Jerian Grant and Michael Carter-Williams have been abject disasters to the point Isaiah Canaan was brought out of mothballs (and played fairly well in Game 4). The smart play would be a no point guard lineup with Dwyane Wade and Jimmy Butler as the ball handlers, but that will wear those guys down and will only work for stretches.
What the Bulls need is Rondo back. And that could happen for Game 5 Wednesday, if not maybe for Game 6, reports Shams Charania of The Vertical on Yahoo Sports, and Marc Stein of ESPN.
Rondo is tough, he might be able to play through this, although it likely would limit his effectiveness, particularly when he has the ball.
The Bulls will take whatever he can give. The Celtics woke up the last two games, and it’s going to be difficult to turn the tide without better play at the point.
The Houston Rockets are in control of their series against the Oklahoma City Thunder, and were up 3-1 heading into Tuesday night’s Game 5 in Texas.
That did not stop what appeared to be Rockets owner Leslie Alexander from complaining to NBA referees. During gameplay. While standing directly next to an official, some 20 feet from his courtside seat.
Congratulations are in order to Bill Kennedy, the official in question, for keeping his cool. Or perhaps he just was so surprised by some dude yelling in his ear from right next to him he didn’t know how to react.
Come June 26, Drake will be on stage in New York City, handing out the NBA’s awards — Most Valuable Player, Defensive Player of the Year, Coach of the Year, and so on. (We need to set an under/over on the number of players Drake hugs that night.)
The NFL does it. The NHL does it. And the NBA has decided to follow suit with a broadcast awards ceremony where everything — except the All-NBA Team — will be announced that night. It’s happening because the broadcast partners want it.
Brandon Jennings is not a fan. Here is what the Wizards’ point guard Tweeted:
Jennings took down a Tweet that said if he had won the award he would have wanted to get it with the organization and his teammates around him. (And no, he knows he’s not winning the award. If you were going to put that in the comments be more creative.)
There’s something to what Jennings is saying. The NBA award roll out was awkward at times in previous years, but it gave the fans a chance to celebrate the awards with their favorite player. Now, everyone will watch it unfold on television from a ballroom in NYC. That feels a little colder. Also, we will get to see the reaction of those who don’t win (particularly this season, where several players can make a strong case for MVP).
It will be interesting to see how this first year goes, and how the league tweaks it going forward. The more than two month gap between the end of the regular season and the awards could feel a bit awkward. But we’re not going to knock the idea until we’ve seen it in action.