Technology and the future of attending an NBA game

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NBA teams are struggling to figure out how to fit modern technology into the live NBA experience. How we get information and share our experiences is changing with technology, and teams are trying to figure out how to keep up.

Mark Cuban in Dallas says he wants to eliminate the “look down” moments, so his team is not texting stats and information to season ticket holders during a game, something that has them looking down and playing with their smart phones and not soaking up the live experience.

But other teams may go the other way — and find a way to make it work for their business model.

Enter Vivek Ranadivé. He is the brains behind Tibico, a $4 billion software company that tries to take the mountains of data out there, sort through it for companies and help them get the right information to the right place at the right time. And they’re good at it.

Ranadivé is also a minority owner of the Golden State Warriors. He is profiled in this month’s Esquire Magazine and talks about how the Warriors could blaze the trail for NBA and other sports on how to use the information they gather.

Ranadivé believes the Warriors can be a model of how an organization can revolutionize its operations through the use of real-time data. His vision goes roughly like this:

When a ticket holder arrives at Oracle Arena for a game, he could flash a bar-coded pass to enter the parking garage, sending a signal that he has arrived and allowing him quick and easy entry to the game. The computer system would know that at last week’s game, he bought two youth jerseys. It would also know that there’s a surplus of youth hats at the team store at the moment, so it could send him a text message offering a 20 percent discount on hats. When he’s in his seat, he’d be able to watch instant replays and other exclusive content on his phone. At the end of the third quarter, when the computer system showed that the concession stand near his seats had too many hot dogs, it could send him a buy-one-get-one-free offer — because it also knows that he sometimes buys hot dogs at games.

The right information to the right people at the right time in the right context. (Fans creeped out by this could opt out.)

It’s an interesting vision. One not for everyone (it may play better in San Francisco than Oklahoma city), but for teams it is the kind of thing that could radically alter their business.

PBT Extra: What does Boston do with No. 1 pick?

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Option A: Keep the pick, draft Markelle Fultz No. 1, go hard at Gordon Hayward this summer in free agency and if you strike out with him go hard at other guys, maybe in the 2018 class.

Option B: Trade the No. 1 pick for a package that includes Jimmy Butler (or, less likely, Paul George) and put together a roster to make a hard run at the Cavaliers next year.

Those aren’t the only two options on the table, but they represent the two paths the Boston Celtics can go down this off-season after landing the No. 1 pick in the draft. I delve into it more in this PBT Extra.

Expect them to go with option A — the chance to draft a potentially elite player, and have him under contract for years on an affordable rookie deal, is too smart a long-term move to pass up.

Report: Bucks to make Justin Zanik interim GM, do broad search to find

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The Milwaukee Bucks general manager John Hammond is on his way to Orlando, joining a new front office trying to turn the Magic — and their culture — around.

That means the Bucks need a new GM, and it was assumed long-time assistant GM Justin Zanik would step into the role. However, he may not be the long-term answer, according to a couple of reports.

Zanik will have the job in the short term, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

Marc Stein of ESPN broke the news on the broader search.

The Milwaukee Bucks have decided to commission a broad search for a new general manager, according to league sources. Sources told ESPN on Wednesday that Bucks consultant and longtime NBA executive Rod Thorn will lead the search on behalf of Milwaukee ownership, which is hopeful of attracting strong candidates given the Bucks’ on-the-rise status….

Current Bucks assistant general manager Justin Zanik will interview for the GM post and be given strong consideration to succeed Hammond, sources said.

Doing a broad search makes sense, the Bucks should explore their options even if they think the best one is the guy already doing the job. More information is a good thing.

The real question in Milwaukee is how much say Jason Kidd has over the roster — is he a de facto GM? There have been rumors of that for a while, and that it led to friction in the organization. How will whoever comes in handle that dynamic with the head coach?

The Bucks are a team on the rise in the East, they have Giannis Antetokounmpo and Jabari Parker and Kris Middleton, it’s a team that needs to add the right pieces around them and develop into an elite team in the conference over the next couple of seasons. It will take a deft hand at GM to do that. Zanik strikes me as a guy who can do that, but the Bucks want to cover their options.

Report: Atlanta in negotiations to hire Golden State assistant GM Travis Schlenk as Hawks GM

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The Atlanta Hawks brought in some big names — Chauncey Billups most recently, they thought about Brent Barry, they took a swing at Portland GM Neil Olshey — but in the end, they went with the guy who has paid his dues, comes from a great team culture, and someone who deserves a shot. In short, they made the right play.

The Hawks are in talks to hire Golden State assistant GM Travis Schlenk to take over the big chair in Atlanta, reports Adrian Wojnarowski of The Vertical at Yahoo Sports.

The Atlanta Hawks are working on a contract agreement to hire Golden State Warriors executive Travis Schlenk as general manager, league sources told The Vertical. Barring any unforeseen snags, a deal could be completed as soon as Wednesday, league sources told The Vertical….

Schlenk has spent 12 years in the Warriors’ front office, including the past five as assistant GM under Bob Myers.

The position was available because Mike Budenholzer has stepped away from the coach and GM role with the team over a disagreement about direction. Now that direction question falls on Schlenk’s shoulders: Paul Millsap is a free agent this summer, should the Hawks re-sign him to a max deal and likely be a 4-6 seed for the foreseeable future, a good but not great team, or start the rebuild now? What to do about Dwight Howard and the two-years, $47.3 million he is owed? How much do they want to pay Tim Hardaway Jr., he is a restricted free agent?

Schlenk is a quality hire, a guy respected around the league who should make well thought out decisions. But he walks right into a room of tough decisions.

Report: Timberwolves, maybe Spurs have interest in Derrick Rose as a free agent

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The one thing we know about Derrick Rose‘s free agency this summer is that he will not return to the Knicks. After that, things are wide open. He and his agent say winning is what matters, and Rose can play off the ball (despite his iffy jumper), but will he accept less money and a lesser (maybe sixth man) role to be on a winning team?

The teams looking at him this summer seem to have a backup point guard role in mind, at least based on a report from Ian Begley of ESPN.

The Minnesota Timberwolves view Derrick Rose as a potential free-agent target this summer, league sources told ESPN…

Rose, the 2011 MVP, has a strong relationship with Timberwolves president and head coach Tom Thibodeau; he played for five seasons under Thibodeau with the Chicago Bulls…

It is unclear at this point which other outside teams besides the Timberwolves view Rose as a potential free-agent target. Some rival executives believe the San Antonio Spurs may have interest in Rose, depending on how the free-agent market for point guards develops.

In both cases, Rose would be the backup asked to bring scoring off the bench. In Minnesota, Ricky Rubio played the best ball of his career after the All-Star break and Tom Thibodeau will ride that (and Rubio’s quality defense) into next season. However, Kris Dunn has not panned out as a backup and Rose could be a good fit there.

In San Antonio, the point guard spot is more fluid. Tony Parker has a career-threatening injury suffered in the playoffs, and Patty Mills is a free agent. While there are rumors about them chasing Chris Paul, to do that would require a gutting of the roster (moving Pau Gasol and Parker for no money back, plus letting guys such as Mills and Dewayne Dedmon go for nothing) and there would be no money left for a guy like Rose. However, that scenario is unlikely, and if the Spurs bring Mills back Rose could make a good backup.

The question is money. Rose can still get buckets, he averaged 18 a game last season plus 4.4 assists, and he may be due a salary into the eight-figure range. But will a team pay that? And for how many years? San Antonio, if it keeps Gasol and Mills, would basically have the mid-level exception at a little more than $8 million a season. Minnesota may not offer much more. The teams willing to offer more money and a larger role to Rose are likely not ones on a deep playoff track (or maybe making the playoffs at all).

The market for Rose will be interesting, and maybe not as robust as he imagines. It will come down to what his priorities truly are.