While we showed you the teaser clip for the KobeSystem a couple of weeks ago, the ad campaign for Kobe Bryant’s latest basketball shoe — the Nike Zoom Kobe VII — has now officially launched. It’s star-studded, and continues with the theme of Bryant as motivational speaker somehow convincing everyone that by adapting his system (i.e., wearing his shoes), they can reach even greater levels of personal success.
In case silliness in shoe-selling isn’t your thing, head on over to Nike Basketball’s YouTube channel and check out the shoe science clips. Those feature a more serious Kobe explaining how the system helps him in specific basketball situations.
The Nets’ projected record this season came under greater scrutiny when the Celtics traded Brooklyn’s unprotected first-round pick to the Cavaliers in the Kyrie Irving trade. After finishing third-to-last and last the previous two years, were the Nets poised to take a step forward, or would they convey a very high pick to the Cavs?
Jeremy Lin, who missed 46 games last season, getting healthy was a reason for optimism in Brooklyn and pessimism in Cleveland. But it appears the veteran guard could be out a while.
Adrian Wojnarowski of ESPN:
Brooklyn's Jeremy Lin will undergo evaluation of right knee in New York Thursday, league source tells ESPN. Tremendous concern on injury.
If the injury is as bad as feared, what a bummer for Lin. He came to Brooklyn expecting to play a leading role on a developing team, and he just can’t stay healthy.
The Nets were probably more focused on developing their younger players, but – especially without their own draft picks – there was no harm in shooting for the playoffs. This appears to a blow to that (already unlikely) dream.
It’s a boon to the Cavaliers, though. And whenever something significantly affects LeBron James‘ team, it has ramifications into the entire power dynamic of the Eastern Conference. For an injury to a player on a team most expect to be bad, the medical developments here will be tracked closely around the league.
Aaron Gordon throws himself alley-oop off backboard (video)
The Magic sidetracked him by playing him at small forward most of last season. But back at power forward, Gordon showed how he could push the pace as a four in Orlando’s season-opening win over the Heat.
There’s obviously flair in passing to yourself off the backboard, but it’s a sound way to improve position. Gordon did that to fantastic effect.