NBA Forever

You’re Never Alone: Appreciating TNT’s magnificent ‘NBA Forever’

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The NBA kicked off its season in predictably insane style on Sunday, but Opening Day’s pièce de résistance may have come prior to the official commencement of the new basketball year.

As a lead-up to the season’s first game, the masterminds at TNT dimmed the lights and unveiled their latest promotional wonder: a jaw-dropping video entitled ‘NBA Forever.’

 

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That understated music and clever editing is enough to soften the heart of even the coldest basketball purist, the most detached internet cynic, and the most jaded of NBA fans. It’s technology as a conduit for real emotion, and though the game’s underlying sentiment may often be obscured in the league’s day-to-day, this promo — in just two short minutes — manages to bring us all back.

Conceptually, ‘NBA Forever’ is simple enough. The creators merely threaded together footage of the game’s legends with video of its current stars, an idea which had already been explored in NBA 2k12 and an online ocean’s worth of photoshopped images. Yet the restraint in this particular spot is what grants it such incredible power.

It would be so easy for ‘NBA Forever’ to tap into the highlight vein, but Dr. J’s swooping reverse, Havlicek’s infamous steal, and Magic’s game-winning hook are nowhere to be found. Instead, we’re given a feed of undistinguished moments in an adjacent basketball universe. Tim Duncan casually chats with Bill Walton. Amar’e Stoudemire rides the high of a dunk by chest bumping Patrick Ewing. A blunt spotlight is replaced with a warm glow, and the entirety of the NBA timeline collapses into itself.

Highlights mean plenty to the basketball faithful; after all, we may never forget the setting or company as a playoff series was decided or a miraculous shot was converted. But those singular moments don’t make an NBA fan, nor consummate one. They’re tasty morsels with instant recall, but they’ve been distilled down to their most easily transmitted components for the sake of universal appeal. We all remember those frozen moments — of change, of success, and of crumbling failure — but those contextless memories are frigid without a proper home.

They find that home — that hearth — in the ongoing story of a beautiful game and the men who play it. We all gather around the warmth of the NBA narrative, and bathe in the radiance of grainy film and instant nostalgia. All of us are drawn in by an infinite fire, as the chords progress, the drums build, and a love of the game is elegantly juxtaposed with faded images of the beloved.

With that rolling cymbal, the designations of past and present become irrelevant; this game is shown as the endless stream that it is, where players and stories merge but never fade. Together, they forge that inextinguishable flame around which all basketball fans gather. Together, they live forever, etched side by side in the memory of a game unlike any other.

Dion Waiters explains decision to sign with the Heat in an Instagram post

OKLAHOMA CITY, OK - MAY 24:  Dion Waiters #3 of the Oklahoma City Thunder reacts in the first quater against the Golden State Warriors in game four of the Western Conference Finals during the 2016 NBA Playoffs at Chesapeake Energy Arena on May 24, 2016 in Oklahoma City, Oklahoma. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Ronald Martinez/Getty Images)
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On Monday, Dion Waiters agreed to a one-year, $2.9 million deal with the Heat, far less than most people thought he would get as one of the few significant free agents still on the market. Tuesday afternoon, he posted an explanation on Instagram for his deal.

Here’s what he said:

I didn’t do it for the money… I did it for the opportunity to go out & ball & have fun. Everything else will take care of its self!!! I just felt like it was the best situation for me…& my family. I could have waited & got wat I wanted. But I rather be happy then miserable at the end of the day!!! Meaning Yu can have everything & still not be happy… #heatnation let’s get it!!! #provethemwrong #stamped #Philly

It seems clear, based on the market, that the kinds of offers Waiters was hoping for weren’t out there for him. In Miami, with Dwyane Wade gone, he’ll probably start at shooting guard and have plenty of opportunities to prove himself in hopes of landing a long-term deal next summer.

Report: Celtics sign second-round pick Demetrius Jackson to four-year deal

PHILADELPHIA, PA - MARCH 27:  Demetrius Jackson #11 of the Notre Dame Fighting Irish walks to the bench late in the second half against the North Carolina Tar Heels during the 2016 NCAA Men's Basketball Tournament East Regional Final at Wells Fargo Center on March 27, 2016 in Philadelphia, Pennsylvania.  (Photo by Elsa/Getty Images)
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While we wait for the Celtics to make a bigger move to trade for another star, they’re filling out the end of their roster. Sheridan Hoops’ Michael Scotto is reporting that they’ve signed Demetrius Jackson, the No. 45 pick in last month’s draft, to a four-year deal.

Jackson declared for the draft after his junior season at Notre Dame. Talent-wise, he has the chance to be a major steal for Boston — DraftExpress has him ranked as the 17th-best overall prospect in this year’s draft class. But he might not play much his first year. The Celtics’ roster is already crowded and there’s still the chance that they’ll make another move with some of their much-vaunted assets if the right star becomes available.

Hawks sign former Michigan State center Matt Costello

ST LOUIS, MO - MARCH 18: Matt Costello #10 of the Michigan State Spartans handles the ball against Darnell Harris #0 of the Middle Tennessee Blue Raiders in the second half during the first round of the 2016 NCAA Men's Basketball Tournament at Scottrade Center on March 18, 2016 in St Louis, Missouri.  (Photo by Dilip Vishwanat/Getty Images)
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ATLANTA (AP) — The Atlanta Hawks have signed undrafted rookie free agent center Matt Costello of Michigan State.

The 6-foot-9, 245-pound Costello averaged 5.7 points and 5 rebounds on the Hawks’ summer league team in Las Vegas.

Costello averaged 10.7 points and 8.2 rebounds as a senior at Michigan State. He holds the school’s career record with 146 blocked shots.

Terms of the deal were not released.

Watch Jamal Crawford drop an effortless 44, hit game winner at Seattle pro-am

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Jamal Crawford knows how to get buckets.

He does it against NBA level defenders, so put him in a free-flowing pro-am — let’s say the Seattle pro-am in his hometown — and he barely breaks a sweat dropping 44. And nailing the game winner.

Doc Rivers hopes to see a lot of that next season.