Is Adidas keeping Dwight Howard out of Chicago?

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Bulls fans don’t get why Dwight Howard doesn’t have the Bulls on his list of teams where he will sign an extension.

The Bulls are big market team, they are contenders with a good core of role players, and with Howard and Derrick Rose they would be in title contention for a decade. Plus Chicago has Lou Malnati’s — what more could you ask for?

But Howard’s list is Lakers, Mavericks and Nets. And maybe the Magic (if you really think he would stay). Even though the Bulls could probably offer the best trade package of young players and picks the Magic would see. So what is holding this up?

It might be Adidas, the shoe company of both Howard and Rose, according to Adrian Wojnarowski of Yahoo (via Eye on Basketball).

And as one high-ranking sneaker executive says, “Adidas simply cannot have its two signature players on the same team in the same market. … Derrick is the face of that market, owns that market, and Adidas can’t possibly have maximum bang for its buck with Dwight there.

“It serves Adidas no purpose. They need them as rivals in competing markets.”

Howard knows this, too. He has an Adidas renewal on deck in the next year, and Los Angeles and Brooklyn guarantee him maximum money. The shoes aren’t the sole reason, but it’s a reality. In an NBA where the owners want the superstars worth $50 million and more to make far less than market value, it’s hard to imagine you’ll get them to take far less on endorsements.

In today’s NBA world, this seems completely plausible. Adidas and shoe money will not be the sole determining factor, but it will be in the mix. If you don’t think this is how business gets done in the sometimes shady world of the NBA, you are kidding yourself. This is exactly how it gets done. And Woj is right that the big stars consider endorsements and what their shoe company thinks choices for where to play.

Right now this is all moot, the Magic have put the breaks on talks. But when those talks get rolling again, know that Adidas is not rooting for Howard in a Bulls uniform.

Report: Bulls expect Dwyane Wade to opt in

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Dwyane Wade said he wants to see the Bulls’ plan for Jimmy Butler and the rest of the roster before deciding on a $23.8 million player option for next season.

K.C. Johnson of the Chicago Tribune:

I can tell you is most everyone associated with the Bulls believes Wade will pick up the option and remain in Chicago for a second season. More surprising things have happened in league history, though. So stay tuned.

This could be a tell that Wade will opt in. The Bulls could obviously be positioned to base their prediction on inside information into Wade’s thinking.

This could a tell the Bulls won’t trade Butler. If they know they’ll keep Butler, they can extrapolate what that’d mean for Wade.

Or the Bulls, like so many of us, just assume a 35-year-old Wade won’t turn down so much guaranteed money at this stage of his career.

PBT Extra: Why Derrick Rose more likely to be Spur than Chris Paul next season

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San Antonio heads into this summer looking to answer the question: What do we need to do to challenge the Golden State Warriors? Well, besides keeping Kawhi Leonard healthy.

They need to get more athletic, particularly along the front line, and they need a secondary shot creator and playmaker, that’s all at the top of the list.

One rumor that keeps gaining traction, Chris Paul to the Spurs. In this PBT Extra, I get into why that move is unlikely, and why a one-year contract with Derrick Rose is more probable. Basically, if you want to see a significant roster shift in San Antonio, wait until the summer of 2018.

LeBron James: ‘The closeout game is always the hardest, and Boston is going to make it even harder’

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BOSTON (AP) — It took 10 games and halfway through the third round of the NBA playoffs before the Cleveland Cavaliers finally encountered their first true dose of resistance this postseason.

After cruising to a 2-0 Eastern Conference finals lead over Boston, the Cavs were humbled at home in a Game 3 loss, and needed a 42-point night from Kyrie Irving to battle back from a 16-point hole and win Game 4.

The chatter about an NBA Finals’ matchup of two teams with unblemished playoff records is gone, but the challenge from the Celtics has sharpened the focus of the defending champs. Cleveland is expecting another unflinching effort in Game 5 from a Celtics team that isn’t backing down despite facing a 3-1 deficit in the series.

“The closeout game is always the hardest, and Boston is going to make it even harder,” said LeBron James, who rebounded from a playoff-low 11 points in Game 3 to score 34 in Game 4.

James had been saying that he felt like the Cavs needed to go through some adversity after a blistering 10-0 start to the postseason.

The way they responded Tuesday night – particularly on the defensive end – is a good sign for their prospects of wrapping up their third straight Eastern Conference crown on Thursday.

Boston shot 47 percent from the field and 35 percent from the 3-point line in the first half of Game 4 on their way to building as much as a 16-point lead.

While Irving’s scoring ignited the Cavs’ comeback, it was made possible thanks to Cleveland’s defensive effort over the final 24 minutes. Cleveland limited the Celtics to 41 percent from the field and 29 percent from beyond the arc.

“We have to go in with a bunker mentality that we had in Game 1 and Game 2, to go out and do what we do, but we have to defend,” James said. “We have to execute offensively. We have to have low turnovers, and we have to try to make them miss because some of those guys play a lot better at home. That’s just how the game be played.”

If the Celtics were playing with house money heading into the series, they are flush with it again as they return to the Garden.

They’ve given themselves a chance to erase the sting of their 44-point loss in Game 2. The Celtics are also guarding against ending their season by having to watch the Cavs celebrate a conference title on their home floor.

Boston lost All-Star Isaiah Thomas for the remainder of the postseason to a hip injury in Game 2, forcing coach Brad Stevens to shuffle his lineup and rotations in Games 3 and 4.

In addition, Jae Crowder suffered a strained left thigh in the third quarter of Game 4 as well, but returned to play the entire fourth quarter.

It’s an indication that despite still being in a dire 3-1 hole, the resolve inside Boston’s locker room remains strong.

“We owe our fans a better performance, and we know that, and we’re going to play hard,” Celtics guard Avery Bradley said. “You’re going to see a team playing hard, very hard, the entire game.”

It’s also why Cavs coach Tyronn Lue said that his team must keep all thoughts of being on the cusp of a return to the NBA Finals at bay for now.

“You can’t (think about it). As much as you want to, it’s not over,” he said.

If nothing else, Lue said their recent taste of adversity should help them remain humble heading into Game 5.

“I think it is making us better. And it’s making us tougher. It’s making us work,” the Cavs coach said. “Because they got a tough group over there. (Terry) Rozier is tough, Avery is tough, (Marcus) Smart’s tough. Crowder. So, they got a lot of tough guys that are going to compete so they’re making us compete, which is good for us.”

 

PBT Podcast: Celtics draft or trade? Carmelo future? All from your Twitter questions.

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What will Boston do with the No. 1 pick, keep it or trade it?

What does the future hold for Carmelo Anthony and the Knicks?

Is there a correct way to eat pizza? Actually, the answer to that one is yes, and it is not with a knife and fork, Donald Trump.

PBT’s Kurt Helin and Dane Carbaugh discuss all that that and more from your Twitter questions.

As always, you can check out the podcast below, or listen and subscribe via iTunes (just click the button under the podcast), subscribe via the fantastic Stitcher app, check us out on Google play, or check out our new PBT podcast homepage and archive at Audioboom.com.