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NBA Season Preview: Atlanta Hawks

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Last season: 44-38, fifth seed in the East. Took out the Orlando Magic in six in the first round, before losing in six to the Chicago Bulls in the second.

Head Coach: Larry Drew

Key Departures: Jamal Crawford is technically still with the Hawks, but several reports have him trying to decide between Portland, the Knicks, or the Kings in free agency.

Key Additions: Tracy McGrady, Vladimir Radmanovic

Best case scenario: The Hawks make another trip to the second round of the playoffs, led by the emergence of Jeff Teague at point guard, along with Al Horford and Josh Smith playing to their strengths instead of to their desires.

Teague played well in last year’s playoff series against the Bulls, and if given the starting nod from day one as expected, should be able to provide some continuity and solid defense at the point guard position. Horford and Smith regressed offensively a season ago, and whether that was due to having to adjust to Larry Drew’s new system or simply preferring to shoot jumpers (and in Smith’s case, three-pointers) will be seen soon enough.

Joe Johnson is the team’s leading scorer, but Atlanta has always had one of the more balanced offenses in the league. He’s capable of increasing his level of production, but only if his bigs can play more traditional roles — at least some of the time — offensively. And the addition of Tracy McGrady, who was serviceable by most accounts last season, should help in that regard off the bench.

For that to happen: Horford and Smith need to use their size, skill, and athleticism in the paint to punish teams down low for easy baskets. That didn’t happen last season, and as pointed out by NBA.com’s StatsCube, it was a big reason the Hawks dropped from third in offensive efficiency the previous season all the way down to 21st a year ago.

If Drew can get them to buy in, Atlanta should go from a below average offensive team to an above average one, which would drastically improve its long-term prospects. The team was middling defensively in the regular season, but managed to slow Dwight Howard and the Magic enough in the playoffs to advance.

More likely the Hawks will: Struggle to be as good as they were last season. Even if the obvious improvements that need to be made are taken into account, the loss of Crawford’s scoring and the expected rise of the Knicks in the East are going to make it tough for Atlanta to remain in that four-to-five seed range. The team’s best hope to compete for fifth is that the Magic trade Dwight Howard for spare parts at some point this season, although at least as of today the Magic appear to be preparing to begin the season with him on the roster.

Prediction: 36-30, fifth place in the East.

Richard Jefferson wears crazy Snapchat glasses for POV look at dunking (VIDEO)

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Cleveland Cavaliers veteran Richard Jefferson has a legendary Snapchat account, and I think it just got even better.

During a video posted to Jefferson’s account on Saturday, viewers were able to see a point-of-view account of what it’s like to be an NBA player practicing 3-pointers and dunking down lob passes.

Thanks to a pair of Snapchat Spectacles — a video camera in a set of glasses and paired with the social application — Jefferson gave us a taste of what it’s like to be an NBA player, if only for a moment.

I think it’s pretty cool to see from his perspective. Thanks to the evolution of wearable technology and 3D viewing equipment this is probably just a very small preview of what our viewing experience for the NBA is going to be like in 10-15 years.

LeBron James Jr. easily drops halfcourt shot on dad’s Instagram (VIDEO)

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Cleveland Cavaliers star LeBron James likes to throw in a couple of halfcourt shots before games, just as a little warmup. It looks like his son, LeBron James Jr. is following in his footsteps.

On Friday, James posted a video to his Instagram of Jr. — known as “Bronny” — casually tossing in a halfcourt shot at Quicken Loans Arena.

Via Instagram:

Bronny showing the range post game!! Something lite. #JamesGang🔥 #StriveForGreatness🚀

A video posted by LeBron James (@kingjames) on

That’s one talented 12-year-old kid.

Liquor company Jägermeister says Bucks’ new logo is too similar to their own

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MILWAUKEE (AP) A German company that makes a popular liqueur is not raising a shot glass to the Milwaukee Bucks’ redesigned logo.

The Milwaukee Journal Sentinel reports that Jägermeister has filed formal opposition with an appeal board of the U.S. Patent and Trademark Office about the registration of the logo.

The company contends it “has established exclusive rights in the DEER HEAD Marks through use in commerce in the United States” going back to 1968. It cites numerous reasons to oppose registration for the NBA team, including the possibility that people might confuse the two companies or believe they are connected or affiliated.

Both logos feature forward-looking deer with large antlers inside a circle or partial circle in about the same proportions.

Neither the Bucks nor Jägermeister returned messages seeking comment.

Information from: Milwaukee Journal Sentinel, http://www.jsonline.com

Carmelo on NBA CBA opt-out deadline: “I’m skeptical of something getting done”

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After months of reports that the NBA and the NBAPA would be able to reach an agreement on a new CBA, it appears the two sides have hit a snag.

Ramona Shelburne of ESPN is reporting that the league and the player’s union are unlikely to agree to terms before Thursday’s deadline for the players to opt-out of the current CBA.

Via ESPN:

“I’m skeptical of something getting done,” Anthony, who is the vice president of the NBPA told ESPN after the New York Knicks practiced Saturday in Los Angeles. “Do I think something could happen by the 15th? Yeah I think something could happen. But I think this kind of put a dent in conversations.

“We had something so close. We were supposed to have a deal done weeks ago, and for this to happen at the 25th hour is tough.”

This is not good news for the talks, which have reportedly gone smoothly thus far and for good reason: money.

There’s more of it to be had all around for both sides, and as Basketball Related Income (or BRI) rises, so has the NBA salary cap.

Despite this unfortunate news, it’s not all doom and gloom for NBA fans hoping to avoid a lockout. While Dec. 15 is the opt-out date for the players and they will almost certainly take it, the current CBA doesn’t expire until June of 2017.

That means there won’t be any kind of work stoppage for the 2016-17 NBA season, but both sides would have a hard date of June 30 before ostensibly triggering one.

The good news is, hopefully, that since the two sides have already been working hard on a deal that they would be close on the terms they need to settle over the following six months.

A big question is apparently whether they can still make Thursday’s deadline, as Anthony has reportedly said it would take significant discussion time and constant work to finish the deal as it stands.

No word yet on what the issue is between the league and the players, as Anthony declined to elaborate.