Dwight Howard Jersey

No surprise here: NBA jersey sales off 38 percent

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There are some very complex marketing principles at work here. (Re-read that sentence in your best sarcastic voice.)

Turns out if you cancel 480 NBA games, stage a lockout where the owners and players snipe at each other while sounding greedy, fewer people buy NBA jerseys. Who knew?

The New York Post has the numbers to confirm all this.

NBA threads, like the Miami Heat’s LeBron James’ — last season’s highest-selling jersey — are down 38 percent.

Most online retailers are offering 15 percent to 20 percent discounts, in addition to peddling old-school or throwback jerseys at half-price to entice visitors.

“Expect FootLocker, Champs and others to follow suit,” said an insider. “It has nothing to do with the holiday, either. Retailers understand that after the lockout, the price tag must be cut.”

Adidas has the NBA jersey deal and they may be one of the businesses happiest to see the lockout end.

There will be some dampening of NBA popularity for the lockout, but because the games were saved by Christmas — when the more casual sports fan really starts to tune in — the hit may not be that serious. We’ll see how it impacts the playoff television numbers, but most observers feel that by next season it will be back to normal for the NBA.

And jersey sales. So if you want a good deal, shop now.

Stephen Curry dumps ice on mid-interview Klay Thompson, who says ‘I’m still hot’ (video)

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Klay Thompson scored an incredible 60 points in 29 minutes.

So, what did Stephen Curry do? Dump ice on his Warriors teammate during the post-game interview, of course.

That didn’t cool down Thompson, who’s probably still hot this morning.

Marc Gasol’s step-back 3-pointer sends Grizzlies to overtime, where they down Pelicans (video)

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Marc Gasol has turned himself into a bona fide 3-point shooter, and his latest triple came when the Grizzlies needed it most.

Gasol’s 3-pointer late in the fourth quarter tied last night’s game against the Pelicans.

Then, Troy Daniels hit a 3-pointer to tie the game in overtime:

Memphis went onto win 110-108 in double overtime behind 28 points, 11 rebounds, 11 assists, two blocks and two steals from Gasol.

The Grizzlies have won three straight without Mike Conley (or Chandler Parsons), the victories coming by a combined six points

Celtics’ Al Horford blows game-winning layup against Rockets (video)

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The Celtics couldn’t have asked for a much better look on their final possession, but Al Horford missed this layup to give the Rockets a 107-106 win last night.

Maybe Isaiah Thomas should have gone to the line for getting pushed over by Montrezl Harrell, but I’m not 100% sure Harrell should’ve been called for a foul. Besides, that Thomas screen sprung Horford for the layup. I’d take my chances with that barely contested close-range shot.

Michael Beasley, Davis Bertans ejected from Bucks/Spurs for being third/fourth into altercation

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This should have been the usual NBA altercation — two guys jawing with nothing physical happening because teammates step in, everyone does their posturing, and we move along. Monday night in the Spurs eventual win over the Bucks, Greg Monroe and Dewayne Dedmon got tangled up going for a rebound, Dedmon threw a little elbow, Monroe pushed him off, and the two started the well choreographed NBA dance.

Then San Antonio’s Davis Bertans came in and shoved Monroe.

Followed by Milwaukee’s Michael Beasley coming in and shoved Bertans.

Both Beasley and Bertans were ejected for escalating the situation, and you can expect the league will hit both with a fine for being the third/fourth men in.